You can now see the product at http://obrary.com/soto
31 Jul 14 - Thank you all for making our first Kickstarter a success!
We did this project, our first Kickstarter, in July 2014. We successfully funded the campaign and shipped out the rewards quickly after the campaign closed.
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About Obrary and Digital Manufacturing
The economies of scale for mass production are well understood. And mass production brings us many products. But there is a long tail of desired products that are not mass produced. They are either custom-built or don't get built at all. And custom-built usually means expensive. So in aggregate, there is a large demand for products that go unfilled either because the current custom-product is too expensive or no one is making the product at all.
At Obrary, we are developing manufacturing techniques that can fill the need of the long tail cost effectively. We are committed to fostering open design and creating beautiful, high quality and durable products that people want but aren't readily available today. We see a world filled with free and openly available designs for products that are created by the community to fill their particular needs. Whether it's a storage solution, furniture, fashion accessory or a unique tool, we can build across a nearly limitless range of sizes and in a variety of materials to make just about anything . . . Today.
To make this more cost effective and scalable, Obrary is focusing on improving the current inefficiencies in the economics of small batch processing. We're using our knowledge of Product Development, Agile Software Engineering and Digital Manufacturing to significantly reduce costs associated with producing tangible products from digital designs. We've identified that the tools and standards exist today -- what is missing is the software to pull it all together cost effectively.
In order to do this we're creating a digital production pipeline that focuses specifically on small batch manufacturing where we can drive the creation of open designs and deliver products leveraging readily available materials. With this just-in-time batch model, manufacturing happens closer to the demand source and reduces the need for transportation and storage. It also provides a model to spread out the costs that are typically fixed and currently present the most significant barrier to entry for new, small volume products.
We've been validating and improving these manufacturing processes on a variety of products, and have chosen the Soto, a wall-mounted board rack to demonstrate our capabilities and provide you with a great product.
About the Soto
The Soto fills a very specific need that many people have, a place to put all of their boards. We decided on a wall mounted rack as it provides much more strength than a floor mounted rack. Also, you can put the rack as high as you want on the wall and free up your valuable floor space. The Soto is made from high quality hardwoods which are a sustainable resource. It is beautiful (or as beautiful as any storage rack can be) to see and touch. You'll feel the quality. It will easily hold many types of boards, from a standard skateboard to a large mountain board and everything in between. It is cut on a computer controlled router which provides precision and quality. The lines are arrow straight and the curves are perfect. They are then hand assembled and finished.
The Soto is made from an elegantly simple design that allows it to be configured for any number of boards. You can choose the number of boards that you want your rack to hold. Here's some examples:
The dimension of the various Soto models are shown below. Each bay is large enough to hold skis, longboards, skateboards, snowboards and more.
The Soto is designed to hold many different kinds of boards including:
Here's a video of our CNC router at work. The computer allows us to create complex shapes with high accuracy.
Here's a video showing how easy it is to assemble your Soto. This video shows the assembly of a Soto8. Assembly of the Soto4 and Soto6 is very similar.
And here's a video that discusses how to mount your Soto on the wall.
Here's what our Obrary t-shirts look like:
We are doing this Kickstarter project to get enough orders at one time so that we can do a batch run of the Soto racks. Doing a batch run will improve our efficiency in a number of areas including:
- cost savings from volume discounts for larger orders of supplies
- the amount of pieces that we can get from each board of wood that we cut, so we'll use our materials more efficiently
- doing a batch run will help us be more efficient with our time
All of these efficiencies allow us to present the Soto at a great price for you.
Risks and challenges
We're confident that if this project gets funded, we'll be able to fulfill all orders.
Parts and raw materials are readily available. We have access to a shop with a computer controlled router to precision cut the wood. We just need enough volume to do the run.
Our risk are as follows:
Ship date: The date will depend on how many Sotos are ordered. If we get more orders than we can handle in a reasonable amount of time, we will out source some of the cutting work to local CNC shops that we've worked with in the past, so that we can get your Soto to you in a timely fashion.
Product changes: We always appreciate feedback and would love to hear what you think of the Soto and improvements you might suggest.
Wood Quality: Wood is a natural product and therefore has inconsistencies. Even though we will only be working with furniture grade high quality wood, each Soto will be slightly different.Learn about accountability on Kickstarter
- (33 days)