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By Never Not Collective
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About this project

 A climbing film about women, by women, for everyone. 

This isn’t a film about gender imbalance or the sexualization of women or what it’s like to have your period at the crag. This is a film about 5 of the best climbers in the world doing what they do best: crushing. Pretty Strong will follow 5 female climbers* around the world as they explore new climbing areas, find projects, and push the boundaries of our sport.

This film is for every climber stuck on the couch recovering from an injury. This film is for that little girl who just started climbing, to show her that the climbing world is a place for her. This film is for the climber looking for that last nudge of inspiration to get off their ass and go to the gym. If you’re a climber, this film is for you.

*There are dozens of climbers we are considering for this project, but the final selection will depend on climbing objectives, funding, athlete schedules, and our production schedule. As we get more of these things confirmed, we will update you on who we are planning to include. Comment below on who you would like to see featured!

**Shoutout to good friend, designer, motion graphics artist, and creative genius Bryan Nanista for our badass Never Not Collective end card. Check out more of his work at http://www.bryanjnanista.com/ or on Instagram @bnanista.

What was the first major climbing film you ever saw? What about the most recent one? Chances are if you’ve turned on a climbing film in the last 18 years, you’ve seen male climbers dominating the screen. With more women climbers than ever, the numbers weren't adding up, so we did some research. 

Nina Williams on the Southwest Arete (5.9). Photo: Colette McInerney
Nina Williams on the Southwest Arete (5.9). Photo: Colette McInerney

Out of 91 main segments in high production climbing films, there have been 8 segments that feature a female climber as the main character (and the same woman was the subject in three of those). Out of the 91 segments, 11 showed a woman climbing…but her part was a supplement to the main story about one or more male climbers. Out of the six narrative-style feature films we looked at, none have had a female climber as the lead character.

Emily Harrington on 'Tom Et Je Ris' (8b+/5.14a), Verdon Gorge, France. Photo: Colette McInerney
Emily Harrington on 'Tom Et Je Ris' (8b+/5.14a), Verdon Gorge, France. Photo: Colette McInerney

...And we want to see more women making media.

Not only are the climbing films being made today mostly featuring men on screen, but they are predominantly being created by men. We're hoping to foster a community and network of female media makers through Never Not (with this project and future ones). We want to build relationships with established female camera operators, editors, composers, animators, etc., and create opportunities for women who are new to outdoor media. 

Below is a breakdown of the Pretty Strong budget. We are planning on getting half of our funding from Kickstarter and the other half from brand partners. 

 

 

 

 

We are videographers, writers, photographers, and most importantly, climbers. With climbing films for inspiration, all four of us longed for movies that put female climbers front and center. As we developed individually as creatives and eventually founded this all-women's production team, we realized: We should make the film we've always wanted to see.

Started by four unapologetic women of the outdoors, Never Not Collective seeks to tell the stories of everyday people doing great things, brave things, things that are challenging, engaging, and gratifying—regardless of “success.” Action is exciting, but we believe that people, with all their complexity, faults, and flaws, are at the heart of every compelling story. Our deep commitment to collaboration stems from diverse backgrounds in writing, photography, video, multimedia, and analytics. This fusion of unique perspectives helps Never Not create refreshing content that connects with a wide variety of viewers. 

COLETTE MCINERNEY After a decade of traveling the world as a professional climber, Colette started recording her adventures through photography and film in 2010. She found her passion at the intersection of photo, film, travel, and climbing, and since then she’s worked with companies like Red Bull, National Geographic, Prana, and New Balance to capture the story behind the biggest accomplishments. From summiting 14,000-foot peaks to scaling massive limestone walls, she can—and will—go anywhere to get the shot.

JULIE ELLISON As Climbing magazine’s first female Editor in Chief, Julie has spent a quarter of her life writing, shooting, and editing stories about climbing and the outdoors. With a genuine documentary style, her stories use adventure as a way to experience the world and help the people in it. She’s written about the refugee crisis on the island of Kalymnos, a climbing camp for cancer survivors, and seeing death firsthand in Mexico. In 2017, the OR Daily named her one of the 26 Most Talented People in the Outdoor Industry.

SHELMA JUN Shelma is a sucker for a good story. Whether it’s documenting cyclists of color in NYC or building a temporary community art park in the Lower East Side, she focuses on bringing people together and sharing their stories. She is the founder of Flash Foxy, a multi-media platform that celebrates women in climbing, and the creator of the Women’s Climbing Festival, a weekend of climbing, panels, and clinics. In 2017, she was named one of 40 women who’ve made the biggest impact in the outdoor world by Outside Magazine.

LESLIE HITTMEIER Working as an editor at Skiing Magazine, a managing editor at Teton Gravity Research, and a freelance photographer, Leslie became a fixture in skiing media before joining Never Not Collective as the group’s token young gun. She’s traveled to Chile, Japan, France, Jamaica, and all over the American West to document badass skiers, climbers, and adventurers in their natural habitats. As an obsessed skier and climber herself, Leslie plays and trains in her home mountain range of the Tetons.

Risks and challenges

We are trying to make a feature-length film about climbing. We know there are so many things that can go wrong, like athlete injury, bad weather, unexpected production costs, scheduling difficulty, and the high price of licensing a dope Rihanna song. But we are confident that with our diverse skill set and experience in media production we are prepared to deal with those challenges.

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    Virtual High Five

    o/\o
    Your name will appear at the end of the film on a special thanks page, and we will love you forever.*

    *When you inevitably see us in person at the crag, feel free to demand a real high five.

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    Yay! Stickers!

    Slap this on your water bottle, laptop, Thule box, or the back of your Subaru and show everyone that you’re pretty strong.

    Stickers may include: Pretty Strong, Bonecrusher, Never Not Collective, Never Not Hustlin', and silly memes that your parents won't understand.

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    3" x 5" Climbing Print

    We’ll send you a 3” x 5” print of a female crusher, shot by Colette McInerney, Julie Ellison, or Leslie Hittmeier. Hang it in your office so you can daydream about what you’d rather be doing.

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    The Film!

    We will send you a link to download Pretty Strong before we release it to the public!

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    GUMBY Fan pack

    You're pretty strong... for a gumby.

    Includes:
    • 3" x 5" climbing print (not framed) by a Never Not photographer.
    • Pretty Strong Sticker Pack
    • HD download of Pretty Strong film
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    Pretty Strong Trucker Hat

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    BONECRUSHER Trucker Hat

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    Pretty Strong Tanks or Tees

    Suns out, guns out! Show off your massive biceps with a Pretty Strong T-shirt or tank top.
    Men’s and women’s available.

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    BONECRUSHER Tanks OR Tees

    "HEY! My eyes are up here!" Get used to people staring at your chest when you wear this.

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    Never Not Spotify Playlist

    Julie, Leslie, Colette, and Shelma will make a personalized playlist for you on Spotify based on your mood or intended use (working out, climbing, driving, menstruating, pooping, etc.)

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    Pretty Strong Calender

    We will make a calendar filled with the best images that we took of the female climbers during the production of Pretty Strong. (2019 Calendar)

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    Pretty Strong Sweatshirt

    Chill at the crag or campfire with an ultra-cozy Pretty Strong sweatshirt.

    Men’s and women’s available.

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    BONECRUSHER Sweatshirt

    YOU KNOW YOU WANT IT.
    Men’s and women’s available.

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    Never Not Combo Pack

    Choose two of any of the available $50 rewards on this list!

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    RAD Fan Pack

    You think this film idea is RAD.

    Includes:
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    Colette's Skin Care Kit

    Handmade Never Not Collective bag filled with Colette's skincare essentials* and instructions** on how to keep your skin in shape for hard climbing.***

    *Does not include Colette's incredible finger strength.
    **Does not guarantee sendage.
    ***Never Not Collective is not responsible for split tips, flappers, gobies, or other abrasions.

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    DOPE Fan Pack

    You think this film idea is DOPE.

    Includes:
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    • Pretty Strong Trucker Hat
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    MEGA Fan Pack

    You think this film idea is MEGA.

    Includes:
    • Pretty Strong Sticker Pack
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    • Pretty Strong Trucker Hat
    • Pretty Strong Sweatshirt
    • HD download of Pretty Strong film
    • 11" x 17" Climbing Print (not framed) taken by a Never Not photog
    • Exclusive link to Pretty Strong "Behind the Scenes" footage
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    NNC Picket Print!

    Never Not Collective has partnered with super talented painter Nikki Frumkin and we've picked out the perfect print for your home. A 12" x 24" panorama of Washington's Picket Range. We heard there is rock climbing there or something

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    NNC Online Creative Camp

    With a combined 20+ years of experience in the outdoor industry, Never Not Collective can help you reach your content creation goals.

    This would include two Skype calls to talk about what your goals are. We could do photo portfolio reviews, give advice on how to get published, expert advice on getting into the outdoor industry, edits of your writing and/or resume, feedback on film/video.

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    • HD download of Pretty Strong film
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    Never Not Nutrition

    Get 4 weeks of personalized nutrition coaching with Never Not's Julie Ellison and chef-climber Julia Delves of Trailside Kitchen. It includes: Program Course + 1-hour intake call + written recommendations & program customizations + weekly check in calls & feedback on tracker + regular texts or emails for accountability.

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    Project Partner

    You'll receive:
    - Credit as a Project Partner, in the film and on the website
    - Personalized video message from Never Not Collective
    - 3 hand-written postcards from various shooting locations

    Includes:
    • HD download of Pretty Strong film
    • Pretty Strong Sticker Pack
    • Pretty Strong Sweatshirt
    • Pretty Strong T-Shirt or Tank Top
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    Producer

    You'll receive:
    - Credit as an Producer, in the film and on the website
    - Recognized in all materials for a film tour, including submissions to established film festivals
    - Personalized video message from Never Not Collective
    - Mystery Box of souvenirs from various shooting locations

    Includes:
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    • Pretty Strong Sticker Pack
    • Pretty Strong Sweatshirt
    • Pretty Strong Trucker Hat
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    Executive Producer

    If you decide to donate at this level, we will give you our firstborn child.*

    *This is a totally false statement.

    Here's what you'll get:
    - Logo prominently featured on all marketing materials and website.
    - Recognized in all materials for a film tour, including submissions to established film festivals.
    - One custom Insta-banger (1 min. video) for your brand's social media.
    - In-person shout-out at the world premiere of Pretty Strong.
    - Custom blog post for your brand's website with text and photos.
    - 3-5 shout-outs on our Instagram accounts: @heyflashfoxy (33K), @etteloc (22K), @joolyhart (10K), @lesliehittmeier (7.8K) over the course of
    the 18 months of production.

    Includes:
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    • Pretty Strong Sticker Pack
    • Pretty Strong T-Shirt or Tank Top
    • Pretty Strong Trucker Hat
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    Yosemite Valley Trucker Hat

    NNC + Rachel Pohl & Cirque Designs have created custom Yosemite Valley Trucker Hats for the cause! (Check out photos on our updates page)

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    Never Not Eating

    Dirtbag foodies rejoice! We will send you a personalized copy of the outdoor cookbook Best Served Wild: Real Food for Real Adventures, by Brendan Leonard and Anna Brones with Never Not Collective's favorite recipes highlighted. (Along with some van life tips from Julie Ellison.)

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    NNC + Rachel Pohl Art STOKE Package

    Never Not Collective has partnered with Rachel Pohl Art to put together a kickass stoke package. It will include Rachel's original mountain-inspired artwork on a 12" x 16" PRINT of the Tetons, a custom wallet made by Roam Designs in Utah, and a sticker. (You can see pictures of these on our "Updates" page.)

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    Stay at a Cabin in Moab

    Enjoy a 2-night stay at a KOA cabin in the climber’s mecca of Moab, Utah.

    PS: Can Julie park outside in her van?

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    NNC x Becca Skinner Print

    Never Not Collective teamed up with National Geographic photographer, Becca Skinner, to pick out the perfect new art piece for your home. It's 11"x 14" mountain-inspired print and it's freaking beautiful.

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    Women’s Climbing Festival Ticket

    Join 200+ other rad climbing women for the third annual Women’s Climbing Festival in Bishop, California, in March 2018. This festival sells out in two minutes, so get ahead of the game and reserve your spot now!

    *Transportation to the event and lodging is not included

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    Name Colette's Next First Ascent!

    Colette's a pro climber and has established several first ascents throughout her career, and she is bound to establish more in the future. You get exclusive naming rights for one.

    It could be anything... ANYTHING.

    Examples include:

    Best Jugs on the Planet
    Put Your Nuts in My Crack
    Landing Strip
    Croissant Eater
    Your Mom's House

    (P.S. We put an estimated delivery date but we really have no idea when Colette will send her next FA!)

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    Never Not Collective Bracelet

    A mountain-inspired bracelet designed by Never Not Collective and made by Jess Lewis of Ruby and Revolver (@rubyandrevolver). This is a custom piece, meaning there’s only one of these in the world! Men’s and women’s available.

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    Women’s Climbing Festival + Clinic

    Join 200+ other rad climbing women for the third annual Women’s Climbing Festival in Bishop, California, in March 2018. This festival sells out in two minutes, so get ahead of the game and reserve your spot now!

    You will also get a guaranteed spot in the clinic of your choice! (Cost of the clinic is included.)

    *Transportation to the event and lodging is not included.

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    NNC + Rachel Pohl Art Canvas Print

    A 22" wide canvas print of the Tetons by Rachel Pohl Art. (see a photo on our updates page).

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    • Pretty Strong Sticker Pack
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    Grand Teton with Exum and NNC!

    Exum Mountain Guides had kindly partnered with us to create our favorite reward yet! You and an NNC member will climb the Grand Teton in July 2018 with our favorite guide, Ben Hoiness. We will take photos during the climb and give you all the digitals plus one 8.5"x11" print!

    Includes:
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