Project image
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$2,311
pledged of $45,000pledged of $45,000 goal
17
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 10 2019
$2,311
pledged of $45,000pledged of $45,000 goal
17
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 10 2019

About

The New West Company

The New West Company is an idea born in the spirit of discovery and creation, inspired by a period in history when life was mysterious, new and full of passion: The Old West. The lore of frontier days combined with modern influence led to what is now a rugged yet refined line of lifestyle goods featuring high-end leather accessories for HOUND, HOME, HIM & HER.       

BEGINNINGS 

What started out years ago as frustration with the reality that we're all pretty limited in terms of decent options for our pets (and my horse of a dog specifically) sparked the early stages of New West with a few rough sketches and ideas. The initial concept was a dog bed that would fit all of the necessary needs of the dog while also adding visually and aesthetically to its environment.

Years later after a pretty rough back injury and plenty of time for my mind to wander during recovery, I slowly began to entertain the idea as something I might be able to put out into the world, knowing there had to be others like me that wanted better options.   

In the middle of last year, I made the decision to take a leap of faith, bet on myself and go all in. Starting slowly with simple collars, leashes and belts for friends, it was a busy 2018 holiday season cranking out gifts. That time allowed me some serious practice with getting to know leather, the different textures and types, treating and understanding it, various tools and methods while developing and honing my personal style with leathercraft. 

PRODUCTS

After perfecting designs for the Belts, Collars and leashes, I went to work designing & building the Griff Bed and the Old Mammoth Griff Bed Frame. From there, I decided to shift my focus from strictly large breeds to all breeds. The Palmer Pet Carrier Tote led to a line of Women's Totes as well as some unique designs that turned out great with the Koehler Flat Bag, the Shirl Cocktail Purse and the unisex Wilder Bank Bag. Everything handmade and from scratch. Now here we are.    

All products are made to order with choice of available color and hardware, as well as other custom options as indicated per product. Carefully designed and handcrafted with the highest quality natural materials, New West products express a timeless style and function exceptionally well in all environments. Made with water resistant treated and durable leather, these pieces don’t just stand the test of time; they get better with age. That being said, all New West products carry a lifetime guarantee. *Pricing is projected and subject to change.

ROOTS

Growing up in western environments between Colorado, Texas, Arkansas and California, I’ve always been pretty heavily influenced in that direction. Both sets of my Grandparents were very western driven in terms of their lifestyles, personal style and in general. 

Dad’s side, Grandpa was a good ol' boy from Chattanooga, Tennessee named Bill Wilder who’s passion was country music and square dancing. Most who knew him, knew him as "Wild Bill". He and Grandma Barb were two of a kind and both of them influenced me as two of the greatest people I’ve ever known.   

On Mom’s side you had Duncan and Shirley. I attribute most of my directional influence in life to them. They were a big city duo from New York where my Grandad was one of the early pioneers of personality driven radio shows in the 50s. Debatably one of the first radio shock jocks, he pulled stunts like walking a lion through Times Square for promotion, attracting national media attention. The dude had a gift. After the shine had worn off of all of the hustle of the city, they eventually ended up in Texas on property with horses: Buckshot, JB and Tonka, and dogs: Matt Dylan and John Wayne. Grandad always had the sweetest Cowboy gear along with his staple pipe, right there in line with Roy Rogers. Shirley was his babe of a cowgirl and rock of a lifetime.

THE DOGS

Great Danes have always been my best friends. In my lifetime I've been fortunate enough to have had 6 of them and to me, there's nothing more timeless than the bond between man / woman and man's / woman's best friend. That's the soul that drives New West. 

My dogs have always been an important and obviously massive part of my life. Like most, I think of my dogs as family and always want the best for them.  So what started as frustration at buying a $500 plaid nightmare of a dog bed for Griffin has brought me here. 

The Griff Bed turned out to be everything I hoped for and more. The real beauty however, is in its durability. Animal hide is extremely durable and easy to clean whether damp or soiled. The base is water resistant calfskin leather and as with all New West products, made for functionality as well as fashion and guaranteed for the life of the piece. All of those features while most importantly providing support and comfort with 5 inches of dense orthopedic memory foam. I haven’t come across anything as stylish, rugged or as high quality and at a price point that rivals those other “high end” dog beds out there so hopefully you dog lovers appreciate it as much as Blue and I do. 

I think generally, most people prefer quality key accessories that last and are willing to invest in something that's timeless, will last for years and in some cases a lifetime, eventually becoming heirlooms to be passed down in favor of cheap products that will have to be replaced due to poor quality. I have a belt of my Grandpa’s that I love and looks amazing for being 60 years old. It was the inspiration for the “Joe Belt”, that's made to last just as long.

CULTURE & INTEGRITY

New West is more of an idea and theme than anything. The goal is to have a brand with integrity that's not limited to anything. I have a strong passion for collaboration and that's an extremely important piece of what New West is. This is an interactive experience where customers and friends of the brand have the ability to influence direction and contribute to the progression of New West.

There are so many influences that have inspired me to take this leap, not just my family roots but friends and creators like Jim & Tina Darling (Artists- www.jimdarling.com/www.tinadarling.com), Joe McChan (Owner and Artist - Alaska Street Tattoo),  Ryder Robison (Artist - www.ryderevanrobison.com), Amos Culbertson (Owner and Creator – www.greasepointworkwear.com), Dave McCoy – (Founder Mammoth Mountain), to name a few. These are extremely talented people who have taken their gifts, put everything on the line and gone their own way. For all of us out there with those voices that tell us that we can’t or shouldn’t dare to dream, these and several others are the people that have paved the way for me to give it all I’ve got and give New West it's shot. I’m hopeful and excited at the potential to collaborate with them and more in creating unique items and concepts.  

SALES & MARKETING

SCHEDULE & PLANNING 

STATS / INFO 

ETHICS 

THE COMPANY IN NEW WEST 

The New West Company | Rugged Yet Refined

The lore of the west blended with modern ideas translated into durable, handcrafted, quality goods is what defines the New West style: timeless, functional, little bit country, little rock and roll, rugged yet refined and durable as hell.  

 www.thenewwestcompany.com  |  IG  @thenewwestcompany  |  FB The New West Company    

THANK YOU!

As with any experience in life, great or small, none of it means much without those you love to share it with, whether they walk on two or four legs. I’m incredibly fortunate to have met and developed friendships with all of the great people in my life. I can’t begin to express my appreciation for any contribution, even if it’s just posting the link on your social media or passing the word onto someone you think might identify with what this represents. To me, that means you believe in New West and ultimately, believe in me. This is an all or nothing campaign meaning that if the goal isn't reached, no funding is granted. That being said, I need every bit of help I can get and emphatically thank you all in advance for any and all efforts. Hopefully you all like what’s happening here and I’m looking forward to sharing The New West Company with all of you. 

Risks and challenges

As with every new business venture, there are always risks associated but the idea is to start modestly with the financial foundation to do so while focusing on perpetual growth through managing sales & marketing, product development and scaling all areas according to business volume. With the sales model described in the sales portion of the outline, all of those variables should be able to be managed without many surprises due to the made to order concept as well as preparation of all relevant resources.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    HAPPY TRAILS

    Hey all!

    Trying to organize these rewards without losing a huge chunk of the funding in the process of fulfilling them has been a pretty crazy challenge. Kind of on the wire as it is but wanted to add this tier for anyone that just wants to toss in whatever they'd like to.

    Most of you who know me, I hope, think of me as pretty gracious. That being said, if and when NW funds, sooner or later, something fun New West will make its way to you. Thank you just isn't enough to show my appreciation.

    You'll also be added to the funding member page on the New West site which will be something special and fun, but only on the condition that you include a nickname for yourself. That's the deal so have fun with it.

    Hope you're all well and thanks for saddling up on this journey with NW! Gonna be a fun ride and look forward to hearing from you all.

    THANK YOU!!!

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    NEW WEST COMPANY J&J KEY STRAP OR TASSEL

    Ever lose your keys? I'm not sure this will help but they'll look good wherever they're lost and when you find them, you'll be relieved and reminded of what a great keychain you have because you were there to help start The New West Company! THANK YOU!!!

    (The John) Key Strap available in natural veg tan, bourbon or black leather with brass hardware or (The Joan)no, not the Jane, Key Tassel in tan or black leather with brass hardware

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    WARTHEN PASSPORT KEEPER

    Think Sheriff status when you're in the line at the airport. Flash this and they'll know you mean business. And you'll look pretty good meaning said business.

    Bifold Passport Keeper available in tan or black leather.

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    PLAINVIEW LAPTOP SLEEVE

    PLAINVIEW LAPTOP SLEEVE - Beauty for the Brains

    An ode to the great Daniel Plainview who was always about business.

    Sit down in a meeting and pull this beauty out. It speaks for itself so you won't have to tell anyone that you drink their milkshake. It'll be implied. I hope everyone gets that reference or else I'll just sound insane. That's ok too. We'll just say It's an awesome get.

    Available in natural veg tan, bourbon or black with choice of same color options for strap to match or contrast

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    BUSINESS WITH YOUR BEST FRIEND

    Get outside and do business w/ your bud, New West style. Style, meaning your dog is decked out with the Colorado Classic Collar, tethered to you and turning heads with the Dale Classic Lead and you've set up shop under your favorite tree ready to crank out that spreadsheet or, just please don't be one of those people who watches movies on your laptop in the park with your dog. That's just weird. Sorry if you do. But it's true.

    COLORADO CLASSIC COLLAR - Timeless style for your Best Friend
    Available in natural veg tan, brick or black leather with brass bridle buckle hardware

    DALE CLASSIC LEAD - Classic, Cool and Strapping
    Available in natural veg tan, brick or black leather with brass or silver clasp

    PLAINVIEW LAPTOP SLEEVE - Beauty for the Brains
    Available in natural veg tan, bourbon or black leather and made to the specs of your laptop

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    THE RAMBLER FOUNDER'S PACKAGE

    You pull up to the airport with your sweetheart and the dog decked out with the Colorado Classic Collar and held close to your side with the Cockroft Ranch Hand Lead. you take your Warthen covered passport out and your Joe Belt catches the sun. You give the pup a hug and pull your Darlin’ in close for some last minute lovin'. As you part ways, a group of onlookers think to themselves, “Damn, that is one smooth lookin’ scene”.

    -JOE BELT - Veg Tan, Saddle Tan or Black w Black, Silver or Bronze Buckle
    -COLORADO CLASSIC COLLAR - Veg Tan, Latigo Brick or Latigo Black w Silver or Brass Bridle Buckle
    -COCKROFT RANCH HAND LEAD - Deerskin handle w hand stitched deerskin lace / lead in Veg Tan, Brick or -Black w Silver or Brass hardware
    -WARTHEN PASSPORT KEEPER - Tan or Black

    *EXCLUSIVE ONLY to FOUNDER'S MEMBERS
    -Access to bi annual sample sale w/ items below wholesale
    -Presale access before public release
    -Annual holiday Founder's gift recipient

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    THE VAN LEAR ROSE FOUNDER'S PACKAGE

    You're jumping on the big bird in the sky to somewhere far off. And damn if you don't look good doin' it! Got your Grinold Tote packed with everything you need and then some, along with your Plainview sleeved laptop and your Warthen covered passport tucked in the pocket. Giddy up.

    -GRINOLD MARKET TOTE - Everything you need fits in this beauty!
    Bourbon Portifino Italian leather with bourbon calfskin pocket. Also available in black and natural veg tan.

    -PLAINVIEW LAPTOP SLEEVE - Beauty for the Brains
    Available in natural veg tan, bourbon or black leather and made to the specs of your laptop.

    -WARTHEN PASSPORT KEEPER - Travel with Purpose
    Bifold passport keeper available in tan or black leather.

    *EXCLUSIVE ONLY to FOUNDER'S MEMBERS
    -Access to bi annual sample sale w/ items below wholesale
    -Presale access before public release
    -Annual holiday Founder's gift recipient

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    BANKER'S BEST FRIEND FOUNDER'S PACKAGE

    You walk into the bank with the Wilder Bank Bag and your best friend in tow in their new CO Classic Collar attached to a beautiful NW Lead. You're cool, you're comfortable. Security doesn't stop you for your great looking dog, instead, they follow you closely, waiting to see what you're planning with that amazing bag. You walk up to the teller, deposit your stack and on the way out, sneeze. Loud. They all hit the deck. Easy Tiger, if you didn't look so good, you'd be in some heat.

    WILDER BANK BAG -All Purpose Bad Ass Shoulder Bag for Dudes & Dolls - bourbon calfskin / black Mercedes calfskin exterior / brass hdwr / detachable Portifino shoulder strap

    COLORADO CLASSIC COLLAR - veg tan, brick or black w silver or brass hrdwr

    CHOICE of LEAD - OTIS/ DALE / DEUCE or COCKROFT RANCH HAND

    *EXCLUSIVE ONLY to FOUNDER'S MEMBERS
    -Access to bi annual sample sale w/ items below wholesale
    -Presale access before public release
    -Annual holiday Founder's gift recipient

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    SET IN THE CITY FOUNDER'S PACKAGE

    You're beautiful, always look like a 10 and your little best friend goes everywhere with you. You either have one of those pet carriers that looks like you're going to the gym or you toss your kiddo in your tote only to find it's eaten your makeup and has painted it's version of a Jackson Pollock all over your goods. Interesting, but not a good time.
    Now you have the Palmer Pet Carrier Tote and your furry friend fits the frame. Timeless style with the comfort of a little suite for the pup. Add the CO Classic Collar & NW Lead, now you're both breakin' necks all over with your NW kit. Fancy.

    -THE PALMER PET TOTE - Your furry friend's luxury transport / Your all purpose bag.
    -COLORADO CLASSIC COLLAR - Timeless style for your Best Friend
    -CHOICE of LEAD- OTIS / DALE / DEUCE or COCKROFT

    *EXCLUSIVE ONLY to FOUNDER'S MEMBERS
    -Access to bi annual sample sale w/ items below wholesale
    -Presale access before public release
    -Annual holiday Founder's gift recipient

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    THE GRIFFIN FOUNDER'S PKG

    The tribute. Griffin was magic and amazing beyond description. He deserved all the best and I wish I could've given this gift to him while he was around. However, he inspired this so other lucky dogs could have something special. We put a lot of effort into communicating personal style in designing our homes so why not add something that accentuates that design and gives your four legged kiddo the same comfort and luxury you enjoy. All they do is love and add so much to our lives. Win for you with a truly beautiful piece that adds to the look of your home, win for the pup with comfort, support, durability and luxury.

    -GRIFF BED- Standard size (32 x 24 x 5)
    -OLD MAMMOTH BED FRAME - Standard size (34 x 26 x 17)

    *EXCLUSIVE ONLY to FOUNDER'S MEMBERS
    -Access to bi annual sample sale w/ items below wholesale
    -Presale access before public release
    -Annual holiday Founder's gift recipient

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    NEW WEST MERCANTILE FOUNDER'S PKG

    You casually walk into the shop with your best friend that speaks in bark. As you gently place a stack of bills on the counter in front of the clerk, you lean in, cool, collected and quietly say something everyone wants to, at least once in a lifetime, "I'll take one of everything." The only problem is that what you thought was the clerk is a wooden Indian. A Black Stallion trots out and presents your New West treasures and bows before you. No, it's not a dream, it just feels that way. I'd drop confetti but I'm here, writing this. CONGRATS ON BEING THE BIGGEST SUPPORTER OF NEW WEST AND ON YOUR NEW HAUL! THANK YOU!

    CHOICE of any size GRIFF BED & OLD MAMMOTH FRAME
    CHOICE of BAG
    COLORADO CLASSIC COLLAR
    CHOICE of LEAD
    WARTHEN PASSPORT KEEPER
    PLAINVIEW LAPTOP SLEEVE
    NW J&J KEY ACCESSORY

    *EXCLUSIVE ONLY to FOUNDER'S MEMBERS
    -Access to bi annual sample sale w/ items below wholesale
    -Presale access before public release
    -Annual holiday Founder's gift recipient

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Funding period

- (32 days)