Project image
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$37,336
pledged of $25,000pledged of $25,000 goal
192
backers
18days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, March 9 2019 5:01 AM UTC +00:00.

Ogma Brewing Co.By Ogma Brewing Co.
First created
Ogma Brewing Co.By Ogma Brewing Co.
First created
$37,336
pledged of $25,000pledged of $25,000 goal
192
backers
18days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, March 9 2019 5:01 AM UTC +00:00.

About

Ogma Brewing Company is a community devoted microbrewery owned and operated at 129 E. Michigan Ave in Jackson, MI. With a “beer first” mentality, the focus will be producing liquids of great quality. Taking no shortcuts and being knowledgeable, passionate stewards of our craft, Ogma will appeal to people seeking out an intimate, unique little joint with friends as well as the most seasoned craft beer enthusiasts.

To compliment Ogma Brewing Co. beer we will offer a creative range of small kitchen dishes that are big on flavor and local freshness. Options will include a rotating selection of stellar gourmet paninis, shareable Thai and Asian inspired buddha bowls, healthy soups and a wide-range of vegetarian options that pair well with a pint of beer.

MEET THE FOUNDERS 

Founders: Troy Craft, Andrew Volk and Kevin Craft (Photos by Duimstra Imagery)
Founders: Troy Craft, Andrew Volk and Kevin Craft (Photos by Duimstra Imagery)

Troy Craft, Head Brewer 

Troy's passion for brewing beer and fermentation began before the legal age of drinking. It began as a head baker at Great Harvest Bread Company. He learned the fundamentals and science behind fermentation, which soon transcended to an interest in the oldest fermented beverage known to man, beer. 

Troy spent many months home brewing and volunteering at breweries. Eventually, finding his home at Dark Horse Brewing Company in Marshall, MI. He spent 8 years working from the bottom to the top; 1 year in packaging, 2 years in the cellar, 3 years shift brewing, and 2 years as Head Brewer managing a team of four brewers. Here he discovered the importance and impact that fermentation has on beer flavor, it's quality, and stability, as well as various process techniques and manipulation of ingredients. Troy's position at Ogma Brewing Company will include recipe creation, inventory management, process efficiency and educating staff about Ogma Brewing Company and their beers.

Andrew Volk, Brand Development & Marketing

Andrew brings a decade of professional marketing experience to Ogma Brewing Company. Spending time in higher education (Trine University & National-Louis University) and health care spaces (Henry Ford Health System), he understands the importance of building a distinguishable brand and will pour these skills into his passion for creating and nurturing relationships between brands and the community. In-house experiences, Ogma events, and social media engagement will be his specialty.

Andrew built and will maintain the Ogma website and an online store where patrons are able to purchase merchandise and event tickets. He will also lead in content creation, writing, photography, podcasting and digital advertising campaigns for the brewery.

Kevin Craft, Project Manager

Leveraging 20+ years in residential and commercial construction, Kevin is Project Manager at Ogma and is responsible for total project management. This will include the monitoring of budgets, negotiating subcontracts, and providing day-to-day communication with the project team to ensure jobs are done right, remain on schedule and finish within budget.

Kevin will also control the build out of the brewpub and will be cross trained as a brewer to help Troy with production needs.

THE GOOD STUFF — BACKER REWARDS!

The longest lasting reward will be knowing that you had a hand in bringing something unique and totally rad to this community. A place where you'll enjoy remarkable beer, spark memorable conversations and collect a lifetime of unique experiences.

With that said, we also know you want the goods — take a look.

Ogma Stickers 

Ogma Stickers: Logo (right) and Honey Tongued w/ Logo (left)
Ogma Stickers: Logo (right) and Honey Tongued w/ Logo (left)

Ogma Coaster Set (3)

Ogma Coaster Set (3)
Ogma Coaster Set (3)

Ogma Pint Glass 

Ogma Pint Glass (Please note: There will be no alcohol awarded through this Kickstarter Project.)
Ogma Pint Glass (Please note: There will be no alcohol awarded through this Kickstarter Project.)

Ogma Brewing Co. Trucker Hat

Ogma Brewing Co. Trucker Hat
Ogma Brewing Co. Trucker Hat

Handmade (by us), Engraved Ogma Brewing Bottle Opener

Handmade Ogma Brewing Co. Bottle Opener
Handmade Ogma Brewing Co. Bottle Opener

Kickstarter Supporter" design for all tops below.

This design is unique to this moment in the Ogma journey. When you're rolling your Kickstarter Ogma gear, it's going to say you've been here from the start. Means a lot.

Exclusive "Kickstarter Supporter" Design for all project backer shirts.
Exclusive "Kickstarter Supporter" Design for all project backer shirts.

T-Shirt, Tank Top and Hoodies are available in all sizes.

Ogma "Kickstarter Supporter" T-shirt, Tank Top and Hoodie
Ogma "Kickstarter Supporter" T-shirt, Tank Top and Hoodie

OGMA MUG CLUB MEMBERSHIP PERKS

We are developing our mug club benefits to bring you as much value as possible. Here is where we stand now, more perks may be added later. 

Ogma Mug Club Membership ($150 and $250 Kickstarter Tiers)

  • 22 oz Ogma Mug
  • 10% off merchandise
  • 1 free special event ticket yearly
  • 25 cent birthday pours
  • Lifetime member, no annual fees 

Pro Model Ogma Membership (See $1200 Kickstarter Tier)

  • 22 oz Ogma Mug
  • Custom Pro Model skate deck mug holder mounted behind bar
  • 10% off merchandise
  • $1 off crowlers & growlers
  • 3 free special event tickets yearly 
  • 25 cent birthday pours
  • Next membership mug edition for free
  • Lifetime member, no annual fees 

Weekly "Mug Club Day" Perks  - All Ogma Membership Levels

  • $1 off pours (limited to 3 pints)
  • Half off appetizers
  • Half off one crowler or growler

THE MUG. (Prototype only — not actual artwork)

These bad boys are hand crafted by our friends out west at Munkstein. We're working with artist Matt Stikker to develop the final design. These will be like no other membership mug you've had before. Totally rippin' and rad.

22 oz Ogma Membership Mug Concept (Not actual design)
22 oz Ogma Membership Mug Concept (Not actual design)

PRO MODEL MUG CLUB MEMBERSHIP SKATE DECK MOUNTS

Have your mug displayed forever behind our bar on a custom painted skate deck. We've teamed up with local artists Audra Lockwood (UFO Whales) and Josh Abraham (Kevin's Face) to work with Pro Model Mug Club Membership holders on designing their own deck. The design can be inspired by your direction (like "hey, I really dig whales in outer space") or you can let the artist do their own thing. It's totally up to you and you get to pick the artist of your choice to work with.

We only have room for 10 Pro Model Mug Club Members, so this is very exclusive and real special. Here are a couple examples of their work!

Pro Model Ogma Mug Club Membership Skate Deck Holders
Pro Model Ogma Mug Club Membership Skate Deck Holders

ADD-ON ITEMS

Yoga Class + Ogma Tank Top: You may add this to ANY tier by adding $50 to your pledge amount. Please message us afterward just to confirm. Class is April 6 at 10 a.m.

Ogma Trucker Hat: You may add an Ogma Trucker Hat to ANY tier by adding $40 to your pledge amount. Please message us afterward just to confirm.

Handmade Ogma Bottle Opener: You may add this to ANY tier by adding $55 to your pledge amount. Please message us afterward just to confirm. 

DEVOTED TO OUR COMMUNITY

We've always said the Jackson community will be at the heart of our brewery, and we've spent the past 8 months backing that up. In June of 2018, we opened our doors for a wide range of workshops, fund raising events, yoga classes, art exhibitions and performances that we presented as the Ogma Creative Community Series. The turnout for these events was incredible! Having opportunity to meet hundreds of local people in our space, learn new skills and offer an outlet for passion and creativity was both inspiring and encouraging. Most importantly, it began with real relationships with the members of our community.

See additional photos from the Ogma Creative Community Series.    

Moments from the Ogma Creative Community Series
Moments from the Ogma Creative Community Series

HOW ARE THE KICKSTARTER FUNDS BEING USED?

The crowdsourcing portion (that's you!) of our startup costs will go directly toward the most important part of any brewery — the beer. Specifically, how it is made. Through this Kickstarter, you (and your pledge) will help us get our hands on a Quality Tank Solutions brew house and other ancillary components. 

Quality Tank Solutions Brew House
Quality Tank Solutions Brew House

OGMA PODCAST: KICKSTARTER EPISODE

Additional press 

THE OGMA COMMUNITY

BREWERY DOG 

Brewery dog, Strider (aka Good Boy).
Brewery dog, Strider (aka Good Boy).

The audio track in our main Kickstarter video is "Low Moon" by Sarin and is licensed under a Creative Commons Attribution License.

Note: Yoga Class with Kate Burns Yoga will be from 10 a.m. - 11 a.m. on Saturday, April 6.

Risks and challenges

Admittedly, 35 days to reach our goal of 25K is ambitious in that of itself. However, we have worked hard to create a relationship with our community of Jackson, MI over the past 8 months and know that the support for our vision is there. We intend on using a combination of community events, thought-out and well-timed online marketing and local social influencers to help spread engagement and awareness of our Kickstarter campaign. These funds will help as we continue to build out the brewery equipment and create the front of house in our beautiful space.

Please Note: There will be no alcohol awarded through this Kickstarter Project.

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    A Toast to You

    We’ll toast your honor with a public thank you on social media & our website.

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    Ogma Brewing Sticker

    Snag an Ogma Brewing sticker and slap it wherever you'd like. We'll also compose a handwritten letter of our appreciation and send it to your big ol' beer drinkin' heart!

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    Ogma Brewing Coaster Set

    We'll send you a set of Ogma Brewing Co. drink coasters, a logo sticker and a handwritten letter of our appreciation.

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    • Coaster Set (3)
    • Logo Sticker
    • Handwritten Letter
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    Ogma Brewing Pint Glass

    If you're a pint glass collector, this one is for you. Add ours to your craft beer collection and we'll toss in an Ogma Coaster Set (3) and handwritten letter of our appreciation.

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    • Branded Pint Glass
    • Coaster Set (3)
    • Handwritten Letter
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    Exclusive Ogma Brewing T-Shirt

    Take home an exclusive Ogma Brewing Co. t-shirt made just for our Kickstarter supporters. These bad boys will never be printed again. All sizes available. You'll also receive two Ogma Brewing Co. stickers and a handwritten letter of our appreciation.

    Includes:
    • Exclusive T-Shirt
    • Logo Sticker
    • Honey Tongued Sticker
    • Handwritten Letter
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    Ogma Brewing Tank Top + Yoga Class

    You'll get an exclusive Ogma Brewing Co. tank top we've made in all sizes for our Kickstarter supporters. You will also have entry to an all levels yoga class with Kate Burns Yoga on Saturday, April 6. We'll also throw in an Ogma Sticker and a handwritten letter of appreciation.

    Includes:
    • Exclusive Tank Top
    • Yoga Session at Ogma
    • Logo Sticker
    • Handwritten Letter
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    Ogma Brewing Trucker Hat

    Your new favorite black hat. The Ogma Brewing Co., trucker snap back is the perfect go-to for covering up a gnarly case of bed head, cold head or just keeping your long locks in check. We'll throw in both of our stickers and a handwritten letter of our appreciation for backing this project.

    Includes:
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    • Honey Tongued Sticker
    • Logo Sticker
    • Handwritten Letter
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    Metal Head Pack

    Maybe you've stumbled across this Kickstarter because you're into supporting craft beer and metal but have no idea who we are. That's okay. Toss down a little love, grab our Ogma "Honey Tongued" t-shirt and a couple stickers. Hopefully we'll see you along the path one day.

    Includes:
    • Ogma "Honey Tongued" T-Shirt
    • Ogma Brewing Patch
    • Honey Tongued Sticker
    • Handwritten Letter
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    Handmade Ogma Bottle Opener

    ADDED 2-7-19: Score a limited, handmade (by us) bottle opener. Made of a beautiful hard wood, stained and laser engraved with our logo, this is truly special. The cast iron opener will be the start of many good brews for you in the future. We will countersink 2 holes into the board for easy hanging. We'll also throw in our Ogma Coaster Set (3) and a couple stickers. NOTE: We have also reserved 25 of these handmade openers as an "add-on" item for any tier (only the opener). Simply add $55 to your current pledge and shoot us a message so were can add it to your package.

    Includes:
    • Handmade Bottle Opener
    • Coaster Set (3)
    • Honey Tongued Sticker
    • Logo Sticker
    • Handwritten Letter
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    Pledge $75 or more About $75

    Ogma Brewing Pint Glass + T-Shirt

    Receive an Ogma Brewing Co. pint glass and the exclusive t-shirt made for our Kickstarter supporters. We'll also throw in two Ogma Brewing Co. stickers and a handwritten letter of our appreciation.

    Includes:
    • Branded Pint Glass
    • Exclusive T-Shirt
    • Honey Tongued Sticker
    • Logo Sticker
    • Handwritten Letter
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    Ogma Brewing Hoodie + Pint Glass

    Totally rad package! You'll be sent an exclusive Ogma Brewing Co. hoodie made just for our Kickstarter supporters, an Ogma pint glass, two Ogma Brewing Co. stickers and a handwritten letter of our appreciation!

    Includes:
    • Exclusive Hoodie
    • Branded Pint Glass
    • Honey Tongued Sticker
    • Logo Sticker
    • Handwritten Letter
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    Basic Mug Club Membership

    Keep it simple. Become a member, get your mug and enjoy the all perks. No frills. No annual fees. You're a member forever.

    Includes:
    • Membership Mug (Lifetime Membership)
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    Mug Club Membership Plus & Party

    This package includes your 22 ounce membership mug and a special invite to our private "Pre-Grand Opening Party." You'll also recieve an exclusive "Ogma Mug Club Member" T-shirt, an Ogma Trucker Hat and a handwritten letter of our appreciation. Membership details listed in the overview! Please note: there will be no alcohol awarded through this Kickstarter Project.

    Includes:
    • Membership Mug (Lifetime Membership)
    • Pre-Grand Opening Party Invite (2)
    • Exclusive T-Shirt
    • Ogma Trucker Hat
    • Handwritten Letter
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    Pro Model Ogma Mug Club Membership

    Let your legacy last forever. This very limited package includes your 22 ounce membership mug that will be displayed behind our bar on a custom made skateboard deck designed by Jackson, Michigan artists Audra Lockwood and Josh Abraham. This uniquely created skate deck will hold your mug and be tastefully mounted and lit behind our bar for all patrons to ponder and discuss over the years. You'll also receive an invite to our “Pre-Grand Opening Party," have your own "walk-in" song played when you arrive and take home an Ogma Brewing Co. hoodie. Please note: there will be no alcohol awarded through this Kickstarter Project.

    Includes:
    • Membership Mug (Lifetime Membership)
    • Custom Skateboard Deck
    • Pre-Grand Opening Party Invite (2)
    • Exclusive Hoodie
    • Branded Pint Glass
    • Personalized "Walk-in" Song
    • Handwritten Letter
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    The Key

    Throw your own private party right in our space. We'll even let you pick the tunes! Message us for more details if you're interested. Note: There will be no alcohol awarded through this Kickstarter Project.

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    Pledge $100 or more About $100

    Contributors Wall Display

    Etch your business or family name permenantly into our "Ogma Contributors" wall display. Constructed of metal and wood, this piece will be mounted proudly in the brewery for all to see. We are allowing only 50 backers so that none of the contributors go unnoticed. SPECIAL NOTE: With this package, you may also add-on $100 to your total contribution to become a basic Ogma Membership Mug Club member as well.

    Includes:
    • Name Etched Into Wall Display
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    Mug Club Membership + Brewing Session

    This limited package includes your 22 ounce Ogma Membership Mug and a private brewing session with owner & head brewer, Troy Craft. You will also be invited to our private "Pre-Grand Opening Party," receive a Mug Club Member Ogma T-Shirt and a handwritten letter of our appreciation. Please note: there will be no alcohol awarded through this Kickstarter Project.

    Includes:
    • Membership Mug (Lifetime Membership)
    • Private Brewing Session
    • Pre-Grand Opening Party Invite (2)
    • Exclusive T-Shirt
    • Handwritten Letter
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