About this project
OMATA One is a technologically-advanced, GPS computer that displays the information that cyclists need in a unique and modern design. The analog face makes it easier to read whilst in motion, and every part of this beautiful product is designed to complement your bike, as well as the ride itself.
OMATA’s choice to show the most important ride data in an analog form is based on the science that analog dials reduce cognitive load. As a result, the OMATA One makes it significantly easier to read your data at a glance and focus on enjoying the ride itself.
It displays the four metrics most relevant to you on a ride: speed, distance, ascent and time.
On the inside, OMATA One tracks everything with the same high level of precision as the best cycling computers, which means all your ride data can be exported via USB-C to Strava, or the application of your choice.
All your data is recorded on the internal memory and converted into analog movement by our custom mechanical sub-assembly developed with Seiko Precision Inc.
OMATA One has exceptional GPS accuracy and, as an additional benefit of our commitment to analog, it has an estimated active battery life of 24 hours.
One of the benefits of having an analog movement driven by digital software is increased active battery life, which means more ride and record time, already estimated through bench-tests and simulations at 24 hours.
Because we do not need to continuously drive a power-hungry display our analog driving mechanism is quite power-efficient. Our mechanical movement draws the most power only when the motors move. We can refine our adaptive algorithms in order to reduce loads on the battery and adjust the amount of movement based on the way you are riding — even the kind of ride you may be on. For example, when you are at your pace, the speed hand moves much less compared to when you are slowing or speeding up, and the time hand need not be driven during every millisecond of your ride.
OMATA One is designed with the same level of care and focus on performance as a premium bicycle component. This means that, not only does it look exquisite and like it belongs on your bike, it also functions immaculately. As it is intended to be used in the outdoors, it is designed to withstand dust, water and other harsh environmental factors.
Our choices as to which materials to use were also driven by performance. Therefore OMATA One is made from Plancast Plus 5083 Aluminum for the case and mount, and PEEK (Polyether Ether Ketone) for the functional bezel. PEEK is a high performance plastic with mechanical and material properties that give it outstanding environmental durability without compromising GPS performance.
Every detail of the OMATA One is designed for enhanced legibility whilst in motion. In addition to the analog face, we felt it was appropriate to invest in creating a bespoke numeral set. Called OMATA Numeral Regular, it has clarity, openness and a modern, slightly digital character.
Whilst we've chosen for OMATA One to display speed, distance, elevation and time, in the background it’s recording all the data you need to claim your KOMs, PRs, and goals on Strava—or the platform of your choice.
For our launch, we are offering the OMATA One in two colors — white and gray. Both are available in your choice of either kph or mph.
The first 200 backers will receive their OMATA One with a unique, sequential number machined into the bezel so that everyone can see that you were amongst the first to back the project.
As with the OMATA One, the mount is a beautifully designed component that looks great on your bike, but is also incredibly simple to attach. The hinged aluminum mount clamps to your handlebar and is secured in place by a single hex bolt. Once the mount is fitted, the speedometer is attached by a one quarter, clockwise turn. We’ve also designed our mounting system to be modular. We’re able to remove our bayonet fitting and replace it with an adaptor to fit the mount that have already installed on your bike. In time, we will develop multiple mounts for as many bars and stems as we can, but for now, we believe this is a good solution for most people.
To create something as technically advanced and refined as the OMATA One takes time and constant iteration. We have spent many months and many hundreds of man-hours prototyping every detail. From early proof-of-concept hacks to fully-fledged working products, these iterations - and occasional fails - mean that when the final speedometers ship, they will function perfectly and look amazing.
The original inception of the idea for OMATA One goes back as far as 2009. Rhys read an article that outlined that ‘the speed of human cognition dictates that 18mph is a comfortable speed at which to travel through and perceive the world’. Inspired at how this was ‘coincidentally’ close to the speed which feels comfortable on a road ride (on the flat at least), Rhys started exploring the idea of these emotional, mechanical objects. In addition to some work that Rhys and Julian were doing to design communication products that demanded less of our attention, these two creative endeavors formed the foundation for what is now the OMATA One.
Update: more details on the Founders & Fabian Fondo reward!
Perhaps nobody else has the pedigree to appreciate the OMATA One like Fabian Cancellara, one of the great bike racers of our generation. But, before anything, he is a Swiss cyclist who rides his bike for the experience. Come join Fabian and the OMATA founders for a weekend of riding, eating, and drinking in LA. You will also receive a one-of-a-kind OMATA Classic One LTD Fondo Edition.
So, come enjoy our community!
- A One-of-a-Kind OMATA Classic One LTD Fondo Edition
- A framed print of one of the OMATA original sketches. (only 50 printed)
- Casual Friday Evening Food and Drink with the OMATA Team and Fabian
- Saturday Breakfast, Dinner, and evening drinks with Fabian Cancellara at Pedalers Fork
- A scenic Saturday ride in the Santa Monica Mountains with Fabian and the OMATA team.
- Private after dinner Q&A Session with Fabian. Moderated by Erik (EJ) Joule.
- Ride and event will be filmed and photographed for posterity and proof.
- Update! Includes two nights lodging at The Anza A Calabasas Hotel.
- Apparel and OMATA Goods
More questions about the schedule? Email us at firstname.lastname@example.org
OMATA has assembled a world-class global design, hardware and technology team with experience working at the world’s largest, design-led consumer electronics companies. They saw an opportunity to create a modern, advanced speedometer that makes a strong statement on the nature of product design, technology and innovation, as much as a statement on the essential character of cycling itself.
Rhys Newman MA RCA, Founder & CEO is a designer, artist and bicycle racer. Former VP of Everyday Adventure and Advanced Design at Nokia and HERE. Creative Director and global team lead for world class product making team and business.
Julian Bleecker, Ph.D., Founder & CTO is a designer, engineer, maker and photographer. He is founder of the Near Future Laboratory and was formerly Creative Lead and Technologist, Everyday Adventure and Advanced Design at Nokia and HERE.
Michael Halbherr, Ph.D., Founder & COO is a technology executive, serial entrepreneur and former CEO of HERE. Was also a member of Nokia Leadership Team.
Andrew Gartrell is an industrial designer, prototyper and mechanic. With twenty years experience at Nokia crafting award-winning phones and accessories, Andrew has helped ship over 250M products.
Haltian Ltd. is a world-class research and development company that designs and develops premium quality products and services to global high profile consumer electronics companies. Based in Oulu, Finland, they have over twenty-five years product creation experience in Nokia.
ANTONYM is a design, branding and strategy studio based in LA. With over twenty years experience, they have created work for global brands such as Ford, Sony, Nokia, UBS, IKEA and Tetrapak.
Brian Vernor is an exceptional photographer, filmmaker and adventurer behind such films as ‘Pure Sweet Hell’. His clients include Rapha, Giro, Blackburn, Nike and Poler.
Fabian Cancellara is an advisor and our brand ambassador. He is an Olympic Gold Medalist, has won the Road World Time Trial Championships four times, Paris-Roubaix three times, the Tour of Flanders three times, the Tour de Suisse once, and Milan-San Remo once. He has also worn the yellow jersey for nineteen days during the Tour de France.
We need believers and backers to join us in creating this product. People who feel that their favorite bike deserves a beautiful, well-designed, modern speedometer. People who want a choice when it comes to the components they put on their bike. People who - like us - believe that a great ride is better uninterrupted, and if it matters to you, the data is always there, just leave it for later.
Risks and challenges
We’ve built technology products like this before and are very confident we and the team can deliver. However, our expectations for the robustness, quality and performance of the OMATA One mean that we will need to iterate, to meet not only our own high demands, but also the expectations of our backers. It’s going to take a lot more work and will be a constant process of improvement, but we know it will be worth it in the end.
Thank you for believing and supporting OMATA.Learn about accountability on Kickstarter
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