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An 11 Pantone® spot color limited edition poster. Licensed by the MTA, printed in Italy, available in 2 versions, only on Kickstarter.
An 11 Pantone® spot color poster featuring every one of the 469 New York City Subway stations. Licensed by the MTA and printed in Italy.
An 11 Pantone® spot color poster featuring every one of the 469 New York City Subway stations. Licensed by the MTA and printed in Italy.
2,848 backers pledged $172,059 to help bring this project to life.

About this project

The New York City Subway: 468 stations. 1 poster. project video thumbnail
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The New York City Subway: 468 stations. 1 poster.

$172,059

2,848

5.6 million daily riders
7,883 weekday trips
6,383 subway cars
A lot of rats
840 miles of track
468 stations
21 routes
1 poster

––

Hi, we are Alex and Hamish, and we love the New York City Subway. We also really like posters. So, we combined the two!

Last year, Hamish drew all 468 subway station signs and arranged them in alphabetical order. We printed them on a poster to hang in our apartment.

Why? Because...subway! 

Everyone who visits our apartment loves the poster and asks where they can get one. That's why we have decided to share it exclusively on Kickstarter. 

But the poster we are offering here is much cooler. We have enlisted the same Italian printers we worked with for The Standards Manual, who will print the poster in 11 Pantone® spot colors! 

1 poster, 3 sizes

THE POSTER
Size of the poster in the video and photos on this page
24" x 33 ¼" 
610mm x 845mm 
11 Pantone spot colors 
Printed in Italy 

THE EDITION POSTER
Limited edition of the 468 hand numbered posters
28" x 38 ¾" 
711mm x 984mm
11 Pantone spot colors
Printed in Italy 

THE SCREENPRINT POSTER                                                                                            Limited edition of 100 hand numbered posters
40" x 55.5"
1016 x 1410mm
12 color screenprint
Made in New York City by Alexander Heinrici 

All are officially licensed by the MTA and
only available on Kickstarter.

The Screenprint poster

The screenprint poster uses the original white and black color scheme for the signs, originally devised by Bob Noorda and Massimo Vignelli for the NYCTA in 1970 (Standards Manual fans: you know what we mean!).

We are proud to announce that we have enlisted master printer Alexander Heinrici (who printed for Andy Warhol) to produce a limited run of 100 pieces.

Each will be a beautiful 12-color hand-pulled screenprint on light grey fine art paper––signed and numbered.

These are pricey to print, but oh man will they be stunning. And HUGE: 40" x 55.5" (1016 x 1410mm)

Below are some mockups of the design.

The Screenprint poster
The Screenprint poster
The Screenprint poster
The Screenprint poster
The Screenprint poster uses Standard Medium rather than Helvetica Neue Bold
The Screenprint poster uses Standard Medium rather than Helvetica Neue Bold
The Screenprint poster uses Standard Medium rather than Helvetica Neue Bold
The Screenprint poster uses Standard Medium rather than Helvetica Neue Bold

Why did we make this poster?

We didn't only decide to produce this poster because our friends wanted it. During the The Standards Manual campaign our fascination with the subway signage only deepened. Even though the signs have changed from the original 1970 Unimark designs, they remain close to the original intent of Bob Noorda and Massimo Vignelli. 

Their staying power is a testament to the simplicity and elegance of the design. This is an iconic design that should be remembered and celebrated, and we think a beautifully printed poster is a great way to get it into many people's hands.

The page from The Standards Manual that inspired the poster.
The page from The Standards Manual that inspired the poster.

Printing specifications

We plan to print the posters with one of Italy's finest printers.

We worked with these printers to produce The Standards Manual book, so we are fully confident they will nail this too. 

Each poster will make 2 passes through a 6 color press, receiving 6 colors in the first pass, and 5 in the second. Black will be applied last, to avoid smudging as it passes through the press. 

A stochastic screen will be used on the plates, to ensure we have perfect registration.

We are still deciding on the paper, but will be using only the highest quality matt or silk coated paper we can source from Europe. We love paper and will keep you updated! 

Shipping specifications

Each poster will be shipped in a 4" (102mm) diameter cardboard tube, and will be individually rolled in a glassine interleaving sheet. 

Every shipment will be trackable on our end.

––

We hope you love this poster as much as we do. Thanks to all of you for your support!

And a special thanks to those who gave us their time and thoughts:

Adam Besheer
Jacob Rosati
Britt Cobb
Jesse Reed
Sarah Meister
Kriti Upadhyay
Matt Schulman
Ramon Zubia
Meg and John Daly
Pentagram
NYC DOT
MTA

Happy riding,
Alex and Hamish

Risks and challenges

Having run several campaigns and produced posters in the past, we believe we have mitigated any risks that could create issues.

We will be working with our printer to produce the highest quality product possible. One of the challenges could be distributing these posters all around the world. But again, we have dealt with this before and have partnered with an excellent logistics firm to distribute the posters safely and reliably.

If funded, we will keep backers updated throughout every stage of production and distribution.

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  1. Select this reward

    Pledge $35 or more About $35

    1 POSTER

    11 Pantone® spot colors
    Printed in Italy

    Free shipping within contiguous USA

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    1 EDITION POSTER

    Limited edition of 468
    Hand numbered

    11 Pantone® spot colors
    Printed in Italy

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    1 FINE ART SCREENPRINT 
    (Editions 100 through 91)
    — 
    12 color screenprint
    Printed by master printer Alexander Heinrici 
    Grey self-colored fine art paper
    Sign and numbered

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    1 FINE ART SCREENPRINT 
    (Editions 90 through 81)
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    12 color screenprint
    Printed by master printer Alexander Heinrici 
    Grey self-colored fine art paper
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    1 FINE ART SCREENPRINT 
    (Editions 80 through 71)
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    12 color screenprint
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    1 FINE ART SCREENPRINT 
    (Editions 70 through 61)
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    1 FINE ART SCREENPRINT  
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    12 color screenprint
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    1 FINE ART SCREENPRINT 
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    1 FINE ART SCREENPRINT  
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Funding period

- (35 days)