About this project
UPDATE: $40,000 Stretch Goal Achieved!!
Every backer at 'The Game' pledge level or higher will now get a free mini-expansion that will add role punch boards for the zombie player characters! These optional role cards will add abilities to the game for the players to use.
Welcome to We Are Dead: Zombie Mall Massacre! The board game where you and your friends take on the role of the shambling zombie horde. Your goal is simple: turn as many mall shoppers as you can into zombies. Achieving your goal is not simple. Human Heroes attempt to put you down permanently and the roaming horde of your victims is trying to eat up your food supply.
We Are Dead is for 2-5 people ages 13+ and plays in about an hour.
Art for the game was done by two amazing artists, Mike Morris and Mike Collins. I cannot rave enough about how well they brought the vision for this game to life (or unlife). Throughout this page you will see many of the fantastic pieces they produced. Check the bottom for more information about the artists.
Tom Vasel Preview:
Interview with Bring Your A Game w/ the designer:
Follow up interview with BYAG and the artists:
Players take turns attempting to attack the mall shoppers trying to satisfy their recently unlocked hunger for humans. Players will use attack cards from their hands and infection tokens they receive to defeat heroes and turn the humans.
During other players' turns each opponent will have the opportunity to play hero cards in the hopes of stopping the player. This interaction during other players' turns reduces down time and keeps all players engaged in the game.
(see all of the hero art below in the 'Rewards' section)
While players are busy with their own struggles, the horde grows from their victims. When the Horde! card appears the players must work together to make sure they do not all lose to the massive horde.
We Are Dead is easy to learn, but provides enough depth and random elements to allow for good replay-ability. The game uses a hand management mechanic with elements of co-op play and resource management that add layers of strategy to the game.
We will be posting the rule book and game play videos soon!
- 1 game board
- 5 zombie player tokens
- 5 zombie player score tokens
- 1 zombie horde token
- 1 zombie horde score token
- 20 infection tokens
- 94 card deck
- 70 shopper tokens
- 10 damage tokens
Kickstarter Backer Exclusive Token
These tokens will be given to each backer who pledges at 'The Game' level or higher. This backer exclusive token is the size of a poker chip and we are only pressing enough for each of the Kickstarter backers. They will not be available once the campaign is over.
This token also has a small in-game effect: It can be used as an additional infection token (if the other players let you use it). It's not much, but it's one of the small ways I wanted to thank the Kickstarter backers!
We are excited to announce new (optional) add-on acrylic tokens that can be used instead of the infection and damage tokens that come with the game.
These tokens are a great upgrade from the punchboard ones that will come in the game box.
- Add $8 onto any order to receive the pack of 30 acrylic tokens (20 infection & 10 damage tokens)
- Add $5 onto any 'Super Bundle' order to receive the pack of 30 acrylic tokens (20 infection & 10 damage tokens)
- Anyone pledging at the $150 level or higher level will get a set of these tokens for FREE!
These will be shipped with the game, but outside the game box. The game will still contain the normal punchboard tokens as well!
An additional set of the 6 promo cards!
If you've already pledge for 'The Game' level or higher, you may add on an additional set of all six promo cards to your pledge.
- Add $6 onto any order of 'The Game' pledge level or higher to receive an additional set of the six promo cards: Mall Santa, Ninja, Cowboy, Robot, Pirate, and Zombie Hunter
Here is a simple demo video of how the game is played:
We have lined up some great overfunding goals that, with the power of Kickstarter, allow us to do lots of extras for the base game. Everyone who contributes at the $30 ("THE GAME") or higher level will receive these items if achieved.
Two additional unique promo cards! For this goal we will include a copy of the Cowboy promo card and Robot promo card. Here is the rough sketch of each promo card. Believe it or not this is how all of the pieces of art start. This is a great insight into the process the artists go through!
Two more unique promo cards! For this goal we will include a copy of the Pirate promo card and Zombie Hunter promo card. We know how fun promo cards are. Not all of these promo cards will be available in the future. Some may be given out at conventions and some may be on Board Game Geek, but this is your chance to make sure you get them all at once and for free with the game!
At $35,000 we will make the game board double sided. This will add even more replay to the box. The location is a carnival. Players will be able to able to terrorize people in the middle of their favorite deep-fried snack, while the heroes might just be your favorite carnival folk.
If we can get the Never Peak Games Facebook page up to 250+ "Likes" I will add a 5th player to the game!
Head over to the Facebook page and click "Like". Share the page with your gaming friends and help spread the word about the game. If we reach this goal I will happily cover the costs of putting in the extra components for your efforts to get us more backers!
MINI EXPANSION! We will do a small upgrade in the box that will come with character trait cards for the player zombies. These cards will add a bit of flavor to each zombie and give them in-game abilities.
The full We Are Dead: Carnival Chaos Expansion Pack. This will include new shopper tokens, new heroes (some of which will have design contributions from backers! See the $350 reward level), and attack cards. As with all of the previous stretch goals, this will be included free for anyone who backs at the $30 or above levels.
MINIATURES!!! At this over funding level we will be able add six unique miniatures to the game to represent the five players and the zombie horde. We are working to get a 3D mock-up of one of the miniatures soon.
We have plenty more stretch goals planned for this game. The more funding we get, the more cool stuff we can give back!
$1 - Your name in the rule book as a thank you for making it all possible. Everyone who contributes will have their name in the rule book.
$3 - Wallpapers. We are going to make 3 wallpapers that will be available for download as soon as the project is funded.
$6 - Stickers. A 4-pack of stickers for you to enjoy some of the great art.
$6 - Get the Promo Cards. You will get 1 copy each of the Mall Santa and Ninja cards.
$10 - SMALL BUNDLE - The the stickers and promo cards.
$12 Art Prints. Choose from one of these three amazing pieces. The prints will be 5"x7"
$20 - We Are Dead T-Shirt.
These are mock ups of the shirts. I have a printer lined up and we are going to use this art piece, but the colors might be a little different when they are pressed.
$30 - $35 - THE GAME
$45 - THE GAME & SLEEVES
(See details about the sleeves in the 'Add-ons' section below)
$60/ $65 SUPER BUNDLE
$150 - SKETCH CARD & SUPER BUNDLE
The sketch card will be hand drawn by Mike Morris. You will just need to provide an image for reference. He can draw you as a zombie or hero!
$200 - YOUR NAME HERE & THE GAME x2
Find the corresponding reward level on the right for the Hero that you would like to name. These are first-come first-served and whomever names that card will have their name printed in every retail copy of the game sold! For the promos the name will be on every promo printed and handed out. (Backers of this level can choose to get the Super Bundle instead of The Game x2 if they want.)
$350 - DESIGN A CARD & THE GAME x2
At this reward level you will get to design a card with me for the expansion and Mike Morris will draw the character from your likeness. You will be in every copy of the expansion printed! (Backers of this level can choose to get the Super Bundle instead of The Game x2 if they want.)
+$15 Add a T-Shirt onto any order $30 or above. We will press them at almost any size. These are mock ups of the shirts. I have a printer lined up and we are going to use this art piece, but the colors might be a little different when they are pressed.
+$13 Choose one of our designs and add 100 We Are Dead Sleeves to any order $30 or above. Sleeves are going to be manufactured by fellow Kickstarter Kalan Vazquez. His web site www.yourcardsleeves.com is almost done. Check him out!
These images are the backs of the sleeves and they do not affect game play, they are for protecting your cards. This has been a popular request on many Kickstarters and I wanted to include them as an option for people. The art on the back of each group of 100 is exactly the same.
$10 - Add any 1 of the prints onto any order of $30 or more.
$20 - Add all 3 prints onto any order of $30 or more. This is a great value!
(The print images are shown in the 'Prints' section above.)
Connect with us
About the Artists:
Mike Morris is a life-long artist working currently as an animator, illustrator and comic artist. Mike has worked on television and feature film projects, most notably Fox Networks' The Simpsons. He hopes that from the proceeds of the We Are Dead series of board games he can retire to a fortress on a private island in the South Pacific with his wife Dejah to await and prepare for the inevitable Zombie Apocalypse.
Mike Collins spends his days working in animation on such projects as Cartoon Network's Class of 3000, Flapjack, The Powerpuff Girls Rule!!!, Foster's Home for imaginary Friends, Adventure Time and Sym-Bionic Titan. When not working, he enjoys playing super-hero with his son Sam and spending time with his wife Deborah. He has contingency plans for the Zombie Apocalypse but since he's an artist, probably won't be of any actual help.... you can see more of his work at creativeaces.blogspot.com.
About the Designer:
Derak Morrell has been a designer on several Video Games for Sony Online Entertainment and has been developing board games for 10 years. Derak is a casual player who enjoys almost every board game and doesn't turn down a chance to play Magic: The Gathering or an RPG. See his full bio in the profile section of this page.
Risks and challenges
The game is designed and tuned. The art is done (and what art it is!). I've lined up quotes with high quality, time tested board game manufacturers and I'm working with them to make sure everything goes right. I've made contact with several fulfillment centers to find the best way to get the product out once it is pressed.
Never Peak Games hopes to become a recognized brand in the board gaming community and we will do everything possible to make a top tier game. From art to component material, everything is being approached as professionally as possible.
Never Peak Games has acquired the rights to a very popular comic book series. This second scheduled release for NPG will be directly influenced by how well We Are Dead does. Support We Are Dead and check www.neverpeakgames.com for announcements and updates.Learn about accountability on Kickstarter
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