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Artistic filters that add an imaginative touch to your photos (and videos). Fractal Filters inspire you to capture creatively.
Artistic filters that add an imaginative touch to your photos (and videos). Prism photography has never been easier.
Artistic filters that add an imaginative touch to your photos (and videos). Prism photography has never been easier.
1,032 backers pledged $55,293 to help bring this project to life.

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Fractal Filters: Creative filters to enhance photography! project video thumbnail
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Fractal Filters: Creative filters to enhance photography!

$55,293

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Hi Kickstarter! 

If you love capturing artistic images or videos I believe you will find Fractal Filters incredibly exciting. I am absolutely thrilled about this product and believe you will be too. 

Capturing the world around us through photo and video is one of the most artistically free forms of expressions we have as humans. Equipped with this insight, I found it strange there has been a lack of reliable tools that help us visually represent these situation in an artistically free-form, non-conventional way. That's why I created the Fractal Filter.

What are Fractal Filters? 

Fractal Filters are supplementary tools designed to provide photographers (and videographers) with new techniques that can be used to shoot anytime, anywhere. They are the world's first reflective 'shoot-through' filters that, when viewed through the lens can do many things: from creating patterns, to isolating a subject. Or, maybe something completely different: how you use them is completely up to you. 

Fractal Filters are designed to provide the user a unique way to look through the lens, both making difficult shooting situations easier and easy situations more spontaneous and creatively elastic. No other filter offers this much versatility and creative potential. 

Filter A; F/2.0 1/640 ISO800 Shot during an engagement shoot in Seattle.
Filter A; F/2.0 1/640 ISO800 Shot during an engagement shoot in Seattle.

Why choose Fractal Filters?  

I believe media professionals and amateurs alike deserve a product that will add a beautiful and effortless touch to photo or video production. Fractal Filters endeavor to bring a high level of  innovation and creative flexibility to a relatively stagnant and boring range of competitor filters. 

  • One filter, several effects: Each filter can be used in a variety of ways, depending on the way it’s rotated, the distance it sits from the lens, focal length used, etc. The way an end user applies their filter is only limited by their creativity: these filters have been designed to be effectively versatile. 
  • Multi-situational: I am a wedding and portrait photographer, and typically apply the filters to these types of photography. Others have been amazed by their utility in product and glamour photography. The video above shows the filters' use even when used by amateur videographers such as myself. I've even taken some cell phone pictures of my dog with it. Perfect for practical ...as well as completely impractical shooting situations.
  • Quick to use, quick to store away: The filters are designed to be supplementary tools. Find a situation you want to use them in? Great--pull a filter out of the case, shoot a bit, and then stow it away; all in a few seconds. Amazing effects without having to set up lights, equip specialized lenses, or manage other untimely tasks. Fractal Filters are quick, unobtrusive, easy to manage, and create a wholly different optical effect unlike one you've seen before. 

These four designs were carefully crafted over a year so that each individual filter has a unique optical effect. Filter D is in final stages of production and may be offered as a stretch goal. Two more filters are in development, contingent on the success of these initial four.

 Here's some examples of images I've taken with the product. All images by Nikk Wong.  

No post-production on any of these, except occasional color tweaks.

Filter B; F/3.5 1/200 ISO400
Filter B; F/3.5 1/200 ISO400
Filter A; F/2.8 1/80 ISO640
Filter A; F/2.8 1/80 ISO640
Filter A; F/4 1/60 ISO1000
Filter A; F/4 1/60 ISO1000
Filter B; F/2.0 1/320 ISO640
Filter B; F/2.0 1/320 ISO640
Filter A; F/2.8 1/50 ISO400
Filter A; F/2.8 1/50 ISO400

The follow have no post-production applied whatsoever. Straight out of the camera. Filter use clockwise from top-left: A, B, C, A, A, C, C, B

These filters do not thread onto your lens, the FAQ below explains why this is ideal. The Fractal Filters articulating arm mount connects to any hot shoe and has a hot shoe mount atop so you won't lose any TTL ability. The arm has a reach far enough to mount your filter in front of a telephoto, and locks into place allowing one to position the filter in front of the lens freely. A similar mount with a standard 4mm screw-hole has been created for video users who do not have a hot shoe. 

To handhold, or to mount, that is the question.

Hand holding our filters gives you a certain freedom that is often more desirable; this is especially true due to the major changes that can be observed in the frame even from slight angular shifts of the filter in front of the lens which are easy to do by hand. But, situationally being able to mount the filter is certainly a convenient addition and adds utility in certain situations, especially when shooting video. So realistically, it's up to you guys. I want to make these available; with your help we can make it happen. 

I've been taking photos since I was eight when my uncle gave me a Topcon Uni which I loved and used all the time. I grew as a photographer over time; when I started shooting weddings, I became interested in supplementing my photography with techniques that were more unique than focusing on composition and subject alone. I started shooting through beads and different prism shaped glasses; yet nothing had been actually designed for photographers; nothing gave me the optimal look and feel I wanted!

I started shaping glass objects at a studio in downtown Seattle; I became obsessed with shaping a piece that could be used in multiple ways. But still, I had hardly any idea what I was doing! Eventually, I worked with a few professional glass blowers as well as mathematicians who could better assist me in creating an optically and compositionally perfect piece of glass for media purposes. I started to get excited when I realized my tools were far cooler than I had ever imagined. I began selling them to friend photographers; but eventually found making them one by one is incredibly time consuming! My ambitions then expanded outwards.

How do they work?

For specific questions, make sure to read the FAQ below! Fractals' custom shaped filters use the reflective qualities of glass in calculated ways to reflect your surroundings into your frame, complementing your unique shooting style while also presenting an efficient way to create incredibly cool special effects. 

Each Fractal Filter can be hand-held or mounted in front of the lens. From there, changing the angular position of the filter even slightly can create a wholly different effect in your frame. You'll find that your surroundings (even those behind you) can now be used to manipulate your image in ways that weren't possible before. Our custom shaped filters let you decide the exact compositional makeup you want in your image or video--many different filters for endless possibilities. 

            

Hash-tag images captured with our product as #FractalFilters on Flickr, Pinterest, Twitter, Google+, or Facebook. More details will be released soon. 

Reach out to me. I am friendly and interested in your ideas. Please contact me at nikkwong@live.com; or call my cell phone at (206) 854-0968. Building a relationship with you is my number one priority.

Please share the project everywhere you can! The project's success rides on the support of people like you. Together we can make Fractal Filters a cornerstone in creative media production!

I cannot even begin to explain how much your engagement with my project means to me--just to be in a position with the ability to present this project to you is an honor. Expect a "wow" factor when you get it in your hands!

THANKS FOR YOUR SUPPORT!

Risks and challenges

Funding; my main challenge has always been getting the word out to enough people due to my small size and limited budget (I am a super awesome team of just 1!). This is why your sharing this project is of incredible importance to me.

I have established excellent relationships with my suppliers over the past year and have verified both the availability of the necessary materials, as well as a high quality of their work as I've seen through samples. However, there is always a chance that they will encounter issues in production (modeling errors, increased workload) that could result in delays. We are working closely to ensure that this does not happen.

As I stated previously, the lenses are going to be assembled in Kent, WA after the housing and glass meet in the US for the first time. We then use ultraviolet technology to bind the two together. Any problem in the supply chain could disrupt production. As a team of 1, I won't have to face any bureaucracy challenges which will ensure problems are solved quickly.

Upon successful funding of stretch goals, I will have to reach out to other suppliers to get the production finished. The logic used previously applies here as well.

Worst case scenario: let's say, the building used to create the glass or our Kent warehouse is destroyed. Under such a situation, it is unlikely this would hold up the project longer than 6 weeks. This is based on my experience when shopping for previous suppliers.

I value everyone who believes in me enough to back me. I guarantee to only ship products that meet my high standards. I have put the time and effort into building close relationships to increase the likelihood I will be able to ship these quality products on schedule.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Virtual high-five! I'm honored to receive your contribution--I can't thank you enough for believing in my brand and product. You will receive a personal email of thanks and updates on future improvements as the project moves forwards.

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  2. Reward no longer available

    Pledge $21 or more About $21

    For those who share. SHARE this campaign on your medium of choice (blog, social media, forum, etc.) to receive $4 off your filter. I won't verify whether you had or not; I trust you enough to take your word for it. ONE Fractal Filter of your choice A, B, or C. Microfiber cleaning cloth. [Retail Value $35]

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    Reward no longer available 30 backers
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  3. Select this reward

    Pledge $25 or more About $25

    ONE Fractal Filter of your choice A, B, or C. Microfiber cleaning cloth. [Retail Value $35]

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    94 backers
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  4. Select this reward

    Pledge $41 or more About $41

    TWO Fractal Filters of your choice A, B, or C. Two microfiber cleaning cloths. [Retail Value $70]

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    43 backers
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  5. Select this reward

    Pledge $55 or more About $55

    ALL THREE Fractal Filters. Three microfiber cleaning cloths. + The chance to be awarded with our stretch goal rewards! (If funding permits, see stretch goal section for details). [Retail Value $140]

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Funding period

- (35 days)