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Cleaning up the ocean, empower minimalist design, and creating a better world through sustainability.
Cleaning up the ocean, empower minimalist design, and creating a better world through sustainability.
767 backers pledged NOK 1,008,174 to help bring this project to life.
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New Movements 2.0: Scandinavian Sneakers for a Better World

NOK 1,008,174

767

Scandinavian design sneakers made in EU with natural and recycled materials. Cleaning up the ocean and empower local communities. Plastic equal to 210 000 bottles removed from the ocean, and counting.  Join the movement by taking a stand! 

Humanity is at a point now, where anything we postpone today leaves us with a bigger problem tomorrow. With clean Scandinavian aesthetics, and comfortable, responsible materials, The 02 Postpone Collection is designed to remind us to embrace new, circular solutions. Available in 5 different styles and fits both men and women.  



HUK is a classic street sneaker with a subtle but clear message.

The clean lines and stripped monochromatic design make Huk a safe choice for anyone looking for a sneaker to style their favorite outfit with. But this sneaker is all about the sole. The fine, colorful pieces of recycled rubber visible in the outsole are designed to give the sneaker a raw, authentic look, and spark the conversations we just can’t postpone anymore. 



ÅPNE is a clean-cut sneaker that celebrates the values and sensibilities of the urban Scandinavian mind.

The classic and unpretentious silhouette is inspired by the clean lines that has made Scandinavian design a world phenomenon. With a generous but humble recycled rubber sole, ÅPNE is made for walking with pride through the streets of your city, paving the way for a cleaner, more circular urban lifestyle.







Box & Paper | FSC-certified

All New Movement sneakers are shipped in a recycled paper shoe box, eliminating the need for any additional packaging. The boxes are FCS-certified (Forest Stewardship Council, and made in Portugal from recycled cardboard. 

Every pair of New Movement sneakers funds an ocean cleanup equal to 200 plastic bottles.

We teamed up with Empower to clean up 2,54 kg of ocean plastic for every pair of sneakers we make. This allows us to reduce our carbon footprint, while contributing to creating a solution to the global plastic waste problem by giving plastic a value.

This is how it works: The model is based on the philosophy and success of the Norwegian plastic bottle system (which ensures 97% of bottles being recycled), where empty bottles are given a value, incentivizing people to deposit their plastic for recycling rather than throwing it away.

Similarly, Empower has created a plastic waste fund that ensures plastic collection around the world is being rewarded. The fund is used to pay people who deliver plastic waste to their stations. For every batch delivered, the collector receives a digital EMP Token worth $2. This system creates work for the unemployed, cleaner waterways, and awareness about the issue of plastic waste. 



We are making exceptional sneakers that last. To do that, we need great craftsmanship throughout the production process, and socially responsible suppliers that take pride in doing things right.

That’s why we decided to team up with our factory in Portugal. We have been working with our production partners for two years, perfecting the circular components that make the 02 Postpone Collection unique.

After countless rounds of prototyping and fine-tuning, we’re proud to be able to finally present the result: The 02 Postpone Collection.

Shipping dates

We expect to deliver by the end of November. We’ll work tirelessly with our manufacturers to get you your package as soon as possible.

 We have designed exclusive reward packs for our Kickstarter backers: we want to give all our backers a special gift for making this new collection a reality. For each order made, an extra Lace Kit with three pairs of laces made from recycled plastic bottles will be added for free. We’ll also ship your sneakers anywhere in the world for free.

 *Updates size guide will be attached in the survey we sent out after the campaign ends. 

Founder Martin Evensen and Co-Founder Nils Wiiburg

We owe everything to our community!

We were touched and humbled by the fact that so many of you decided to back our first Kickstarter project because you share our ideals and believe in our brand. Thanks to you, our vision is now manifested by sneaker fans in more than 40 countries across the globe.

The kind reviews and the amazing pictures we get of you wearing your NM-sneakers are what motivates us to keep working even harder. It’s because of you that we can finally reveal our new 02 Postpone Collection and launch two new products that we’re really proud of with our second Kickstarter project.

Join us in taking a stand for a sustainable future. We’re so excited about these sneakers, and we can’t wait to bring them to you.

We want to reward our most dedicated fans by offering up to 60% discounts on your sneakers, free worldwide shipping, and a free additional Lace Kit for all you early movers. You’ll never find the 02 Postpone Collection at these prices again :) 

Join the movement by taking a stand!

It’s time to stop postponing the solutions that can help win the battle against ocean plastic and climate change. New Movements have decided to take a stand, and we want to empower you to do the same.

We don’t want to choose between style and sustainability, and neither do you. We’re making socially responsible Scandinavian design sneakers available to everyone.

We want your New Movement sneakers to mean more to you than just good looks. That’s why we use circular materials and empower you to clean up ocean plastic equal to 200 plastic bottles for every pair you get. 

Q&A

How can I select my sneaker and or a combination of the Åpne and Huk model?

When the Kickstarter campaign is over, we will send you a survey where you can choose the specific color, model and size for your pledge. 

Can I add an extra pair?

Once the survey has been sent, you will be able to add-on extra items

Can I change my Kickstarter order?

During the campaign you can adjust your order / pledge at anytime.

When should I expect to receive the sneakers?

We will ship the sneakers in the end of November.

Having any other questions?

Please contact hello@newmovements.com and we will be more than happy to help you with anything!

Duties and taxes

If you live outside of the EU, you will be responsible for any applicable duty/VAT charges. NOTE: While we wish we could help get our packages to you faster, we have no control over custom processing times. USA WILL NOT be subject to import taxes and charges.

This campaign is promoted by Backercamp. Since 2012, Backercamp has helped 5,000+ creators make their projects a reality, raising over $250MM through crowdfunding. 

Risks and challenges

Risks and challenges
Delivery time: There is always a risk that our suppliers do not deliver on time, however, we are confident that we will be able to meet our October delivery schedule.

Customs: There are some countries that may encounter some issues. This is not relevant for the EU, JP, AU, SG, HK, UK, MY and US.

We'll update you regularly on progress, and if there are any issues along the way, we'll let you know!

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Support

  1. Select this reward

    Pledge NOK 1,089 or more About US$ 119

    48 HOUR FLASH SALE - 1 pairs of Sneakers

    Approx. $119 // €109 // £99
    (Save 50% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose the style and color of your Sneakers on a survey after the campaign ends

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 Kg of plastic is removed from the ocean
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 92 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge NOK 1,289 or more About US$ 141

    1 Pair of Sneakers - Early Supporter

    Approx. $145 // €129 // £119
    (Save 41% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 7 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge NOK 1,759 or more About US$ 192

    48 HOUR FLASH SALE - 2 pairs of Sneakers

    57% OFF, SAVE €235 ON 2 PAIRS!
    Approx. $195 // €175 // £155
    (Save 57% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose the style and color of your Sneakers on a survey after the campaign ends

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • Sticker pack
    • 2.5 Kg of plastic is removed from the ocean
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 105 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge NOK 2,049 or more About US$ 224

    2 Pairs of Sneakers - Super Early Bird

    Approx. $225 // €205 // £185
    (Save 51% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 68 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge NOK 3,079 or more About US$ 336

    3 Pairs of Sneakers - Super Early Bird

    Approx. $225 // €309 // £279
    (Save 53% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge NOK 5,039 or more About US$ 550

    5 Pairs of Sneakers - Super Early Bird

    Approx. $559 // €505 // £459
    (Save 54% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge NOK 9,959 or more About US$ 1,087

    10 Pairs of Sneakers - Super Early Bird

    Approx. $1109 // €999 // £915
    (Save 54% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • 10× Huk or Åpne Sneakers
    • 10× Free lace kit
    • 10× 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge NOK 889 or more About US$ 97

    1 Pair of Sneakers - Super V.I.P Backer

    Approx. $99 // €89 // £79
    (Save 60% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge NOK 1,089 or more About US$ 119

    1 Pair of Sneakers - V.I.P Backer

    Approx. $119 // €109 // £99
    (Save 50% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 351 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge NOK 1,189 or more About US$ 130

    1 Pair of Sneakers - Super Early Bird

    Approx. $129 // €119 // £109
    (Save 46% of retail price)

    FREE WORLDWIDE SHIPPING

    Choose your model, color, and size once the campaign ends!

    Includes:
    • Huk or Åpne Sneakers
    • Free lace kit
    • 2.5 kg / 5 lb of Ocean Plastic Removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 102 backers
    NOK

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (43 days)