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For every $10 pledged we pick up 1 kg of trash
For every $10 pledged we pick up 1 kg of trash
439 backers pledged £24,590 to help bring this project to life.

About

Ocean Mimic - recycled plastic swimwear saving the oceans project video thumbnail
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Ocean Mimic - recycled plastic swimwear saving the oceans

£24,590

439


Ocean Mimic is a recycled swimwear collection for men and women to power a movement to protect our oceans. We are trying to solve the complex plastic issue at the source while cleaning up the mess by developing a one-of-a-kind clean up community. 



We have created a vibrant collection of recycled swimwear inspired by creatures or plastic found in the ocean. For every $10 you spend on a product we will collect 1 kg of trash from the beaches and oceans. 




In Indonesia around 65,000 tonnes of trash a day fails to make it to landfill. Instead, it fills our oceans, buries the beaches and is disrupting the true essence of this beautiful country. Indonesia is the second greatest contributor to ocean plastic responsible for dumping an estimated 3.2 million tonnes a year. That’s 90 tonnes every single minute!

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We moved to Bali and started beach clean ups there. One weekend we picked up over 1 ton of plastic from a single beach with over 80 volunteers. Awareness is the first step towards taking action. We have a much bigger vision than clean ups and with your help we can not only spread awareness but implement solutions to stop the plastic at the source

Beach clean ups drive awareness and empower a community to recognize that when united we all have the ability to be a part of a movement bigger than ourselves. Not only are they inspiring to the individual but they start a conversation and they are powerful tools to spread awareness.

If this Kickstarter is a success we will be boosting our clean ups to the next level and worldwide. If we get enough funding we will be developing an app to track the clean ups so you can see exactly where your trash was collected from and even who by. We also want to start local projects in schools and villages to educate on plastic and provide alternatives. 

This is what 1 Kilo looks like. Spend $10 today and we will pick up this much trash.

1 Kilo of Trash
1 Kilo of Trash

And this is what 20 Kilos looks like. Pledge for the 'Trashbow' and we will spell out your name in a rainbow of trash!

The Trashbow
The Trashbow

We have created a unique collection of recycled swimwear inspired by the crafty Mimic octopus. The mimic octopus imitates other creatures in the ocean to outsmart its predators. We wanted to take our inspiration from the marine life we love to create bright and colorful designs which educate and inspire.

Our swimwear is made of Carvico Vita, a fabric made of recycled plastic and fishing nets. Why not turn waste into fashion? Vita results in a drastically lower carbon footprint without compromising on quality. Our swimwear is stretchy, soft and breathable with factor 50 UV protection.


Bodysuit Size Guide 



This campaign will also allow us to continue developing new designs based on your suggestions. What would you like to see next?

We also have our 100% cotton t-shirts suitable for everyone! Simple logo on the front and plain back. White, black and turquoise options. 

For every $10 you spend we will collect 1 kg of trash from the beaches and oceans. The movement can’t grow without the collection. We designed products for ocean lovers to fund our clean up mission to form a sustainable environmental project.


Ordering on Kickstarter is a little bit different from an online store. 

We have a few different "perks" which you can see below that you can chose from or you can donate money without a reward. You pick your perk or donate and you choose your design and your size later on along with your shipping address.

If you want to order more than one perk then you can follow our guide below

e.g. one bodysuit + one rash guard OR three bodysuits OR one sticker + one T-shirt 

How to order more than one reward:

Click Here! 


We are Emma and Chelsea. We are both scuba divers who fell totally in love with the ocean. The thrill of the unknown, the mystery of the strange and wonderful creatures, the beauty of the reefs and it's inhabitants and the calming sensation of flying effortlessly and weightlessly in the water. We met on Rawa Island in Malaysia working for Orca Nation as dive professionals. Little did we know then what our friendship would end up creating!

Part of our work with Orca Nation was doing regular ocean and beach clean ups. Through experiencing the overwhelming amounts of plastic first hand we were not only inspired to be more conscious of our lifestyle but felt compelled to build a whole business around it. We also at the same time realised that there weren't many exciting options for dive wear. It felt wrong to be entering such a colourful and vibrant world in black or grey! 

We came up with the idea of developing designs inspired by marine life. People have been wearing animal prints for decades - why not fish prints!? Somehow we merged these ideas together and voila - Ocean Mimic was born. 

Honestly we didn't expect the support we have had. We still hop up and down with happiness when we get encouraging messages, reach a new milestone or see a new product in our hands. After all we are just two girls who truly care about the ocean. We took a leap of faith and put everything into this. We really hope it all goes well and thank you for your support and your interest. It means the world to us. 

Emma & Chelsea 

Risks and challenges

Creating a product line has been tough but luckily we have established friendships with many incredible people who are helping us along the way. Their experience in business, manufacturing and distribution has been extremely helpful. We are also lucky to be working with mentors and have a partnership with Orca Nation.

This campaign will directly fund our first production run of the Ocean Mimic collection. We are confident that we will meet our timeline given that the manufacturer's keep to the agreed schedule. If we do experience delays you will be the first to know! If you have any questions about the campaign please send us an email at hello@ocean-mimic.com.

In the past year we have overcome so many obstacles already and learnt so much, it’s unreal! Sometimes we can’t believe that we are here finally launching our first collection on Kickstarter.

Ocean Mimic’s mission is to create an empowered community inspired to protect and restore the oceans. Our swimwear helps to fund this mission and we hope the designs inspire us to protect the beauty found in our oceans. Remember - it all starts with you.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £1 or more About US$ 1.31

    Virtual High Five

    2 x Enthusiastic high fives from Emma & Chelsea (haha thanks so much guys)

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    9 backers
    £
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  2. Select this reward

    Pledge £8 or more About US$ 10

    Limited Edition Mimic Sticker

    Support the ocean! This sticker funds us to pick up 1 kg of trash from the beaches and oceans!

    Includes:
    • 1 x Limited Edition Mimic Sticker
    • 1 kg Trash Collected
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    Ships to Anywhere in the world
    55 backers
    £
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  3. Select this reward

    Pledge £8 or more About US$ 10

    Pick Up a Kilo!

    We pick up 1 Kilo of trash from the beaches and the oceans on your behalf! Pledge more and we pick up more! Every $10 = 1 Kilo // Every £8 = 1 Kilo // $20 = 2 Kilos // £16 = 2 Kilos etc ...

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    24 backers
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  4. Select this reward

    Pledge £17 or more About US$ 22

    T-Shirt for Men & Women

    Get 10% off a cotton T-Shirt of your choice!
    A simple style for both Men and Women
    Available in Turquoise, White or Black
    Sizes: XS, S, M, L

    Includes:
    • 1 x Cotton T-Shirt
    • 2.25 kg Trash Collected
    • 1 x Limited Edition Mimic Sticker
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    Ships to Anywhere in the world
    77 backers
    £
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  5. Reward no longer available

    Pledge £56 or more About US$ 73

    Earlybird Special - Men's Rashguard

    Get 20% off a men's rash guard!
    2 rash guards to choose from - black and trash

    Includes:
    • 1 x Premium Rash Guard
    • 7.2 kg Trash Collected
    • 1 x Limited Edition Mimic Sticker
    • 1 x Ocean Gift
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    Ships to Anywhere in the world
    Reward no longer available 1 backer
    £
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  6. Select this reward

    Pledge £63 or more About US$ 82

    Kickstarter Special - Men's Rash Guard

    10% off a rash guard of your choice made of recycled fabric.

    Includes:
    • 1 x Premium Rash Guard
    • 8 kg Trash Collected
    • 1 x Limited Edition Mimic Sticker
    • 1 x Ocean Gift
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    Ships to Anywhere in the world
    11 backers
    £
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  7. Reward no longer available

    Pledge £74 or more About US$ 97

    Earlybird Special - Bodysuit

    Get 20% Off a women's bodysuit of your choice!

    Includes:
    • 1 x Premium Bodysuit
    • 9.6 kg Trash Collected
    • 1 x Ocean Gift
    • 1 x Limited Edition Mimic Sticker
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    Ships to Anywhere in the world
    Reward no longer available 66 backers
    £
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  8. Select this reward

    Pledge £82 or more About US$ 107

    Kickstarter Special - Bodysuit

    10% off a recycled women's bodysuit of your choice!

    8 ocean inspired Mimics to choose from.

    Includes:
    • 1 x Premium Bodysuit
    • 10 kg Trash Collected
    • 1 x Ocean Gift
    • 1 x Limited Edition Mimic Sticker
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    Ships to Anywhere in the world
    111 backers
    £
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  9. Select this reward

    Pledge £150 or more About US$ 196

    Pick Up a Trashbow!

    We will spell out your name in a trash rainbow equivalent to 20 Kg of trash or more!

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    0 backers
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  10. Reward no longer available

    Pledge £151 or more About US$ 197

    Design Your Own Mimic!

    Work with us and our designer to bring your own favourite creature to life!
    If you're interested in this send us a message before you pledge to see if your idea is viable. If your favourite fish is a hairy frog fish we may have issues!

    Includes:
    • 1 x Customized Bodysuit / Rash Guard
    • 20 kg Trash Collected
    • 1 x Ocean Gift
    • 1 x Limited Edition Mimic Sticker
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    Reward no longer available 8 backers
    £
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  11. Select this reward

    Pledge £408 or more About US$ 533

    The Rash Guard Bundle

    25% off! Get a bundle of rash guards to share with friends and other ocean protectors!

    Includes:
    • 8 x Premium Rash Guard
    • 54 kg Trash Collected
    • 8 x Limited Edition Mimic Sticker
    • 8 x Ocean Gift
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    1 backer
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  12. Select this reward

    Pledge £544 or more About US$ 710

    The Bodysuit Bundle

    25% off! Either the whole collection for yourself or team up with your ocean warrior women for the best girl gang ever!

    Includes:
    • 8 x Premium Bodysuit
    • 72 kg Trash Collected
    • 8 x Limited Edition Sticker
    • 8 x Ocean Gift
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    Ships to Anywhere in the world
    2 backers
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Funding period

- (30 days)