Project image
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CA$ 5,310
pledged of CA$ 40,000pledged of CA$ 40,000 goal
23
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, October 21 2014 4:00 PM UTC +00:00
CA$ 5,310
pledged of CA$ 40,000pledged of CA$ 40,000 goal
23
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, October 21 2014 4:00 PM UTC +00:00

About

An unconventional approach to the age old convention of telling time, the newest timepiece in our lineup stays true to NOVO watch’s guiding principles in design. Each and every watch we design and manufacture must meet the criteria below and the Badge is no exception.

1. Simplicity in overall design and function with a focus on clean lines

2. Materials and colours that compliment one another, are uniquely compatible and perhaps even rare on the market

3. Quality materials and high quality control including soft leather and a stainless steel case

4. Time must be told unconventionally and the 3-hand/numeral method of time either altered or completely avoided (see video above)

5. Formed and fitted for comfort (curved lugs)

6. Created with the intention of being uncommon in function and overall design (including original artwork by a local artist etched on case back as well)

7. Made with the intent to inspire and motivate those individuals seeking to get the most out of what life has to offer

We favor simplicity and clean lines over useless multi-functions which can lead to a messy and crowded feel. We stick to telling the time but we never tell it the same way twice. 

The Origins of NOVO watch:

Timepieces by NOVO watch began as simply and as humbly as almost any other product on the market today. First, as no more than an idea and secondly, as some scribbled drawings on an old and mostly used up coil bound notebook. From there life took a surprising and all consuming turn and NOVO watch became my interest, my passion, my business and livelihood.

Summer 2009 was very similar to summers past in regards to the work I was doing to support my family and put myself through school, but looking back I realize that in-between the spaces where average life plays out something special was beginning. After a particularly disappointing look around for a new watch which resulted in my coming home empty handed I realized I was unlikely to find what I wanted and began instead to create it. As an avid snowboarder, a self admittedly ‘just o.k.’ skateboarder, a huge Mixed Martial Arts (MMA) fan, and hopeful future skydiver (finally strapped on a parachute last year) with an interest in almost anything labelled extreme I was hoping to find a unique timepiece that symbolized that aspect of my life. In retrospect, with all that I have learned in the nearly 5 years since my very first sketch, I can say that in regards to branding and design I was looking for an unconventional watch that would remind me of the exhilaration felt from pushing a sport to the limits and inspire me to let that passion push the rest of my life to the next level.

NOVO watch strives to encapsulate all that is thrilling about life's hair-raising adventures into one neatly designed package for your wrist. Our custom timepieces are symbolic of a trick completely mastered, an extra hour's practice, a fear conquered or a jump finally taken... and afterwards, wanting to do it all over again. We offer you a badge of dedication to progression and a tangible reminder of your mission to make life even greater than it was yesterday.

- Steve Christensen, Founder & Owner

NOVO’s team:

Steve Christensen, Founder/Owner & Branding and Design 

Steve Christensen is the founder of NOVO watch; a lifestyle watch company heavily involved in the action and combat sports world, ranging from snow and skate to MMA. His designs and ideals have been featured on Cool Material, The Awesomer, Ask Men, Urban Daddy, Vend and other prominent blogs and websites. His novel watch designs were rated amongst the top 5 in 2012 by Thrillist. Steve has his Bachelor of Management from the University of Lethbridge and a Master of Science in real estate development from Johns Hopkins University. As an avid action and combat sports fan he is setting out to create the Red Bull of watch companies with an emphasis on unique design and function.

Johnny Korthuis, Athlete & Events Coordinator 

Johnny Korthuis was born and raised in Alberta, Canada but has travelled globally to pursue both his personal and professional goals. He is an entrepreneur and also a sponsored athlete; appearing on television, in newspapers, magazines, and print media of all kinds. An arborist by trade who fills his spare time with parkour, BASE jumping, skydiving, rock climbing, mountain biking and also business development. One of his more notable endeavors landed him on international news networks last year when he BASE jumped off a hometown monument- the Lethbridge High Level (Viaduct) train bridge. He has starred in dozens of online videos promoting not only his sponsors but his guiding principles in life as well. Among them: clean living, community involvement, and the pursuit of dreams and aspirations. A coach, role model, public speaker and wildcard he always has something exciting up his sleeve.

Eugene Ho, Manufacturing & Quality Control 

Eugene grew up in Vancouver, Canada and moved to Hong Kong in 1997 where he began doing product development for well known brands such as Hugo Boss, Tommy Hilfiger, Timberland, Reebok and Ecko. He now works with watch brands in North America focusing on design, materials, samples, prototypes, production and quality control. His partnership with NOVO watch has been instrumental in bringing the brand to new levels of quality and design execution. As an avid weekend athlete himself Eugene is able to contribute to NOVO as an active lifestyle brand. He can be reached at www.pacificwatchworks.com.

Jordan Alexander, Marketing & Brand Ambassador 

As a recent graduate from the University of Lethbridge's Management Program with a major in marketing, Jordan was eager to get involved with NOVO's online marketing campaigns and marketplaces. He also researches and creates print and online advertisments, manages social media and represents the brand at key social events. 

Support our team:

Join us in the production of the Badge and become one of the first to own the newest edition to the NOVO lineup. We are an established company and brand with experience in design, manufacturing, quality control and customer service. We are NOT new to to the process of production in the watch industry and maintain the services of highly sought after but exclusive factories with strict quality control. Beyond that we employ the services of a quality control specialist who personally oversees product directly in the factory as production takes place. We believe that the combination of our proposed product and experience make us an excellent team to jump on board with. Kickstarter is a great way to launch new and innovative concepts and an incredible opportunity to reach a wide audience of people interested in seeing ideas come to fruition. We want to thank you for your interest and encourage you to shoot us a quick comment or two at info@novowatch.com so that we can get to know you better. To get to know us, our products, or our sponsored athletes better, check out our website at www.novowatch.com, like us on facebook or follow us on twitter.

Pledge Packages and Production Timeline:

Risks and challenges

We are glad to be able to say that the Badge is not the first watch we have manufactured, shipped and warranty guaranteed. We have experience in the watch industry and are confident that our projected delivery dates will be met and that you will be pleased with the final product. We will keep you informed via email as to production progress and in regards to any unexpected delays.

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Support

  1. Select this reward

    Pledge CA$ 10 or more About $8

    THANK YOU FOR YOUR SUPPORT! We will include you in an exclusive behind-the-scenes video series of us gearing up for the launch of the Badge and other fun things.

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    Pledge CA$ 30 or more About $23

    YOU'RE AWESOME - For your support we're going to hook you up with a limited edition Badge Tee featuring our custom artwork by local artist Garth Philpott. No one else will have this colour combo on this tee. Ever.

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    Pledge CA$ 200 or more About $150

    THE BADGE X 1 - Your choice of any Badge: Silver & White, Black & Black, Black & Rose Gold or Rose Gold & White. Enjoy savings of up to $60 through this Kickstarter campaign.

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  4. Select this reward

    Pledge CA$ 390 or more About $293

    WATCH NOW + WATCH LATER PACK - UNKNOWN EDITION - Your choice of any 1 of our Badge models PLUS our Unknown Black & Red watch. The Unknown watch will ship as soon as the campaign is funded! Enjoy savings of up to $80 through our Kickstarter campaign. See how the Unknown works here: http://tinyurl.com/mpx8afq

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  5. Select this reward

    Pledge CA$ 400 or more About $301

    THE BADGE X 2 - Your choice of any 2 Badge watches: Silver & White, Black & Black, Black & Rose Gold or Rose Gold & White. Enjoy savings of up to $120 through this Kickstarter campaign.

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  6. Select this reward

    Pledge CA$ 410 or more About $308

    WATCH NOW + WATCH LATER PACK - ABSOLUTE EDITION - Your choice of any 1 of our Badge models PLUS our Absolute Silver & Black watch. The Absolute watch will ship as soon as the campaign is funded! Enjoy savings of up to $80 through this Kickstarter campaign. See how the Absolute works here: http://tinyurl.com/q2lf8mc

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    Limited 0 backers
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    Pledge CA$ 450 or more About $338

    WATCH NOW + WATCH LATER PACK - STREET EDITION - Your choice of any 1 of our Badge models PLUS our Street Black & Black watch. The Street watch will ship as soon as the campaign is funded! Enjoy savings of up to $80 through our Kickstarter campaign. See how the Street works here: http://tinyurl.com/mdwvvbu

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  8. Select this reward

    Pledge CA$ 600 or more About $451

    THE BADGE X 3 - Your choice of any 3 Badge watches: Silver & White, Black & Black, Black & Rose Gold or Rose Gold & White. Enjoy savings of up to $180 through this Kickstarter campaign.

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    Limited 0 backers
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  9. Select this reward

    Pledge CA$ 800 or more About $601

    THE BADGE X 4 - Your choice of any 4 Badge watches: Silver & White, Black & Black, Black & Rose Gold or Rose Gold & White. Enjoy savings of up to $240 through this Kickstarter campaign.

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  10. Select this reward

    Pledge CA$ 1,520 or more About $1,142

    THE BADGE X 8 - Your choice of any 8 Badge watches: Silver & White, Black & Black, Black & Rose Gold or Rose Gold & White. Enjoy savings of up to $480 through this Kickstarter campaign.

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Funding period

- (33 days)