About this project
In simple Danish design and incredibly soft organic cotton, our basics are developed with some of the most technologically advanced silver fibers in the world. The SilverTech fibers prevent growth of unwanted bacteria - without losing any effect, even after hundreds of washes.
We have autonomous driving cars and speaking robots but we are still wearing the same basic clothing we did 100 years ago. We think it’s time to change that and bring smart fibers into our everyday clothing. Let’s not waste our precious personal time or mother earth's resources, when the solution is right in front of us.
By fusing innovative fibers with natural silver, our fabric is 99.9% effective in preventing bacterial growth on the fabric surface.
Similar products wash out or degrade in strength over time. However, because the silver is woven directly into our fabric, it will never wash away.
We’ve paired our technology with long staple organic cotton grown in Europe. Our GOTS certified organic cotton is among the softest, most durable cotton in the world.
NO NASTY CHEMICALS. NO NANO PARTICLES
Similar products use harsh chemical treatments to adhere silver particles to fabrics. We use the real thing – 99% pure natural silver.
LONG TERM SUSTAINABLE
SilverTech permanent odor control stops the growth of odor-causing bacteria on fabrics, so you can wear more and wash less. This helps save water, energy and greenhouse gas emissions on a large scale.
Pure Silver? Sounds techy.
In fact it is quite techy. Silver is naturally oligodynamic – meaning it prevents the growth of bacteria. Our fibers are woven with natural silver, this way, these antimicrobial properties are permanently integrated in the organic cotton. Active only on the fabric surface, SilverTech does not interfere with perspiration or with the skin’s natural bacterial flora. Clothing and other textile-based, SilverTech products are safe to use next to the skin. SilverTech particles are more than 100 times larger than nanoparticles and therefore are too large to penetrate the skin’s barrier.
A new generation of underwear, much appreciated.
For ages, the fabric we put right next to our skin has remained unchanged. We think it’s time to change that. We are constantly seeking new ways to use the world’s smartest natural materials. After years of research, we harnessed the incredible benefits of natural silver to create an innovative fabric that will disrupt and create a whole new category of smart fabric underwear.
Silver has historically been used for it’s antimicrobial properties in hundreds, even thousands of years, from the ancient greek, where people would put silver coins in their water, to early warfare where wounded soldiers would use coins under their bandages. This technology has been verified by more than a decade of testing at global research institutions and compliant with the EPA and Reach act. Furthermore, Our fabric is put through rigorous wash tests to ensure protection that will last the lifetime of the product.
Great. But is it comfy?
Our advanced SilverTech fibers and long staple organic cotton come together to create a perfected skin feel. Underwear is our second skin and if it's not amazing to wear then it's no good. 100 percent of our GOTS (Global Organic Textile Standard) cotton is grown in Turkey, Europe. Turkey is among the world's oldest organic cotton manufacturers. The Turkish organic crops and methods has been perfected for decades and are among the world's leading organic cotton manufacturers in creating super soft and durable organic cotton fibers.
Perfect, can you help me get the right size?
One thing is a super soft fabric, but just as important is the fit. We’ve worked with professional textile engineers and designers to get the best fit. Use the size guide below to find the best fit for you.
How it’s made; SilverTech
Organic Basics is very focused on creating a sustainable alternative to fast fashion and therefore our rules are no nasty chemicals and no nanotechnology. We’ve partnered with a world leading smart fiber company based in Europe, that uses natural silver to prevent bacterial growth on fabrics. Their proprietary process completely covers advanced fibers with silver while allowing them to remain extremely soft, flexible and comfortable. Only very small amounts of silver are required for SilverTech products for them to achieve highly effective odor control performance. For example, 5,000 garments require the same amount of silver as one or two silver rings.
Sustainability, I like that.
The fashion industry is the second most polluting industry on a global scale. 40% of the environmental impact is happening in the consumption phase due to washing and drying. In Organic Basics we want to bring this massive water and energy consumption down. Sustainability is the cornerstone of Organic Basics and our line of SilverTech products was created to minimise the need for washing and thereby bring down the water and energy consumption on a larger scale. The SilverTech fabric is produced under the EPA and REACH act and our suppliers are Oekto-Tex and GOTS certified which means that it meets the highest standard of social and environmental sustainability standards. That's good for you, the farmer, the factory worker and the environment.
Simple. Danish. Design.
Danish design was built around 'less is more', which is why we don’t use unnecessary logos, colours or patterns. Instead we focused on perfecting what is actually important in the next generation of underwear. We believe in Innovation through technology while still maintaining the beautiful simple look of your favourite basics.
Testing and improvement, better be safe than sorry.
We've been testing our prototypes rigorously over the last 9 months. From the first prototypes we’ve been testing for everything from heat-transfer capabilities to odor-fighting powers and hard washing and drying. It wasn’t perfect when we started, but after 9 months of improvement and constant optimization we can finally present a product worth the future generations.
Care Instructions, because we care.
We recommend washing your SilverTech products every 10-14 days with your normal laundry. Yes, SilverTech keeps bacteria from multiplying on the fabric but dust and dead skin-cells will eventually accumulate. Wash it on a cool (30 degree celsius) or warm cycle (40 degree celsius), and hang to dry if possible. The SilverTech products will be able to take up to 60 degree celsius and can be tumble dried on low heat however we do not recommend this due to unnecessary use of energy. Do not use chlorine bleach.
Why choose Organic Basics?
The fast fashion industry is a dirty bastard, we don’t like it that way. We asked ourselves, where is the sustainable alternative? This simple question became the beginning of our incredible adventure to create a purposeful basics brand that cares about a sustainable future in fashion. Now, almost 2 years after we launched Organic Basics we have sold over 60,000 products and have more than 10,000 happy customers around the world. We are in fact so passionate about our happy customers that we offer a 100% satisfaction guarantee.
Sustainability is a process, not an end goal. We are constantly challenging ourselves and our partners to go that extra mile; it may be painful and it may not pay off right away, but we are in this game for the long run. We want to make fashion sustainable and sustainability fashionable.
How this project will go down.
We have a very experienced production team to execute this campaign. We have also partnered up with a global distribution partner that will help us ship all of our products worldwide. We're in safe hands, and confident of a timely delivery. However small hiccups are always a risk and therefore we've built in buffers to account for any surprises on the way.
Here's how to adjust and add more products to your pledge
If you would like to add additional products to your pledge, simply add the price of the additional product to your current pledge amount. If you would like to change your reward selection all together follow the steps below:
From the bottom of our humble hearts, THANK YOU. In our opinion, underwear is the most important garment. Therefore, we consider it our main duty to make sure that our products are of the best quality possible. We’re glad that you share this vision and we’re grateful to you for helping us bring this product to the world.
Risks and challenges
Organic Basics is a professional business built by experienced fashion designers, textile engineers, developers and operational professionals. Quality products and happy customers is what we do. We’ve sold over 60.000 products in 2016 and had more than 10.000 happy customers. We are not perfect but we never stop until we get it right.
This is our third Kickstarter project. We understand what goes into making this product and we've done it in the past. We have always delivered and have always been transparent with our backers about our progress and challenges. At our last campaign we delivered to 95% of our backers within the timeframe. From experience, we know that the biggest risk is fulfilling delivery times.
Together with our manufacturer and new fulfilment partner we have created a realistic projection of the time necessary to manufacture and deliver your pledged orders. Complications can arise while manufacturing at such a high standard. Our focus is like our last campaign on two areas.
1. QUALITY - We will deliver the highest quality product to every backer. We take extreme pride in making some of the best products in the industry and will never compromise on quality.
2. COMMUNICATION - We will keep the lines of communication open at all times. If any issues arise, you'll be the first to know about them. This an adventure for both you and us, and we want you to enjoy the ride both on it ups but also if we hit a hiccup. We encourage you to take a look at our communication with backers from our previous Kickstarter project: https://www.kickstarter.com/projects/488013677/organic-basics/commentsLearn about accountability on Kickstarter
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