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Thanks to Kickstarter for selecting us as a Staff Pick!
Awareness - What Real Value is About
Real Value is a feature length independent documentary that explores real, profitable businesses that choose to focus not just on the bottom line, but on the health of their surrounding communities and the environment.
To these businesses, things like manufacturing goods in the USA, paying fair wages, and taking care of the environment isn’t going the extra mile - it’s just common sense. They know that business and community are interrelated, and that when their communities are happy and healthy, their businesses are more likely to be the same.
In keeping with the ideals of the film, all of the interviews for Real Value were locally sourced from the state of North Carolina. However, while the businesses and people are from one geographic area, this is a film with global appeal for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, profit, and planet on equal footing.
Community - Why We Want Your Support
We started making this film on our own because we believed its story needed to be told. Along the way we met tons of incredible, supportive people and businesses that made us realize that if this film is going to be successful, we need to let our community be involved in the process.
We want this project to be part of a larger community of people who agree that good business practices just make sense. Plus we get the opportunity to give back to everyone who gives to us (check out where the money is going in the next section).
Transparency - Where the Money is Going
30% to create your rewards!
Seeds, t-shirts, design, shipping, printing, etc. All of our rewards are from local businesses, many of which are featured in the film. A large portion of our funding goes here because we are only supporting local businesses that support the ideals of the film.
30% to keep our distribution independent!
We’re already making the film we want to make, now help us let people watch it the way we want them to watch it. If our funding is successful we'll be able to distribute this film how we want - direct to fan. That will let us make business decisions that support our mission of getting the message of this film out to as many people as possible instead of selling the film to a company that is only looking to make a profit.
30% to finishing the film in style!
Up to this point Real Value has been self-funded, which has been awesome. It's given us the ability to make the film that we want to make. The only thing is we ended up spending more time and filming more content for the film than we initially planned. Now we need to get more hard drives, license music, and, to speed things along, some time to work on the final audio mix and color correction without having to worry about other projects or the fact that our artesian city water supply might be shut-off.
10% to Kickstarter and Amazon Fees.
About The Filmmaker
Real Value is being made by Jesse Borkowski (that's me!). I'm an award-winning filmmaker and digital strategy consultant with extensive online production, distribution, and marketing experience. A nationally recognized Princess Grace Film Honoraria, a Jury Prize winner at the Szeged International Super8 Film Festival, and a First Place winner at the After Hours Film Festival. My work has also been awarded six Telly Awards.
Additionally, my projects have received over one million views on YouTube, and I've worked on projects featuring a number of high-profile celebrities (that I'm sure have no idea who I am) including Christopher Guest, Steve Vai, Joe Perry, Chick Correa, Bob Weir, Pat Metheny and Gary Burton.
People - Who is in the Film
These are the interviews that we have filmed so far.
Real Value DVD
Check the project updates to learn more about how we are creating our DVD to support local business.
Here are some additional clips that we pulled from the interviews we've conducted so far. These are not from the final film, but were created to give you a better idea of the diversity of topics that Real Value will cover.
$10,000 is the bare minimum we need to create your rewards, keep our distribution independent, and finish the film, but if we can raise additional funds we'd like to give back in the following ways.
$15,000 - This will allow us to create special features about the film that we'll give away for free online. Extended interviews that didn't make the film, a behind the scenes documentary with the filmmaker (that's me again!), film commentary, and maybe some other things we haven't thought of yet. It will also give us more options for placing the film on additional distribution channels (iTunes, etc.) so we can get the message out to as many people as possible.
$20,000 - This really is a stretch. If we make it we will premiere Real Value globally with a free, online screening open to anyone. Hey, if you want to go crazy with support, we're willing to go crazy right back at you.
If you are an international supporter thank you! But, please be aware that due to legal reasons we are unable to ship seeds out of the US. That means if you choose to support Real Value you will not receive seeds as part of your reward. Sorry! We didn't make the rules. If you give at the $50 level we'll include the hand-written thank you from the filmmaker in place of the seeds.
Help Us Get the Word Out
If you support what we're doing, sharing this project is the most valuable way you can help us out. Blogs, Facebook, Twitter, telling a friend at a coffee shop. Your participation is what will make this project a success!
Thank you so much for helping us create Real Value!
Risks and challenges
There are always risks involved with filmmaking. There are a lot of people and logistics to coordinate, which means that sometimes things do not go exactly as planned. The good news is this film is already about 50% completed and all of the remaining interviews for the film have been scheduled. We’re in the home stretch and we have a proven track record of completing and delivering professional projects on time.
We’re confident that this project will get finished, but we also know that sometimes things do not go exactly as planned. These challenges might mean the project takes a little longer to get completed, or we are unable to include as many interviews in the final film as we would like to.
Rewards. Our rewards are coming from small businesses with local supply chains. We don't anticipate any problems (we've already been working with all the companies to make sure what we want to do is possible), but in the event that we are unable to source enough of a reward we will work to find a suitable replacement. This isn't so much of a risk as a reality of working with products that are not mass produced, and are limited in supply.
Limited Edition Print! All the above PLUS a limited run, Kickstarter supporters only, 8x10 letterpress hand printed by Parklife Press in Carrboro, NC AND a hand-written thank you note from the filmmaker.
Limited Edition T-Shirt! All the above PLUS a limited run Real Value T-shirt printed by TS Designs in Burlington, NC using the transparent Cotton of the Carolinas supply chain. That's dirt to shirt in 600 miles.