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A timeless piece of childhood. A beautiful horse for kids, adults, aliens, and everyone! Read more

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This project was successfully funded on February 23, 2014.

A timeless piece of childhood. A beautiful horse for kids, adults, aliens, and everyone!

About this project

"My Wooden Horse" came from that corner of the mind where nostalgia and creativity coalesce. We set out to create a simple, handmade, durable wooden toy.   We wanted to create a product that wouldn’t end up on a table at a garage sale, a product that will be passed through generations, a product that when seen years later will bring back a flood of memories.

My Wooden Horse and Friends
My Wooden Horse and Friends

Why Kickstarter? 

Each Wooden Horse receives enormous attention in each step of the manufacturing process. Each piece is handmade and that’s why the costs are quite high. We need your support to move the operation to an industrial- scale production level, so Woody can be more widely and economically available to all.

This is how we do it: 

The Making Of Woody
The Making Of Woody

Design

We made numerous observations on various types of horses. Sketching its elegant movement, muscle structure, and general pose led to the final proportions for our horse. We changed and stretched some of the characteristics as a means of encouraging its iconic “toy” and “humoristic” attributes. 
Since each horse in the wild varies from color to color making each one unique, so can My Wooden Horse. The soon-to-be My Wooden Horse owner gets to choose among several options for their horse including the type of wood and, if they wish, what color of paint for their horse. For the client who prefers a natural wood finish, they have three options of wood to choose from: maple, oak, and beech.
Once the client chooses his or her color and wood combinations, we make an illustration and send to the client for approval.

Material

Each horse, unless specified otherwise, is made from high-quality, sturdy maple. However, if someone wishes a different type of wood, such as beech, oak or walnut, we are happy to meet their needs. While proceeding to industrial-scale manufacturing we now have to consider many other factors such as factory location, availability of local raw material, costs and wood weight for shipment. According to the factory we will work with, we will then make a decision regarding the type of raw material used for the horses.


Cutting

Each horse is assembled from more than 30 pieces, which essentially means there is a lot of cutting to be done throughout the process. For a single order, we cut it all manually. Though for a larger order, we use CNC milling to get a series of parts.

Shaping

It's a great joy to transform a raw chunk of wood into a perfectly smooth toy. The fine finish of each horse is due to the quality of and the amount of sanding that goes into creating each piece. It may take hours of sanding to get each leg, head, and shoe in the desired position and in a perfect shape. Hence, this is the part where most of the time is spent.

Parts ready for sanding
Parts ready for sanding

Painting

The painting procedure is divided into two steps: primer coating and 2-3 layers of high-quality acrylic lacquer. The primer provides for a uniform, attractive and long-lasting finish by helping the top coat adhere better to the horse by forming a binding layer, which allows the paint to bond more securely to the wood. We use the same high-quality paints used on cars today, as the paints are extremely durable, can be polished, and are nontoxic. Though it is not recommended, children will not be harmed from the paint if they put the toy in their mouths (we know kids will try)!

Leg parts on a jig, cleaned from dust and ready for paint
Leg parts on a jig, cleaned from dust and ready for paint
Parts are drying before final assembly
Parts are drying before final assembly

Assembly and QA

When all the necessary parts are completed, painted, and fully dried, the horse is ready to be assembled.
It is important to note that we continuously check for any defects that may arise in the assembly process, making sure there are no collisions within the moving components.
Once everything is checked and rechecked, we make the final assembly--gluing and attaching all the other components, such as the rubber wheels, and the leather ears, and tail.  We also offer non-leather pieces upon request.

We will only work with factories that use 100 percent eco-friendly products in the creation of each My Wooden Horse. All of the materials used will be made from sustainable resources; every time a tree is cut down, two more are planted.  We also understand that happy employees make for happy horses, so we take pride knowing every employee is treated with the utmost respect.

Major assembly before adding the smaller parts. Tested for a smootha and clean ride.
Major assembly before adding the smaller parts. Tested for a smootha and clean ride.
Horses Tails: cut and sewn
Horses Tails: cut and sewn
Cart, Body and other horse parts
Cart, Body and other horse parts
General size and dimensions
General size and dimensions
D.I.Y kit. Make your own toy. Paint it any color you want.
D.I.Y kit. Make your own toy. Paint it any color you want.
Assembly instruction: we provide full instruction for easy and simple assembly for D.I.Y kit.
Assembly instruction: we provide full instruction for easy and simple assembly for D.I.Y kit.
Fuchsia & Black Horse
Fuchsia & Black Horse
Pomegranate Red & Black Horse
Pomegranate Red & Black Horse
Bad Apple Green & British Racing Green Horse
Bad Apple Green & British Racing Green Horse
Turquoise & Baby Blue Horse
Turquoise & Baby Blue Horse
Summer Yellow & Dark Brown Horse
Summer Yellow & Dark Brown Horse
Metallic Silver & Majestic Bordeaux Horse
Metallic Silver & Majestic Bordeaux Horse
Metallic Silver & Jet Black Horse
Metallic Silver & Jet Black Horse
Rainbow Wooden Horse
Rainbow Wooden Horse
Royal Blue and Bordeaux with gold-plated accents
Royal Blue and Bordeaux with gold-plated accents
3D printed (stereo-lithography) Model
3D printed (stereo-lithography) Model
3D printed (stereo-lithography) Model
3D printed (stereo-lithography) Model
Kid with horse
Kid with horse
OUR TEAM
OUR TEAM

Our Moto:

We believe this is important because My Wooden Horse is more than just a toy; it is a way of life. Each horse represents an idea, an emotion. Since My Wooden Horse lasts a lifetime, so too will the memories. My Wooden Horse represents the simple, small things in life that sometimes get overshadowed by the shiny, new, tech-related products out there, but just as quickly as the newest phone model hits the markets, so too do those tech toys lose their allure. My Wooden Horse stores more memory and nostalgia than even the biggest of hard drives. We know everyone will agree!

"The Shalgis": (From Left) Netta, Amit & Avner
"The Shalgis": (From Left) Netta, Amit & Avner

Risks and challenges

As we built this toy, we have tested it many times for what it is designed to do and have made sure it will work and perform as expected. We have been in connection with several toy manufacturers around the world. The most important thing we look for is that the high standards we have set for each toy is maintained throughout mass production. Throughout all of this research, we believe we have already eliminated and reduced the amount of potential risks.
We anticipate the biggest area of difficulties may occur in the finishing touches, such as in the final painting and assembly of the final piece. Therefore we have planned to be at the factories during these critical stages, to observe, and guide.

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FAQ

  • You will be able to choose your horse color, your T-shirt type and size on a survey we will post after the project is funded. We will also get your mailing address, so don't worry, we will get back to you!

    Last updated:
  • The horse can endure the weight of a child up to 9 pounds (4kg)

    Basically the horse is not designed for riding, and it’s a bit small for riding. We realized that some kids, especially when they start to walk and need a support, can lean on it and push it, as the toddler is doing in the video on our kickstarter page.

    Last updated:
  • The horse weighs nearly 4 pounds (1.8 kg) because it is solid wood (no hollow pieces), hence the high shipping cost. We explored every shipping option out there to find the cheapest method that would ship safely and securely, and this is the best option.

    Last updated:

Rewards

  • You selected
    Pledge $1 or more

    31 backers

    You're awesome, you're great,we like you too!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $12 or more

    9 backers

    MY WOODEN HORSE special edition coloring book. 15-sheet coloring book, where you can follow Woody as he travels magnificent sites and location around the world!

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $16 or more

    36 backers

    MY WOODEN HORSE CAD files for 3D printing.

    For self-manufacturing by 3D home printers and assembling a real moving "MY WOODEN HORSE" designed figure.

    You get high-resolution, scaled 1:5, multiple parts CAD files (STL, IGES, STEP) for home 3D printing. Print and assemble at home a 30-piece MY WOODEN HORSE moving toy.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $28 or more

    1 backer

    Choose one of two MY WOODEN HORSE limited-edition kickstarter design T-shirts
    available in XS, S, M, L, XL, 2XL, 3XL sizes.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $45 or more

    300 backers

    MY WOODEN HORSE kit.
    You get a full DIY kit.
    All components for your wooden horse "DIY" version are there, assembly instructions included. You paint it anyway you want, assemble, and glue it yourself. Besides getting the final piece, you get the joy of creating a "real" wooden toy by yourself.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    100 backers All gone!

    "EARLY BIRD" series: Backers choose one of five types of "2-color combination" horse, which are signed and numbered. Color choices: Pomegranate Red & Black; Bad Apple Green and British Racing Green; Turquoise and Baby Blue; Black & Fuchsia; or Dark Brown & Yellow.(will retail for $90, you save $40)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    47 backers Limited (353 left of 400)

    Double Green Wooden Horse:
    Bad Apple Green & British Racing Green combination
    (will retail for $90, you save $30)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    48 backers Limited (352 left of 400)

    Double Blue Wooden Horse:
    Turquoise & Baby Blue combination
    (will retail for $90, you save $30)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    133 backers Limited (267 left of 400)

    Pomegranate Red & Black combination
    (will retail for $90, you save $30)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    15 backers Limited (385 left of 400)

    Fuchsia & Black combination
    (will retail for $90, you save $30)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $60 or more

    20 backers Limited (380 left of 400)

    Summer Yellow & Dark Brown combination
    (will retail for $90, you save $30)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $65 or more

    400 backers All gone!

    Classic Natural Wooden horse
    (will retail for $95, you save $30)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $65 or more

    81 backers Limited (319 left of 400)

    Classic Natural Wooden horse (will retail for $95, you save $30)

    Estimated delivery: Jul 2014
    Add $30 USD to ship outside the US

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    22 backers Limited (378 left of 400)

    Metallic Silver & Jet Black
    (will retail for $110, you save $35)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $75 or more

    48 backers Limited (352 left of 400)

    Metallic Silver & Majestic Bordeaux
    (will retail for $110, you save $35)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $85 or more

    8 backers

    MY WOODEN HORSE 2 color combination horse and a T-shirt: A combination "2 color combination" horse or "natural wooden" horse, with apparel item of your choice.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $95 or more

    6 backers

    Metallic horse and a T-shirt:
    A combination metallic horse with apparel item of your choice.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    67 backers Limited (33 left of 100)

    Rainbow Wooden Horse:

    Kickstarter special edition: multi-color painted Wooden Horse.
    (will retail for $135, you save $35)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $110 or more

    191 backers Limited (209 left of 400)

    "The Kentucky Derby racing kit":

    Choose any combination of 2 different horses:
    Two different types of "2-color combination" horse, Or,
    One type of "2-color combination" horse and a Classic Natural Wooden horse

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $120 or more

    19 backers Limited (81 left of 100)

    Royal Series:

    Royal Blue and Bordeaux with Metallic base and Gold-plated accents.
    (will retail for $170, you save $50)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $180 or more

    22 backers Limited (378 left of 400)

    "Kentucky derby expanded racing kit: 3 horse set:
    1X "Metallic horse": Black or Bordeaux, of your choice
    1X Classic natural finish wooden horse
    1X "Two-color combination" horse of your choice

    Estimated delivery:
    Ships anywhere in the world

Funding period

- (45 days)