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I Am the Record Label: Kickstarting a new album by Nora Jane

Join Nora Jane Struthers as she releases a brand new record - Bright Lights, Long Drives, First Words

I Am the Record Label: Kickstarting a new album by Nora Jane

Join Nora Jane Struthers as she releases a brand new record - Bright Lights, Long Drives, First Words

$13Delimiter532
Pledged OfPledged Of Goal
212
Backers
17Days Time To Go

All Or Nothing This Project Will Only Be Funded

About

Hey Friends,

It’s me, Nora Jane.  You know me.  You know my dreams.  You’ve walked with me through my quest to become a mother, and you’ve supported my quest to keep on playing music.  You are the reason I keep on writing songs, playing shows, and recording albums.  This record is already yours, and it’s my best work.  I’ve poured myself into it, and so has my amazing band of friends.  Come claim it and choose a donor level that excites you!  You’re always so good at showing up and helping me spread the word about upcoming shows and new music.  Please, please share this Kickstarter campaign with your music-loving friends, family, community.  I truly cannot do this without you.  Let’s make it happen!

Lots of love, and gratitude,

Nora Jane

My project

I wrote all but one of the songs on this album over a nine month period…which is quite appropriate really because my band and I went into the studio to record this album when I was 8 months pregnant.  One of the central questions on this record is: Can I have and realize two dreams? If you know me, you probably know that I’ve recently become a mother through the miracle of egg donation. (I was diagnosed with “Premature Ovarian Failure” when I was 18 years old.)  As I was getting closer to fulfilling my dream of becoming a mother I began wonder, “Will motherhood supersede my dream of spending my life playing music out on the road?”

I started writing on Jan 1 and finished in September 2018.  Shortly after I finished writing all the songs, my long-time guitar player, Josh Vana, had a meeting with our band to let us know he’d decided to step back from music and put all his energy into fighting the two natural gas pipelines threatening his community in the Shenandoah Valley of Virginia.  Heartsore, but deeply proud, we all had a teary meal at the diner where he shared his plans with us.  Josh, Drew, Brian, Joe and I had been playing music together for over 5 years at this point.  I was 6 months pregnant when Josh told us this and I had been so focused on my pregnancy that I’d not been making any plans to record...but knowing that Josh was going to be moving-on made me want to capture to tape our bands’ shared musical experience one last time, before it was gone.

My band and best friends (plus baby Annabell!)

So, with a pile of songs and a hot band in tow, I asked Neilson Hubbard (a GRAMMY- nominated producer) to helm the ship for us, which was a very good decision. (Neilson also produced Champion.) I love working with Neilson.  He is a master of capturing the rawness, the beautifully human chemistry, and imperfection of a band performance, yet he manages to make it all the perfect amount of polished.  We spent about 10 days in the studio and it was the easiest, most fun, most rewarding recording experience of my career.

The team: the full band, plus Dylan (engineer) and Neilson (producer)

I’m also happy to report that Josh is doing well and that we have our friend Steve Daly playing guitar with us on the road now.  He’s a lovely human being and a hell of a guitar player.  I feel so lucky.  Isn’t it wonderful how we get to keep our old friends and make new ones too?!

My plan

We've already recorded, mixed and mastered the album, but that's just the beginning! Since this is an independent endeavor, it's up to me to assemble the team and do the work to launch this music out into the world and get it the attention it deserves. 

There are huge expenses involved in design, manufacturing, promotion and music video production! Here's how the budget breaks down:

PROMOTION

  • Publicist: $16,000
    This is THE big ticket item for indie artists.  The publicist is responsible for getting the album heard by tastemakers, bookers, writers, and nationally syndicated radio shows across the country.  I’m going BIG and will be working with the same publicist who promoted my past two albums, with whom I’ve loved working.  I’ve been very impressed by their reach and results.  (For example, because of them, Wake and Champion got into the hands of Ken Tucker, who decided to give the former a solid review and the latter a glowing review on NPR’s Fresh Air.)
  • Radio Promoter: $4,000
  • Shipping 150+ units of the CD to radio stations $500

PRODUCT DESIGN & MANUFACTURING

  • Album photography & artwork design: $3,500
  • Print & produce the physical CD: $1,800
  • Print & produce the vinyl (double LP): $7,500

VIDEO CONTENT CREATION

  • Shoot & produce one official music video: $5,000
  • Shoot & produce 3 live in the studio performance videos: $1,700  Our publicist will use these to pitch us to TV talent bookers (CBS Sunday Morning, Ellen, SNL, Colbert, Jimmy Fallon, etc…)

Rewards

When you back this album on Kickstarter you can choose from a passel of different reward levels and EVERYONE who backs it gets their name in the liner notes...as a part of the artwork.  I've got a vision for it and it's gonna be SWEET.

The exclusive tee shirt! Proudly proclaim that YOU are my record label!

There are also so many other fun rewards, from exclusive tee-shirt and poster designs (look! Isn't it great?) to a night on the town with me in Nashville, to custom songs, to letting me produce your entire album!

A super cool 12"x12" poster with gold ink. Your label's very own gold record!

Please take a moment to peruse all of the available rewards and select one that appeals to you. 

Thank you, from the bottom of my heart, for all of the support that you have and continue to show me. Now let's release an album!

Risks and challenges

We're in pretty good shape since the record itself has already been made. The biggest risk is simply competition from other artists releasing albums - we're all vying for the same great media coverage. That's why it is so imperative that we be able to afford the best possible team to help us snag those plumb articles and performance slots.

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Support

  1. Make a pledge without a reward

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    Pledge US$ 5 or more About US$ 5

    [THE SINGLE]

    Instant download of a bonus track PLUS your name in the liner notes

    Includes:
    • Bonus track (digital download)
    • Your name in the liner notes of the CD and vinyl
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    Pledge US$ 15 or more About US$ 15

    [THE DIGITAL]

    Full album download before it’s released to the general public PLUS instant download of bonus track and your name in the liner notes

    Includes:
    • Bonus track (digital download)
    • Your name in the liner notes of the CD and vinyl
    • Full album download before it is released to the general public
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    56 backers
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    Pledge US$ 30 or more About US$ 30

    [THE NARRATIVE]

    Exclusive, behind the songs, video commentary for each of the songs on Bright Lights, Long Drives, First Words. PLUS, you'll receive a full album download before it is released to the general public, your name in the liner notes of the CD and vinyl, AND an instant download of the bonus track.

    Includes:
    • Behind-the-songs video
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    • Bonus track (digital download)
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    23 backers
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  5. Select this reward

    Pledge US$ 50 or more About US$ 50

    [THE PRODUCT]

    Your choice of one of the following: autographed cd, autographed special edition GOLD double LP, or the exclusive “I AM THE RECORD LABEL” t-shirt. Plus, you'll receive an instant download of the bonus track, a full album download before it is released to the general public, and your name in the liner notes. (Note: backers of my Patreon page who select the t-shirt may choose between the "I AM THE RECORD LABEL design and the "I'M A DOUBLE-DIPPER design.)

    Includes:
    • Your choice: autographed CD, autographed double vinyl, or t-shirt
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
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    Ships to Anywhere in the world
    64 backers
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  6. Select this reward

    Pledge US$ 85 or more About US$ 85

    [THE PACKAGE]

    For the person who wants all of the goods! You'll receive an exclusive “I AM THE RECORD LABEL” t-shirt, limited edition “I AM THE RECORD LABEL” poster, AND an autographed album (your choice of cd or signed special edition GOLD double LP). Plus, we'll throw in an instant download of the bonus track, a full digital download of the album before it is released to the general public, and we'll list your name in the liner notes. (Note: backers of my Patreon page who select the t-shirt may choose between the "I AM THE RECORD LABEL design and the "I'M A DOUBLE-DIPPER design.)

    Includes:
    • Exclusive "I AM THE RECORD LABEL" shirt
    • Limited Edition Poster
    • Autographed album (choose CD or gold double LP)
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
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    Ships to Anywhere in the world
    16 backers
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  7. Select this reward

    Pledge US$ 90 or more About US$ 90

    [THE DISCOGRAPHY - CD]

    I'll autograph all eight of my CDs and mail them right to your door! You'll receive the following albums on compact disc: Nora Jane Struthers, Carnival, Country Ep #1, Wake, Homecoming, Champion, Rose of My Heart, and the newest: Bright Lights, Long Drives, First Words. You'll also receive an automatic download of the bonus track, as well as a full album download before it is released to the general public. And, I'll include your name in the liner notes of the physical CD and LP!

    Includes:
    • Full NJS catalog on CD, autographed
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
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    Ships to Anywhere in the world
    11 backers
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  8. Select this reward

    Pledge US$ 110 or more About US$ 110

    [ARTIST DEVELOPMENT]

    This one is for the people who love to learn! I'll give you a one-hour Skype lesson on the topic of your choice (songwriting, guitar, vocals, gardening, cooking). Plus you'll receive the bonus track, full digital album download and your name in the liner notes of the physical album.

    Includes:
    • One-hour Skype lesson (topic of your choice)
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
    Estimated delivery
    2 backers
    $

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  9. Select this reward

    Pledge US$ 130 or more About US$ 130

    [THE DISCOGRAPHY - VINYL]

    For the audiophiles! You'll receive my full vinyl catalog (and each is a double vinyl!), autographed: Wake, Champion, Rose of My Heart, and the newest - Bright Lights, Long Drives, First Words. And of course, you'll receive an immediate download of the bonus track, a full digital download of the new album, and your name in the liner notes of the physical CD and vinyl.

    Includes:
    • Full vinyl catalog (4 double LPs)
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
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    Ships to Anywhere in the world
    2 backers
    $

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  10. Select this reward

    Pledge US$ 150 or more About US$ 150

    [THE PUBLISHING DEAL]

    Frameable handwritten lyrics to a song of your choice, signed and shipped to your door. I will write each one by hand, in gold paint pen, and sign it at the bottom. Plus, you'll receive an instant download of the bonus track, a full digital download of the album before it is released to the general public, and your name in the liner notes of the CD and double LP.

    Includes:
    • Handwritten frameable lyrics to the song of your choice
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
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    Ships to Anywhere in the world
    Limited (15 left of 20) 5 backers
    $

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  11. Select this reward

    Pledge US$ 250 or more About US$ 250

    [THE DISTRIBUTION DEAL]

    Show your friends that you're a label executive when you gift them with copies of "your" new album! I'll send you a gift package of 25 copies of Bright Lights, Long Drives, First Words on CD, autographed and ready for you to hand out. (If desired, previous albums can be selected and mailed to you before Christmas.) You'll also receive the "I AM THE RECORD LABEL" poster, your choice of either the exclusive "I AM THE RECORD LABEL" tee shirt or an autographed double GOLD LP, an instant download of the bonus track, a full digital download of the album before it is released to the general public, and your name in the liner notes.

    Includes:
    • Gift package of 25 autographed CDs
    • Limited Edition Poster
    • Your choice: exclusive t-shirt or autographed GOLD double LP
    • Your name in the liner notes of the CD and vinyl
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (6 left of 10) 4 backers
    $

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  12. Select this reward

    Pledge US$ 350 or more About US$ 350

    [THE HANG]

    Let's hang at a show! You'll get the VIP treatment - guestlist spots for two people at the show of your choice, a green room hang with me and the band, and the first round's on me! Plus, an instant download of the bonus track, a full digital download of the new album before it is released to the general public, and your name in the liner notes of the physical CD and double LP. (Please note that some shows may not be eligible for this reward.)

    Includes:
    • VIP experience for two people at the show of your choice
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
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    0 backers
    $

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  13. Select this reward

    Pledge US$ 500 or more About US$ 500

    [THE NASHVILLE SKYLINE]

    This one's gonna be fun: let's kick up our heels for a real-deal night on the town! You'll receive an evening on the town in Nashville with me. I’ll take you to dinner and out honky tonkin,’ or jazz tonkin’ - whatever kind of tonkin’ you want. Plus, you'll receive an immediate download of the bonus track, a full digital download of the album before it is released to the general public, and your name in the liner notes. (Travel and lodging arrangements and costs are your responsibility.)

    Includes:
    • A night out in Nashville with me
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
    Estimated delivery
    Limited (5 left of 5) 0 backers
    $

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  14. Select this reward

    Pledge US$ 750 or more About US$ 750

    [THE WRITERS RETREAT]

    So you want to be (or already are) a songwriter? Hone your skills with a slot at my intimate songwriting weekend in Smithville, TN (Feb 5-7, 2019) - includes lodging, meals, and an intimate house concert by me and Joe. Plus, you'll receive the exclusive t-shirt, an autographed physical copy of the album on your choice of CD or limited edition double GOLD vinyl, an instant download of the bonus track, the full digital download of the album before it is released to the general public, and your name in the liner notes. (Travel costs not included.)

    Includes:
    • Songwriting workshop and private concert in Smithville, TN
    • Exclusive "I AM THE RECORD LABEL" shirt
    • Your choice: autographed album on either CD or double gold vinyl
    • Your name in the liner notes of the CD and vinyl
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (11 left of 11) 0 backers
    $

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  15. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    [THE ART]

    Bring me one of your personal stories or a piece of your family history and I will immortalize it in an original song for you. I feel called to convey that I really love doing this. It’s so special when someone entrusts their story to me. We’ll talk on the phone, I’ll take notes, ask questions, discuss things like, tone, mood, how you’d like the song to make the listener feel. I’ve written a song for someone that centered around pimento cheese. I’ve written a song for someone that dealt with addiction. Bring me your happiest, your saddest, and anything in between. I’m really looking forward to hearing your story. I'll record a YouTube video of your song (and, if requested, I'll send you an MP3 as well). You'll also receive the bonus track, full album download and your name in the liner notes. (NOTE: this makes an excellent gift! And, if you order quickly I can get this done for you before Christmas!)

    Includes:
    • Custom song
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
    Estimated delivery
    Limited (9 left of 11) 2 backers
    $

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  16. Select this reward

    Pledge US$ 1,500 or more About US$ 1,500

    [THE ARTIST]

    Joe and I will come to the location of your choice to perform a duo house concert, and I'll even cook you dinner! (Date subject to availability; additional travel costs may apply if the date isn't routed.) Plus, you'll receive an immediate digital download of the bonus track, a digital download of the full album before it is released to the general public, and your name in the liner notes of the physical CD and double LP.

    Includes:
    • Duo house concert and dinner prepared by me!
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
    Estimated delivery
    Limited (5 left of 5) 0 backers
    $

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  17. Select this reward

    Pledge US$ 3,500 or more About US$ 3,500

    [THE BAND]

    We'll bring the full band to the location of your choice to perform a house concert, and we'll all cook your dinner! (Date subject to availability; additional travel costs may apply if the date isn't routed.) Plus, you'll receive an immediate digital download of the bonus track, a digital download of the full album before it is released to the general public, and your name in the liner notes of the physical CD and double LP.

    Includes:
    • Full band house concert
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    • Bonus track (digital download)
    Less
    Estimated delivery
    Limited (5 left of 5) 0 backers
    $

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    Pledge US$ 5,000 or more About US$ 5,000

    [THE EXECUTIVE PRODUCER]

    This one's pretty sweet: I’ll write you a custom song, fly you to Nashville on a Southwest flight* (or pay for your gas), put you up, share a meal, and we'll go record our song in the Nashville music studio where we recorded this record. You'll also receive the exclusive "I AM THE RECORD LABEL" t-shirt and poster, a physical autographed copy of the album on your choice of CD or double GOLD vinyl, the immediate download of the bonus track, a digital download of the full album before it is released to the general public, and your name in the liner notes.
    *lower 48 only

    Includes:
    • Custom song
    • Flight to Nashville on Southwest (or gas reimbursement)
    • Lodging and a meal in Nashville
    • Recording session in the studio where we recorded this album
    • Exclusive "I AM THE RECORD LABEL" shirt
    • Limited Edition Poster
    • Autographed album (choose CD or gold double LP)
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
    Estimated delivery
    Limited (4 left of 4) 0 backers
    $

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  19. Select this reward

    Pledge US$ 8,000 or more About US$ 8,000

    [THE PRODUCER]

    Bring me your songs, and I will produce your record. Includes song selection/workshopping, 5 days of studio time with a studio engineer, and mixing. (Does not include studio musicians or mastering.) You'll also receive the exclusive "I AM THE RECORD LABEL" t-shirt and poster, a physical autographed copy of the album on your choice of CD or double GOLD vinyl, the immediate download of the bonus track, a digital download of the full album before it is released to the general public, and your name in the liner notes.

    Includes:
    • I'll produce your album
    • Five days of recording time (studio + engineer)
    • Exclusive "I AM THE RECORD LABEL" shirt
    • Limited Edition Poster
    • Autographed album (choose CD or gold double LP)
    • Bonus track (digital download)
    • Full album download before it is released to the general public
    • Your name in the liner notes of the CD and vinyl
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (3 left of 3) 0 backers
    $

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