Funded! This project was successfully funded on August 24, 2012.

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Reflective clothing shouldn't have to be ugly. Fiks:Reflective is back with another project to help keep you seen out there at night.

Last November, after leaving my last job, I launched a small project on Kickstarter, Fiks:Reflective Rim Stripes.  I had a goal to raise $1,000 and ended up raised over $8,000 and turned the project into a full-time job.

Now, I’m back seeking help to launch a line of stylish and fashionable reflective clothing.  We are starting with a collection of reflective T shirts, with the ultimate goal to expand into other garments.

The shirts

Bricks Tank Top - Photo by Lauren Boback
Bricks Tank Top - Photo by Lauren Boback

-Fashionable and stylish
-Quality garments and materials
-Chemical free process
-Domestically produced

This collection of shirts were all designed with form in mind as well as function.  We wanted to create apparel that will not only help keep you seen at night, but also looks great during the day.  A lot of consideration was taken when working on positive vs. negative space and placement-- not only for comfort and breathability, but also to maximize nighttime visibility.  We are also utilizing reflective materials in colors other than silver--something that no one else really offers.

For this first stage of clothing, everything is being produced on American Apparel shirts. I chose these for a few reasons—most people are familiar with the quality and fit, we can buy them direct from the manufacturer (AA), and they have the near-perfect shirt, drirelease® T.

From American Apparel's website:
A patented Poly/Cotton blend that utilizes the best features of synthetic and natural fibers to create a fabric that is wicking, fast-drying and environmentally-friendly.
drirelease® features FreshGuard, a natural odor neutralizer that prevents odor causing bacteria from cultivating in the garment. drirelease® is not treated with any chemicals, and feels like a natural fabric. Because all features are built into the yarns, the benefits of drirelease® won't wash or wear out. Wicking and fast drying performance will last a minimum of 30 washes.


Since drirelease® Ts are only available in black and white, we are offer other colors in the very popular American Apparel Fine Jersey Short Sleeve t Shirts.

Code (Black drirelease®, Aqua - Sizes XS-XXL)



Print (White drirelease®, Purple - Sizes XS-XXL)



Bikes (Black drirelease®, Pink - Sizes XS-XXL)

Photo by Lauren Boback
Photo by Lauren Boback



Bricks (White drirelease®, New Silver Tank)

Photo by Lauren Boback
Photo by Lauren Boback
Photo by Lauren Boback
Photo by Lauren Boback


Kids Code (Sunshine Yellow - Sizes Y4-Y12)



Kids Bike (Ash White Stripe - Sizes Y4-Y12)


In addition to these designs, we will release one additional design for every 50 project backers, to the first 150.  This means you will have your choice from an even larger selection for your reward.

50 Backer Benchmark
Tribar
  (White drirelease®, Navy - Sizes XS-XXL)

100 Backer Benchmark
Four (White drirelease® - Sizes XS-XXL, Lemon Yellow Womens T  - Sizes S-XL )

150 Backer BenchmarkDotx (Black drirelease® - Sizes XS-XXL, Heather Black Poly-Cotton Women's T - Sizes S-XXL)


How retroreflective technology works
Instead of being screen printed, these shirts are produced using CAD cut films that are melted onto the fabric.  These special films are embedded with microscopic glass beads that bounce light around to reflect it towards the source instead of away from it. 



What this means is light from a vehicle’s headlights is bounced back towards the vehicle to be seen by the driver.  This not only highlights you to the driver, but it also prevents you from being a distraction to drivers not headed in your direction.

This kind of technology isn’t anything new--it has been used for years on emergency vehicles, road workers clothing,  and road signs.  What we are doing is taking this idea and translating it into a stylish and functional package that anyone would want to wear just about anywhere.

What your money will be used for

If we reach our funding goal, most of the money will go towards buying more equipment, shirts, reflective material, and tags.  Though, we already have the equipment to begin production on a small scale, upgrading these machines will allow production to run more efficiently, thus reducing costs.

In addition to simply purchasing materials and equipment, the rest of the funding will go towards marketing and getting us to the biggest bicycle trade show in the country, Interbike.  Showing our products at Interbike will give us a chance to get exposure to a much larger audience than otherwise possible, with the ultimate goal to get Fiks:Reflective products in your local shop.


What makes Fiks:Reflective different
From the beginning, Fiks:Reflective has been committed to not only designing, but also producing fairly priced goods while outsourcing as little as possible.  While designing, producing, and distributing goods all in-house isn't an easy job, it allows us to go from concept to finished product very quickly and it also gives us control to maintain quality and fix problems we otherwise would not have.

Rewards


In addition to these reflective shirts, we are offering a few other cool rewards for backing this project, including reflective sticker packs, and invites to our launch party / trunk show in Pittsburgh where will have will beer, wine, and food and you'll have the chance to buy some our of one-off pieces of reflective apparel at discounted prices.


Special thanks to:

Kris Mortensen and Kevin Dreher for the fantastic video work and Lauren Boback of Status Photography for photo work.

FAQ

  • A sizing chart can be found here:

    http://www.americanapparel.net/sizing/default.asp…

    Last updated:
  • Yes, of course. There is no way I would hand wash a t-shirt. They should be washing inside-out with cold water and no bleach. They can be tumble dried on low heat, but some may prefer to line dry them to minimize shrinkage.

    Last updated:
  • Though there isn't an easy way to do that, if you select the higher priced one and add on the price of the other reward you would like, there will be a place to note both rewards on the survey.

    Last updated:
  • After the funding period is over and payments clear, you will receive a notification to fill out a survey. That survey is where you will specify size, color, style, mailing address, etc.

    Last updated:
255
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$14,702
pledged of $8,000 goal
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    Every dollar helps this project. For your contribution, we will thank you on the F:R website.

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    Small Fiks:Reflective Sticker pack shipped within the USA. 8 colors available + thank you on the F:R website.

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    PITTSBURGH: Invitation for TWO to the Fiks:Reflective Apparel Launch Party and Trunk Sale + Thank you on the F:R website.

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    USA: Your pick of a Premium Reflective Shirt in a size from XS-XL (add $5 for 2X). + Invitation to the Fiks:Reflective Apparel Launch Party and Trunk Sale + Small Fiks:Reflective Sticker Pack + Free Shipping + Thank you on the F:R website. ($60 Retail Value)

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    USA: 2nd EARLY DELIVERY : Get your pick of a Premium Reflective Shirt in a size from XS-XL (add $5 for 2X). + Invitation to the Fiks:Reflective Apparel Launch Party and Trunk Sale + Small Fiks:Reflective Sticker Pack + Free Shipping. + Thank you on the F:R website. These will after the EARLY DELIVERY Shipping reward level ships, most likely 1-2 weeks after payment clearing. ($60 Retail Value)

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    USA: EARLY DELIVERY : Get your pick of a Premium Reflective Shirt in a size from XS-XL (add $5 for 2X). + Invitation to the Fiks:Reflective Apparel Launch Party and Trunk Sale + Small Fiks:Reflective Sticker Pack + Free Shipping. + Thank you on the F:R website. These will ship just a few days after payment clearing ($60 Retail Value)

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    INTERNATIONAL: Your pick of a Premium Reflective Shirt in a size from XS-XL (add $5 for 2X). + Small Fiks:Reflective Sticker Pack + Free Shipping + Thank you on the F:R website. ($70 Retail Value)

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    International: EARLY DELIVERY : Get your pick of a Premium Reflective Shirt in a size from XS-XL (add $5 for 2X). + Small Fiks:Reflective Sticker Pack + Free Shipping. + Thank you on the F:R website. These will ship just a few days after payment clearing ($70 Retail Value)

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    37 backers

    USA: Your pick of TWO Premium Reflective Shirt in a size from XS-XL (add $10 for 2X). + Invitation for TWO to the Fiks:Reflective Apparel Launch Party and Trunk Sale + Small Fiks:Reflective Sticker Pack + Free Shipping + Thank you on the F:R website. ($110 Retail Value)

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    INTERNATIONAL: Your pick of TWO Premium Reflective Shirt in a size from XS-XL (add $10 for 2X). + Small Fiks:Reflective Sticker Pack + Shipping + Thank you on the F:R website. ($120 Retail Value)

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    USA: Your pick of FOUR Premium Reflective Shirt in a size from XS-XL (add $15 for 2X ). + Invitation for TWO to the Fiks:Reflective Apparel Launch Party and Trunk Sale + FOUR Small Fiks:Reflective Sticker packs + Free Shipping + Thank you on the F:R website. ($230 Retail value)

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    INTERNATIONAL: Your pick of FOUR Premium Reflective Shirt in a size from XS-XL (add $15 for 2X). + Small Fiks:Reflective Sticker pack + Free Shipping + Thank you on the F:R website. ($240 Retail value)

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    8 backers Limited (2 left of 10)

    USA: We will work with you to create a custom designed shirt for you of which you will receive two of + Your pick of a Premium Reflective Shirt in a size from XS-XL (add $5 for 2X). + Invitation to the Fiks:Reflective Apparel Launch Party and Trunk Sale + Small Fiks:Reflective Sticker Pack + Free Shipping + Thank you on the F:R website. ($260 Retail Value)

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Funding period

- (23 days)