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£103
pledged of £700pledged of £700 goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, October 20 2019 1:54 PM UTC +00:00
Last updated October 20, 2019

The Witching Hour AW19 Collection

Pre-order for The Witching Hour AW19 Limited Edition Collection

The Witching Hour AW19 Collection

Pre-order for The Witching Hour AW19 Limited Edition Collection

£103
pledged of £700pledged of £700 goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, October 20 2019 1:54 PM UTC +00:00
Last updated October 20, 2019

About

This Autumn Winter ‘19 Collection takes inspiration from John Keats’ poem of the same name. Looking into local folklore and superstition; prints are made from hand-drawn illustrations of gatherings, deep within the tangled willows, of supernatural beings combined with celestial symbolism to create our own Toile De Jouy.
Bell sleeves and lace trimmed collars taken from Pagan clothes are re-imagined for the contemporary ‘witch’ in mini dresses with silver eyelet trims and cropped velvet jackets.

Frilling Stuff Suit

The Witching Hour collection started off as an exclusive range of one-off pieces but due to demand for extra sizes and more pieces we have decided to create this pre-order to allow more people to get 'The Witching Hour look' along with limited edition t-shirts and prints. 

Witch Hazel Dress in Toile
Bewitching Dress in Aubergine Toile

Part of the reason we have launched a pre-order instead of just going straight to production is that we don't want to 'over-produce' our collections as the fashion industry is already one of the most polluting industries, and we don't want to add to this. This is why we have chosen sustainable production powered by renewable energy, with certified organic cotton for our t-shirts and tote bags.

Coven Coat
Witch Hazel Dress in Black Lace

Alongside this collection we have been researching into a fully sustainable wider collection featuring our popular 'Witching Hour Toile' print. This would include dress made from Viscose Silk mixes which can be worn all year round and in a wider size range. Keep an eye out for this coming soon!

The Witchery Coat worn with the Witch Hazel Dress in Toile
Limited Edition Witching Hour A3 Poster Print
Limited Edition Witching Hour Tote Bag & T-shirt
Seer Jacket in Black Silk Velvet

Risks and challenges

The risks I am undertaking in this project are mainly timing, shipping etc. I have tried to overcome the timing issue by putting a timeframe for the pre-orders so that I can let my manufacturers know in plenty of time of the order I will be putting in. This also allows time for the shipping of the products too. If all my timing goes to plan the products should be here in November - perfect timing for the upcoming festive season! Another risk will be that not enough of the pre-order products are ordered to make it cost effective but I am hoping that the T-shirt, Tote Bags and Print orders will help compensate for this as they are reasonably priced so I'm hoping they will be popular.

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Support

  1. Select this reward

    Pledge £10 or more About $13

    Limited Edition Witching Hour A3 Poster

    An exclusive limited edition A3 poster of our Witching Hour print. Hand illustrated by our in-house illustrator in our studios. Also available with monochrome text. Please specify which text you require. Printed onto 100gsm A3 paper in Matt finish.

    Includes:
    • A3 Poster of Limited Edition Witching Hour Print
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  2. Select this reward

    Pledge £20 or more About $26

    Limited Edition Witching Hour Tote Bag

    Exclusive Witching Hour print Tote Bag. Made from Certified Organic Cotton.

    Includes:
    • Limited Edition Witching Hour Tote Bag
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    Pledge £30 or more About $39

    Limited Edition Witching Hour T-shirt

    Limited Edition Witching Hour Print T-shirt. Made from Certified Organic Cotton. Print text also available in monochrome. A3 Printed Posted included in this reward. Please specify sizing we can do from UK 8-18.

    Includes:
    • Limited Edition Witching Hour T-shirt
    • A3 Poster of Limited Edition Witching Hour Print
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    Pledge £110 or more About $142

    Witch Hazel Dress in Toile or Lace

    Witch Hazel mini dress in the Witching Hour Toile to complete your Autumnal Witchy look. Finished with bell sleeves, lots of frills and handmade eyelet velvet trims. Fully lined. Inspired by Edwardian and Pilgrim clothing. This is a pre-order and will be made-to-order. Please specify whether you will need a Small (8) Medium (10-12) Large (14). Also please specify if you would like the dress making in the Toile Print or Black Lace.

    Includes:
    • Witch Hazel Dress in Toile or Lace
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    Pledge £120 or more About $155

    Bewitching Dress in Aubergine Toile

    Channel your inner witch with the new Bewitching Dress in Aubergine Toile Print. The Witching Hour toile print has been illustrated in our studio and is a limited edition print exclusive to Olivia Annabelle. Silk Velvet collar and cuffs add luxurious details with handmade velvet eyelet trims. Inspired by Edwardian and Pilgrim clothing. This is a pre-order and will be made-to-order. Please specify whether you would like a Small (8) Medium (10-12) Large (14).

    Includes:
    • Bewitching Dress in Aubergine Toile
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    Pledge £130 or more About $168

    Seer Jacket

    See in to the future with our Seer Jacket in Black Silk Velvet with lace panel insert at back and lace cuffs. Inspired by jackets of the Victorian Era. This is a pre-order and will be made-to-order. Please specify which size you will need Small (8) Medium (10-12) Large (14).

    Includes:
    • Seer Jacket
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    Pledge £159 or more About $205

    Witchery Coat

    The Witchery Coat is most iconic piece from The Witching Hour collection. Inspired by double breasted men's coats from the 1800's this dress coat is updated with feminine look with purple and copper brocade. Fully lined with Olivia Annabelle logo lining. Complete the look with matching co-ord suit for extra drama. This is a pre-order and will be made to order. Please specify if you will need a Small (8) Medium (10-12) Large (14).

    Includes:
    • Witchery Coat
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    Pledge £159 or more About $205

    Coven Coat

    A Witching twist on the traditional tweed coat. Part of a co-ord set the Coven Coat comes in a heather purple tweed with aubergine velvet trim details and black velvet buttons. Matching Gove Trouser is available to complete the look. Inspired by Edwardian shapes. This is a pre-order and will be made-to-order. Please specify which size you will need Small (8) Medium (10-12) Large (14).

    Includes:
    • Coven Coat
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    Pledge £200 or more About $257

    Frilling Stuff Suit

    Our classic suit design but updated for the new Autumn Winter season. In a stunning purple, copper and autumnal brocade our suit is reimagined for The Witching Hour collection but still retains our classic frills. Lined in Olivia Annabelle logo lining. Co-ordinating trousers and coat also available to complete this dramatic look. This is a pre-order and will be made-to-order. Please specify which size you will need Small (8) Medium (10-12) Large (14).

    Includes:
    • Frilling Stuff Suit
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Funding period

- (30 days)