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NoGG is an experimental art zine created by a collective of LA-based designers whose only theme is a lack thereof - anything goes.
NoGG is an experimental art zine created by a collective of LA-based designers whose only theme is a lack thereof - anything goes.
72 backers pledged $5,040 to help bring this project to life.

About

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$5,040

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NO GREATER GOOD is an experimental arts magazine that is at once about everything and nothing at all (kind of like Seinfeld!). Started by a collective of LA-based, architecturally-educated designers, No Greater Good – or NoGG for short – aims to capture the frenetic energy that pumps through the veins of our city, to pull together the thoughts and queries and passions and rants that build up in our minds and have nowhere to go.

The inaugural issue, UNTITLED, is a collection of work created with no overarching theme, its only connective thread a shared and insatiable desire to create. As such, it offers a wide variety of content, from written articles to photography and original illustrations. The subject matter of these works runs the gamut from architecture and art to food, fashion, music, product design, digital fabrication, and beyond – creating a slice of life from the collective headspace of a group of creatives living and working in LA.

We at NoGG uphold the notion that there is no greater pursuit in life than to realize one’s passions, to chase the deepest whims of the imagination, unrestricted by the realities of the day to day. We also understand that, while satisfying and gratifying, this pursuit is not an entirely altruistic one. All we have to offer is an attempt to share with others a glimpse into the way we view the world. NoGG therefore exists as a bit of a paradox, at once both ultimately fulfilling and entirely pointless.

We are aiming to create a biannual publication, growing from the creative by-product of a small group of friends to an ever-evolving body of work inclusive of designers and thinkers from LA, New York, and abroad. Our most immediate goal is to print Issue 1 of No Greater Good, and deliver (by land, air, and fiber optics) a copy to all those who pitched in to make our dream a reality. The remaining issues will then be circulated in the art publication circles of Los Angeles and New York, targeting small boutique print and magazine shops as well as book and zine fairs across the two cities.

We are also planning to launch a website – already in its budding stages – which will provide a means to preview and purchase the magazine (in both digital and print formats), as well as contain exclusive, web-only content, ranging from interviews to short films to music and beyond. While we adore and hope to continue the great tradition of print media, we also understand the importance of an online presence that is well maintained with new and engaging content that takes advantage of its digital format.

We have calculated our goal carefully to account for printing costs, business and legal fees, web registration fees, etc. – in other words, 100% of what we get from our contributors is going straight back into the zine. A passion project through and through, we have trimmed all the fat to make sure our goals are an achievable reality. Our number one priority is to get Issue 1 printed and in the hands of our contributors as soon as possible, and expand into the market from there.

No Greater Good lies at the crux of essential and frivolous – and that is exactly what excites us the most. It ignites within us – and hopefully in others – the burning desire to chase our dreams, no matter how wild or irreverent. To be bizarre. To be ourselves. To have the ideas nobody pays us to have. Does it make sense? Not entirely. But that may be the point – it’s often in the fragments of nonsense that we find the truest of truths.

The deepest thank you from the bottom of our hearts,

No Greater Good

  • One-of-a-kind signed and framed copy of your favorite piece from NoGG Issue 1 
  • We will take you out to dinner at a restaurant of your choice! (LA & NYC backers only - sorry) and do a write up about you for the website - you pick the subject matter, we create it!
  • You'll be named a Producer in NoGG Issue 1
  • Limited edition NoGG T-shirt (American Apparel 50/50 blend)
  • (2) Print copies of NoGG Issue 1 delivered to your doorstep
  • 18x24 limited edition NoGG poster
  • Digital copy of NoGG Issue 1 (PDF)

---------------

  • We will take you out to dinner at a restaurant of your choice! (LA & NYC backers only - sorry) and do a write up about you for the website - you pick the subject matter, we create it!
  • You'll be named a Producer in NoGG Issue 1
  • Limited edition NoGG T-shirt (American Apparel 50/50 blend)
  • (2) Print copies of NoGG Issue 1 delivered to your doorstep
  • 18x24 limited edition NoGG poster
  • Digital copy of NoGG Issue 1 (PDF)

---------------

  • You'll be named a Producer in NoGG Issue 1
  • Limited edition NoGG T-shirt (American Apparel 50/50 blend)
  • (2) Print copies of NoGG Issue 1 delivered to your doorstep
  • 18x24 limited edition NoGG poster
  • Digital copy of NoGG Issue 1 (PDF)

---------------

  • (2) Print copies of NoGG Issue 1 delivered to your doorstep  
  • 18x24 limited edition NoGG poster
  • Digital copy of NoGG Issue 1 (PDF)
  • Contributor call out in NoGG Issue 1

---------------

  • 18x24 limited edition NoGG poster
  • Print copy of NoGG Issue 1 delivered to your doorstep
  • Digital copy of NoGG Issue 1 (PDF)
  • Contributor call out in NoGG Issue 1

---------------

  • Print copy of NoGG Issue 1 delivered to your doorstep
  • Digital copy of NoGG Issue 1 (PDF)
  • Contributor call out in NoGG Issue 1

---------------

  • Digital copy of NoGG Issue 1 (PDF)
  • Contributor call out in NoGG Issue 1

---------------

  • Contributor call out in NoGG Issue 1
  • Big thank you!

---------------

Risks and challenges

If we - by the good graces of our supporters - exceed our initial goal, we will work hard to create the best product possible. This would mean higher quality publications, increased print runs, amped-up web content and a greater ability to market and distribute the zine in print media circles.

A digital draft of Issue 1 is already complete, so the risks and challenges are mostly singular – if we do not reach our goal, we will be unable to print this issue. If that unfortunate scenario is to occur, we would have to reformat and release all content through our online platform. Subsequently, print media as we know it will die.

Just kidding. But we will be very sad.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    THANK YOU REWARD

    Includes:

    + Contributor call out in NoGG Issue 1
    + Big thank you!

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    3 backers
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  2. Select this reward

    Pledge $20 or more About $20

    DIGITAL REWARD:

    Includes:

    + Digital copy of NoGG Issue 1 (PDF)
    + Contributor call out in NoGG Issue 1

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    3 backers
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  3. Select this reward

    Pledge $30 or more About $30

    **MAG REWARD**

    Includes:

    + Print copy of NoGG Issue 1 delivered to your doorstep (128 pages, perfect bound, printed on Mohawk 80# paper)
    + Digital copy of NoGG Issue 1 (PDF)
    + Contributor call out in NoGG Issue 1

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    Ships to Anywhere in the world
    33 backers
    $
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  4. Select this reward

    Pledge $60 or more About $60

    POSTER REWARD

    Includes:

    + 18x24 limited edition NoGG poster
    + Print copy of NoGG Issue 1 delivered to your doorstep (128 pages, perfect bound, printed on Mohawk 80# paper)
    + Digital copy of NoGG Issue 1 (PDF)
    + Contributor call out in NoGG Issue 1

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    Ships to Anywhere in the world
    11 backers
    $
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  5. Select this reward

    Pledge $100 or more About $100

    PRINT IS NOT DEAD REWARD

    Includes:

    + (2) Print copies of NoGG Issue 1 delivered to your doorstep (128 pages, perfect bound, printed on Mohawk 80# paper)
    + 18x24 limited edition NoGG poster
    + Digital copy of NoGG Issue 1 (PDF)
    + Contributor call out in NoGG Issue 1

    Less
    Estimated delivery
    Ships to Anywhere in the world
    13 backers
    $
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  6. Select this reward

    Pledge $250 or more About $250

    PRODUCER REWARD

    Includes:

    + You'll be named a Producer in NoGG Issue 1
    + Limited edition NoGG T-shirt (American Apparel 50/50 blend)
    + (2) Print copies of NoGG Issue 1 delivered to your doorstep (128 pages, perfect bound, printed on Mohawk 80# paper)
    + 18x24 limited edition NoGG poster
    + Digital copy of NoGG Issue 1 (PDF)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  7. Select this reward

    Pledge $500 or more About $500

    FINE DINER REWARD

    Includes:

    + We will take you out to dinner at a restaurant of your choice! (LA & NYC backers only - sorry) and do a write up about you for the website - you pick the subject matter, we create it!
    + You'll be named a Producer in NoGG Issue 1
    + Limited edition NoGG T-shirt (American Apparel 50/50 blend)
    + (2) Print copies of NoGG Issue 1 delivered to your doorstep (128 pages, perfect bound, printed on Mohawk 80# paper)
    + 18x24 limited edition NoGG poster
    + Digital copy of NoGG Issue 1 (PDF)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  8. Select this reward

    Pledge $1,000 or more About $1,000

    MUCH LOVE, VERY WOW REWARD

    Includes:

    + One-of-a-kind signed and framed copy of your favorite piece from NoGG Issue 1
    + We will take you out to dinner at a restaurant of your choice! (LA & NYC backers only - sorry) and do a write up about you for the website - you pick the subject matter, we create it!
    + You'll be named a Producer in NoGG Issue 1
    + Limited edition NoGG T-shirt (American Apparel 50/50 blend)
    + (2) Print copies of NoGG Issue 1 delivered to your doorstep (128 pages, perfect bound, printed on Mohawk 80# paper)
    + 18x24 limited edition NoGG poster
    + Digital copy of NoGG Issue 1 (PDF)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    $
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Funding period

- (30 days)