Project image
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HK$ 555,910
pledged of HK$ 100,000pledged of HK$ 100,000 goal
840
backers
18days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, August 5 2019 3:59 PM UTC +00:00.

HK$ 555,910
pledged of HK$ 100,000pledged of HK$ 100,000 goal
840
backers
18days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, August 5 2019 3:59 PM UTC +00:00.

About



In the summer of 1979, the first portable cassette player of the world was introduced as the initial generation of personal music devices. Put on your headphones and insert your favorite idol’s cassette tape; press “Play”, listen to music anywhere, and watch the motion of the tape turning. Cassette players were popular in the entire ‘80s. It was the first time you could bring along your selection of music. It accompanied us in times of happiness and healed us in times of sadness. That is the splendid ‘80s era which people long for; those were the days when music still had weight.

As time passes, music has become digitized and everything is convenient. But a cassette tape is still romantic and unforgettable.

The new launching of IT’S OK Bluetooth 5.0 cassette player brings a new perspective to the romanticism of the ‘80s cassette player. It is the world’s first cassette player with Bluetooth 5.0 capability that not only supports traditional 3.5mm headphones but is also compatible with Bluetooth 5.0 headphones or speakers. Whether you are alone or in an open space, you can freely enjoy the penetrating voice and warm sound from the cassette tape.

If you are romantic enough, IT’S OK. 

This is a generation in which almost everyone owns a pair of Bluetooth headphones. IT’S OK allows you to wear your most comfortable and familiar pair of headphones and to enjoy the sound of the ‘80s in times when you need to be alone. You will no longer be limited by the 3.5mm wire. Whether you are on bus, brewing coffee, or at work, you can listen on-the-go freely and unrestrained. Especially those who love cassettes, you no longer need to bring two pairs of headphones out.

When you listen to great music and want to share with friends, you can connect IT’S OK to a Bluetooth speaker and let others appreciate the beauty of music from a cassette as well.

IT’S OK is the first cassette player in the world that utilizes Bluetooth 5.0 technology. Compared with the previous generation, Bluetooth 4.2, the transfer speed and volume of Bluetooth 5.0 is faster and greater. Additionally, the transfer distance has improved, extending the reception range of IT’S OK to bring you more convenience in enjoying romantic music.

Time in a cassette tape can be measured; time in reality can be fully filled and time can be possessed.

We learned slowly to anticipate as waiting is elegant, and hope is romantic. The cassette tape not only records music, but also the weight of time.

The recording capability of IT’S OK allows you to use cassette tapes to record voice messages and every IT’S OK comes with a blank cassette tape (duration = 60mins). Unlike the convenience of smartphone technology, a box of cassette tapes has time limitations. Because of this, only the most significant and meaningful dialogue is recorded. As a physical object, this box can be held on hands and passed to people of value, which teaches us how to treasure.


 The compact design of IT’S OK, from color selection to the transparent cover, is inspired by the classic design of the 80's and 90’s cassette player. The transparent cover allows the listener to see the cassette tape currently playing, and integrates different colors and unique beauty of a cassette tape as part of the device.

IT’S OK portable cassette player has three classic colors to choose from: “Sakura” pink, “Cloud” white, and “Evening” navy blue. The soft and gentle pink color cannot be left out in the ‘80s. The “Cloud” white is like a cloudy sky—white amongst gray—with a pure and abundant character. The “Evening” navy blue is like the sky at night, quiet and peaceful.  

  • Cassette Recorder
  • Player With Auto Stop System at end of tape
  • 5 Keys: Play, Forward, Backward, Stop and Record
  • With One touch recording system/ Built in Microphone
  • External 3.5mm Earphone Jack
  • Power Requirements 2 “AA”  batteries
  • Classic Monaural Sound
  • Bluetooth 5.0 Transmitter Function
  • LED Bluetooth connection indicator
  • Weight: approximate 152g (without batteries)
  • Size: 118mm x 84mm x 33.5mm 

Our logistic hub is located in Hong Kong. International orders may be subject to import taxes and handling fee. We hate international taxes as you do; however, we cannot get rid of it. We highly appreciate your understanding.  

NINM Lab team is comprised of members from all over the world, including experienced product designers, engineers, and marketing consultants.

With “If you are romantic enough” as our philosophy, we are passionate about photography, music, coffee and products full of rich history. Many years of production experience has provided our team members with innovative product concepts, as well as the ability to turn imaginative concepts into reality.

Last year, NINM Lab launched the Instant Magny 35 through Kickstarter, which gained support from over 800 backers globally. 

NINM Lab released second product, I’M Fine disposable camera, last November. Through an easy-to-use 35mm film camera, users can capture emotions in the moment. In the short span of half a year, we received the support and trust of well-known individuals from different countries. We have had successful  collaborations with various famous parties, including Russian Red, the Spanish singer-songwriter; Hong Kong’s Storerooms X TAKERU MACHIDA, Japanese artist; and Taiwanese Eslite Bookstore X SOU・SOU, Kyoto’s trendy brand. More unexpected collaborations will be carried out later this year. 

***Special Thanks***

Music - Viktor Rosengrün

Handmade Block Print Dress  from A Beautiful Store

Risks and challenges

The production process is full of unexpected circumstances. After completing a fundraising campaign previously, we have more experience regarding the details in production and shipment. We can also more accurately estimate shipping times. We are cooperating with a manufacturer who has 30 years’ experience of producing cassette tape players. We hope to deliver IT’S OK to everyone as soon as possible. As always, we will keep in contact and look forward to updating every backer with the progress.

We look forward to receiving everyone’s support once again.

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  2. Select this reward

    Pledge HK$ 588 or more About US$ 75

    KICKSTARTER SPECIAL - CLOUD (WHITE)

    = USD 75

    Save 15% Off on IT'S OK Bluetooth 5.0 Cassette Player! Be Quick! First Come First Serve!

    Package included:
    1 x IT'S OK Bluetooth 5.0 Cassette Player (COLOUR : CLOUD)
    1 x IT'OK Blank Cassette Tape (60 min)

    * International orders may be subject to import taxes and handling fee.

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    Pledge HK$ 588 or more About US$ 75

    KICKSTARTER SPECIAL - SAKURA (PINK)

    = USD 75

    Save 15% Off on IT'S OK Bluetooth 5.0 Cassette Player! Be Quick! First Come First Serve!

    Package included:
    1 x IT'S OK Bluetooth 5.0 Cassette Player (COLOUR : SAKURA)
    1 x IT'OK Blank Cassette Tape (60 min)

    * International orders may be subject to import taxes and handling fee.

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    Pledge HK$ 588 or more About US$ 75

    KICKSTARTER SPECIAL - EVENING (NAVY)

    = USD 75

    Save 15% Off on IT'S OK Bluetooth 5.0 Cassette Player! Be Quick! First Come First Serve!

    Package included:
    1 x IT'S OK Bluetooth 5.0 Cassette Player (COLOUR : EVENING)
    1 x IT'OK Blank Cassette Tape (60 min)

    * International orders may be subject to import taxes and handling fee.

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    Pledge HK$ 498 or more About $64

    SUPER EARLY BIRD - CLOUD (WHITE)

    = USD 63

    Save 30% Off on IT'S OK Bluetooth 5.0 Cassette Player! Be Quick! First Come First Serve!

    Package included:
    1 x IT'S OK Bluetooth 5.0 Cassette Player (COLOUR : CLOUD)
    1 x IT'OK Blank Cassette Tape (60 min)

    * International orders may be subject to import taxes and handling fee.

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  7. Reward no longer available

    Pledge HK$ 498 or more About $64

    SUPER EARLY BIRD - SAKURA (PINK)

    = USD 63

    Save 30% Off on IT'S OK Bluetooth 5.0 Cassette Player! Be Quick! First Come First Serve!

    Package included:
    1 x IT'S OK Bluetooth 5.0 Cassette Player (COLOUR : SAKURA)
    1 x IT'OK Blank Cassette Tape (60 min)

    * International orders may be subject to import taxes and handling fee.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 70 backers
    HK$
    About $64
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  8. Reward no longer available

    Pledge HK$ 498 or more About $64

    SUPER EARLY BIRD - EVENING (NAVY)

    = USD 63

    Save 30% Off on IT'S OK Bluetooth 5.0 Cassette Player! Be Quick! First Come First Serve!

    Package included:
    1 x IT'S OK Bluetooth 5.0 Cassette Player (COLOUR : EVENING)
    1 x IT'OK Blank Cassette Tape (60 min)

    * International orders may be subject to import taxes and handling fee.

    Less
    Estimated delivery
    Ships to Only certain countries
    Reward no longer available 70 backers
    HK$
    About $64
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.