We are Jacob and Emil, 19 and 18 years old, and are the founders of OAK25. Since 7th grade, we have been working on many digital projects in our free time - from YouTube to E-Commerce for streetwear fashion. Our motto: if we don`t find what we want, we do it ourselves.
One year ago, we were desperately looking for a backpack, with great functionality, safe on a bike but really cool design. Zero results. So we went for it, combining our passion for tech, biking, and design in one product that is more essential for our life than any other thing.
While there are thousands of backpacks out on the market, we realized that a lot of our friends haven`t found the perfect one so far either. We did our homework, made online surveys to find out which features were missing in normal backpacks. Then we started to create a rough concept. As biking, especially in cities like our hometown Hamburg, can be really dangerous we wanted to make it a little safer by designing our backpack around this problem. That why we wanted to use a highly reflective material.
To start off, we founded our company OAK25 and talked to product designers, fashion experts and many more to learn as much as possible about backpacks. After four months of developing, we were ready to start looking for manufacturers and luckily found a supporter in the CEO of one of Germany’s biggest bag manufacturers. We were really grateful to have an expert on our side!
Risks and challenges
Of course, there were always challenges and unforeseen risks that we had to overcome. Through our strong network of contacts which operate in the business for over 40 years, we always had experts on our side which helped us to fight every challenge.
One of the biggest challenges for a young backpack company always is to find a manufacturer that can deliver the quality standard which we were looking for and is reliable and agile enough to meet our criteria. Luckily we were able to convince the CEO of one of Germany's biggest bag manufacturers to join our journey and to develop the products together.
Now we can confidently say that we can deliver high quality and functional products to all our customers fast and reliable.
We will work hard to ensure that we deliver the best bag you can imagine and go the extra mile whenever it is possible. Thank you so much for your support and believe in us!
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