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New York Pizza Project is a coffee table book of photography and anecdotes that captures the heart of a city, through its favorite food
New York Pizza Project is a coffee table book of photography and anecdotes that captures the heart of a city, through its favorite food
New York Pizza Project is a coffee table book of photography and anecdotes that captures the heart of a city, through its favorite food
334 backers pledged $25,105 to help bring this project to life.

About this project

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The New York Pizza Project

$25,105

334

UPDATE: Thanks to you we've surpassed our initial funding goal! We wanted to let you know: All the money we raise here will go towards making the best product we can. Right now we're working with our printer to figure out costs for making a better book. We're excited and we'll post updates here to keep you in the loop.

WHAT THE EXPERTS ARE SAYING:

"As New York City increasingly becomes Disneyfied, neighborhood pizza joints are keeping it real. The New York Pizza Project has scoured the city, from Greenwich Village to Bay Ridge and Arthur Avenue, to create a vivid collection of photos and quotes that capture the true character and spirit of the streets, one slice at a time." — Jeremiah Moss, Vanishing New York

"Gorgeous candid photos of pizza-makers and pizza-eaters, along with their stories and quips, slice to the heart of what makes New York’s pizza culture so special. Sure, The New York Pizza Project is about the pizza. But really? It’s about how the pizza brings us together as individuals and as a city." — Adam Kuban, founder of Slice

"The New York Pizza Project captures every pizzeria's soul with beautifully honest photos. It's not about the pizza, it's about the characters. From the pizza makers to the customers to the tables to the facade of the building, every piece tells the story of a sadly fading piece of the city." — Scott Weiner, Scott's Pizza Tours

Our wish is to create a beautifully designed and professionally printed coffee table book that celebrates the New York in New York Pizza.

A few years ago, the five of us were sitting around eating pizza and talking about the pizza shops we grew up in. Aside from the always heated debate about the best slice in New York, we found ourselves reminiscing about the little things — the Icees, the orange booths, the pizza guy who never smiles — stuff like that.

We started discussing the idea of a book that encapsulates all of those little things we love about New York City pizza. Before long, we were spending our nights and weekends visiting local shops, talking with the owners and customers, taking photos, and having fun.

At first, the photography was our primary goal. We were focused on the quirks and charms that gave each space its character. We'd photograph the pizza boxes, the packs of sodas stacked to the ceiling, the walls decorated with movie posters, and the neon signs calling in customers from the street. After a few months of playing back our interviews, we began to develop a deeper connection to the subject. As we became more comfortable talking to people in the pizzerias we visited, they started opening up to us a bit more. Their stories became the highlight of each trip.

The portraits and anecdotes we were gathering began to paint a picture of everyday New Yorkers, through the places where they work and eat. These mom-and-pop pizzerias are special precisely because they are so ordinary. In our eyes, they are the backbone of what makes New York so great. There are no gimmicks — just a solid slice and soda for a few dollars. Many of them continue to thrive despite the 99 cent pizza next door and the booming cost of rent. In a city where tastes and trends are constantly shifting, these places endure. The employees work hard, they put out good product, and in return, they have loyal customers. If they were to disappear, the city would lose part of what makes it unique, part of its DNA.

We wanted to make a book for all of these reasons. At this point, we’ve been to over 100 neighborhood pizza shops, taken thousands of photos, and captured hundreds of hours of interviews. We’re ready to share our experience with the world, and showcase the people and places that make New York pizza so unique. We hope you’ll join us.

There is no book like this on the market (we checked). You can be the first to own it, and become a part of it yourself.

We spent a lot of time thinking how we can properly reward those that make a pledge. The rewards are designed to maximize return on your participation. Check them out:

The postcard
The postcard
The poster
The poster
The book
The book
Print option #1
Print option #1
Print option #2
Print option #2
Print option #3
Print option #3
Print option #4
Print option #4

Please email info@nypizzaproject.com with any questions or feedback.

Background Music by: Blank and Kytt, Tab & Anitek, Broke for Free

Risks and challenges

Not many risks here. If we decide on printing the book overseas, there is always a small risk they get held up in customs.

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FAQ

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    LIKE WHAT WE'RE DOING? We'll send you a 4"x6" postcard featuring one of our iconic pizza photos, with a personal message thanking you for your generosity. See rewards section for more detail.

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  2. Select this reward

    Pledge $25 or more About $25

    THE POSTER: You get an originally designed 13"x19" poster featuring an iconic quote from a New York City maker. See rewards section for more detail.

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    19 backers
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  3. Select this reward

    Pledge $50 or more About $50

    THE BOOK: You get one of the first ever copies of the beautifully designed and professionally printed New York Pizza Project coffee table book.

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    161 backers
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  4. Select this reward

    Pledge $75 or more About $75

    THE COMBO: You get The New York Pizza Project coffee table book + the poster + a personal acknowledgement in the book.

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    42 backers
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  5. Select this reward

    Pledge $100 or more About $100

    THE PHOTO PACK: You get The New York Pizza Project coffee table book + a personal acknowledgement in the book + a professionally printed, archival quality 11"x14" digital pigment print. See rewards section for a selection of four photographs you can choose from.

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    30 backers
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  6. Select this reward

    Pledge $150 or more About $150

    THE LARGE PHOTO PACK: You get The New York Pizza Project coffee table book + a personal acknowledgement in the book + a professionally printed, archival quality 16"x 20" digital pigment print. See rewards section for a selection of four photographs you can choose from.

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    7 backers
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  7. Select this reward

    Pledge $250 or more About $250

    THE PREMIERE PHOTO PACK: You get The New York Pizza Project coffee table book + a personal acknowledgement in the book + the poster + a professionally printed, archival quality 20"x 24" digital pigment print. See rewards section for a selection of four photographs you can choose from.

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  8. Select this reward

    Pledge $450 or more About $450

    LEARN FROM A MASTER: You and a friend get a private pizza making lesson from a real New York City pizza master + a copy of the book for each of you.

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    Limited 2 backers
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  9. Select this reward

    Pledge $500 or more About $500

    HOME AWAY FROM HOME: Craving a real New York pizza, but live far from the city? We feel your pain.

    We'll ship you a couple of great NYC pies right to your door + copy of the book. We'll pack the pizza in dry ice so all you need to do is throw them in your oven, slice, and enjoy.

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  10. Select this reward

    Pledge $750 or more About $750

    THE NEW YORK PIZZA PROJECT PIZZA TOUR: We'll take you and 3 friends on a tour of some of the best neighborhood pizzerias in NYC. You will eat like pizza kings and queens at some of the city's best neighborhood pizzerias, and get to chat with the pizza masters themselves.

    You'll also get 3 copies of the book + a professionally printed, archival quality 24"x36" digital pigment print of your choosing from our archive of hundreds of photographs.

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  11. Select this reward

    Pledge $1,000 or more About $1,000

    BE IN THE BOOK: We'll take you and your friends to your favorite neighborhood pizza place, eat some pizza, interview you, take some photos, and put you, your friends, and your favorite pizza place in the book.

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Funding period

- (30 days)