First and foremost, thank you for taking the time to visit our Kickstarter campaign page. On this page you will find information about who we are, how O.A. Post Co. got started, and why this campaign is imperative to the success of our latest project - to offer premium Swiss watches paired with colorful nylon bands. We have carefully selected our initial band offering to appeal to the narrow target market of recent college grads. We hope that you'll find your school represented in our catalog!
To be clear, the purpose of this Kickstarter campaign is not to start a business. Fortunately, we've already done that. The purpose of this campaign is to help fund the up-front costs of a specific project - custom Swiss watch faces - that will help us build our brand and execute our go-to-market strategy. If our target funding level is not met, we will not be able to purchase the watch faces, and all monies contributed to us will be automatically returned back to you.
If you still have any questions about O.A. Post Co. after reading our story here, please do not hesitate to contact me directly at firstname.lastname@example.org - I'd be happy to answer any and all inquiries!
Thank you very much in advance for your support,
Visit us at: www.OAPostWear.com
Concept: Meaning Beyond Luxury
O.A. Post Co. is an e-commerce retailer of luxury unisex Swiss watches and nylon bands. Our watches are battery operated (Swiss Quartz movement), and the casing measures 36 millimeters in diameter and 11 millimeters thick. The diameter of the watch face is 31 millimeters, and the dial material is printed brass. The watch is cased in a brushed alloy housing, and is waterproof up to ~96 ft. All bands nylon material and measure 18 millimeters wide and 260 millimeters in length; bands can be interchanged between both white and black faces without difficulty.
The founders of O.A. Post Co. have invested a great deal of time, energy, and capital into the company to get it to where it is today. We locked down a supplier for our Swiss watch faces and negotiated favorable pricing. We have built and rebuilt our financial model ensuring that, upon the success of this Kickstarter campaign and the order of our watch faces, our company will be able to generate cash enough such that it can purchase additional product. Our project model has been changed several times over the last several months per the request of several of our supporters, but those omissions from our targeted launch leave us a with a portfolio of strategic paths we can follow in the future. We have developed a fully-functional and user-friendly website that allows us to update company news and product levels in real time, allowing us to manage inventory effectively. If you visit our website, you'll notice that every single product is sold out. At the moment we do not have any of the aforementioned watch face inventory to manage. This is where we need your help! Suppliers all have what are called "Minimum Order Quantities" or MOQs. At these numbers, it is financially beneficial for suppliers to make custom product. MOQs differ at each supplier and after months of searching we are certain we have found the best supplier for O.A. Post Co. With our team's funded capital already put towards watch band purchases, and your contributions from Kickstarter to help us create our watch faces, we will have enough to purchase our first inventory shipment and get the ball rolling on this mission!
Some of the rewards we offer are not product and come in the form of recognition and gratitude either on our website or by way of a thank you note. Most of our rewards are O.A. Post product. Contributors can choose from our two, first edition O.A. Post timepieces in both black and white faces - shown below:
To accompany their purchase, contributors may choose bands from either of the collections shown below. (Bands selected from the Basic Collection, shown below, are the preferred option of O.A. Post Co. founders). For a closer look at the bands, you can visit our website at OAPostWear.com. We have sourced bands whose colors represent the Alma maters of our target market - Georgetown, Harvard, Carleton, Alabama, Yale, Notre Dame to name a few.
Band selections for rewards are broken into two categories: Basic Collection and Premium Collection:
- Basic Collection -
- Premium Collection -
Product Update #1: Holy Cross 'Sader Nation
It took awhile, but we finally are able to sweeten our value proposition to you former/current residents of Mount St. James. Introducing, the 'Sader Band. This watch/band combo is available for purchase for a backing of $79 at our Kickstarter Website. We hope you can support our project, and show your pride for Holy Cross's 'Sader Nation in the meantime!
'Tis the season of giving, and no one knows that better than the team here at O.A. Post. We wish we could promise delivery on any watches/rewards prior to the holidays so that they can be under the Christmas tree, or handed out on the first night, but sadly we won't be getting our first shipment in until 1Q13 if all goes to plan. That said, if any rewards are purchased for a holiday, please specify! That way, O.A. Post can send you an e-card to you to forward on to your friend or loved one to show that, not only did you not forget to get them something for the holidays, but you actually supported a great project in their name!
Risks and challenges
If our funding target is met, you will receive your product. Simple as that.
If our funding target falls short, your money gets returned to you automatically, risk-free.
We have taken every effort to mitigate any risks posed to O.A. Post Co. going forward. Our financial model is sound, our supplier is standing by with tooling already in place to engrave our watches, and deliver our timepieces. Once we have raised enough money such that up-front tooling expenses and Minimum Order Quantities are satisfied, we will be ready to ship the fruits of our project!
After the completion of our Kickstarter campaign, O.A. Post Co.'s success becomes a branding exercise, and one we believe we can succeed given the quality of our product. We have consulted with both current and former members of Harvard Business School and have proposed marketing campaigns to them that will perpetuate the interest of our watches and spread awareness - all were met with praise. We believe that being strategically located in one of the top college cities in the country works to our benefit allowing us to tap target demographics that utilize social networking and convey thoughts and reviews of products in real-time via Facebook and Twitter. Our financial model budgets for strategic product giveaways at top universities to create buzz marketing, which is one of the many ways we have planned to generate interest.
O.A. Post Co. has been a work in progress for the better half of 2012 and no detail has been left unexamined. We pledge to you that we will carry the excitement of O.A. Post Co. forward long after our initial funding for the project is raised, bring color, quality and pride to wrists for years to come.
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