Developed by athletes, Night Runner 270° Shoe Lights illuminate the path for runners, walkers, hikers, and bikers. With no headbands, belts, or straps, Night Runner Shoe Lights are the unobtrusive go-to device for athletes trying to fit workouts into their hectic schedule. Our tagline "See More\ Run More" embodies our core vision: to promote a healthy, safe, and active lifestyle from dusk until dawn.
See and Be Seen:
Ditch the bulky hand-held lights and chunky headlamps that create glare, Night Runner is a hands-free lighting solution that illuminates the path directly in front of you. Night Runner's low-angled, 75-lumen LED beams highlight hazards (irregular pavement, roots, potholes, vehicles) that you might miss. These lights provide up to 30 meters of visibility. The patent-pending, bi-lateral winged design features 270° of visibility.
Active people should not rely solely on passive reflective gear. Night Runner's back-facing distinctive red taillights are attention-grabbing to instantly alert motorists of your location. Each unit fastens securely to shoelaces via a stable, multi-position adjustable bracket. The lights are housed in a high-impact, water-resistant case. Li-ion rechargeable batteries equipped with a micro-USB port and a "Y" connector accommodate charging for both units simultaneously.
- Two ultra-light LED light units
- Back-facing red taillights
- Battery life - 4 hours (high) 8 hours (low)
- Li-ion rechargeable battery
- 75+ lumens per unit (x2)
- 30+ meters in beam distance
- Bi-lateral 'wing' design
- Water-resistant unit
- Secure, stable, multi-position shoelace clips
Night Runners are incredibly easy to take on and off. The multi-position clip slides under and over the second row of laces before they are tied. The bottom forked prongs straddle the tongue holder for added stability. Once the laces are tied the upward pressure from your top of your foot securely holds the units in place. To remove, simply untie the laces.
- 256 million runners, walkers, hikers, and cyclists in the USA
- Every eight minutes a runner, walker, or cyclist is injured by a vehicle.
- Half of vehicular-pedestrian fatalities occur between 6pm and midnight.
- According to a Runner's World study conducted in conjunction with Runkeeper, an overwhelming majority of Americans indicate that they run after the sunsets on weekdays
- The Total Available Market for running and walking accessories is $2.43 Billion
- 100% of people prefer injury-free runs
Short answer: I had a klutzy moment.
Long answer: I was nine hearty months into training for the NYC Marathon. Marathon training is both grueling and time consuming so many of my runs occurred before or after work in the dark. Exactly two weeks before race day, I was out for a quick five miler when I tripped and fell into a pothole. I tried to hop back up and continue but I knew the moment I put weight onto my foot that something was awry.
Fast forward to pounds of ice, a tube of Bengay, an MRI confirming a partial ligament tear, and the downward spiral of my bank account (Doctor's fees, race entry, hotel, airfare, three pairs of training shoes), I would be sitting on my couch in Orlando watching the NYC Marathon from a computer monitor in a soft cast.
Doug Storer - CEO and Founder Over the last 30 years, I have successfully driven business development and sales for multi-billion dollar Fortune 500 companies. I led the National Sales Team for Home Depot Supply and was instrumental in developing new market segment strategies. More importantly, I have been a runner for 35 years and have completed four marathons. Also, I enjoy injury-free ligament-friendly night runs.
Renata Storer - President and Co-Founder I have 25 years of experience working as a Design Manager for a national architecture firm that serves the commercial, retail, and hospitality industry. I am currently training for my first half-marathon. Wish me luck!
If this were a marathon, we'd be at mile 24. We've been working on Night Runner for over two years. In 2014, we submitted for our final patent and completed the design, prototyping, and testing. Last December, we debuted Night Runner at The Running Event in Austin, TX and received commitments from running stores across the U.S. and interest from six countries.
We've raised over $120,000 in seed funding. We've also won both the Judges Award and the Audience Award at the 2014 4Q VenturePitch Orlando Startup Competition.
The money raised from Kickstarter will get us through tooling and the first round of manufacturing. The finish line is in sight. Please be our human electrolytes!
Risks and challenges
Our challenge first and foremost is to fund the first round of manufacturing. Our business plan relies off of garnering these finishing funds. Below is our five-year strategy:
We will begin by building revenue and brand awareness with the most obvious customers first. We will be direct marketing at night running events such as: Ragnar Relay Races, Hood-to-Coast and Disney Races. These collectively engage more than 400,000 participants that are required to use night lighting devices. We will also be selling direct from our website. In addition to targeting night running events we will be moving into Independent running stores, running groups and selling through eCommerce sites.
We will expand into national sports and outdoor chains. We will continue to expand our sponsorship and participation in running events and race expos. We will also begin to move into the hiking, cycling, and walking markets. Strategic partnerships will also be an important component of our marketing plan aligning the brand with Relay for Life, RunDisney and Race for the Cure.Learn about accountability on Kickstarter
- (30 days)