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When we first launched olloclip on Kickstarter four years ago, the concept of mobile photography was just starting to take shape and since then we’ve shipped over a million lenses... a photographic revolution was born and what a great ride it's been. Today, our products are available in every Apple Store worldwide and people are using their olloclip lenses to capture everything from a baby's first steps to broadcasting world events in real-time. It's this same evolution that prompted us to take the next step and develop a new case and line of accessories that not only provide a specific function, but whose design is systemic to the creative process itself.
And like we did four years ago, we're enlisting the Kickstarter Community to help us bring our latest vision to life - we can't do it without your support.
Introducing olloclip Studio for the iPhone 6 and 6 Plus
The olloclip Studio system is the combination of an all-new, more protective case design that incorporates an integrated mounting solution (patent pending) and a series of mobile photography accessories. Both the case and accessories are designed to intuitively work together the moment you pick them up. Unlike many of today’s modular mobile grip systems, olloclip’s Studio components seamlessly work together so you can focus on capturing the opportunity in front of you and not on building a rig.
Each reward level will be available in either the iPhone 6 or 6 Plus. We will survey each backer at the end of the campaign to determine which version you require.
olloclip Studio = Studio Case + Accessory Kit
The olloclip Studio Accessory Kit includes an ingenious two-finger universal grip (you'll never hold your iPhone the same way again), a convenient Kickstand, a set of ¼-20 mounts to attach a tripod, grip or handles (for both landscape and portrait orientation), and a set of cold-shoe adapters for lightweight accessories like a microphone or light.
What colors will be available for the olloclip Studio?
Instead of selecting a palette of color options and telling you about them, we thought we'd let you help select the initial color-ways of the case and accessories.
So why the wait? We're so proud of the system approach of the Studio Case and Accessories Kit, we really wanted the initial launch to focus on just that - how great the system is. As such, the prototype images you see in the videos and the photographs in the campaign are actually 3D prints and colored mock-ups.
If you would like to be involved in the color selection process, please take our color survey and vote for your favorite...and yes, we know that some people will like multiple colorways equally, so you can chose multiple 'Favorite' colors.
We will close the survey a couple of days before the campaign ends. We'll then use the results to further refine the color options for the case. When we initiate the survey process, you will have the option to select from (3 or 4) different color choices. Per the survey link, Black/Black and Black/White will automatically be included in the choice of color options. This survey is only for the colorway options.
Studio Accessory Kit
When we set out to design our first accessory, we started with a review of all the various 'grips' already on the market. And while there are a lot 'rig' based solutions out there, we didn't want to create another DIY project where the user spends more time figuring out how to configure the mounting system vs. focusing on the opportunity before them. So we went back to the basics and looked at the variety of ways people hold their phones. From this research, we created the simplest and most intuitive way to grip your phone; enabling you to be more immersed in the creative process than ever before.
Our cold shoe attachment (kit includes two) enables you to attach a variety of lightweight accessories, such as a light or microphone, to your iPhone in a snap. The shoe was designed to offset the center of gravity of the accessory so it's directly in line with the iPhone's centerline; thus creating a more balanced experience when attaching multiple accessories.
We're even including (2) ¼-20 adapters in each Studio Accessory Kit - one for landscape and the other for portrait orientation. Many of you already own a tripod, shooting stick or a variety of 3rd Party accessories and the ¼-20 tripod-mount is the standard for attaching these types of accessories. You can even use the ¼-20 portrait adapter to orient the iPhone on its side to provide a hands-free group shot or selfie.
Why are we coming back to Kickstarter?
When we set out to pursue our dream four years ago, the Kickstarter Community was with us every step of the way. You validated our vision, provided valuable feedback and collectively, you helped us offset the costs of bringing such a product to market.
Today, we are looking to further expand our vision from a lens solution to a complete mobile photography system. olloclip Studio represents a significant production cost and being a small business, the opportunity for growth is only attainable through your generous support. This project alone represents over 7 new and complex tooling configurations that must be designed and built.
More importantly, we can’t imagine partnering with anyone else other than Kickstarter to explore what is possible in mobile photography – you’re part of our DNA.
Kickstarter Loyalist and the 2013 Entrepreneur of the Year, Patrick O'Neill
In 2011, Patrick O'Neill and Chong Pak set out to advance the world of mobile photography by introducing “the olloclip” - a 3-in-1 photo lens for the iPhone 4. Listen to how Patrick reached out to the Kickstarter Community to make his vision a reality and how excited he is once again to engage the same community in this new project. If you ever have a chance to meet Patrick, be sure to let him know you're an olloclip Kickstarter. He loves to hear your stories and how you’re influencing culture with your olloclip accessories.
Chong Pak - The Essence of Design is Usability
RewardsWe decided to keep the process simple - 7 rewards, 7 great opportunities - whether you already own an olloclip lens or you’re new to the family. We feel a deep sense of loyalty to the Kickstarter Community and believe that if you back our dream, we should provide an incredible value in return - it's the benefit of being an early adopter. And you can always order multiple rewards - they make a great gift. Simply double or triple your pledge amounts.
- Reward #1, Studio Case only: geared towards existing olloclip iPhone 6 or iPhone 6 Plus lens customers looking to protect their device with our new Studio Case. 30% Discount, $15 savings
- Reward #2, The Complete olloclip Studio: includes both the Studio Case and the Accessory Kit, 33% Discount, $30 savings
- Reward #3, The olloclip Studio & a 4-in-1 Lens: includes both the Studio Case and the Accessory Kit PLUS our award-winning 4-in-1 lens (Fisheye, Wide-Angle, 10x Macro and 15x Macro). Feel free to double your pledge amount and share the olloclip experience. 35% Discount, $60 savings.
- Reward #4, The olloclip Studio & an Active Lens: includes both the Studio Case and the Accessory Kit PLUS our new Active Lens (2X Telephoto + Ultra-wide Lenses). Feel free to double your pledge amount and share the olloclip experience. 40% Discount, $75 savings.
- Reward #5, The olloclip Studio & a 4-in-1 Lens & an Active Lens: includes both the Studio Case and the Accessory Kit PLUS our new Active Lens (2X Telephoto and Ultra-Wide Lenses) & our award-winning 4-in-1 lens (Fisheye, Wide-Angle, 10x Macro and 15x Macro) . Feel free to double your pledge amount and share the olloclip experience. 40% Discount, $75 savings.
- Reward #6, Patrick’s “Everything in the Bag”: includes the complete olloclip Studio (Studio Case and Accessory Kit), new slim olloCase, 4-in-1 Lens, Active Lens and the Macro 3-in-1 Lens. 42% Discount, $155 savings.
- Reward #7, is a once-in-a-lifetime opportunity to visit the olloclip team here in sunny Southern California. We'll take care of your local lodging and meals, so long as you can coordinate and cover your flights. You'll have the opportunity to meet Patrick, Chong and the olloclip team. Join us as we explore some of the great local landmark destinations (Huntington Beach Pier, Joshua Tree National Park, Getty Museum, Griffith Park Observatory and other great photo spots). We're located only a few miles from the beach and we'd love to meet you and be part of your photographic journey. Value: Priceless
Below is a visual break down of each Reward.
Timeline - our commitment to you...
The olloclip. It's what started a mobile photography revolution.
What originally started four years ago as a single 3-in-1 lens solution for the iPhone 4, evolved into a family of lens systems with the 4-in-1 lens as the popular favorite. The 4-in-1 features four advanced optic quick-change lenses (fisheye, wide-angle, 10x macro and 15x macro) in a compact, easy-to-use design. The fisheye and wide-angle lenses enable your lens to capture more - ideal for photographing panoramic landscapes or snapping a selfie with a group of friends. Access the macro lenses by unscrewing the fisheye and wide-angle lenses to photograph crisp close-ups and capture details beyond the naked eye.
Check out the 4-in-1 Lens video:
Active Lens – the perfect accessory for your next adventure.
The all-new Active Lens for iPhone 6 & iPhone 6 Plus comes packed with ultra-wide and telephoto lenses to instantly capture and share all you experience on your next adventure. The ultra-wide lens gives your phone an “action camera” point-of-view for everything from panoramic landscapes to a group selfie on the front FaceTime(TM) camera. Switch quickly and easily to the telephoto lens with 2x optical zoom to get twice as close to the action or to achieve stunning portraits with a narrower depth-of-field.
Check out the Active Lens video:
Macro 3-in-1 Lens – a pocket sized microscope.
Modernize the traditional microscope or loupe by taking it to a digital medium. Get in extra close to analyze, document and share beautiful macro photos and video with edge-to edge clarity instantly and easily. Simply choose the level of optical magnification you want (7x, 14x or 21x) and achieve crisp close-up photos with greater depth of field, nicely diffused light and less pincushion distortion.
Check out the Macro 3-in-1 Lens video:
Click on the image below to see 100's of examples of what you can do with your olloclip lenses and the olloclip Studio system...fisheye, ultra-wide, wide-angle, telephoto and macro:
Thank you Kickstarter...we look forward to the next journey together.
Risks and challenges
Design and prototyping of the olloclip Studio has completed functional review and testing. During the remainder of this campaign we will complete the final design and aesthetic cycles of all product components, providing product updates along the way. At this point, we are in the tooling phase, with the majority of the funds raised during this campaign being applied directly towards the tooling requirements and costs.
Product design is subject to change.
We are creating more than 7 different and complex tools to produce the Studio system. All of our manufacturers and material suppliers have been involved in the design and engineering phases of this project and no delivery issues are expected.
Shipping is anticipated for late September.
CA Customers will be responsible for sales tax and EU customers will be given the opportunity to pre-pay VAT and Custom Duties. A survey will be performed to collect shipping information and at that time, a link will be provided to cover these additional taxes and duties.
Backers with EU shipping addresses will have their rewards fulfilled through our European Agent. Customers outside of the US and the EU will be responsible for their local duties and taxes.
US and Foreign Patents Pending.Learn about accountability on Kickstarter
- (30 days)