Due to our love for the undead, my brother and I have designed 5 zombie shirts. We're fascinated with zombies because of the gore, vulnerability and the scares!
My brother loves to draw; he started sketching when he was 3. He believes anyone can draw as long as they put in the hours. His art has a unique style and I always encourage him to share his work. Last year, he was sketching a zombie just for fun. I told him he should put it on a shirt.
Then our fun and long journey began.
We took the initial sketch to comic conventions to get feedback from artists. Majority of the artists said the design was good, while others gave valuable advice for improvement.
We kept the positive momentum going and decided to create more designs. My brother and I brainstormed several days a week and chose the best ideas. Then my brother created the designs.
With our designs, we wanted to showcase my brother's artwork and add humor. Our goal is to get a compliment and a smile from your family and friends when your wear our shirts!
For our inaugural launch, we're starting off with these 5 designs.
Our primary goal is to get you the shirts before October. We want you to have them in time for the Halloween season.
You can pick whatever design you want, whatever size you want and how many you want. You can get one of each or mix and match. The choice is up to you!
With your pledge, you're pre-ordering a shirt of your choice and helping us keep the print cost down. Due to supply and demand, American Apparel will give us a discount if we order in bulk.
After the campaign, we plan to sell the rest of the shirts at conventions and our website.
Quality is our #1 priority and that's the reason we chose American Apparel 2001 shirts. The shirts are lightweight, comfortable, ring-spun and 100% cotton. The shirts will also be tagless to avoid the itch on the back of your neck. Oh, did we mention that each shirt will have a custom printed label?
The shirts will be printed by Ink Press
in Garden Grove, California. It took us two months to find the right printer
but it was worth the time. Just like us, Ink Press is passionate about the
quality of their shirts.
We've washed and dried our test shirts more than 20 times and believe it or not the design hasn't cracked or faded.
Because there is enough zombie love to
go around, we decided the shirts will be available for both men and women.
Men's size: S, M, L, XL, 2XL, 3XL
Women's size: XS, S, M, L
We're including 5 wallpaper designs, 5 magnets and 5 stickers per shirt pledged as a way of showing our gratitude for your support!
Because we can't do this without you, a shirt pledge will also get your name on the “Thank You” page of our website, TeeNoEvil.com.
If that's not enough, we're throwing in an original concept sketches for backers who pledge for three or more shirts. These sketches were done as we worked on the designs. This is part of Tee No Evil and we’d like you to have it.
We're giving you as much reward as
possible because you're part of our journey!
Below is the pledge chart:
Aside from many sleepless nights and
countless hours working hard on the designs, we've invested more than $1,000 on
this project. Most of the funds went to shirt testing. We bought
plenty of shirts from different brands in order to test the quality and fit of
each one. In addition, we bought programs to make digital conversion
easier. We need your help for the final push and get the shirts printed!
Majority of the budget will go to shirt expense. The rest of the funds will go to the magnets, stickers, shipping and Kickstarter fees.
Below is a breakdown of the cost:
If the project goes above our goal, we're planning to personalize each design with a surprise label, logo on the back and more designs!
Kickstarter is a public crowdfunding site with an all or nothing philosophy. If we reach the goal, Kickstarter will collect the funds from the backers. If it doesn't reach the goal, backers will not be charged.
Per Kickstarter's description:
Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, all backers' credit cards are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.
Throughout our journey, plenty of people have helped us out. The journey is far from over but we wouldn't have gotten this far without there support and advice. We want to thank everyone for the support!
Special thanks to John De La O and his students for coming through with the video shoot.
We also want to thank 1NemCis for creating a music track specifically for the video. You can check out more of his music here.
Last but not least, big thanks to comic book artist, Joel Gomez, for giving us creative advice whenever we reached out to him, day or night!
Risks and challenges
Shipping - We've already setup a date with Ink Press to have the shirts printed as soon as the campaign is over to make sure it will be sent out by mid September. We've also made sure that the other rewards including the pins and magnets are also ready by then.
Designs - We might add an extra color or refine an image but overall, 99% of the design is done. What you see is pretty much the final design.Learn about accountability on Kickstarter
- (30 days)