About this project
Opening up a sock drawer full of colorful, amazing socks is simply the best way to start the morning. Very few people experience it and it's time to change that. Here's how we're going to do it:
These socks are badass. We started by taking what we loved from one of our favorite $38 pair of socks and then obsessed over every detail: the patterns, material composition, cuff height, and more. We’re using the same factories as top brands like J. Crew and our technical designer has worked for Levi’s, Polo, and Vineyard Vines.
Thoughtfully curated packs
Keep your wallet happy and time on your side. Six pairs for $39, or replace your whole sock drawer (18 pairs) for under $90. Shipping is on us.
A virtuous (re)cycle
Prepaid shipping labels come with every order. Send us your old socks and we'll recycle them. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers.
Ready to start fresh and do some good in the process? Join us.
Thanks for your support,
Ricky & Phil
We believe in honesty and delivering a high-quality product. $12-40 for a pair of cool socks you see online or at the mall is just crazy. We started by taking what we loved from one of our favorite $38 pair of socks found only in high-end department stores and refined from there. The devil is in the details and we feel that we really have nailed it here - these socks feel good, look good, and are guaranteed to make you smile.
- Perfect mid-calf length
- 80% cotton, 19% nylon, 1% spandex
- One size
The US generates 21 billion pounds of textile waste per year, on track to hit 35 billion pounds by 2019. We want to do our part to help get that number to zero. We are working with Trans-Americas Textile Recycling Co., one of the nation's oldest textile recyclers.
We'll send a prepaid shipping label with every order to make it easy for you to send in your old socks. A significant percentage will be reused and repurposed, while the balance will be converted into recycled fibers -- all at no cost to you. Just as your sock drawer deserves a second chance, so do your old socks.
Why we need your help
We have this dream of changing the way people feel about their sock drawers. Your pledge will go towards meeting our factory's minimum order quantities, and in exchange you'll get your choice of packs. We hope you'll join us.
Anything else I should know?
ORDERS WILL SHIP IN JULY 2013. FREE SHIPPING IN THE U.S.
You will select your packs at the end of the campaign.
Mix and match them to create your perfect sock drawer! Together, the Dreamer, Wild Child, and Exec packs are our full collection. You will select which packs you want at the end of the campaign.
Thanks for checking us out!
Risks and challenges
We’ve been preparing this campaign for months before launch to ensure it runs smoothly. In fact, we will be working full-time on Nice Laundry from launch to fulfillment. Here is our timeline along with the relevant risks & challenges inherent to our project.
Completion of Kickstarter
Wait up to 20 days for funds to clear
Week 1: Backer survey (choose packs, provide mailing address, etc)
Weeks 2-9: Production
Weeks 10-12: Freight
Week 13: Final packaging and fulfillment
Design - Technical packs have been completed by our designer who has over a decade of experience working with top brands. We will only be making minor final color tweaks before we start production.
Production - Our team has previously worked on apparel manufacturing with the same factory. We’ve been in constant contact with the factory for the past few months perfecting samples. They are anticipating our full production order post-Kickstarter and should have no problem with the volume.
Timing - We’ve set a reasonable production and fulfillment schedule, but there are inherent risks of delay in the process. We will over-communicate with our factory partner and our backers to ensure transparency and timeliness.Learn about accountability on Kickstarter
Support this project
- (40 days)