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$56,042 pledged of $80,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

$56,042 pledged of $80,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

The SmartUV lets you see what your skin really looks like for the first time by capturing it in the invisible UV spectrum. With this innovative UV smartphone technology, you can instantly share your discoveries, and use it to make better decisions about your skin. We call this, seeing smart to be smart.

Why do you need to back the SmartUV? 

We need your help to make this innovative, easy to use and affordable UV smartphone technology a reality, so that everyone can make smarter decisions about skin health.

Your pledge will help us mass-produce the SmartUV at almost half the price ($195) of other UV cameras ($350+), which means everyone (including clinics, beauticians, dermatologists, and other health-conscious people) can learn about and keep track of their skin.

What does the SmartUV do?

The SmartUV lets you see into the UV light spectrum – which is invisible to the naked eye – so you can see what's really there. We've all been told that it's important to look after our skin, but because we only see what's on the outer surface with normal light, we rarely treat skin issues proactively.

UV light reveals what lies beneath your skin's outer layer
UV light reveals what lies beneath your skin's outer layer

The SmartUV isn’t just any Kickstarter project, but supports a cause we feel passionate about – helping you detect and prevent further sun damage to your skin.

Most of us see our skin in the mirror and can't help but think, "I don't really have too much to worry about". UV imaging reveals sun damage before you can see it with visible light, so you can take better action to prevent the very serious skin problems caused by sun damage.

Unlike other UV imaging solutions, the SmartUV uses your smartphone - making it easy to self-examine your skin, and teach others about sun damage. With this more affordable option, you can check your protection against sun damage at any time, because it's easy to keep with you and it doesn't require charging.

Seeing your skin with the SmartUV makes skin health practical, because it shows you what's actually happening below the surface of your own skin. The SmartUV assists in uncovering developing sunspots, monitoring skin damage due to aging, and even getting advance warning of skin health risks such as melanoma, so you can take proactive measures to make the best decisions for your skin.

This creates a number of other interesting daily applications for the SmartUV, for example:

Check the effectiveness of sunscreen
Check the effectiveness of sunscreen

 

Find uncovered spots
Find uncovered spots

 

Make skin health fun for your family
Make skin health fun for your family

 

Compare normal and UV images
Compare normal and UV images

What is the SmartUV exactly? 

The SmartUV is a connectable UV camera for smartphones that captures the world in UV light and displays it as a video or picture on your phone screen via the SmartUV App. UV light doesn’t have color as it sits outside the visible light spectrum, which explains why the images are in black and white. White shows where UV light is reflected, and black shows where it is absorbed or blocked.  

Here are some key features of the SmartUV:

We are producing two variants of the SmartUV – an iPhone version with a lightning adapter, and an Android version with micro USB adapter. 

Both variants are available in two color options, namely black and silver, as seen below:

The SmartUV is very easy to use. It simply requires you to download the correct app for your smartphone before plugging the device in by using the connector. Please check your preferences when completing your order to ensure you get the correct variant for your phone. 

 

Pricing

Projected retail pricing once the Kickstarter campaign closes, will be around $195 per unit, but as a thank you for helping us to make this amazing project possible, we are offering the following discounted reward prices to backers:

Pricing update

We are offering bulk pledge options for those who want multiple units at the earliest bird special price of $95 per unit.


Keep in touch  

Follow us on Facebook for updates during the campaign and other news about the Nurugo product line. Please also take a moment to share this campaign, as we need everyone's help to make the SmartUV a reality.

 

  

Behind the scenes

Our teams have been working very hard for months to create the SmartUV, and we are incredibly proud to have been honored by the largest electronics show awards in the world – the 2017 Consumer Electronics Show (CES) in Las Vegas. Here is an excerpt of some media coverage we received at the CES Awards:

Our prototype has traveled the world to make our Kickstarter video come to life. Here’s some behind-the-scenes footage from our production set where the original SmartUV prototype was used to record UV footage. 

Our prototype in action
Our prototype in action

All UV footage in our videos was shot with our actual working SmartUV prototype, using the exact same UV lens technology that will be in the production of the final SmartUV.

About us 

NURUGO was designed and manufactured in South Korea by UNIONCOMMUNITY Co Ltd. The brand name NURUGO combines the Korean meaning of "finger-pushing", "enjoying" various aspects of life, and furthermore "going" forward to a better place in the world.

NURUGO refuses to settle for the status quo and will continuously focus on the future of smartphones. It is believed that NURUGO can unleash the potential of smartphones especially with today’s generation, where people use their smartphones daily from morning ’til night.

We are very thankful to our previous Kickstarter backers that made the Nurugo Micro possible in 2016. You can see the Nurugo Micro project and its results here:

  

 

  

Risks and challenges

The Nurugo SmartUV team has over 15 years of product engineering experience. With our passion for this project and our previous succesful Nurugo Micro Kickstarter project in 2016, we continuously research ways to apply technology in real-life situations and like to explore applications in health and beauty and the micro-world.

We've already completed and tested our SmartUV prototype, so the smartphone software and camera technology has been proven. All that remains now is to create the moulds and the manufacturing process to mass produce our final designs to create the production SmartUV, and then to deliver it to people around the world!

We learned a lot from our previous crowdfunding project when we launched the Nurugo Micro - especially about production and shipping management - and we've planned and prepared even more for the SmartUV to ensure a smooth experience for everyone.

However, there are still aspects of this process that may fall outside of our control, such as:

- Unexpected long component leading times
- Unexpected shortages
- Any shipping delays outside our control

Nevertheless, we have strong partnerships with every level of our supply chain and every member of the team is dedicated to delivering the best product on time to all of our incredible backers.

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FAQ

  • No, shipping costs are not included and depend on your region.

    Last updated:
  • Currently, Nurugo SmartUV works only with iOS and Android phones.

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  • We are aiming to deliver the SmartUV to Android users by May 2017, and to iOS users by July 2017.

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  • The SmartUV is compatible with all Android and iOS smartphones. The Android version supports any micro USB to USB C adapter or converter cable.

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  • This project will only be funded if at least $80,000 is pledged by Thu, Mar 2 2017 11:00 PM SAST. After the closing date, we will send out a survey to all backers to specify their model variant (iPhone or Android) as well as color option (Black or Silver).

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  • Yes, the app is designed especially for using the Nurugo SmartUV and lets you take photos and record videos from within the app.

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  • The original idea for the SmartUV camera came up when we developed our stretch goals for our 2016 Kickstarter campaign on the Nurugo Micro product. We had the idea to develop a complete new UV Lamp concept as our final stretch goal that would allow you to use our smartphone to see into the UV spectrum. With the Nurugo Micro we gave your smartphone the ability to see really small things that were invisible to the naked eye, and now the SmartUV makes your smartphone able to see into the invisible UV spectrum too!

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  • Medical research shows that early detection and prevention is the most effective ways to maintain great skin health - but because sun damage takes a long time to develop before it becomes visible very few of us realise that we may have a problem. This makes us think that we are somehow not affected by the sun, because the skin we see in the mirror everyday looks great! However, if you look at your skin in UV light, you can see past the outer layer and the skin irregularities that are hidden are suddenly revealed. Even if your skin looks perfect in normal light, UV light is able to reveal a surprising picture of what is actually happening. It’s really amazing how people react when they realise their own skin is actually being affected by the sun - and how they instantly want to do something about it! By regularly inspecting your skin in UV light with the SmartUV you are able to track skin irregularities and identify changes (from changes in shape, intensity and size) that could indicate skin health risks while it’s still invisible to the naked eye long before they develop to critical stages. This empowers you to take pro-active action by going to a qualified medical skin professional for a diagnosis and get the right treatment.

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  • The SmartUV is intended for everyone that is concerned about the impact of sun damage on their skin - as long as they have a smartphone. Skin health professionals like dermatologists and clinicians will be able to use the SmartUV when diagnosing patients and teaching them about their skin health, parents can use it to teach their family about skin health and everyone can use it to monitor their skin for irregularities and the efficiency of your sunblock and how well it was applied.

    We anticipate that the most frequent daily use of the SmartUV will be to measure protection against sun damage by showing you the answer to the following three questions:
    1. Is your current skin care effectively protecting you by blocking the sun’s harmful UV rays?
    2. Have you correctly applied or covered your skin with an effective sunblock product?
    3. Is the product you’ve applied still blocking harmful UV rays a few hours AFTER it was applied?

    Last updated:

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  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $105 or more About $105

    Earlier Bird

    We will send you a SmartUV of your choice.

    Please specify color and device preferences (iOS or Android) when completing your order details.

    Estimated delivery:
    Android – May 2017
    iOS – May 2017

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    Pledge $125 or more About $125

    Standard Pledge - SmartUV

    We will send you a SmartUV of your choice.

    Please specify color and device preferences (iOS or Android) when completing your order details.

    Estimated delivery:
    Android – Mar 2017
    iOS – May 2017

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  4. Select this reward

    Pledge $190 or more About $190

    Earliest Double

    We will send you 2 SmartUV units of your choice.

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    Pledge $475 or more About $475

    Earliest Bundle

    We will send you 5 SmartUV units of your choice.

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    Pledge $950 or more About $950

    Earliest Mega

    We will send you 10 SmartUV units of your choice.

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  8. Reward no longer available

    Pledge $95 or more About $95

    Earliest Bird

    We will send you a SmartUV of your choice.

    Please specify color and device preferences (iOS or Android) when completing your order details.

    Estimated delivery:
    Android – Mar 2017
    iOS – May 2017

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    Reward no longer available 500 backers
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