Funded! This project was successfully funded on July 11, 2013.

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The NU minimal & slim Card Holder/Wallet. Curved to fit the body, it holds just the bare essentials. Standard or RFID Blocking models.

Private Branded NU Persona  - the Perfect Corporate Gift

Do you have key clients that you want to impress and reinforce loyalty to your company?  Then Private branding NU Persona is just for you.  We will laser engrave your company logo on the front and your customers names on the rear... a truly personalised corporate gift that they will use and appreciate day in and day out.  MOQ is 10 pieces.  Choose from either natural or satin black anodise with chrome trim.

Private branded Persona - the perfect corporate gift
Private branded Persona - the perfect corporate gift

Reviews

Here's what others are saying about the Nu Lifestyle Card Holder/Wallet...

Tom Davey: "...While the individual concepts in the NU are not themselves completely new, past attempts to unify them have been poorly executed and the majority of people still stuff a traditional wallet into their pocket or bag every day. That being said, the NU has been neatly designed and packs the right balance of features to perhaps make it the ‘little wallet that could’."  

Glen L - "...I'd like to sing the praises of the Nu Lifestyle Card Holder. I've had the pleasure of using one for quite some time. After the convenience of the Card holder I could never go back to a normal wallet. It addressed all the things I didn't like about the usual bulging untidy wallets, and with the added protection against credit card skimming it's ideal for everyday use and protection of your cards. I've always especially liked the fact that you can fit a few folded notes inside too! The complete solution."

Suzanne G - "...Can't say enough good things about this 'wallet'. I have the prototype versions and use them everyday... Colour coded for categories. Getting them for my kids, friends and branding them for my business as part of our promotional loyalty program."

Vicki S "...I love the fact that my credit card is safe, I use my RFID blocking card holder all the time. I find it especially good when I go out with a small handbag. I put my driver’s licence, credit card and some cash in it and it doesn’t take up so much room. I also have one I use for my business cards, which looks elegant and gets commented on often. They make a great corporate gift."

Teena M "...Actually I have had great use out of mine.....used it overseas on my last trip!!! Love the new colour range!!! Great Xmas presents!!!

Kate M "...Loving my Nu Lifestyle wallet/cardholder! It gives credit card security and is the perfect size. Check it out - a great present for friends who have everything!"

About

The NU Lifestyle Card Holder/Wallet is about having something simple, suited for this new fast paced world. The NU helps you bring only the essentials with you, and stops you from hoarding the rest. Live a light, simple and uncluttered life!

Sometimes you want to leave your wallet or purse at home and just bring a few cards with you. For example, the beach, a music event, coffee, all those times you want to feel light and not weighed down.   

Shopping
Shopping
Music festivals or the beach  - NU Card Holder/Wallets are unaffected by water
Music festivals or the beach - NU Card Holder/Wallets are unaffected by water
No more bulky wallets in business suits!
No more bulky wallets in business suits!
Matching lanyards for casual wear
Matching lanyards for casual wear
Thumb-slide detail for easy access of cards
Thumb-slide detail for easy access of cards

Design

We believe in the elegance of simplicity, so we invested our time and money in getting this design just right. After hundreds of prototypes we have done just that.  The elegant design and subtle curve, contours the body and is designed to go unnoticed when carried. Overwhelming feedback from User Trials of prototypes, indicate that the NU Lifestyle Card Holder /Wallet is sensual to hold and eliminates bulk in your essential everyday life. 

Designed with a thumb slide feature that lets you easily slide out what you need, it's about being minimal. The NU also comes in pop colours with a  matching Lanyard so it can mix and match and add color to your life. It also comes in classic and timeless black and white. 

CAD & Prototypes

We have spent countless hours refining our designs and built hundreds of prototypes to engineer a curved shape that is molded into a solid one-piece design made from tough engineering grade polymers. 

Very early concept sketches of the NU curved Card Holder/Wallet
Very early concept sketches of the NU curved Card Holder/Wallet
3D CAD screen shot
3D CAD screen shot
Some early developmental prototypes used for functional testing
Some early developmental prototypes used for functional testing

The result is an elegantly constructed, quality product that will feel great in your hand and last. 

Specifications

NU Lifestyle Card Holder/Wallets are thin enough to hold just what you need, a few cards and some notes.

THE NU PRODUCT RANGE

We recognise that people’s needs and requirements are different, so we’ve developed a range of NU Lifestyle Card Holder/Wallets to suit everyone.

NU Uno

The NU Uno Card Holder/Wallet is a solid one-piece construction manufactured in the highest quality, tough engineering grade polymers with pad printed branding.

Choose a colour to suit your style
Choose a colour to suit your style

Unlike other card holders that are usually made from an upper and lower moulding that are welded together, our NU Uno Card Holder/Wallets are made in one piece so they are much stronger with no seams to split and crack. It sounds simple and obvious, but it’s actually quite difficult to do and more expensive to make than a two-piece moulded product. As a result NU Uno Card Holder/Wallets are durable and robust and worth the extra effort and expense.

NU Chroma

The NU Chroma Card Holder, like the Uno, is a solid one piece construction manufactured in highest quality, tough engineering grade polymers with pad printed branding and also comes with a hand-polished chrome trim moulding for an added touch of elegance. 

Chroma adds a touch of chrome for more formal occasions
Chroma adds a touch of chrome for more formal occasions

Worried about RFID Skimming?

We have just the answer for you with our NU Persona model.

NU Persona 

The NU Persona RFID Blocking Card Holder/Wallet is our premium product. Careful attention to detail in the 3D CAD phase has ensured that NU Persona retains the same elegant simplicity of our NU Uno & Chroma models in a sophisticated RFID Blocking metal construction. 

Each NU Persona is CNC machined from a solid billet of aerospace grade aluminium. It is then hand polished, glass bead blasted and then anodized  to provide an enduring luxurious finish.

Early concept sketches of the Persona model
Early concept sketches of the Persona model
Exploded 3D CAD views of the Persona model
Exploded 3D CAD views of the Persona model
Persona prototypes - CNC machined, the same process as production. Prototypes were used to test and refine RFID Blocking effectiveness
Persona prototypes - CNC machined, the same process as production. Prototypes were used to test and refine RFID Blocking effectiveness

Housing your cards in a metallic Card Holder/Wallet effectively forms a Faraday Cage around them and protects them from being unlawfully skimmed. NU Persona is sophisticated, sensual to touch and elegantly simple to use while also providing the ultimate RFID Blocking protection to shield your Smart Cards from being skimmed.   It is available in a glass bead blasted natural or black anodized finish with laser engraved branding and trimmed with precision moulded bright chrome edge trim.

RFID Blocking Persona - security against RFID skimming in a sleek, elegant and sophisticated package.
RFID Blocking Persona - security against RFID skimming in a sleek, elegant and sophisticated package.

Backer Rewards

We have a great range of Backer Rewards that allow you to select the NU Lifestyle Card Holder/Wallet that is just right for you at great Kickstarter backer prices. Choose from our Uno, Chroma or premium RFID Blocking Persona models.

NU Persona Bespoke - for the person who has everything.
NU Persona Bespoke - for the person who has everything.

Sustainability

Our range of NU Lifestyle Card Holder/Wallets are durable, manufactured from premium polymers and aircraft grade aluminium which can be recycled at their end of life.

Help Us Achieve Our Goal

We love designing our own cool products that we believe you will enjoy and embrace.  Kickstarter is a great way for you to validate these product ideas and be a part of the development process. 

We have trusted manufacturers already in place in Shenzhen China that we have been working with for more than ten years. They have worked with us throughout the development and prototyping phases and are now waiting to go into full-scale production, but we need to get enough orders to meet their minimum order requirements and pay for tooling. 

If you like our NU Lifestyle Card Holder/Wallet range, please back us so we can get these great products into your hands sooner rather than in another few years time as we can afford it. 

All or Nothing

If you’re a regular Kickstarter visitor, you probably already know that Kickstarter is an “all or nothing system” which means that if we don’t achieve our funding goal, no money is collected and the project does not proceed. So please, help to back our project. Even if you can’t back our project personally, you can still help by spreading the word to your friends, family and social network.  Sharing this project with friends and family takes only a second, and it would mean the world to us. 

Where will my money go?

Product design and development is an expensive and time consuming process. Here are some areas where the Kickstarter funding will be spent. 

• Tooling and Jigs. We need to commission and pay for tooling and jigs for each of our NU Lifestyle Card Holder/Wallet models. 

• Minimum Order Quantities. Manufacturers require minimum quantities that must be paid for before they run the products. 

Production Timeline

We have all of our China manufacturing partners lined up. This means that once we receive the funds we are able to right away begin producing the tooling and production jigs for our NU Lifestyle Card Holder/Wallet range.  Tooling and debugging will take approximately 8 weeks and production a further 6 weeks.  We therefore expect to start shipping towards October 2013. We want to start simplifying your life by getting our NU Lifestyle Card Holder/Wallets in your pockets as soon as possible and we will make every effort to do so!

Follow Us

If you like our products, follow us on;

Website I  Facebook  I  Twitter  I  YouTube  I Vimeo I Kickingitforward

Thank you!

Kevin Whitley + KWA Design Team.

Special Thanks To

  • Woody Meyer
  • Gianfranco Lassandro
  • Tee Smith
  • Will Godfrey
  • Anna Constantine

Risks and challenges Learn about accountability on Kickstarter

We are a bunch of experienced industrial designers/problem solvers that have been developing products for more than three decades. Our ethos is all about critical attention to detail, so we enjoyed spending time testing and prototyping our NU Card Holder/Wallets to make sure that all the issues and little details are resolved prior to going into production. This project has been more than three years in the making and we have lifecycle tested hundreds of prototypes in order to make sure that they can withstand the rigours of daily use. We now have the products finely tuned and ready for production.

We also have long term relationships (more than 10 years) with vendor partners in Shenzhen China so when we say we can deliver this product on time and to the very high standards we set and you expect, you can back us with confidence.

We also believe in being transparent and open with our supporters, so, in the unlikely event there is a little hiccup, then we have the experience and know-how to resolve it and keep everyone updated and informed.

FAQ

  • It holds four standard embossed credit/debit cards. Alternately you can take maybe one or two cards and a few folded cash notes. We did a lot of research on how many cards people actually use every day, and even though most people carry more than a dozen cards, they really only use 2-3 cards 99% of the time. That's usually an ID/drivers license, a credit card or two and/or an ATM card. This is what I use. All of my other non essential, infrequently used cards such as my Medicare card I keep in a card wallet in the car and take whatever card I need with me when I need it. It works really well.

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  • Yes. Our card holders will be produced and shipped from China. Since most backers will be from the USA we calculated in the shipping cost for USA backers. Backers from outside USA will need to add the shipping cost.

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  • We gave this a lot of thought and came up with an ingenious answer....the curved shape!The curved shape of the Card Holder serves two purposes... Firstly it beautifully conforms to your body shape so you don't feel it in your pocket and secondly it places a slight curve in the cards to help hold them in place. Having said that, one card only is not too secure. Two cards are good, three and 4 cards are best. Alternately you can take maybe one, two or three cards and a few folded cash notes.During our research phase, we found that very few people would only take one card with them.They would, at the very least usually take one card and a bit of cash, and in this situation, the card and cash is secure. We have had more than 30 people road testing prototypes for the past 18 months and not a single person has reported any problems with card and/or cash security with the Card Holder.

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  • Just increase the amount pledged to equal the models and quantity you want. For example, if you wanted one Uno + one Chroma + One Persona Early Bird, you would pledge $15 + $25 + $90 = $130.00. At the end of the campaign we will send out a survey to confirm your order quantity, models and colours. If you live outside of the US contact us with your order details and we'll provide you with a discounted combined shipping price.

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    4 backers

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    128 backers

    NU UNO Card Holder/Wallet (choice of color between: Sky, Apple, Flame, Fuchsia, Black or White. Includes a matching lanyard and ships in a micro-fibre bag. US shipping included, add $5.00 to ship outside US.

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    55 backers

    NU Chroma Card Holder/Wallet. NU Chroma takes the standard UNO Card Holder up a notch with a chrome trim detail. Choose from Noir or Blanc with Chrome trim. Includes a matching lanyard and ships in a micro-fibre bag. US shipping included, add $5.00 to ship outside US.

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    NU UNO + T-Shirt Combo Pack: We love our NU name & logo and our NU Lifestyle Card Holder/Wallets too. Spread the love with this combo rewards pack. Choose any colour NU UNO & lanyard and a NU T-shirt in either black or white. T-shirts are available in S/M/L/XL sizes. Makes a great gift for friends and family. US shipping included add $8.00 to ship outside US.

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    1 backer

    NU Chroma + T-Shirt Combo Pack: We love our NU name & logo and our NU Lifestyle Card Holder/Wallets too. Spread the love with this combo rewards pack. Choose either a black or white NU Chroma & lanyard and a NU T-shirt in either black or white. T-shirts are available in S/M/L/XL sizes. Makes a great gift for friends and family. US shipping included add $8.00 to ship outside US.

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    31 backers Limited (119 left of 150)

    The 'EARLY BIRD' NU Persona RFID Blocking Card Holder/Wallet. Get in early to pick up the NU Persona at the lowest price. Protect your cards from RFID skimming with sophistication and elegance. The aerospace grade aluminium NU Persona Card Holder/Wallet will retail at $135.00, but as a Kickstarter EARLY BIRD backer, you can grab your very own NU Persona for just $90. Choose from glass bead blasted natural or satin black anodize finish with bright chrome Trim. Each NU Persona Card Holder comes with our NU logo laser engraved on the front and is delivered in a beautiful custom designed Gift Box. Makes a great corporate gift. US shipping included, add $15.00 to ship outside US.

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    0 backers

    If you missed out on our NU Persona Early Bird special, you can still grab one of our NU Persona RFID Blocking Card Holder/Wallets for just $100, way under the $135 retail price. Protect your cards from RFID skimming with sophistication and elegance. Choose from glass bead blasted natural or satin black anodize finish with bright chrome Trim. Each NU Persona Card Holder comes with our NU logo laser engraved on the front and is delivered in a beautiful custom designed Gift Box. Makes a great corporate gift. US shipping included, add $15.00 to ship outside US.

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    15 backers Limited (85 left of 100)

    NU Persona Kickstarter Limited Edition: This is a once only Limited Edition for Kickstarter backers, limited to just 100 units. You'll enjoy all of the features and RFID Blocking protection of our standard NU Persona in an exclusive Kickstarter green anodised finish with bright chrome trim. Each Limited Edition model comes with our NU logo laser engraved on the front and Kickstarter Limited Edition on the rear and is delivered in a beautiful custom designed Gift Box. Makes a great corporate gift. US shipping included, add $15.00 to ship outside US.

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    0 backers Limited (100 left of 100)

    The NU Persona RFID Blocking Avant Garde Series. Ladies, this one is for you. Guys, what a perfect Christmas gift the lady in your life! Protect her cards from RFID skimming in style. The Avante Garde series offers a sophisticated champagne or satin black anodise finish with laser engraved faux ‘stitching’, gold trim and three sparkling xilion rose-cut Swarovsky crystals. Each of our Avant Garde models has our NU logo laser engraved on the front and is delivered in a beautiful custom designed Gift Box. Avant Garde models will retail at $155, but as a Kickstarter backer you pay only $120.00. US shipping included add $15.00 to ship outside US.

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    1 backer

    The NU Persona Bespoke. For the person who has everything, here is your chance to own a one-off NU Persona, built to your own specifications. Choose whatever exotic materials that suit your style, such as 18 carat gold, platinum or white gold for example and embellish your Persona with whatever combination of precious jewels you desire and finally, personalise your bespoke NU Persona Card Holder with your own name, graphic or logo on the front and/or back. We will design to your exacting specifications, provide you with renderings of the final design for your approval and finally produce this one off masterpiece and personally deliver it to you anywhere in the world in a beautiful custom designed burr walnut presentation case. Contact us with your specifications and will provide a final price for your bespoke masterpiece.

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Funding period

- (30 days)