In the beginning, in 1995, No Depression was a quarterly magazine, made out of real actual paper, that focused on alt-country music (whatever that is). You got it in the mail or at your local record store or bookstore and flipped through the pages, seeing the names of old favorites and picking up some new ones along the way.
In 2008, we moved the operation online, bringing aboard a wider range of voices and no longer being limited by the space constraints of a printed product. But now, seven years later, we still miss that physical publication sometimes, and we know a lot of you do too. With the new energy and opportunities we have as part of FreshGrass – a festival and roots music foundation that took the reins of ND in 2014 – we're ready to get back to our own roots and return to print. And what better time to do so than this year, the 20th anniversary of when the whole thing got started?
What can you expect from ND's return to print?
- At least one high-quality print magazine per year, starting with this issue that you're helping to fund
- In-depth, long-form feature stories
- An oral history from ND's founders
- Provocative essays and informative profiles
- Stunning photography
- Gorgeous original illustrations
But, as always, the most important thing is the focus on artists who are pushing Americana and roots music forward, like Punch Brothers, I'm With Her, Jason Isbell, Greensky Bluegrass, Dave Rawlings Machine, Shovels & Rope, Valerie June, and the list goes on.
While the previous incarnation of No Depression, the magazine, is a solid foundation we're proud of, this publication won't be exactly the same. For starters, there will be no ads. It will be sold only through pre-orders via this Kickstarter campaign and, later, if there are any left over, on our website (shipping is free if you pre-order here!). The paper will be larger and thicker. The physical heft, art, design, illustration, and overall look and feel of this thing will be high-quality, like the craftsmanship that a luthier puts into a high-end guitar she slowly, carefully builds in her workshop.
Just like the old ND, however, this magazine will be something you’ll want to read and then keep around.
But it’s something we’re going to need your help with. Paper is expensive (but oh so worth it), and so is everything else that goes into creating, printing, and distributing a magazine. If you can kick in a little (or a lot?), we can bring you this great collector’s piece and maybe even have a chance to thank you in its pages.
Where will your money go?
The $40,000 we raise here will offset the costs of things we believe are really important in making a magazine in 2015. We're committed to:
- Keeping our ecological footprint as small as possible
- Giving you a magazine you'll want to keep with your books, not next to the toilet
- Paying the writers and photographers whose hard work and artistry fills our pages
- Keeping the focus on great storytelling and images by making an ad-free publication
In short, we believe handmade music deserves a magazine you can hold in your hand. And we're excited to bring that idea (back) to life, with your support.
Many thanks from your No Depression team!
Risks and challenges
We know well that we live in the 21st century and, if there is a trend in the realm of magazines – and music magazines, in particular – it is moving away from print, not toward it.
But we believe the music ND covers is about connecting, about turning off the computer and holding something meaningful in your hand. This doesn't mean we're going to stop running nodepression.com (we're not *that* crazy), but we want to give this music, these artists, this community a tangible, permanent place to be explored. Our staff has the experience with publications to keep things on track and ensure we can deliver what we promise, when we promise it, with quality our top priority.
Our hope is that ND can come back into print to stay, and we believe we're not alone in that hope. But we need you to back us up and give us the push we need to return to print in the best possible way.Learn about accountability on Kickstarter
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