Funded! This project was successfully funded on December 11.

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We produce selvedge denim jeans that are made-to-order - you design, you customize, and you fit to your body - all at a great price!

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Our idea

Our idea is to produce made-to-order jeans that are hand-crafted from selvedge denim at an affordable price. Right now on Kickstarter we want to kick start (of course) our idea, and in the long run we want to reinvent the industry.

Selvedge denim is a beautiful thing – it’s real, it’s authentic and it’s original. And we want to make it more available to everyone who appreciates quality and timeless fashion in the same garment.

Most folks cannot afford made-to-order clothing. OriJeans is going to change that with a new web constructor which will allow folks who really love selvedge denim jeans to customize the cut and fabric, then personalize the details. The finished product will be your “dream jeans”.

How will we get the fit and details right? First, you’ll customize your jeans by choosing from a variety of cuts and fabrics. Then, you’ll personalize them by adding various design elements such as scuffs, rips, and maybe even spikes. Finally, you’ll enter your personal measurements into our innovative web constructor.

Our women cut:

Quality

If you know what selvedge denim is you’re definitely in the right place - we’re not using any old denim…but rather the best authentic raw selvedge denim fabric from the most reputable American and Japanese mills. 

We'll be using only raw and sanforized denim to make OriJeans truly authentic. 

The term selvedge probably comes from “self-edge” – a weaving process which produces a tight, finished edge on the fabric. Selvage denim has come to be associated with premium quality jeans, which show the finished edges from the loom rather than the overlocked edges that are shown on jeans from lesser fabrics.

If you like to wear cuffs, you’ll see these cool little color stripes where the denim ends – that’s the distinctive mark of selvedge denim. Selvedge denim has a distinctive look and feel with a depth and dimension that is completely unique. You won’t be mistaking your quality selvedge jeans for something bought at Wal-Mart!

We will produce our jeans in Ukraine. Why there? Well, we have some family connections there and we’ve located a suitable production facility and experienced seamstresses. The country is still recovering from a Communist past, but one thing that survives is pride in craftsmanship.

Our guarantee: we are sure that our jeans will fit you perfectly and look exactly as you designed them. If not, we are ready to resew them for you free of charge. This is how confident we are about quality of OriJeans.

Web constructor

We’re not building web sites, don’t worry. Web constructor is what we call our new user-friendly Internet platform which you’ll visit to order your pair of OriJeans – all from the comfort of your home.

Here’s how it works. Our web constructor will give you a plenty of options for customisation. First, you select either male or female model you'll customise, then you pick a cut. In the beginning we'll have 4 male and 4 female cuts available. Then you choose a fabrics, selection of 6 different fabrics will be available at launch of the project. Having chosen these elements, you can start designing your jeans, applying scuffs, rips; lightening some part of the jeans. You can also choose from a number of fly and pocket options. The changes will be appearing on the model as they are made, so you always know what you are doing. Once you've designed the jeans, you simply press the button and follow up with check out. You can switch back and forth as much as you want and change your mind a hundred times – the virtual model will keep up!

Here are a couple of sketches of our web constructor (it'll be ready in late January):

Here you choose your sex...
Here you choose your sex...
...then you choose the cut you like...
...then you choose the cut you like...
and then you choose waist height...
and then you choose waist height...

Cuts

For Kickstarter we are offering four basic men's cuts (women cuts will be added soon):

Next, you customize by adding scuffs, rips, and you can lighten parts of your jeans. The virtual model will keep up and display your work. You can even choose the right pocket style, buttons or zip options of a fly, and pick the thread color to make your new jeans look perfect.

Finally, you’ll enter you measurements into the web constructor and we’ll hand-craft your jeans!

Draft version of the measurement table
Draft version of the measurement table

Affordable price

Hmm…$99 for made-to-order selvedge denim jeans…how is this possible?

First, we’re not selling through retail outlets. That alone cuts out quite a bit of fat. We’re skipping the middleman and interacting directly with our customers using the power of the Internet. We’re only 1 click away! You’ll essentially be buying wholesale without any reduction in quality. Once we have your order, our team of professional seamstresses will produce your jeans to your specifications and we’ll deliver them to your door.

Second, producing in Ukraine (right next to Poland) keeps things affordable. We’re not there to exploit anybody…on the contrary, we have family connections there and we’re proud to bring much-needed jobs to a developing area which really needs them. We’ll be paying above-market wages and our facility is newly renovated and up to code.

Also, we’re not out-sourcing the production – we have full direct control of the manufacturing process!

The empty bag
The empty bag
The bag with your OriJeans
The bag with your OriJeans
Rivet options that will be available on the web constructor: Pewter and Antique Brass
Rivet options that will be available on the web constructor: Pewter and Antique Brass

Our goals

Kickstarter backers

You’ll receive an OriJeans “Kickstarter backers code” which will allow you to access our web constructor. Also you can back our project and use your reward as a gift!

Finally, thanks in advance for being a backer! If you like what we’re doing please share our project with your friends!

SPECIALIZED ORIJEANS, Slim - worn for 8 months
SPECIALIZED ORIJEANS, Slim - worn for 8 months

Our team

Fabrics used for Kickstarter

Selvedge:

EARLY BIRD - 10.5 oz, 100% cotton - indigo red selvedge denim from Japanese Kuroki Mill.
EARLY BIRD - 10.5 oz, 100% cotton - indigo red selvedge denim from Japanese Kuroki Mill.
BASIC ORIJEANS AMERICANA - 12 oz, 81% cotton 19% lyocell - indigo solid-white selvage denim from Cone Mill (North Carolina, USA).
BASIC ORIJEANS AMERICANA - 12 oz, 81% cotton 19% lyocell - indigo solid-white selvage denim from Cone Mill (North Carolina, USA).
HEAVY ORIJEANS AMERICANA - 16.7 oz, 100% cotton - dark indigo golden selvedge denim  from Cone Mill (North Carolina, USA).
HEAVY ORIJEANS AMERICANA - 16.7 oz, 100% cotton - dark indigo golden selvedge denim from Cone Mill (North Carolina, USA).
BASIC HEAVY ORIJEANS - 16 oz, 100% cotton - indigo red selvedge denim from Japanese Kurabo Mill.
BASIC HEAVY ORIJEANS - 16 oz, 100% cotton - indigo red selvedge denim from Japanese Kurabo Mill.
BASIC BLUE ORIJEANS and ESSENTIAL BLUE ORIJEANS - 10 oz, 100% cotton - indigo red-selvaged Denim from Japanese Kaihara Mill.
BASIC BLUE ORIJEANS and ESSENTIAL BLUE ORIJEANS - 10 oz, 100% cotton - indigo red-selvaged Denim from Japanese Kaihara Mill.
BASIC WHITE OVER RED ORIJEANS and SPECIALIZED ORIJEANS - 10 oz 100% cotton - indigo unique white over red selvedge denim from Japanese Kaihara Mill.
BASIC WHITE OVER RED ORIJEANS and SPECIALIZED ORIJEANS - 10 oz 100% cotton - indigo unique white over red selvedge denim from Japanese Kaihara Mill.

 Non-selvedge:

BASIC OLIVE ORIJEANS - 10 oz 99% cotton 1% polyurethane - unique colored Light Olive, crosshatch denim from Japanese Kaihara Mill.
BASIC OLIVE ORIJEANS - 10 oz 99% cotton 1% polyurethane - unique colored Light Olive, crosshatch denim from Japanese Kaihara Mill.
BASIC GRAY HERRINGBONE - 10 oz stretch - unique gray herringbone denim from Japanese Kuroki Mill.
BASIC GRAY HERRINGBONE - 10 oz stretch - unique gray herringbone denim from Japanese Kuroki Mill.

Risks and challenges Learn about accountability on Kickstarter

Risks include production delays based on late-arriving materials from the selvedge denim mills and the outbound logistics (getting the rewards to you). Our plan is to have back-up suppliers, where possible, and to make sure we order on time. However, we've spent the last 11 months researching the best suppliers and we’ve carefully worked out a timeline which will allow us to deliver the rewards on time. We’ve also built in an extra 20% buffer in terms of scheduling…just in case!

Challenges include getting the web constructor just right. We have a great working relationship with an experienced web designer who understands exactly what we need, and although we’ve done lots and lots of communicating and planning and refining the web constructor concept, we’ll inevitably face something unexpected once we go live!

Finally, while OriJeans is a work in progress, our team is totally committed to making OriJeans the best it can be. We believe in transparency, full disclosure and frequent communication - so our backers will be the first to know about not only our successes…but our problems, as well.

FAQ

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  • Pledge $80 or more
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    100 backers All gone!

    EARLY BIRD - BASIC ORIJEANS - One pair of made-to-order jeans produced using 10.5 oz selvedge denim from Kuroki Mill (Japan). You choose the cut, stitching and pocket options. Only 100 pairs at this price!

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $99 or more
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    31 backers Limited (19 left of 50)

    BASIC ORIJEANS AMERICANA - One pair of made-to-order jeans produced using 12 oz Cone Mill selvedge denim. You choose the cut, stitching and pocket options.

    Estimated delivery:
    Add $20 USD to ship outside the US
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    5 backers Limited (15 left of 20)

    BASIC BLUE ORIJEANS - One pair of made-to-order jeans produced using 10 oz selvedge denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options.

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $99 or more
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    2 backers All gone!

    BASIC OLIVE ORIJEANS - One pair of made-to-order jeans produced using 10 oz unique colored Light Olive crosshatch denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options.

    Estimated delivery:
    Add $20 USD to ship outside the US
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    7 backers Limited (3 left of 10)

    BASIC WHITE OVER RED ORIJEANS - One pair of made-to-order jeans produced using 10 oz unique dark indigo selvedge denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options.

    Estimated delivery:
    Add $99 USD to ship outside the US
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    27 backers Limited (3 left of 30)

    HEAVY ORIJEANS AMERICANA - One pair of made-to-order jeans produced using 16.7 oz Cone Mill selvedge denim. You choose the cut, stitching and pocket options.

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    13 backers Limited (7 left of 20)

    BASIC GRAY HERRINGBONE - One pair of made-to-order jeans produced using 10 oz unique gray herringbone stretch denim from Kuroki Mill (Japan). You choose the cut, stitching and pocket options.

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    70 backers All gone!

    BASIC HEAVY ORIJEANS - One pair of made-to-order jeans produced using 16 oz selvedge denim from Kurabo Mill (Japan). You choose the cut, stitching and pocket options.

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    Add $20 USD to ship outside the US
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    20 backers All gone!

    BASIC BLUE ORIJEANS - One pair of made-to-order jeans produced using 10 oz selvedge denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options.

    Estimated delivery:
    Add $20 USD to ship outside the US
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    23 backers All gone!

    BASIC WHITE OVER RED ORIJEANS - One pair of made-to-order jeans produced using 10 oz unique dark indigo selvedge denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options.

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $119 or more
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    8 backers Limited (2 left of 10)

    ESSENTIAL BLUE ORIJEANS - One pair of made-to-order jeans produced using 10 oz selvedge denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options. Plus you are able to add up to 6 adjustments to your jeans (holes, rips, and scuffs).

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  • Pledge $139 or more
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    8 backers Limited (2 left of 10)

    SPECIALIZED ORIJEANS - One pair of made-to-order jeans produced using 10 oz unique dark indigo selvedge denim from Kaihara Mill (Japan). You choose the cut, stitching and pocket options. Plus you are able to add up to 12 adjustments to your jeans (holes, rips, and scuffs).

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  • Pledge $198 or more
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    20 backers All gone!

    DOUBLE ORIJEANS - two pairs of made-to-order jeans produced using any fabrics available at OriJeans during next 2 years. You choose the cut, fabrics, stitching and pocket options. This reward is for personal use only.

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  • Pledge $198 or more
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    11 backers Limited (1 left of 12)

    DOUBLE ORIJEANS - two pairs of made-to-order jeans produced using any fabrics available at OriJeans during next 2 years. You choose the cut, fabrics, stitching and pocket options. This reward is for personal use only.

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  • Pledge $240 or more
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    15 backers All gone!

    LIMITED TRIPLE ORIJEANS - same as TRIPLE ORIJEANS, but delivered in July 2014.

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  • Pledge $297 or more
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    11 backers Limited (1 left of 12)

    TRIPLE ORIJEANS - three pairs of made-to-order jeans produced using any fabrics available at OriJeans during next 3 years. You choose the cut, fabrics, stitching and pocket options. This reward is for personal use only.

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  • Pledge $297 or more
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    1 backer Limited (5 left of 6)

    TRIPLE ORIJEANS - three pairs of made-to-order jeans produced using any fabrics available at OriJeans during next 3 years. You choose the cut, fabrics, stitching and pocket options. This reward is for personal use only.

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  • Pledge $499 or more
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    0 backers Limited (5 left of 5)

    United OriJeans Limited - six pairs of made-to-order jeans for you and your friends with 16% discount. You are eligible for any material that we are going to use during next 5 years. You choose the cut, stitching and pocket options. Plus you are able to add up to 12 adjustments to your jeans (holes, rips, and scuffs).

    Estimated delivery:
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Funding period

- (40 days)