NitoTekk: Longest Lasting USB Cable is designed primarily for that purpose. I initially started selling simply branded reinforced cables using an equivalent of the best reinforcement on the market with the original plan to base the company entirely off of unique marketing. I found out during the process however, that even though these cables were supposed to be intensely durable, the ends would sometimes break, and I was getting some bad online reviews because of it. I initially thought that it could be an issue with the manufacturing of the cable, but upon further research on Amazon and other mediums, I found out that other companies with "unbreakable" or "strongest" reinforcement also had these same problems of the endings being a fixed design and breaking off. I found out that this problem was even amplified the stronger the reinforcement was, as the endings therefore had to incur that much more stress, as it went up to spring metal, chain mail, or even conduit (basically a double-spring) the ends broke even sooner. I then looked for a solution, and thought of the magnetic endings which were also on the market would do nicely, and although customers would rave about the endings being so great, they had the opposite problem, by using cheap nylon or rubber, customers would break them in about 6 months to a year (some claim earlier, but those are conservative numbers). I simply thought that the best way to make a cable without a limiting factor in terms of durability was to combine these two concepts, thereby creating the concept for, what is now, the 'NitoTekk USB Cable'.
Through time, my mechanical engineering educational background, working with a multitude of potential manufacturing partners, and multiple prototyping, we created a product that worked. I started with the spring metal magnet, but worked up to the chain mail, which is better for both pulling resistance as well as preventing bending beyond a fixed radius which protects the inner copper core. The biggest issue was to get a magnet strong enough to hold the weight of the metal cable while still being weak enough to not hurt the integrity of the phone.
In the photos there is the original branded spring metal cable which I started selling, and learned about the ending problem. The next photo is a metal spring magnetic cable, which was the next step up in durability, the magnet works okay, but not perfectly and does not quite hold the weight of the cable for a full standard length (1 meter or 3.3 foot) cable. The following picture is of the first, or among the first of the chain mail magnetic cable without the brand on it, which does not hold the weight perfectly, but is close. Then there is a photo of both the current version of the product that is branded, both with and without the packaging, which works pretty well, holds the weight, unnattaches with both packaging and all three magnetic ends, but the magnetic ends are still not quite optimal when it comes to holding the weight, attaching and unnattaching at all angles perfectly. Lastly, the final photo is the 2.0 version, which not only has virtually perfect magnetic strength, both attaching, unnattaching, as well as being able to hold 2x-3x the weight which will allow for 6.6 foot and 10 foot cables later, but also comes with the q3 standard quick charging. I am raising money in order to get the final version of the 2.0 cable, and starting minimal inventory, as I am just a bit short of doing it on my own.
The fun part of the marketing, I still made sure that we pursued. I got to go up to New York City where a company that I work with, and have grown to love, 'Top Notch Cinema' filmed me doing a script that they primarily wrote, it is filled with humor, information, and is engaging, but now the product is unlike anything else on the market, patent pending, and with large manufacturing capabilities. The video was the introductory video for this idea, with proper financial backing and product development, will tie it all together so that NitoTekk can become a household name.
Spring Non-magnetic: The First Product I sold
Spring Metal Magnetic: The first iteration of the new creation
Non-Branded Chain Mail Magnetic First-ish iteration: This is the first version to finally look like the final version of the cable, but the magnetic endings are not perfect
Current Version, Magnetic Chain Mail Cable, with a package and no package, 3-in-1 magnetic endings: The magnet can hold the weight of the cable usually, but it is not perfect
NitoTekk 2.0 Prototype USB Cable (The final version would look like the previous version, we need money both for the final development and inventory) - Chain mail 3-in-1 magnetic endings which work virtually perfectly, both attaching and unnattaching as needed, as well as capable of holding 2x-3x the weight for 6.6 foot and 10 foot cables in the future. Also has q3 quick charging capabilities which would make it it the longest lasting, most stylish, and effective USB cable on the market.
We simply need more money to be able to finalize the 2.0 product and get inventory to be able to sell. The original product is good, but the magnetic endings are far from perfect, and the charging speed is not yet ideal. With your help, we can stop this cable breaking and re-buying nonsense, and become the company with the single best and most reliable cable on the market that will last you longer than any other.
Risks and challenges
The biggest risk and challenge is the competition with wireless charging. It is a neat and fascinating technology, which is growing however, there are still a multitude of reasons why cabled charging is better. Cables are smaller, easier to travel with, usually charge faster, and my biggest reason, personally, is that cables (especially when the 6.6 and 10 ft cables come out) allow one to use the phone much easier when charging. I, like I would assume many of you, let my phone almost die while using it, rush home to charge it, and use it while it is charging, with a wireless charger that task is much more cumbersome and with the convenience of the NitoTekk magnetic endings, really offer no significant improvement to convenience either.Learn about accountability on Kickstarter
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