The Oilerie Olive Oil Bar Store Project
The Oilerie Olive Oil Bar Store Project
Fresh, healthy, olive oil for everyone, everyday - The Oilerie Way. We're creating a system to sell & service 100 olive oil bar stores.
Fresh, healthy, olive oil for everyone, everyday - The Oilerie Way. We're creating a system to sell & service 100 olive oil bar stores. Read more
About this project
In October 2014, Amy Jo and I appeared on Shark Tank® seeking to raise funds to build a system that would allow us to sell & service 100 Oilerie® Olive Oil Bar® stores across America. The panel of entrepreneurs laughed when I told them that Oilerie would be the next Starbucks®. I won’t lie - that hurt. But you know what? That’s my dream and we are going to make it come true!
Amy Jo and I realize that to build the largest olive oil store system in the US it’s going to take capital. We have completely self-financed our company from the beginning and we believe with a grass roots funding effort we will be able to grow Oilerie USA under the same philosophy and values we have always held: Great products at fair prices, provided by knowledgeable staff who value customers and service above all else. We pride ourselves for encouraging our associates to have meaningful lives outside of work and that means giving them the time needed to spend with their loved ones.
So what’s our plan? Well, we know that our idea is alive and well by the sheer numbers of folks from literally around the world who wrote to us after Shark Tank® seeking information about opening franchises in South Africa, India, Brazil, Columbia, Costa Rica, Panama, Portugal and all across Canada and the Untied States. We were completely overwhelmed by the response. Unfortunately, growth requires capital and without a shark tank deal, we went back to the drawing board. We still owned 100% of our company and our destiny. We were also seeing some benefit from the sizable amount of publicity and positive exposure the show brought. And then…
ABC came calling again - this time for the follow up show Beyond The Tank®. I ignored the first two inquiries about what happened to us after the show aired. Finally, after a producer for the show personally wrote me, I agreed to talk with them. In August of 2015, Beyond The Tank® sent a crew of 12 to our home and business and shot 21 hours of video, telling our story in great detail. That may be the reason you are reading this now.
Since Shark Tank®, Amy Jo and I have continued to invest our money in training programs for our current store owners and as a direct result of the show we did sell three additional stores; near Houston, near Seattle and near Madison Wisconsin. It was small growth but it was something we could handle. Knowing that we were fortunate enough to get a second opportunity to tell our story in prime time on ABC the idea occurred to me that perhaps using Kick Starter we might obtain grass roots funding that will allow us to further our efforts.
Money raised through your contributions will allow us to hire additional staff and provide much needed graphic support to our stores enabling us to better tell our story. The way we see it is like this, we don’t sell olive oil we sell the Oilerie Experience. We own the story of going to Europe and finding this incredible concept, bringing it back to America and sharing it with millions of friends. Much as Mr. Schultz did with coffee and Mr. Williams did with pots, pans and other kitchenware. Amy Jo and I are incredibly humbled by the opportunity that we have been given; the opportunity to pioneer a whole new way of buying edible oils and balsamic vinegars.
This is your opportunity to be a part of something so much bigger than all of us. To be a part of a revolution in buying core products that are pure and healthy; that make lives better for having used it. The FDA and other entities publish numerous studies about the health benefits of olive oil.
Our mission then, is simply this: make buying extra virgin olive oil fun and help people around the world learn to use olive oil every day, in every way. Your contribution of $10, $30 or $100 will help Oilerie USA make a positive difference in the lives of people everywhere.
Amy Jo and I wish you all of the happiness in the world.
With much love,
Curt and Amy Jo Campbell
Risks and challenges
Making sure that all funds are used in a responsible and efficient manner to benefit the greatest number of people is our top priority. Amy Jo and I are no strangers to hard work and commitment. We will follow through, tough it out and make it happen. Anything less would bring us shame.Learn about accountability on Kickstarter
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