About this project
It is a time of turmoil on Terra Steed. The Goddess Mare, Daybreak, is a wise and gentle force for good in the world that she has created. Everything changes when she comes up against a force that all of her power cannot control: a teenager.
Daybreak’s adopted daughter, Nightfall, has never fully adjusted to the loss of her parents. Although she tries to fit in, she feels conflicted and awkward; an easy target for bullies. In an attempt to help, the goddess creates a dream world where Nightfall can practice being confident and explore her potential.
As mother and daughter clash, so do the worlds they control. Caught in the middle are the inhabitants of each. The result of this chaos causes every mare to develop unique alter egos, which struggle for dominance. The resultant zany adventures take them through both night and day.
Every Mare seems to benefit from the alternate reality, until the unthinkable happens.
Midnight Mares was conceived as an intelligent animation offering, which could tackle more mature themes for older children/young adult audiences, than most mainstream cartoons currently address. Topics such as young romance, bullying, and even loss of life, are as real and timely in Terra Steed as they are in our waking world.
The Midnight Mares concept and characters were brought to animated life when I selected Duo Cartoonist ("Children of the Night" on YouTube) to complete the initial animation. His dramatic landscapes and beautifully detailed drawings possess a realism that appeals to both younger fans, as well as more mature supporters.
The teaser trailer has recently been transferred from Duo Cartoonist's YouTube page, over to C. Allan Gann's YouTube channel at this address: Midnight Mares Exclusive Teaser Trailer
Castmares (with many more to be introduced in future episodes)
Equestria Daily bestowed a 2014 "Honorable Mention" nod upon the "Midnight Mares" teaser trailer, so apparently this animation entertained a few folks over there. Thanks guys!
Where does the money go?
By meeting our minimum goal of $5,000, we will be able to complete work on the full-length animated trailer (3 Minutes) which will be uploaded for free viewing. This trailer will also be shopped out to networks.
As this campaign reaches its stretch goals, the achievements will provide fans with more writing, voice talent, and animation funding, which could even allow me to upload a complete webisode.
All reward options will be addressed through a questionnaire, which each supporter will be sent upon successful campaign completion.
Thanks to the overwhelming support of backers from coast to coast, we reached our initial $5,000 funding goal within this campaign's first 7 days!
And thanks to a flurry of weekend pledges, we have just crossed the $7,000 stretch goal mark! This means that all backers will receive a web invite in the coming weeks, to be among the first to experience the completed "Midnight Mares" website, and days earlier than non-backers!
For backers who pledge $12 or more, they will also receive an additional stretch goal "Midnight Mares" keychain. This acrylic collector's item is emblazoned with the world of Terra Steed (at day) on one side and the crossover world of Nod (at night) on the opposite.
48 HOUR STRETCH GOAL!
At $8,500, every backer who has pledged at least $12 will receive a limited edition signed/authenticated issue #1 cover print of our new "Midnight Mares" comic book! The prints will also be numbered to match the total number of $12 and higher tier supporters, which (based upon current trends) would mean fewer than 100 autographed prints will be released. The comic book is currently in development, and the cover art is being kept under wraps, but I intend to wow the fans with some beautiful work!
We can still reach $8,500, and possibly $10,000 prior to the campaign's 9pm Monday finale. As a reminder, once we reach $10,000, we will produce the full-length trailer and an exclusive 5-7 minute mini-episode!
With deepest gratitude,
C. Allan Gann - "Midnight Mares" Creator
Risks and challenges
One of the biggest challenges that any project creator faces is producing and delivering reward items in a timely manner. These characters have already been in pre-production for over a year, and our prototypes have gone through several revisions. We are ready to go. As a manufacturer, we can keep our costs lower and offer great quality rewards, along with prompt delivery.
A definite risk, inherent to a creative project like this, is time/production delays. Our animator is a professional with a lot of projects on their plate. It is possible that they could face issues producing great quality animation within our projected time frames. We have other artists, who stand ready to assist or take over the project, should Duo Cartoonist be unable to continue. We also pledge to be as transparent as possible, while providing frequent backer updates.
Animation is expensive, so I have taken measures to insure that YOUR Midnight Mares are brought to life! Each stretch goal achieved allows us to provide more animation, increase the quality of voice talent/music, increase publicity/marketing, and provide our backers additional great rewards.
As the project creator, I not only invested time and energy in laying the groundwork for this project, but I also invested over $12,000 of my own money in development, music, voice talent and (most importantly) animation. I truly believe in this campaign, and can't wait for you to be a part of this journey!Learn about accountability on Kickstarter
According to our legal counsel, this series does not violate any existing copyrights or trademarks. Once my full animated story is told, it will be easy to see that it stands alone from any other existing properties. This animated series is based around the adventures of mares (horses) and not any other animal.
You can copyright a specific character's design, but cannot restrict someone else's freedom to design and copyright their own original characters (within the same species) as long as those characters do not replicate any preexisting design. The Midnight Mares characters look entirely different in build and body markings. Each also possess multiple personalities, which correspond to their acquired "dream powers".
"Midnight Mares" is its own mythology, which stands alone in its own universe.
The plush toys displayed at BronyCon were a commission fabricated by a very talented American toy designer. At the time, I believed we would be mass-producing those specific designs, but decided to proceed in a different (factory) direction. This decision was made in the interest of maintaining consistent "mass-produced" high craftsmanship quality, which would not have been feasible with the first versions.
The quality of the new "Midnight Mares" plushies is equally as impressive as their predecessors, and fabricated by the same factory that has produced plush for some of the largest Brony conventions.
Support this project
- (35 days)