About this project
OnCourse goggles utilize the magnetic field of our beautiful Earth and are for ANY swimmer who swims in open water for recreation, endurance or competition and will guide you straight. USAT has approved them for use in sanctioned competition. Our electronic shell wraps around our goggles that are of the highest quality for comfort and fit and have polarized lenses with anti-fog coating. They fit great and you'll swim straight.
Your support and feedback has helped us reach the point that we are at today and we are almost ready for production.
You don't need to purchase our goggles or be a swimmer to help us realize our funding goal. Any contribution will be appreciated.
We need your help backing this project so that we can bring OnCourse Goggles to more athletes worldwide. We are creating an opportunity for the triathlete community to support our vision and get early, exclusive access to our product.
When we first began developing OnCourse Goggles, it was very important that we address the human geometry and not only provide an amazing navigation product, but also high quality goggles that were very comfortable for the athlete to wear. As a result, a decision was made to release two models (sizes) rather than one; a Mid-Orbit fit and and Inner-Orbit fit. With your help and contribution, we can bring two models of OnCourse goggles to more swimmers, in more countries, on more continents this year.
The proceeds from our campaign will be used for molding, tooling, component purchases and other costs associated with building inventory of both models of OnCourse goggles so that we will have adequate supply to meet Customer demand. If our crowdfunding campaign surpasses our goal, we will offer additional colors and try to introduce yet a third model of OnCourse Goggles.
In developing OnCourse Goggles, we listened to swimmers throughout the world as they related their needs. Many of these swimmers compete only with themselves, not in sanctioned competitions. Most open water swimmers struggle with swimming in a straight line towards a buoy or other target while practicing or during competition. In the absence of swimming lanes, swimmers tend to "zig-zag" through the water, wasting precious energy and slowing their performance. Many swimmers suffer from anxiety because there is no swimming lane and of course, there is no line visible at the bottom of the lake. We have a solution that we ask you to be a part of.
OnCourse Goggles contain an embedded high-precision electronic compass, accelerometer with tilt compensation, microprocessor (and we mean micro), rechargeable battery and our software. There's more to our incredible technology and it is all part of our flexible electronic circuit board that is embedded in the goggle shell. It's complicated on the inside, but incredibly simple on the outside. We achieved our goal of creating a product that is simple, beautiful and so easy to use that it does not require an instruction manual.
Our patent pending point-and-click design will allow the athlete to store a heading with a single button press. This simple yet elegant design will provide real time feedback during a swim directly to the goggles through a small LED array in each eyepiece. This feedback is immediate and will assist the open water swimmer achieve the most efficient swim possible and improve their personal record. OnCourse Goggles will analyze the direction you are swimming and as you veer off course, the LEDs will notify you what direction you need to swim as well as the severity of deviation. Our technology also compensates for lateral currents of water and wind.
Reached the first buoy? Simply face the next buoy and set your heading with a single button press to stay on course. It's really that simple. (We are developing a feature that allows you to set the next heading with defined head movements).
The soft silicone gaskets in our goggles provide extended comfort over longer periods of time. OnCourse goggles feature polarized lenses, anti-fog coating, UV protection, good field of vision, a comfortable strap and soft protective case.
OnCourse goggles will be supplied with a USB cable which can be connected to a computer with USB Port, an iPhone wall adapter or the supplied automotive adapter to charge the goggles via the waterproof USB port. The lithium polymer battery in the goggles will recharge completely on your way to the swim in 45 minutes or less using the automotive adapter.
With OnCourse Goggles, no computer or clunky external GPS is required to lug around or set your course. There are no external parts or annoying cables to attach to your head-strap; all of the components are integrated into the goggle shell.
Early on, the decision was made to strip out every unnecessary component until the device just stopped functioning, then add that one component back in that would restore the necessary function. This decision opened the door to production of the simplest navigation device possible for swimmers; navigation goggles that would be so intuitive that no instruction manual would be required.
We have carried this same philosophy to our marketing, website and fundraising efforts on Kickstarter; simple, direct and on point.
It starts with a button click.
The user presses the soft goggle skin near the temple to store a heading.
The goggles then provide feedback in the form of colored LEDs to keep the swimmer on a straight line of navigation. The electronics detect lateral forces from currents of water or wind.
The goggle simulation below is depicted above the water for reference and clarity, else the video would not be very appealing with a camera pointed at the bottom of the lake. This allows you to see how the prototypes work, as seen though a pair of goggles.
We've also posted a video below, demonstrating the assembly and our working product.
Here's where we are at in development:
☑︎ Our patent application has been filed with the US Patent and Trademark Office
☑︎ Our circuit boards have been designed and are ready for production
☑︎ Functioning pre-production prototypes have been built and are being tested in Atlanta
☑︎ Our goggle designs are complete
☑︎ We have two models: Inner Orbit Fit and Mid-Orbit fit to reach the widest audience
☑︎ We have finalized the 3D files necessary for making the molds to send to production
☑︎ We are interviewing contract manufacturers and traveling to tour their facilities
☑︎ The design of our retail packaging is complete
☑︎ Closed beta testing of the functioning prototypes is continuing.
Here's where we are at with marketing:
☑︎ We are establishing distribution agreements with Tri-Shops and retailers
☑︎ We have purchase commitments from multiple distributors
☑︎ We are scheduling summer roads trips to meet with clubs to demo the Goggles
☑︎ We have secured booths at major competitions in the fall
☑︎ Our retail store is complete online and ready to go live with one mouse click
☑︎ We are targeting MSRP of $199.00 for the goggles, USB Car charger and cable
☑︎ Our social networking Facebook page achieved over 12,000 organic "likes" in the first five week period it is now well over 16,000
☑︎ There is worldwide interest and demand for the product
Here's where we are at with compliance:
Info-graphic Showing Performance Improvement Using OnCourse Goggles
Special thank you to Chrissi, Christophe, Javier, Jeff, Kailey, Gaby, Kyle, Luis, Nora, Rocio, Ryan, Susana and Susanne. Your commitment, dedication and undying support means the world to us and we appreciate you far more than words can ever say. Thank you to Matt and Sol from Del Sol Photography for some amazing images of our goggles in action.
Risks and challenges
Our sincere belief is that demand will exceed supply in the early phases of production. That is the main reason that we are raising funds through Kickstarter. Our product is revolutionary yet intuitive and desirable for any beginner or serious competitor. We intend to start production with our own capital in advance of Kickstarter funding.
Our embedded circuit board is a no brainer. All components have multiple sources. The outer shell of our goggles is part of our patent pending design that uses two sections to seal the electronics between two layers. The shell has been designed to very tight tolerances to create a proper seal. Unfortunately, there is no way of evaluating or testing the seal without first creating a mold and beginning the injection molding process. Of course we cannot tolerate any leaks, so this may require adjustments to the molds, or the specific silicone rubbers that are used during molding. This may cause unwanted delays if the molds need any redesign. Same thing for our supply chain; we've done our best to anticipate, but there are many variables associated with production that can alter our schedule.
We've had interest in OnCourse Goggles from over 30 countries. We will ship OnCourse Goggles worldwide, with the exception of Argentina, Belarus, Cuba, and Asia. Backers will be responsible for duties, fees and taxes applicable to your country.
ONE SIZE DOES NOT FIT ALL
Proper fit for each athlete is extremely important. We realize that one size does not fit all. To address this, we have several designs completed for Mid-Orbit, and Inner Orbit fit. Once we understand the demand, we can adjust production of the goggles to meet the demand.
There is a GPS only solution that is currently shipping. It has a bulky electronic-battery pack that attaches to the goggle strap and an adhesive LED array that glues on to the user's goggle lens. This concept is one that we considered, but rejected years ago as being too big, too bulky and too complicated. It's really just an idea; not an invention. We believe that this other device will help attract attention to our more elegant and simpler solution and when given a choice, athletes will select our product.
USE IN COMPETITION
This issue was addressed early on in our development when we were considering manufacturing the goggles.
On July 10, 2014, USAT has affirmed and approved the use of On Course Goggles in any of their sanctioned events:
"Upon review of the literature you sent, I find that your product, the On Course Goggles, are fully compliant with USAT Competitive Rules and are legal to use in any of our sanctioned events" - Charlie Crawford Commissioner of Officials USA TriathlonLearn about accountability on Kickstarter
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