The NU minimal & slim Card Holder/Wallet. Curved to fit the body, it holds just the bare essentials. Standard or RFID Blocking models. Read more
This project was successfully funded on July 11, 2013.
About this project
Private Branded NU Persona - the Perfect Corporate Gift
Do you have key clients that you want to impress and reinforce loyalty to your company? Then Private branding NU Persona is just for you. We will laser engrave your company logo on the front and your customers names on the rear... a truly personalised corporate gift that they will use and appreciate day in and day out. MOQ is 10 pieces. Choose from either natural or satin black anodise with chrome trim.
Here's what others are saying about the Nu Lifestyle Card Holder/Wallet...
Tom Davey: "...While the individual concepts in the NU are not themselves completely new, past attempts to unify them have been poorly executed and the majority of people still stuff a traditional wallet into their pocket or bag every day. That being said, the NU has been neatly designed and packs the right balance of features to perhaps make it the ‘little wallet that could’."
Glen L - "...I'd like to sing the praises of the Nu Lifestyle Card Holder. I've had the pleasure of using one for quite some time. After the convenience of the Card holder I could never go back to a normal wallet. It addressed all the things I didn't like about the usual bulging untidy wallets, and with the added protection against credit card skimming it's ideal for everyday use and protection of your cards. I've always especially liked the fact that you can fit a few folded notes inside too! The complete solution."
Suzanne G - "...Can't say enough good things about this 'wallet'. I have the prototype versions and use them everyday... Colour coded for categories. Getting them for my kids, friends and branding them for my business as part of our promotional loyalty program."
Vicki S "...I love the fact that my credit card is safe, I use my RFID blocking card holder all the time. I find it especially good when I go out with a small handbag. I put my driver’s licence, credit card and some cash in it and it doesn’t take up so much room. I also have one I use for my business cards, which looks elegant and gets commented on often. They make a great corporate gift."
Teena M "...Actually I have had great use out of mine.....used it overseas on my last trip!!! Love the new colour range!!! Great Xmas presents!!!
Kate M "...Loving my Nu Lifestyle wallet/cardholder! It gives credit card security and is the perfect size. Check it out - a great present for friends who have everything!"
The NU Lifestyle Card Holder/Wallet is about having something simple, suited for this new fast paced world. The NU helps you bring only the essentials with you, and stops you from hoarding the rest. Live a light, simple and uncluttered life!
Sometimes you want to leave your wallet or purse at home and just bring a few cards with you. For example, the beach, a music event, coffee, all those times you want to feel light and not weighed down.
We believe in the elegance of simplicity, so we invested our time and money in getting this design just right. After hundreds of prototypes we have done just that. The elegant design and subtle curve, contours the body and is designed to go unnoticed when carried. Overwhelming feedback from User Trials of prototypes, indicate that the NU Lifestyle Card Holder /Wallet is sensual to hold and eliminates bulk in your essential everyday life.
Designed with a thumb slide feature that lets you easily slide out what you need, it's about being minimal. The NU also comes in pop colours with a matching Lanyard so it can mix and match and add color to your life. It also comes in classic and timeless black and white.
CAD & Prototypes
We have spent countless hours refining our designs and built hundreds of prototypes to engineer a curved shape that is molded into a solid one-piece design made from tough engineering grade polymers.
The result is an elegantly constructed, quality product that will feel great in your hand and last.
NU Lifestyle Card Holder/Wallets are thin enough to hold just what you need, a few cards and some notes.
THE NU PRODUCT RANGE
We recognise that people’s needs and requirements are different, so we’ve developed a range of NU Lifestyle Card Holder/Wallets to suit everyone.
The NU Uno Card Holder/Wallet is a solid one-piece construction manufactured in the highest quality, tough engineering grade polymers with pad printed branding.
Unlike other card holders that are usually made from an upper and lower moulding that are welded together, our NU Uno Card Holder/Wallets are made in one piece so they are much stronger with no seams to split and crack. It sounds simple and obvious, but it’s actually quite difficult to do and more expensive to make than a two-piece moulded product. As a result NU Uno Card Holder/Wallets are durable and robust and worth the extra effort and expense.
The NU Chroma Card Holder, like the Uno, is a solid one piece construction manufactured in highest quality, tough engineering grade polymers with pad printed branding and also comes with a hand-polished chrome trim moulding for an added touch of elegance.
Worried about RFID Skimming?
We have just the answer for you with our NU Persona model.
The NU Persona RFID Blocking Card Holder/Wallet is our premium product. Careful attention to detail in the 3D CAD phase has ensured that NU Persona retains the same elegant simplicity of our NU Uno & Chroma models in a sophisticated RFID Blocking metal construction.
Each NU Persona is CNC machined from a solid billet of aerospace grade aluminium. It is then hand polished, glass bead blasted and then anodized to provide an enduring luxurious finish.
Housing your cards in a metallic Card Holder/Wallet effectively forms a Faraday Cage around them and protects them from being unlawfully skimmed. NU Persona is sophisticated, sensual to touch and elegantly simple to use while also providing the ultimate RFID Blocking protection to shield your Smart Cards from being skimmed. It is available in a glass bead blasted natural or black anodized finish with laser engraved branding and trimmed with precision moulded bright chrome edge trim.
We have a great range of Backer Rewards that allow you to select the NU Lifestyle Card Holder/Wallet that is just right for you at great Kickstarter backer prices. Choose from our Uno, Chroma or premium RFID Blocking Persona models.
Our range of NU Lifestyle Card Holder/Wallets are durable, manufactured from premium polymers and aircraft grade aluminium which can be recycled at their end of life.
Help Us Achieve Our Goal
We love designing our own cool products that we believe you will enjoy and embrace. Kickstarter is a great way for you to validate these product ideas and be a part of the development process.
We have trusted manufacturers already in place in Shenzhen China that we have been working with for more than ten years. They have worked with us throughout the development and prototyping phases and are now waiting to go into full-scale production, but we need to get enough orders to meet their minimum order requirements and pay for tooling.
If you like our NU Lifestyle Card Holder/Wallet range, please back us so we can get these great products into your hands sooner rather than in another few years time as we can afford it.
All or Nothing
If you’re a regular Kickstarter visitor, you probably already know that Kickstarter is an “all or nothing system” which means that if we don’t achieve our funding goal, no money is collected and the project does not proceed. So please, help to back our project. Even if you can’t back our project personally, you can still help by spreading the word to your friends, family and social network. Sharing this project with friends and family takes only a second, and it would mean the world to us.
Where will my money go?
Product design and development is an expensive and time consuming process. Here are some areas where the Kickstarter funding will be spent.
• Tooling and Jigs. We need to commission and pay for tooling and jigs for each of our NU Lifestyle Card Holder/Wallet models.
• Minimum Order Quantities. Manufacturers require minimum quantities that must be paid for before they run the products.
We have all of our China manufacturing partners lined up. This means that once we receive the funds we are able to right away begin producing the tooling and production jigs for our NU Lifestyle Card Holder/Wallet range. Tooling and debugging will take approximately 8 weeks and production a further 6 weeks. We therefore expect to start shipping towards October 2013. We want to start simplifying your life by getting our NU Lifestyle Card Holder/Wallets in your pockets as soon as possible and we will make every effort to do so!
Risks and challenges
We are a bunch of experienced industrial designers/problem solvers that have been developing products for more than three decades. Our ethos is all about critical attention to detail, so we enjoyed spending time testing and prototyping our NU Card Holder/Wallets to make sure that all the issues and little details are resolved prior to going into production. This project has been more than three years in the making and we have lifecycle tested hundreds of prototypes in order to make sure that they can withstand the rigours of daily use. We now have the products finely tuned and ready for production.
We also have long term relationships (more than 10 years) with vendor partners in Shenzhen China so when we say we can deliver this product on time and to the very high standards we set and you expect, you can back us with confidence.
We also believe in being transparent and open with our supporters, so, in the unlikely event there is a little hiccup, then we have the experience and know-how to resolve it and keep everyone updated and informed.Learn about accountability on Kickstarter
It holds four standard embossed credit/debit cards. Alternately you can take maybe one or two cards and a few folded cash notes. We did a lot of research on how many cards people actually use every day, and even though most people carry more than a dozen cards, they really only use 2-3 cards 99% of the time. That's usually an ID/drivers license, a credit card or two and/or an ATM card. This is what I use. All of my other non essential, infrequently used cards such as my Medicare card I keep in a card wallet in the car and take whatever card I need with me when I need it. It works really well.
Yes. Our card holders will be produced and shipped from China. Since most backers will be from the USA we calculated in the shipping cost for USA backers. Backers from outside USA will need to add the shipping cost.
We gave this a lot of thought and came up with an ingenious answer....the curved shape!The curved shape of the Card Holder serves two purposes... Firstly it beautifully conforms to your body shape so you don't feel it in your pocket and secondly it places a slight curve in the cards to help hold them in place. Having said that, one card only is not too secure. Two cards are good, three and 4 cards are best. Alternately you can take maybe one, two or three cards and a few folded cash notes.During our research phase, we found that very few people would only take one card with them.They would, at the very least usually take one card and a bit of cash, and in this situation, the card and cash is secure. We have had more than 30 people road testing prototypes for the past 18 months and not a single person has reported any problems with card and/or cash security with the Card Holder.
Just increase the amount pledged to equal the models and quantity you want. For example, if you wanted one Uno + one Chroma + One Persona Early Bird, you would pledge $15 + $25 + $90 = $130.00. At the end of the campaign we will send out a survey to confirm your order quantity, models and colours. If you live outside of the US contact us with your order details and we'll provide you with a discounted combined shipping price.
Pledge $1 or more
We will tweet a big thank you and a follow on Twitter or Facebook.Estimated delivery:
Pledge $15 or more
NU UNO Card Holder/Wallet
(choice of color between: Sky, Apple, Flame, Fuchsia, Black or White. Includes a matching lanyard and ships in a micro-fibre bag. US shipping included, add $5.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $25 or more
NU Chroma Card Holder/Wallet. NU Chroma takes the standard UNO Card Holder up a notch with a chrome trim detail. Choose from Noir or Blanc with Chrome trim. Includes a matching lanyard and ships in a micro-fibre bag. US shipping included, add $5.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $30 or more
NU UNO + T-Shirt Combo Pack: We love our NU name & logo and our NU Lifestyle Card Holder/Wallets too. Spread the love with this combo rewards pack. Choose any colour NU UNO & lanyard and a NU T-shirt in either black or white. T-shirts are available in S/M/L/XL sizes. Makes a great gift for friends and family. US shipping included add $8.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $40 or more
NU Chroma + T-Shirt Combo Pack: We love our NU name & logo and our NU Lifestyle Card Holder/Wallets too. Spread the love with this combo rewards pack. Choose either a black or white NU Chroma & lanyard and a NU T-shirt in either black or white. T-shirts are available in S/M/L/XL sizes. Makes a great gift for friends and family. US shipping included add $8.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $90 or more
31 backers Limited (119 left of 150)
The 'EARLY BIRD' NU Persona RFID Blocking Card Holder/Wallet. Get in early to pick up the NU Persona at the lowest price. Protect your cards from RFID skimming with sophistication and elegance. The aerospace grade aluminium NU Persona Card Holder/Wallet will retail at $135.00, but as a Kickstarter EARLY BIRD backer, you can grab your very own NU Persona for just $90. Choose from glass bead blasted natural or satin black anodize finish with bright chrome Trim. Each NU Persona Card Holder comes with our NU logo laser engraved on the front and is delivered in a beautiful custom designed Gift Box. Makes a great corporate gift. US shipping included, add $15.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $100 or more
If you missed out on our NU Persona Early Bird special, you can still grab one of our NU Persona RFID Blocking Card Holder/Wallets for just $100, way under the $135 retail price. Protect your cards from RFID skimming with sophistication and elegance. Choose from glass bead blasted natural or satin black anodize finish with bright chrome Trim. Each NU Persona Card Holder comes with our NU logo laser engraved on the front and is delivered in a beautiful custom designed Gift Box. Makes a great corporate gift. US shipping included, add $15.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $110 or more
15 backers Limited (85 left of 100)
NU Persona Kickstarter Limited Edition: This is a once only Limited Edition for Kickstarter backers, limited to just 100 units. You'll enjoy all of the features and RFID Blocking protection of our standard NU Persona in an exclusive Kickstarter green anodised finish with bright chrome trim. Each Limited Edition model comes with our NU logo laser engraved on the front and Kickstarter Limited Edition on the rear and is delivered in a beautiful custom designed Gift Box. Makes a great corporate gift. US shipping included, add $15.00 to ship outside US.Estimated delivery:Ships anywhere in the world
Pledge $120 or more
0 backers Limited (100 left of 100)
The NU Persona RFID Blocking Avant Garde Series. Ladies, this one is for you. Guys, what a perfect Christmas gift the lady in your life! Protect her cards from RFID skimming in style. The Avante Garde series offers a sophisticated champagne or satin black anodise finish with laser engraved faux ‘stitching’, gold trim and three sparkling xilion rose-cut Swarovsky crystals. Each of our Avant Garde models has our NU logo laser engraved on the front and is delivered in a beautiful custom designed Gift Box. Avant Garde models will retail at $155, but as a Kickstarter backer you pay only $120.00. US shipping included add $15.00 to ship outside US.Estimated delivery:Ships anywhere in the world
The NU Persona Bespoke. For the person who has everything, here is your chance to own a one-off NU Persona, built to your own specifications. Choose whatever exotic materials that suit your style, such as 18 carat gold, platinum or white gold for example and embellish your Persona with whatever combination of precious jewels you desire and finally, personalise your bespoke NU Persona Card Holder with your own name, graphic or logo on the front and/or back. We will design to your exacting specifications, provide you with renderings of the final design for your approval and finally produce this one off masterpiece and personally deliver it to you anywhere in the world in a beautiful custom designed burr walnut presentation case. Contact us with your specifications and will provide a final price for your bespoke masterpiece.Estimated delivery:Ships anywhere in the world
- (30 days)