WHAT IS SHE?
SHE is a beautiful boxed set of 100 fine art postcards featuring illustrations inspired by women writers. From Sappho’s ancient call-to-action, "become a voice," to Virginia Woolf’s call for intellectual freedom in A Room of One's Own, these foundational writers had a remarkable impact on future generations, and made us question, think, rebel, and laugh.
Our illustrations are a visual ode to these visionary women, and our way of drawing attention to the immense contribution women writers have made.
The collection includes two each of 50 postcards--one to keep, one to send. They are printed on art print quality lush paper and encased in a keepsake box that will look beautiful on your shelf or coffee table.
Whether you cherish them as a collection, surprise loved ones with snail mail, frame them as art, use them as gift cards, or tack them to your inspiration board, we hope that you and your friends will enjoy the artwork for years to come.
- Nichole and Evan Robertson, Cofounders, Obvious State
PREMIUM POSTCARDS IN A KEEPSAKE BOX
When designing our women writers boxed set, two things were very important to us: The quality of the paper and the keepsake, giftable nature of the box. Each postcard is printed on lush, art print quality paper for rich, lasting saturated color. The gift box opens like a book and is finished with elegant, uncoated textured paper that has a wonderful tactility.
WHY ARE WE MAKING IT?
Fans want more. We have more ideas.
In 2017, we released our women writers collection. The initial collection was comprised of 24 illustrations and is one of our studio’s most popular projects. Almost immediately our fans inquired about additional illustrations, and it was due to their enthusiasm for the artwork--and our long list of beloved writers!--that we decided to expand the collection.
HOW YOUR SUPPORT WILL HELP
In order to use elegant papers and finishes and also keep the collection affordable, we need to do a large initial print run. By backing the project ahead of production, you're not only making it possible, but you're also integral to the fine quality of the finished box.
26 NEW WRITERS & ILLUSTRATIONS
Our current illustrations are inspired by classics authors such as Emily Dickinson, Jane Austen, Agatha Christie, Zora Neale Hurston, Mary Shelley, Charlotte Brontë, Virginia Woolf, Edith Wharton, Harriet Beecher Stowe, Murasaki Shikibu, and Elizabeth Barrett Browning.
For the expanded collection we're adding 26 additional women (for a total of 50) and are currently seeking permissions to include more modern-classic voices such as Sylvia Plath, Joan Didion, Toni Morrison, and Harper Lee. We are also adding some lesser known female voices to round out the collection.
Throughout the campaign and in the coming weeks, we'll be unveiling a new illustration each week as part of Project 52. Stay tuned!
There’s just something about 100 of something.
First: We’re big fans of the postcard box set. There’s something about a beautiful box filled with 100 beautiful things. It makes a great gift and it's the most convenient and affordable way to share an entire collection with you.
We're also fans of snail mail and handwritten notes.
We can't think of anything we'd like to receive more than a delightful mailbox surprise from someone we care about. We hope other people will enjoy receiving an unsuspected piece of art among the bills and flyers as well.
We hope to inspire the next generation of female voices.
100 postcards means 100 opportunities to teach young women about the female writers that forged the way. We hope the cards arouse curiosity about the works from which the quotations are derived, foster a love of handwriting notes, and inspire them to think as big as these remarkable women did.
SET OF TEN BOOKMARKS
You will receive a set of ten 2x6 inch bookmarks from the collection. Each is printed on elegant, heavy paper.
Available in one reward level: $10
SHE: 100 LITERARY ART POSTCARDS
Each set includes two each of 50 illustrations. Each 4 ¼x6 inch card is printed on elegant, premium paper and encased in a beautiful gift box. Available in all reward levels with the exception of the $10 level.
11x14 ART PRINTS
Our illustrations are printed on beautiful Mohawk Superfine paper which is milled in upstate New York. The paper takes ink beautifully and will look great in a frame for years to come. Available in two reward levels: $45 and $100
HANDMADE TOTE BAG
Our tote bags are handmade in a small shop in Brooklyn, NY with a sturdy artist-grade canvas. Each 13x15 inch slim tote is constructed with premium 100% natural cotton canvas and 24 inch handles. There’s a roomy interior pocket and a one-inch gusset. Your choice of one of the four styles above: Sappho, Jane Austen, Charlotte Brontë and Kate Chopin. Available in one reward level: $45
EXTRA LARGE 24x30 CUSTOM FRAMED ART PRINTS
Make a dramatic statement with an extra large, custom-framed illustration of your choice. Together with our trusted framing partner, we'll help you select the size, wood and finish within a wide range of options. Available in one reward level: $400.
25K STRETCH GOAL: KATE CHOPIN CHAPBOOK
If we reach 25K, every backer who pledges over $25 will receive a beautiful chapbook of Kate’s Chopin’s “The Story of an Hour." The cover features an original illustration by Obvious State, and the book is printed with premium uncoated papers. This is one of our favorite short stories (it has a delicious twist!).
UNLOCKED! We did it! All backers will receive the Kate Chopin Chapbook.
50K STRETCH GOAL: 5x7 JANE AUSTEN PRINT
If we reach 50K, every backer who pledges $25 or more will receive a 5x7 print of our Jane Austen "Diverted" illustration. Our art prints are made on a beautiful, fine art paper with a 1/4" border for easy framing.
ONE 11x14 PRINT OR ONE TOTE: ADD $20 TO YOUR PLEDGE
To add a fine art print or tote bag of your choice, add $20 to your pledge. You can select the totes and/or prints when we send the surveys. You can add multiple prints and totes if you like, just adjust your pledge accordingly.
ONE SET OF TEN BOOKMARKS OR ONE ILLUSTRATED SARA TEASDALE BOOK: ADD $10 TO YOUR PLEDGE
To add one set of bookmarks or our illustrated edition of Sara Teasdale's "A November Night" add $10 to your pledge.
Because we've been making paper products and goods for years, we are confident in our ability to plan and meet development and production timelines. We have a trusted print partner in place, we've nailed down the design elements of the box, and are currently working on the additional 26 illustrations.
February 5 - April 15 Creative Development
During February and March, we'll be finalizing the additional illustrations and sharing a new one each week as part of our Project 52 series so you can follow along.
April 15 - June 15 Sample Analysis, Quality Control, & Production
During April and May, we'll send the final files to our print parter, inspect samples, and give the final go on the production.
June 15 - July 15 Receiving & Shipping of Rewards
The boxed sets arrive and we ship them to you! Residents of the United States should expect to receive the rewards during this time.
July 1 - August 1 International Backers Receive Items
We use DHL services for our international shipments and on average goods take about 2 - 3 weeks to arrive after they've left our warehouse.
Hi! We're Nichole and Evan Robertson. We're a husband and wife team and we co-run Obvious State--a creative studio and indie publisher.
Obvious State began simply as a means to solve our bare wall problems. We're both lifelong book lovers, and years ago after a failed search for literary art, we decided to make our own. We shared the first three illustrations online and were overwhelmed by requests to make them available as prints. That initial enthusiasm combined with the continued support has allowed us do what we love, and for that were are so grateful.
Today our illustrated goods are sold in over 1000 bookshops and boutiques worldwide, largely thanks to our engaged community and retail partners who have been with us along the way, and have been eager to share our work.
We can't thank you enough for reading our campaign details and hope you'll support our project and help us make this boxed set a reality.
Nichole and Evan Robertson
If you're interested in more details about how we got started, what inspires our work, and the process behind it, here's a short video featuring Cofounder, Evan Robertson.
FOLLOW US ON INSTAGRAM. WE SHARE NEW ART EACH WEEK!
Risks and challenges
We have been manufacturing and fulfilling our studio's literary goods since 2011, therefore the risks of complications with this campaign are quite low. We have trusted partners and processes in place that will ensure a smooth production schedule. We have also already run a successful Kickstarter campaign in the past. If any major challenges were to arise that affected the delivery schedule, we would of course keep everyone informed.Learn about accountability on Kickstarter
- (30 days)