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Miestand is a universal smartphone stand that makes watching videos comfortable again, everywhere
Miestand is a universal smartphone stand that makes watching videos comfortable again, everywhere
225 backers pledged £5,362 to help bring this project to life.

About

miestand : a timeless, elegant stand for smartphones project video thumbnail
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£5,362

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What is a Miestand?

Miestand is a universal smartphone and tablet stand made from a single, solid piece of aluminium. Inspired by Mies van der Rohe’s Barcelona chair and developed by Rawstudio in the UK, it is lightweight, incredibly strong and looks beautiful. The essence of elegant simplicity.

Why get a Miestand?

Handheld devices are increasingly used for watching video but human hands were made for more useful things than holding screens! The Miestand's unique form perfectly supports any device at the optimal angles for table and desktop viewing. 

at home >

at work >

in the workshop >

for keeping an eye on the sports >

at night >

at breaktime >

whilst travelling >

keeping an eye on your twitter feed >

for 'how to' videos  >

 keeping the kids amused >

 for desktop photo shoots >

 second screen for Le Tour….

How is the Miestand made?

We developed the design of the Miestand through many materials and processes. We've found the perfect process is to make it by extrusion. In this process, a (really) long length of the cross sectional shape of the stand is made, then cut to inch long lengths. The surface is treated by anodisation, making it hard, scratch-resistant and giving a consistent finish.

Anodising is the the most environmentally sound way to finish the parts as the process releases few toxins into the environment, uses almost no heavy metals, and uses chemicals and metals that are recycled easily. Using a single material for the whole finished product eliminates contaminants to affect the eventual end of life disposal and recycling of your Miestand.

early sketches >

 prototyping lots of sizes >

 …and several materials >

How big is a Miestand?

It’s about the size of a pack of cards, 75x 55x 25mm (3” x 2” x 1“) and weighs under 30g. Small enough so you can take it anywhere, solid enough so you can use it everywhere. 

We've prototypes loads of sizes and shape variations to get to what we think is the ideal size for universal function and convenience.

Why do we need the funding?

We've endlessly developed the design to find the optimum way to make the product is by the extrusion process. By extrusion we can make the product for a tiny fraction of the price we paid to get the prototypes water jet cut from inch thick billet.

The only problem is ... the tooling we need for the extrusion needs to be custom made for us and we have to extrude enough aluminium for a minimum order of at least 500 stands. 

This means we really need £5,000 in pledges to enable us to make this first batch or else it's not gonna happen 'til we meet Daddy Warbucks….

Why make it in the UK?

We know the right people with the right capabilities in this country so we want to keep the production local. We're passionate about promoting local craftsmanship and doing our part to help our skilled manufacturing heritage. Also, it means if something does go wrong or something's not quite up to scratch we only need to nip up the road to fix it. Our local manufacturers are a family business that have over forty years of experience in the aluminium extrusion trade.

The Miestand is made by a simple and efficient process so to further minimise the carbon footprint of the product we want to keep the logistics efficient too. We've not been flying to the Far East to find factories and won't need to ship loads burning fuel to come half way round the world. 

How are WE qualified to handle this campaign? 

At rawstudio we've been making things different for over a decade. We've been producing our own , truly innovative designs and shipping them all over the globe since the beginning. We're a small team led by rawstudio's founder, Nick Rawcliffe whose qualifications include masters degrees in engineering and design, also spending a year researching at the Bauhaus in Dessau, hence the Mies connection...

A bit for fellow design geeks…

We're hugely inspired by the work of the old masters of design and how they have managed to create timeless classics. A mental exercise we use in the studio is to think how someone else would approach a design for a product and what would it end up looking like. It really helps when part of the job is to design commission pieces for specific individuals.

Would Le Corbusier have an iPhone or a Nokia if he was around? What kind of car would Walter Gropius be driving? Questions like this lead us to musing , "What would Ludwig Mies put his phone on at the office in Dessau?". That's what we thought when we decided to design our own stand… 

Obviously, there were no little screen-y things back then so in honour of the old chap we started sketching up something that would look at home in the Barcelona Pavilion. After making many a prototype in bent metal, cast metal, cast plastic, laser-cut acrylic we worked out the most bauhaus production method would be to extrude the shape. Just 3 processes from molten metal to finished product : extrude, coat, cut.

Simple, elegant, efficient.

Further details...

Miestand works at two angles, approximately 105 degrees and 120 degrees. From our testing these are the best angles that can work on a wide variety of table, desk and seating heights. We use them at stand up desks in the studio as well as at the dinner table and coffee table at home.

Miestand is 25mm wide, about an inch. For larger tablets it looks great to have a pair of miestands to give a bit more lateral stability.

We purposefully haven't included a charging plug and all those things that you've already got so we can keep this little product as simple as possible. Obviously, with your device sideways on the stand you can still plug in the charging cord. 

As Mies famously said, "Less is more". 

Risks and challenges

This is our first kickstarter campaign, which is exactly why we have chosen to do something as simple and straightforward as possible.

There are no moving parts, no electronics, no software, no batteries, it's just one solid piece of metal that makes each stand.

Our manufacturers are up the motorway from us and they're a family business that's been in the aluminium trade for over forty years .
We believe in their experience and expertise. They are helping us throughout the process to deliver the best product possible and have already helped us to make the prototype you see in half of the photographs.

We believe it's important to keep production local and (we hope) this means any issues that may arise are fixed asap, at least without any long haul flights out of the country.

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Support

  1. Reward no longer available

    Pledge £10 or more About $15

    One Miestand.
    Only 75 going at this crazy price so get in there quick.
    This Miestand will be one of the very first and we'll try our very best to get it to you before Christmas. Everything is made here in the UK so our lead time can't get any shorter for shipping them!

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    Ships to Anywhere in the world
    Reward no longer available 75 backers
    £
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  2. Select this reward

    Pledge £12 or more About $19

    One Miestand.
    A limited number at the early bird bargain price. These will be the very next ones shipped from the first batch so should arrive with you by Christmas.

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    Ships to Anywhere in the world
    Limited 95 backers
    £
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  3. Select this reward

    Pledge £15 or more About $23

    One Miestand.
    We're offering the opportunity to buy these direct from us at a price never to be seen again!
    RRP after this campaign will be at least £20.

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    6 backers
    £
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  4. Select this reward

    Pledge £28 or more About $43

    Two Miestands.
    One for home, one for the office or use the pair for your tablet to give it a bit more lateral stability.

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    Ships to Anywhere in the world
    18 backers
    £
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  5. Select this reward

    Pledge £50 or more About $77

    The Golden One… A single, limited edition, golden Miestand.
    This Miestand will be numbered, in a gold anodised finish, NEVER to be made again after this kickstarter campaign. It will also come in its own custom-made gift box and we'll be shipping these from the first batch so you should get them for Christmas.

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    Limited 6 backers
    £
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  6. Select this reward

    Pledge £55 or more About $85

    6 Miestands. The early bird Family Pack from the first batch so if all goes to plan they'll be shipped in December, hopefully in time for Christmas.

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    Limited 19 backers
    £
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  7. Select this reward

    Pledge £70 or more About $108

    6 Miestands. The Family Pack. Avoid unnecessary family meltdown by getting enough for the whole gang at once.
    Or, spread them round the team at the office so yours doesn't get nicked.

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    3 backers
    £
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Funding period

- (25 days)