About this project
See More \ Adventure More with Night Runner PRO shoe lights, the second wearable launched by Nighthawk Running LLC. Night Runner PRO illuminates rugged trails and uneven streets to keep you safe and on the move from dusk 'til dawn. Ditch the cumbersome headlamp and bulky hand-held lights and opt for a connected, bright, and lightweight beams to keep you adventuring for up to 10 hours.
Over the past two years, we've listened to our customers suggestions on how to improve our first model and the result was the more rugged, energy efficient, and connected Night Runner PRO.
With no headbands, belts or straps, Night Runner PRO Shoe Lights enhance your adventure without getting in the way. The two ultra-light, rechargeable, 300 lumen LED light units provide advance warning of trip hazards and make the runner instantly visible to traffic. The patent pending, bi-lateral design features 270° of visibility with two rear-facing red lights making the user visible from all sides. The shoelace position of Night Runner places the light down low where you need to clearly define potential hazards.
The Night Runner PRO will be the first in the industry to provide visual performance feedback through "Flash Alerts" by way of Bluetooth / smart phone integration. Our sleek app design is user friendly so adventurers can set it and forget it (not just a phrase for toaster infomercials).
The iOS and Android app will also provide remote switching, brightness control and battery life indicator. The removable lithium-ion rechargeable battery pack will allow for more than 3 hours at 300 lumens or 10 hours at 100 lumens. You can also purchase additional packs to swap out for those all night hikes, ultra-marathons or any night adventure.
Husband and wife inventors, Doug and Renata Storer are the founders of Nighthawk Running LLC. Night Runner PRO is their second product under Nighthawk's umbrella.
Doug Storer – CEO and Founder: Over the last 30 years, Doug has successfully driven business development and sales for multi- billion dollar, Fortune 500 companies. Doug has led national sales teams and was instrumental in developing new market segment strategies. Doug has been a runner for 35 years and completed four marathons.
Renata Storer – President and Founder: Renata has 25 years of experience working as design manager for national architectural firms that serve the commercial, retail and hospitality industry. Renata is an avid runner and holds a black belt in karate.
In February 2015, we launched our first product, Night Runner 270 shoe lights, on Kickstarter. Fast forward two years, 30,000 customers from 41 countries, and 80 media appearances later, our brand has grown to signify adventure, safety, and swagger from dusk 'til dawn.
We've come a long way from our kitchen laboratory of duct tape, flashlights, and running shoes. So what's been our formula for success? We've crunched the numbers and figured it out.
Success = Sweat + Long Nights + YOU.
Yes, YOU. Without the support from our original Kickstarter backers and the loyalty of our customers spreading the good news, we wouldn't be here today.
We want YOU to continue to be part of our journey. That's why we're coming back to our Kickstarter roots to help get Night Runner PRO off the ground and onto the streets and trails. Our reward tiers are offering steep discounts to our loyal fans. Thank you, thank you, thank you, for standing at the starting line with us. Now, let's cross the finish line together.
Risks and challenges
We successfully delivered our first product Night Runner 270 Shoe Lights through our February 2015 Kickstarter campaign. We have learned many valuable lessons over the last two years. We have a holistic understanding with designing and manufacturing new products and keeping our customers happy and well lit.
There are risks and challenges inherent with any new product development. We have established our performance specifications based on customer surveys. Our engineering team is currently optimizing the design but the final design will be dependent on a cost effective balance of features and manufacturability. "Lighter, brighter, longer lasting, and more rugged," is our design mantra.
The timeline is also a risk due to the complexities of manufacturing and shipping the product. The good news is we have done this before. We are working with one of the top high-tech factories and have already manufactured 44,000 Night Runner 270 Shoe Lights.
Zombie Apocalypse. This might be the only thing that will keep us from getting you your new Night Runner PRO Shoe Lights. (Although, they would be really great for escaping the walking dead.)Learn about accountability on Kickstarter
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