About this project
AS SEEN IN:
Searching for undergarments can be tricky, time consuming, and let's face it, downright frustrating. Let’s consider a bra; from size to fabric, fit to style, finding 'the one' is nothing less than taxing. With all of our unique shapes and personal aesthetic, is it really a surprise to anyone that the shopping process just does not work well? Mass produced apparel - made for everyone, perfect for no one.
Custom made, designed-by-you intimate apparel from Impish Lee, of course!
WHO WE ARE
For over three years, Impish Lee has been hand crafting intimate apparel in New York for our loyal and inspiring clientele. Through our quest to design garments that women love, we've realized something incredibly important: our customers know themselves and what they like better than we do. GASP, what a shock! You are an individual with tastes, style, and size unique to only you. We love that, and we want to support it by creating an online platform where you design your own lingerie and loungewear, have it ethically made in New York, and shipped to your door in just 2-3 weeks!
AND WHY SHOULD YOU CARE?
Remember that instance where you were shopping and thought; "This is almost perfect, I just wish it were..."? Now even ‘almost perfect’ is a pretty good outcome, but we can do better! With Impish Lee, every aspect of the design is at your fingertips, and the garment is made-to-order in your size. SO SIMPLE!
With our initial 25 lingerie and loungewear designs, and 50+ fabrics, there are over 27 trillion possibilities! We offer everything in a large (and ever increasing!) range of sizes 0-20 and bra sizes 30A-40DDD, so you can spend your time wearing what you love, instead of searching for something that simply fits!
WHAT MAKES US EXCEPTIONAL?
The control is back in your hands. With our online design tool, you create your perfect underpinnings, and we'll take care of the hard stuff... Our expert seamstresses meticulously hand cut and sew each garment to your specifications, creating a one-of-a-kind garment at a ready-wear price.
Plus, we are the first and only lingerie brand with this incredible service and product!
HOW CAN YOU HELP, YOU ASK?
Well, for starters, take a quick glance over to the right...we've got some amazing rewards to thank you for making the launch of our site happen. Also, SPREAD IT. The love, that is! Share our Kickstarter video EVERYWHERE, even if it’s just an attempt to crack jokes at our "flawless" dancing skills....
WHAT IF YOU'RE A DUDE?
Impish Lee is starting out with women's intimate wear, but we have you in mind to! It won’t be long before we're rolling out our menswear collection, and with your help, we can make it a reality even more expeditiously!
Even so, there are still a few scenarios here that make our campaign worthy of your thoughtful contribution right now. The first is that you could make that lady of yours very happy. Be the boyfriend/husband of the year and design something that you'd love to see her in, or let her design something sexy for herself. Rawr.
What if you have no lady, or have a man instead? Any reward would be an incredible gift to a gal in your life (think of the not-so-intimate lounge pieces), but we've ALSO included your choice of our two cotton canvas unisex totes!
The Lady Logo Tote and 'I'm the designer, damn it.' Tote
The Triangle Bralette and Tap Short
The Long Robe
The Sweetheart Bralette and Pencil Skirt
The Balconette Underwire Bra and Highwaist Panty
The Longline Sweetheart Bralette and Thong Panty
The Short Robe
The Longlinge Balconette Underwire Bra and Hipster Panty
The Crop Tank and Lounge Pant
The Longline Triangle Bralette, Garter Belt, and Cheeky Panty
The Short Slip
The Long Slip
The Flutter Tank
The Classic Underwire Bra and Lounge Pant
The Longline Classic Underwire Bra and Pencil Skirt
OUR MATERIALS AND CONSTRUCTION
For the love of fabrics! One of the most exciting parts of designing this customizable collection was our attention to the materials. It is important for us to offer enough options so that you can find and create something you will completely adore. From soft and stretchy mesh to luscious velvets, intricate laces, and specialty prints, we’ve collected over 50 different fabrics that you can combine in trillions of possibilities!
Over the past year, Impish Lee has teamed up with an incredible manufacturer in Brooklyn, NY. After completing three wholesale orders with them, we were convinced that their expertise, craftsmanship, dedication, and spirit were a match for our move into customizable wear. They are some of the most hardworking, ethically responsible, and talented makers we’ve ever come across. We cannot say enough about their work and we are thrilled to support US manufacturing and ethically made product.
Just a few of the 50 + fabrics you can customize with:
WHERE IS YOUR MONEY GOING?
Your hard earned money will be put to great use. We are a small, bootstrapped company working tirelessly to launch our new site, and now, with your support, we can make it happen together! These are the areas that you are directly helping us to strategically develop:
Our website: To enable you to use this incredible design-tool feature, we have the brilliant minds at Combeenation working very hard to create an easy, fun, and exciting user experience! Combeenation’s innovative service has put them at the forefront of the mass customization movement.
Our samples: A bra is one of the most complex garments to create. We are ensuring that the fit of all of our intimates are superior so you feel your best in them. This takes a focused and constant analysis of the design and construction of each garment, a skill we've polished through trial and error over the years!
Our materials: With beautiful laces, velvets, mesh, novelty prints, elastics, bows, and gorgeous gold findings, you'll have an incredible and varied selection to choose from. We also seek out unique and limited fabrics so you'll have an ever-changing array of materials.
Our space: Currently operating out of 1 bedroom apartment has some great benefits - like taking 5 minute lounge breaks with our pups Hutch and Roxanne. But it might be nice to have a bit more space to manage all of the hats we are wearing! Your support will help us into our first small office space. And we’ll just have to take the pups to work now!
HOW WE GIVE BACK
At Impish Lee, the impact of our company has always been a major concern for us. In an effort to create a business that is ethically and environmentally aware, our mission embodies the promotion of a positive footprint. We chose the customization model for many reasons, one of which being its inherent minimization of excess. Instead of producing large quantities of goods, we only produce exactly what you order, AFTER you've ordered it. In this way we immensely cut down on waste.
Additionally, we've kept all of our manufacturing in New York since our inception. This has allowed us to consciously support our economy, promote fair labor and reignite American manufacturing.
Furthermore, any returned orders will be resold on our secondary website and 100% of those profits will go directly to the incredible Robin Hood Foundation. A bit more about their dedicated work:
"Robin Hood is New York's largest poverty-fighting organization, and since 1988 has focused on finding, funding and creating programs and schools that generate meaningful results for families in New York's poorest neighborhoods. Since its founding, Robin Hood has raised more than $1.95 billion in dollars, goods and services to provide hundreds of the most effective soup kitchens, homeless shelters, schools, job-training programs and other vital services that give New York’s neediest citizens the tools they need to build better lives. In addition, Robin Hood's board of directors pays all administrative, fundraising and evaluation costs, so 100% of your donation goes directly to organizations helping New Yorkers in need.”
So know that your support will affect the world in a positive manner, and we'll continue to keep our practices responsible, remaining ethically and environmentally aware. Changing the world, two boobs at a time.
WHAT THE HECK IS MASS CUSTOMIZATION?
We have been, since the industrial revolution, in an era of mass production, however mass customization is making a powerful and quick rise as more individuals desire customizable product, and more companies are acquiring the technology and ability to provide them with it! Even if you didn't know it, all of us have already gotten our hands on some type of customizable product. Think of your morning coffee - made just the way you like! This is the 'me' generation, and we know who we are and what we want, and it is time for our goods to reflect our individuality.
Want a bit more info? Check out our blog and our post on mass customization.
So come take an incredible ride with Impish Lee, and support our efforts to bring custom wear into your unique life!
We couldn't have done it without Dave Ventresca, OFISHL, Combeenation, Robby Hunter Band, Jaclyn Accetta, Mom and Dad, our family and friends, and all of you who have taken the time out of your day to check out our hard work!
Risks and challenges
As self-taught designers, owners, entrepreneurs, seamstresses, patternmakers, filmmakers, illustrators and editors, we've had a completely organic and bootstrapped growth over the past three years. We've had to teach ourselves every inch of this business, get our hands dirty, work tirelessly without days off, study, learn, apply, fail, and succeed! We are equipped to handle any risk or challenge because problem solving has become second nature to us.
In the event that we exceed our goal, our manufacturing is prepared to scale for production. We, in turn, have been readying our companie's structure for considerable growth, and are more than excited to step into the next phase of Impish Lee.
We will be communicative with our loving backers through updates, photos, videos, and more, to insure that you know we're staying on track, pushing ahead, and making sure that each of your rewards is successfully delivered. If we run into delays, we will notify you immediately, and do our best to be a company that not only delivers products you love, but makes a positive impact as well.Learn about accountability on Kickstarter
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