Ninji was founded through the need for functional training gear and lots of it. As with all triathletes, we were financially challenged (broke) and spending large amounts of money on gear that will get thrown around and end up on the laundry floor didn't seem like the best investment. Through the brains of the team (the wifey) we knew we could find a way to provide good quality product without the high price tag, and that's how Ninji was born.
We don't know what a Ninji is :) The name came from a trip to Japan and is a play on the word Ninja. The purpose of Ninji is to bring products to the market that have all the bells and whistles but at a lower price. We aren't about compromising on quality in fabrics or chamois, we are about cutting out all the middle men and overheads. The reason we have targeted lower priced products is because we want you to have more than one in your sports essential kit.
We want to expand the current range and have designers working on them as we speak. You will see these designs pop up during the campaign and you can vote on what you like to help direct us in the direction you want us to go. We are also in the process of sourcing suppliers to create our race day kit for those wanting a tighter, sleeker fit.
After that, naturally as triathletes, we will be moving into running essentials and will follow a similar nature with your everyday range and also a race day range.
Also find us on http://kickingitforward.org
Risks and challenges
We have already finished our first production run and we are happy with the results. We have a great relationship with our suppliers who are also mad keen cyclists and have been great with managing any issues we have come across. That being said, we plan to take extra care in the early stages to make sure we get it 100% right for our Kickstarter peeps.Learn about accountability on Kickstarter
- (29 days)