This watch is named “Tokiji”. The direct translation from this Japanese is “time numerals”
The seven segment digit was patented in 1903 for a method of telegraphically transmitting numbers to be printed on tape. The first digital wrist watch was an LED prototype in 1970. Perhaps this type of digit is fading away as our interface design, and display technologies advance, but let’s not forget how they have taken such a prominent place in the background of our everyday lives. Our new Tokiji watch gives them the respect they deserve. These vivid digits are generously spaced on a rich, black dial, surrounded by a handsome, minimal case.
This watch features a striking display based on a unique approach that we have spent years developing. This breakthrough process is something that we began to develop with our original digital watch, but have refined this process for Tokiji.
All digital watches hide the frame of their liquid crystal display (LCD). This is usually done by printing a masking window on the underside of the watch’s lens. What always irritated us, is that the black of the LCD, and the black of the mask are essentially the same. However, when they are overlapped, the light is refracted, so they always look different. The window’s shape stands out, and is not particularly related to the watch’s overall design. It is simply something that the watch designer has to work around.
Our digital display eliminates this problem with an original process developed by us. After much trial and error, we found the best way to remove all of the air, and space from between the lens, and the LCD display, so the light can pass straight through. Because the light is now uninhibited, both of these blacks line up perfectly. This allows us to eliminate the window all together, and make our mask the shape of the actual display graphics.
The result of this process makes for a very deep, and consistent black across the entire watch face to accentuate its vivid digits.
- Movement: custom digital module
- Batteries: two V371 silver oxide batteries*
- Dimensions: Ø38 x 8.5 mm / Ø1.5” x 0.35”
- Functions: Time, Date, Alarm, 2nd Timezone, Stopwatch, Backlight
- Case: 304 stainless steel
- Lens: hardened mineral glass
- Bands: premium calfskin leather, or stainless steel mesh
- Weight with leather band: 50 g / 1.76 oz.
- Weight with mesh band: 70 g / 2.47 oz.
- Water resistance: 3 ATM (30 m / 100')
- Warranty: 2 Years
In this campaign, we are offering two case styles: uncoated stainless steel, and IP black plated stainless steel. These can be combined with one of three bands: black leather, stainless steel mesh, and IP black stainless steel mesh. Once the Tokiji campaign is complete, we will be in touch every backer directly to take their preference.
We believe that the products we choose for ourselves, particularly the ones we carry with us throughout the day, are extensions of us. They should act to reinforce our persona, not distract from it. Therefore, as policy, we never display our logo on the face of your watch. Our branding is always close by on the back of the watch. Commonly, this information is etched onto the removable caseback. In this case, ours is set outside of the caseback, to make this an ideal location for etching your personal message. We are planning to offer this service in the near future.
Final assembly, and quality check will be directly overseen by us at our Tokyo studio.
All of the leather, and mesh bands we produce have release levers attached. No tools are required to easily remove, and replace these bands.
Normal Timepieces packaging, and warranty card.
Normal Timepieces was founded by Ross, and Madoka McBride in 2006. Ross is from the United States, but has lived more than half of his life in Tokyo. Madoka is from Hiroshima. Their motivations for creating this brand is an analogy to their relationship itself. It was founded on the combined influences of pioneering mid-century American design, as well as the Japanese sense of minimalism, and craftsmanship. Wikie Sato joined this team in 2015. Her previous experience was perfectly tailored to Normal with her Hong Kong upbringing, graphic design studies in Australia, and work experience the Japanese fashion industry.
If you would like to know more about us, and the Normal brand, you can always see more information on our website <www.normaltimepieces.com>, and through our social media accounts <Instagram, Pinterest, Facebook>.
Tokiji in action.
This is a video of us playing with an idea of how to present Tokiji for its first public display.
Please note that if you live outside of Japan, we will be sending your order through the postal system by EMS. These shipments are express, and insured. Once sent out, we will email you its tracking number so you can monitor its progress. We will cover the shipping cost. However, you will be responsible for any applicable custom fees that your country’s post office may require for delivery. Additionally, the estimated delivery time is generally 7~14 days. However, this may take a little longer due to the standards of destination country’s postal system.
Risks and challenges
While this is our first crowd funding project, we have been making wristwatches since 2006. We have a good relationship with the company that is producing this watch's components as they are one of the first factories that we ever worked with. For this watch, we will be doing the final assembly, and quality check in Japan so we can oversee this part directly before shipping out.
Of course, every project like this potentially has unforeseen bumps in the road. We will be monitoring all aspect of this project diligently. We will post our progress on a regular basis, and be upfront about any issues, or delays.Learn about accountability on Kickstarter
- (30 days)