Project image
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£9,446
pledged of £30,000pledged of £30,000 goal
194
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, August 4 2018 10:49 AM UTC +00:00
Grey Inc.By Grey Inc.
First created
Grey Inc.By Grey Inc.
First created
£9,446
pledged of £30,000pledged of £30,000 goal
194
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, August 4 2018 10:49 AM UTC +00:00

About

We're a design agency formed by two Industrial designers based in London and Brisbane, and we've designed a felt tip pen for the modern designer that helps to improve one's craft.

We set out wanting to create a luxury product that has an affordable price by cutting out all the intermediaries. We wanted something meaningful and began looking out our daily lives. Which lead us to an item we use every day in our job, a tool that allows us to write, to sketch and to express our creativity at a professional level. We realised that this sort of tool is either a cheap throw away or an unnecessarily expensive object. So we made a nameless pen. 

After a long, in-depth study of different prototypes, and an even longer (still ongoing) conversation with creatives from different industries, we found the perfect combination of weight, volume, and shape that will feel comfortable for your hand to unravel your creativity. Professional Illustrators, Tattoo Artists, Fashion Designers and other design nerds have given their approval in terms of form and function so that you can make your mark at a professional level.

This tool was developed in two different materials: Titanium & Aluminium. Both have fantastic properties for this kind of instrument: They are both light, strong, resistant, have a good grip, are sustainable and look gorgeous. Enough to make a tool last more than a lifetime and be passed from one generation to another. 

We designed a felt pen to bring the traditional marker into the 21st Century and to sit alongside the incredible tool set designers use and carry daily. 

A choice of professionals 

We had many professionals try all sorts of refills, and in the end, we found the one that satisfies everybody’s needs, no matter what discipline you’re in, the ACME 5020. The brand is called Acme and it’s based in Hawaii. Cool, right? The ink is simply remarkable, and its fluidity through the felt tip makes it one of a kind. It doesn’t end there though, turns out this is one of the first brands Ettore Sottsass worked for, and for those of you who are not familiar with the name, he is an absolute master of Italian Design. Go google that really quickly and you’ll see what we’re talking about. 

It might not sound as fancy as Montblanc or Caran D’Ache, but sometimes high-end professional equipment is not as popular as it should be.

Improve your craft

The idea behind using this for professional purposes is something that really caught our attention. Using a felt tip pen for drawing or sketching is completely different from using a pencil, its ink cannot be erased, therefore you need to really focus on what you are doing as there is no ctrl+z available. This might seem a bit of a restrained way of doing things, but it forces you to train harder, plain and simple. That kind of focus on even the smallest task is the main force behind self-improvement in many aspects, and that is exactly what we wanted to transmit through the use of this tool.  

Pssst... Refils...

The pen can also be used with other refills if you want to switch things up!
Here are a few :

  • ACME 5020 felt (included in your pledge)
  • ACME 5888 roller ball 
  • ACME 888 roller ball blue & rainbow
  • ACME: P900 ballpoint 
  • CARAN D' ACHE: Fiber (medium and Fine) 
  • CARAN D' ACHE: roller ball (Fine) And other similar form factor refills.

This is not just a random design project on Kickstarter. Our aim is to bring you a state of the art professional tool at an affordable price, but it’s also the first step in our mission of making the design process more interactive and democratic.

On this project we'll let you choose the name of the product. It shouldn't be our pen only, it belongs to all of us. So we'll send a survey during the campaign and we'll let you vote on it.

We'll do the same with the Stretch Goals, we are currently working on some options that look pretty cool, and we have no idea what you'll like best, so we'll just ask you. These stretch goals will be included with your rewards at no cost if we reach our funding goals. We'll upload more information as soon as we have it, so stay tuned!

 For our beloved individual backers

 For our hardworking distributors 

 Why no early bird or discounted prices? 

Well, we believe everyone should get the chance to buy the product at the best price. No one should be excluded, Design is for everyone and so is this pen.

We have spent quite a bit of time working on this design, and we didn’t want to launch the campaign until every single aspect was completely sorted out. The images and video you have seen so far have been made with pre-production samples, it is true that it took us a few prototyping rounds to get it right, but the pen you are looking out is 100% finished and ready for production.

We are confident we can get you this pen in less than 4 months. Take a look at the diagram below for more detailed information. 

 As for the survey about the name of the pen, the stretch goals, and what you want us to do next, we promise we won't be too annoying, just a little bit.

During the time of the campaign, we'll publish options for stretch goals and future projects, and we'll also ask you for possible name ideas. Once the campaign is finished, we'll set up a poll so that every backer gets to have a say. You'll be able to vote on the name, stretch goal and future project. It might sound a bit...unusual, but we promise we'll keep it simple! Take a look at the graph below for more detailed information.

Risks and challenges

It's not our first time bringing a product to life, and we have gone over every single detail multiple times to make sure we make the whole process more efficient while avoiding unnecessary risks.

Pre-production samples have been approved and production time has been planned with our supplier. We have allowed a bit of a margin to all lead times just in case, and we'll be visiting our supplier during the last week of production to perform a quality control and be sure everything is up to our standards.

Packaging, refills and springs are already sorted out, samples have been carefully reviewed and we just need the cash to place the order.

Logistics have been strategically organized so that we minimized the wait and get to wrap this baby up in no time. As said before, a bit of extra time has been added to prevent delays. In any case, we plan to keep you updated throughout the whole process.

It's worth mentioning that we'll send you this pen using certified shipping. It costs a bit more than the regular one, but it's the safest. We are newly founded company and we really care about having a transparent and clear process.

One of us will be 100% focused on this to make sure everything goes according to plan. The other one will keep working his daily job, we are humans after all and we need to eat every now and then.

To be honest, our biggest worry is that we get too many backers. We'll be personally packing everything up before we ship your order. We'll be extremely happy about surpassing our goals, but that doesn't mean we are not a bit worried about packing a thousand items on our own. We'll definitely sort something out for our next project...

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Support

  1. Select this reward

    Pledge £3 or more About $4

    Show some love: have a say.

    Show some love and your donation will give you the opportunity to join the discussion on what we design next!
    We can't wait to hear your idea's, so bring your A-Game!
    You'll get a shout-out on social media and your name will appear on our website under supporters.

    Less
    Estimated delivery
    3 backers
    £
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    It's a way to bring creative projects to life.

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  2. Select this reward

    Pledge £25 or more About $32

    Aluminium option

    x1 Brushed + Anodised Aluminium Pen
    x1 ACME refill
    ...
    Voting rights for the pen's name
    Voting rights on stretch goals
    Access to all stretch goals
    Voting rights on the next project.
    A shout-out and your name will appear on our website under supporters.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    32 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge £35 or more About $45

    Titanium option

    x1 Polished Titanium pen
    x1 ACME refill
    ...
    Voting rights for the pen's name
    Voting rights on stretch goals.
    Access to all stretch goals.
    Voting rights on the next project.
    A shout-out and your name will appear on our website under supporters.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    82 backers
    £
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £50 or more About $65

    Ti + Al - 2 Pack

    x1 Brushed + Anodised Aluminium pen
    x1 Polished Titanium pen
    x2 ACME refill
    ...
    DOUBLE the voting rights for the pen's name
    DOUBLE the voting rights on stretch goals
    Access to all stretch goals
    DOUBLE the voting rights on the next project.
    A shout-out and your name will appear on our website under supporters.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    72 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge £100 or more About $129

    Aluminium - Distributor's pack

    x5 Brushed + Anodised Aluminium pen
    x5 ACME refill
    ...
    Shout out to backers on our Newsletter
    DOUBLE the voting rights for the pen's name
    DOUBLE the voting rights on stretch goals
    Access to all stretch goals
    DOUBLE the voting rights on the next project.
    A shout-out and your name will appear on our website under supporters.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £150 or more About $194

    Titanium - Distributor's pack

    x5 Polished Titanium pen
    x5 ACME refill
    ...
    Shout out to backers on our Newsletter
    Shout out to backers on our Social Media
    DOUBLE the voting rights for the pen's name
    DOUBLE the voting rights on stretch goals
    Access to all stretch goals
    DOUBLE the voting rights on the next project.
    A shout-out and your name will appear on our website under supporters.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)