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NEOTOKYO - Car Head-Up Display, drive safety without taking your eyes off the road, various info in a projection display.
NEOTOKYO - Car Head-Up Display, drive safety without taking your eyes off the road, various info in a projection display.
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27 backers pledged ¥414,609 to help bring this project to life.
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Car Head-Up Display - Hud NEOTOKYO



What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

Ce517e6324e09ab90575f1cc38b51615 original.jpg?ixlib=rb 2.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

What is Head-Up Display (HUD)? 

A car head-up display is a device that displays driving information within the driver's field of vision.

This enables drivers to check information such as their speed while keeping their attention fixed on what is in front of them. As devices that enable safer, more comfortable driving, head-up displays have become increasingly common, particularly in high-end cars.

Now, the latest model in the HUD NEOTOKYO line, which you can install in your vehicle as an aftermarket product, makes its long-awaited appearance on Kickstarter!

This model features a special projection screen as standard. Compared to basic HUDs that project information onto the vehicle's windshield, this display screen is significantly easier to read.

The brightness is adjusted automatically, so that the display is always easy to read and aesthetically pleasing, whether on a clear day, or late at night.

The projection displays a wide range of information within your field of vision as you drive. This information includes a speedometer, a tachometer, a water temperature gauge, a battery voltage gauge, and a clock.

It reduces the need to alter your line of sight while driving, and turns the old landscape of your windshield into a near-future sci-fi marvel!

Product Features

1. The projection displays a wide range of information including a speedometer, a tachometer, a water temperature gauge, a battery voltage gauge, a fuel consumption gauge, and a clock within the driver's field of vision. This allows the driver to safely check driving-related information without moving their field of vision away from the front of the vehicle.

2. Installing the device takes only a minute. No tools required. Simply connect the device to the vehicle's OBD-II port and secure it on the dashboard. Anyone can install one with ease in a compatible vehicle.

Available for vehicles that comply with OBD-II or EOBD standards (12V battery).
(US/EU regions: 2003 or newer. Other regions: 2008 or newer.)

3. Equipped with a special screen for displaying information. Compared to basic HUDs that project information onto the windshield, this screen provides greatly improved visibility. The display remains easy to read and aesthetically pleasing regardless of the weather conditions or time of day. With a transmittance of 96 percent, the screen does not obstruct the driver's forward field of vision.

4. The screen uses a high-luminance multi-color LED display. Compared to the LCDs used in devices such as smartphones, this display is much brighter and provides superior performance. It has the durability to withstand even the high temperatures that can build up on dashboards.

5. Includes an automatic power on/off function that is synchronized to the vehicle's engine, and an automatic brightness adjustment function that maintains great readability even when entering a tunnel at high speed.

6. Compared to the standard head-up displays from automobile manufacturers, which can cost several hundred to over 1,000 dollars, this device is much more affordable.

Prototype Movie

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User Guide


 Display Features

(1) Icons (from left): water temperature; voltage; gear shift recommendation; speed warning; long drive time warning; engine problem warning
(2) Multipurpose display area: tachometer (RPM); voltage; drive distance; water temperature (℃/℉ switchable); fuel consumption rate; clock
(The information displayed can be changed by pressing the Set button.)
(3) Automatic brightness adjustment sensor
(4) Drive distance icon (drive distance measurement begins when the engine is started)
(5) Fuel consumption rate display icon 
(6) Speed display 
(7) Speed units: Km/h / MPH switchable


Operating temperature: -40°C - +80°C
Operating humidity: 10%-95%
Operating voltage: 11V-18V (not compatible with 24V vehicles)
Current draw while sleeping: Less than 30mA
Product dimensions: Retracted: 135mm x 68mm x 30mm Largest: 135mm x 68mm x 56mm
Projection image size: 90mm x 20mm
Image device type: LEDProjection screen transmittance: 96%
Viewing angle: Horizontal: 60° Vertical: 15°
Country of manufacture: China
Warranty period: One year from date of product delivery
Package contents: Head-up display unit x1, OBD-II cable (1.8m) x1, installation mat x1, manual (English) x1

 Product Dimensions: In Use

 Product Dimensions: Retracted

How to Install

1. Please connect the product to the car's OBD-II port* using the included OBD-II cable.

2. When you turn on the car's engine, the head-up display will also start up automatically.
3. Please install the product in the location of your choice, using the included installation mat.

Your head-up display is now installed.
For normal use, there is no need for additional configuration.

Q. What is an OBD-II port?
A. An OBD-II port is a port used to connect devices to your vehicle's on-board computer. Its appearance will be as pictured below.

 The location of the OBD-II port can differ depending on the model and manufacturer of the vehicle. In most cases, it will be in one of the locations indicated by the blue circles in the illustration below. If you are not sure, please ask the dealer, or search the internet using keywords such as "(model + year) OBD-II."

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Production Schedule

  • March 2018: Prototype completed
  • April 2018: Production started
  • Mid-July 2018: Production completed
  • Late July-Aug 2018: Shipped from factory; customs inspection; domestic product inspection
  • Aug 2018: Shipping to all backers completed

Use of Funds

Funds will be used for mass production and marketing of the product.

About us

NEOTOKYO (Moji, Inc.)

Headquarters: Shibuya, Tokyo

Company History
2006: Established in Tokyo
2008: Launched online store business for customers outside of Japan
2017: Began manufacturing and marketing small electronic devices

*This product will be manufactured under contract at a factory in China. Moji, Inc. will market the product and provide user support.

Frequently Asked Questions

Q: Can the device be installed in my vehicle?
A: The device can be installed in any vehicle that meets the requirements listed below. 

Available for vehicles that comply with OBD-II or EOBD standards (12V battery).
(US/EU regions: 2003 or newer. Other regions: 2008 or newer.)

*The device will not work correctly in any vehicle that does not meet the requirements listed above, even if the vehicle is equipped with an OBD-II port, due to differing data transmission methods. Please be aware that we cannot accept returns of products that have been installed in incompatible vehicles.

Q: What should I do in the event that the device does not work in my vehicle, despite the vehicle being compatible?
A: In the event that you have installed the device in a compatible vehicle and the device is not functioning, please contact us using the support contact information provided in the manual. Please rest assured that if a defect is confirmed, you will be able to return the product for a full refund.

Q: I have a hybrid vehicle. Will the device work?
A: Yes, it will work in your vehicle. Some setup will be required. For details, please refer to the manual.

Q: Can I use the device at the same time as other OBD-II devices, such as radar detectors?
A: In most cases, no. The OBD-II standard does not normally permit multiple simultaneous transmissions of data. However, when using a device such as a splitter, if the two OBD-II devices are sharing only the power, it may be possible for the HUD to function. Please note that we cannot guarantee proper functionality in such cases.

Q: Can the device withstand high mid-summer temperatures?
A: The operating temperature range for this product is -40°C to +80°C. The factory at which this product will be manufactured has been producing car head-up displays for several years, and conducts thorough heat resistance testing.

Q: Are there ever errors in the speed display?
A: This product reads data directly from the vehicle's on-board computer, while standard on-board speedometers use sensors to detect the rotational speed of the driveshaft. This difference in methods means that there can be a discrepancy between the two. However, it is possible to eliminate the discrepancy and match the device to the vehicle's on-board meter readings through the device's coefficient settings.

What Backers Receive

In return for your pledge of support, you will receive a complete HUD NEOTOKYO OBD-X1 product.

Although this product is scheduled to be made available to the general public at a list price of $180, it will be offered to all Kickstarter backers at a special price.

The special Kickstarter price offer will be available in limited quantities.

After the Kickstarter campaign, this product will be made available to the general public. However, general retail will start only after shipping to Kickstarter backers is complete. The general retail price will be higher than the special Kickstarter price.

We hope that you will consider taking advantage of this opportunity by becoming an early backer.

Risks and challenges

Shipping is scheduled for mid-August 2018. However, as the product is being manufactured at a factory overseas, there is the possibility that issues such as production delays due to unforeseen circumstances, delays or accidents during the process of international transportation, or delays due to customs inspections will occur.

We are moving ahead on a schedule that has substantial flexibility built in. In the event that delivery is delayed, we will provide notice through the "Update" section of our Kickstarter page.

We ask for your support with the knowledge that the product cannot be shipped immediately after your pledge is received.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ


  1. Select this reward

    Pledge ¥14,800 or more About US$ 139

    Super Early Bird - "HUD NEOTOKYO"

    Get the HUD NEOTOKYO OBD-X1 at 25% off MSRP of ¥19,800.

    Estimated delivery
    Ships to Anywhere in the world
    Limited 26 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge ¥15,800 or more About US$ 149

    Early Bird - "HUD NEOTOKYO"

    Get the HUD NEOTOKYO OBD-X1 at 20% off MSRP of ¥19,800.

    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)

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