About this project
The Amplifiear is a finalist for The William McShane Fund. Please take a moment to vote and share the page with your friends. You can vote once per day. The top 6 on May 15th at 11:59 advance to the next round.
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FORBES "Here's a Kickstarter Project for the iPad that Apple should buy."
FAST COMPANY "How do you fix the iPad speaker? With a Mickey Mouse ear."
COOLHUNTING"...Amplifiear is an impressive example of simplified design"
ZILLAMAG "...is a clever sound amplification device for the iPad"
MASHABLE "Through the power of geometry, this thing uses the sound already coming from your tablet and cranks it up to eleven."
HYPEBEAST "…reflects and amplifies the sound – boosting the more nuanced sounds that often get lost or muffled"
MACGASM "...Amplifiear is beautiful in its simplicity"
COOLMATERIAL “…we want to whine like 5-year-olds because we didn’t come up with it.”
TREEHUGGER “With such a simple design, I can't imagine this not being a popular accessory for iPads.”
UBERGIZMO “Its simplicity is pretty amazing…”
HYENOTICE “It’s a great example of simple yet effective design…”
GBLOG "High Low-tech would be an appropriate definition for the Amplifiear"
"Your iPad has so much to say, it deserves to be heard"
The Amplifiear is a sound amplification device for the new iPad and iPad 2.
It uses no batteries or electricity. It is portable and hassle free. It just works.
With the launch of the new iPad, everything seems to have been rethought except the speaker.
The built in speaker faces to the back and gives off a low volume sound. Because of this, we end up setting the volume to max. just to hear it. This leads to lower fidelity sound and distortion.
There are other options; we can use headphones, but they are isolating and only work for personal use. We can plug our iPad into our sound system with the headphone jack, but this defies the best part of the iPad, its mobility. Bluetooth speakers drain our battery faster, and even if our sound system is portable, we still have a second device that we need to recharge.
Why would we deal with any of these hassles if there were a product that could clip right onto our iPad and simply amplify and clarify the sound that is already coming out of our iPad, using the simple geometry of an old gramophone. The Amplifiear does just this.
The Amplifiear simply clips onto the corner of the iPad and reflects and amplifies the sound coming from the speaker back at the user.
With the Amplifiear, the higher frequencies, receive a considerable boost. This will allow us to hear the crispness of a snare drum on our favorite track. This type of sound is often mottled or even completely lost as the sound from the speaker points away from you.
With the Amplifiear, the sound coming right from your iPad now fills a room and sounds crisper and cleaner than ever..… and you won’t need to have the volume up at maximum.
Sounds to good to be true, but it really works. The Amplifiear uses old tried and trued low tech geometry to enhance one of the most advance product to date.
It's really important, when creating a periphery device for a product as beautiful as the iPad, that the device compliment or even enhance the overall look when they are combined.
With the Amplifiear’s clean lines and simple geometry, it looks like it belongs on an Apple product. With its asymmetrical position, it is reminiscent of a cartoon speach bubble and gives our device a bit of a personality.
We have engineered an integrated flexible clip in the back to allow the Amplifiear to securely fasten it to both the iPad 2 and the new iPad, which differ in thickness by 0.6mm. The Amplifiear clips on and off of our iPad in a second. It is light weight and tiny with a diameter of 4" in and a thickness of ¾”.
The Amplifiear is made of ABS plastic so it is light and virtually indestructible..... and recyclable. Simply stick it in your bag or even your back pocket and you can take it anywhere.
When debuting a new product type, part of the challenge is to educate the customer on what the product is and how it works.
At first glance,the packaging for the Amplifiear helps put the product in context. The Amplifiearsits in the packaging in the same way it is attached to your iPad.
A minimal use of material, the packaging is made of a single piece of recycled card stock and is both recyclable and biodegradable. It is die cut and folded in a manner almost as clever as the product it contains.
The Colors: The Amplifiear will be available in 6 different colors:
White, Black, Red, Green, Blue, and Orange.
We are really proud to be manufacturing the Amplifiear with a factory stateside, in Minnesota, USA. The craftsmanship and quality is unmatched and we are happy to be doing our part to help grow our domestic economy!
We are really excited about this product and hope that you are too. We would not be able to make this product without your help and the crowd-sourcing capabilities of KickStarter.
The prototypes of the Amplifiear have enhanced the way all of us at the studio use and interact with our iPads. We hope the production version will do the same for you!
Apple and iPad are registered trademarks of Apple Inc.
There is no endorsement implied.
The Amplifiear, is designed to fit the iPad alone or with the Smart Cover. If your case significantly increases the thickness of your iPad from glass to back, the Amplifiear will not fit...
When the campaign comes to an end, we will send out a survey to collect your color choices.
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