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Midnight Mares is an original cartoon & toy line, inspired by Bronies, & set in a world where the lines between reality & dreams blur.
Midnight Mares is an original cartoon & toy line, inspired by Bronies, & set in a world where the lines between reality & dreams blur.
Midnight Mares is an original cartoon & toy line, inspired by Bronies, & set in a world where the lines between reality & dreams blur.
87 backers pledged $7,905 to help bring this project to life.

About this project

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Midnight Mares: An Adventure Animation through Day and Night

$7,905

87

Storyline

It is a time of turmoil on Terra Steed. The Goddess Mare, Daybreak, is a wise and gentle force for good in the world that she has created. Everything changes when she comes up against a force that all of her power cannot control: a teenager.

Daybreak’s adopted daughter, Nightfall, has never fully adjusted to the loss of her parents. Although she tries to fit in, she feels conflicted and awkward; an easy target for bullies. In an attempt to help, the goddess creates a dream world where Nightfall can practice being confident and explore her potential.

As mother and daughter clash, so do the worlds they control. Caught in the middle are the inhabitants of each. The result of this chaos causes every mare to develop unique alter egos, which struggle for dominance. The resultant zany adventures take them through both night and day.

Every Mare seems to benefit from the alternate reality, until the unthinkable happens.

Origins

Midnight Mares was conceived as an intelligent animation offering, which could tackle more mature themes for older children/young adult audiences, than most mainstream cartoons currently address. Topics such as young romance, bullying, and even loss of life, are as real and timely in Terra Steed as they are in our waking world. 

The Midnight Mares concept and characters were brought to animated life when I selected Duo Cartoonist ("Children of the Night" on YouTube) to complete the initial animation. His dramatic landscapes and beautifully detailed drawings possess a realism that appeals to both younger fans, as well as more mature supporters.

The teaser trailer has recently been transferred from Duo Cartoonist's YouTube page, over to C. Allan Gann's YouTube channel at this address: Midnight Mares Exclusive Teaser Trailer

Storyboards help the creative team plan story arcs.
Storyboards help the creative team plan story arcs.

Castmares (with many more to be introduced in future episodes)

Daybreak - Terra Steed Goddess Mare
Daybreak - Terra Steed Goddess Mare
Nightfall - Daybreak's Adopted Daughter
Nightfall - Daybreak's Adopted Daughter
Bandit - From Reserved to Rebellious
Bandit - From Reserved to Rebellious
Dogwood - From Sensible to Senseless
Dogwood - From Sensible to Senseless
Mystery Mare - To be Revealed
Mystery Mare - To be Revealed

Fame

Equestria Daily bestowed a 2014 "Honorable Mention" nod upon the "Midnight Mares" teaser trailer, so apparently this animation entertained a few folks over there. Thanks guys!

Where does the money go?

By meeting our minimum goal of $5,000, we will be able to complete work on the full-length animated trailer (3 Minutes) which will be uploaded for free viewing. This trailer will also be shopped out to networks. 

As this campaign reaches its stretch goals, the achievements will provide fans with more writing, voice talent, and animation funding, which could even allow me to upload a complete webisode.

Rewards!

All reward options will be addressed through a questionnaire, which each supporter will be sent upon successful campaign completion.

Mare-sterpiece Collection (11 x 17 Prints)
Mare-sterpiece Collection (11 x 17 Prints)
Pin a Tale (Set of Three 1.5 Inch Buttons)
Pin a Tale (Set of Three 1.5 Inch Buttons)
5 Inch Hand-Painted Resin Figurine
5 Inch Hand-Painted Resin Figurine
"Nightfall Nod"
"Nightfall Nod"
5 Inch Hand-Painted Resin Figurine
5 Inch Hand-Painted Resin Figurine
"Daybreak Dreamer"
"Daybreak Dreamer"
"Nightfall Nod" 9 Inch Collectible Plush
"Nightfall Nod" 9 Inch Collectible Plush
"Daybreak Dreamer" 9 Inch Collectible Plush
"Daybreak Dreamer" 9 Inch Collectible Plush
Glow-in-Dark Shirt (S, M, L, XL, XXL, XXXL)
Glow-in-Dark Shirt (S, M, L, XL, XXL, XXXL)
Day and Night Playset (Durable UV Sunglasses & "Mag-Lite" Flashlight)
Day and Night Playset (Durable UV Sunglasses & "Mag-Lite" Flashlight)
We've reached our primary goal and stretch-goals are here!
We've reached our primary goal and stretch-goals are here!

Thanks to the overwhelming support of backers from coast to coast, we reached our initial $5,000 funding goal within this campaign's first 7 days!

And thanks to a flurry of weekend pledges, we have just crossed the $7,000 stretch goal mark! This means that all backers will receive a web invite in the coming weeks, to be among the first to experience the completed "Midnight Mares" website, and days earlier than non-backers!

For backers who pledge $12 or more, they will also receive an additional stretch goal "Midnight Mares" keychain. This acrylic collector's item is emblazoned with the world of Terra Steed (at day) on one side and the crossover world of Nod (at night) on the opposite.

 48 HOUR STRETCH GOAL!

Many of you have asked for a "Midnight Mares" comic book series, which could accompany the pilot episode, and which would further illuminate the overall premise. I've heard you loud and clear.

At $8,500, every backer who has pledged at least $12 will receive a limited edition signed/authenticated issue #1 cover print of our new "Midnight Mares" comic book! The prints will also be numbered to match the total number of $12 and higher tier supporters, which (based upon current trends) would mean fewer than 100 autographed prints will be released. The comic book is currently in development, and the cover art is being kept under wraps, but I intend to wow the fans with some beautiful work!

We can still reach $8,500, and possibly $10,000 prior to the campaign's 9pm Monday finale. As a reminder, once we reach $10,000, we will produce the full-length trailer and an exclusive 5-7 minute mini-episode!

With deepest gratitude,

C. Allan Gann - "Midnight Mares" Creator

Risks and challenges

One of the biggest challenges that any project creator faces is producing and delivering reward items in a timely manner. These characters have already been in pre-production for over a year, and our prototypes have gone through several revisions. We are ready to go. As a manufacturer, we can keep our costs lower and offer great quality rewards, along with prompt delivery.

A definite risk, inherent to a creative project like this, is time/production delays. Our animator is a professional with a lot of projects on their plate. It is possible that they could face issues producing great quality animation within our projected time frames. We have other artists, who stand ready to assist or take over the project, should Duo Cartoonist be unable to continue. We also pledge to be as transparent as possible, while providing frequent backer updates.

Animation is expensive, so I have taken measures to insure that YOUR Midnight Mares are brought to life! Each stretch goal achieved allows us to provide more animation, increase the quality of voice talent/music, increase publicity/marketing, and provide our backers additional great rewards.

As the project creator, I not only invested time and energy in laying the groundwork for this project, but I also invested over $12,000 of my own money in development, music, voice talent and (most importantly) animation. I truly believe in this campaign, and can't wait for you to be a part of this journey!

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FAQ

  • According to our legal counsel, this series does not violate any existing copyrights or trademarks. Once my full animated story is told, it will be easy to see that it stands alone from any other existing properties. This animated series is based around the adventures of mares (horses) and not any other animal.

    You can copyright a specific character's design, but cannot restrict someone else's freedom to design and copyright their own original characters (within the same species) as long as those characters do not replicate any preexisting design. The Midnight Mares characters look entirely different in build and body markings. Each also possess multiple personalities, which correspond to their acquired "dream powers".

    "Midnight Mares" is its own mythology, which stands alone in its own universe.

    Last updated:
  • The plush toys displayed at BronyCon were a commission fabricated by a very talented American toy designer. At the time, I believed we would be mass-producing those specific designs, but decided to proceed in a different (factory) direction. This decision was made in the interest of maintaining consistent "mass-produced" high craftsmanship quality, which would not have been feasible with the first versions.

    The quality of the new "Midnight Mares" plushies is equally as impressive as their predecessors, and fabricated by the same factory that has produced plush for some of the largest Brony conventions.

    Last updated:

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    HOOF APPLAUSE

    We'll declare your support with a shoutout on the Midnight Mares Full-Length Trailer Credits, Website, and Social Media Channels: Facebook, Twitter

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    Pledge $7 or more About $7

    DIGITAL MARE-MORIES

    You will receive the HOOF APPLAUSE and (3) downloadable wallpaper images, which will allow you to decorate your smart phone, tablet, laptop, and/or desktop!

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    Pledge $12 or more About $12

    MARE BODYWEAR ARTWORK

    Show your Midnight Mares pride by sporting these downloadable temp tattoos! PDF file can be used to print as tattoos (temporary tattoo paper not provided) or line art! If tattoos make you squeamish, we've still got you covered with a set of 3 colorful Midnight Mares (1.5 inch) glossy buttons: featuring Daylight Dreamer, Nightfall Nod, and other Castmares. HOOF APPLAUSE and DIGITAL MARE-MORIES is included.

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    Pledge $15 or more About $15

    ONE MARE-STERPIECE

    For the art lover, you may pick from ONE of THREE original full-color glossy, UV protected (11 x 17) screenshots, gloriously illustrated by Duo Cartoonist (animator) himself.

    This level includes ALL previous tier rewards.

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  5. Select this reward

    Pledge $20 or more About $20

    EARLY BIRD RESIN MARE-MORIAL

    You will receive a collectible resin Mare, which measures 5 inches tall. Meticulously hand-painted, the superb quality is even more apparent through it's substantial weight. Choose between Daylight Dreamer or Nightfall Nod.

    This level includes ALL previous tier rewards.

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    Pledge $25 or more About $25

    RESIN MARE-MORIAL

    You will receive a collectible resin Mare, which measures 5 inches tall. Meticulously hand-painted, the superb quality is even more apparent through it's substantial weight. Choose between Daylight Dreamer or Nightfall Nod.

    This level includes ALL earlier tiers EXCEPT for other MARE-MORIAL rewards.

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    Pledge $35 or more About $35

    EARLY BIRD MARE-TERIAL GIRL

    You will receive a super soft plush toy mare. Choose between Daylight Dreamer (with glow-in- dark stars and stripes) or Nightfall Nod (with glow-in-dark bones). Toys measure 9 inches tall, and are handmade and stuffed with polyester fiber and P.E. pellets. They can be posed or cuddled.

    This level includes ALL earlier tiers EXCEPT for MARE-MORIAL rewards.

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    Pledge $40 or more About $40

    EARLY BIRD RESIN MARE-MORIALS

    Hooray! You are the lucky recipient of BOTH Daylight Dreamer and Nightfall Nod, cast in durable resin. Each measures 5 inches tall. Meticulously hand-painted, the superb quality is even more apparent through each piece's substantial weight.

    This level includes ALL earlier tiers EXCEPT for other MARE-MORIAL rewards.

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    Pledge $40 or more About $40

    MARE-TERIAL GIRL

    You will receive a super soft plush toy mare. Choose between Daylight Dreamer (with glow-in- dark stars and stripes) or Nightfall Nod (with glow-in-dark bones). Toys measure 9 inches tall, and are handmade and stuffed with polyester fiber and P.E. pellets. They can be posed or cuddled.

    This level includes ALL earlier tiers EXCEPT for other MARE-MORIAL and MARE-TERIAL GIRL rewards.

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  10. Select this reward

    Pledge $45 or more About $45

    RESIN MARE-MORIALS

    Hooray! You are the lucky recipient of BOTH Daylight Dreamer and Nightfall Nod, cast in durable resin. Each measures 5 inches tall. Meticulously hand-painted, the superb quality is even more apparent through each piece's substantial weight.

    This level includes ALL earlier tiers EXCEPT for other MARE-MORIAL and MARE-TERIAL GIRL rewards.

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  11. Select this reward

    Pledge $55 or more About $55

    EARLY BIRD MARE-TERIAL GIRL(S)

    Hooray! You are the lucky recipient of BOTH Daylight Dreamer and Nightfall Nod plush toys. You will receive both super soft plush toy mares. Daylight Dreamer (with glow-in- dark stars and stripes) and Nightfall Nod (with glow-in-dark bones) each measure 9 inches tall. They are handmade and stuffed with polyester fiber and P.E. pellets. They can be posed or cuddled.

    This level includes ALL earlier tiers EXCEPT for MARE-MORIAL, MARE-TERIAL GIRL(s), and MARE-STERPIECE COLLECTION rewards.

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    14 backers
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  12. Select this reward

    Pledge $60 or more About $60

    MARE-TERIAL GIRL(S)

    Hooray! You are the lucky recipient of BOTH Daylight Dreamer and Nightfall Nod plush toys. You will receive both super soft plush toy mares. Daylight Dreamer (with glow-in- dark stars and stripes) and Nightfall Nod (with glow-in-dark bones) each measure 9 inches tall. They are handmade and stuffed with polyester fiber and P.E. pellets. They can be posed or cuddled.

    This level includes ALL earlier tiers EXCEPT for MARE-MORIAL, MARE-TERIAL GIRL(S), and MARE-STERPIECE COLLECTION rewards.

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    Pledge $75 or more About $75

    ONE ON ONE MARE-MORIALS

    Hooray! You are the lucky recipient of ONE Daylight Dreamer or Nightfall Nod plushie and ONE Daylight Dreamer or Nightfall Nod resin figurine.

    This level includes ALL earlier tiers EXCEPT for MARE-MORIAL, MARE-TERIAL GIRL(S), and MARE-STERPIECE COLLECTION rewards.

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  14. Select this reward

    Pledge $150 or more About $150

    MONUMENTAL MARE-MORIALS

    We tip our hats! You are the lucky recipient of BOTH Daylight Dreamer and Nightfall Nod plushies and BOTH resin Daylight Dreamer and Nightfall Nod figurines.

    You will be among the first to view our finished animated product (estimated completion late summer/fall 2015) through your very own exclusive flash drive, which will be mailed out separately at no extra charge. Note: All higher reward tiers will include this flash drive.

    We are also throwing in MARE WEAR:

    Wear your mare proudly, with an exclusive glow-in-dark Midnight Mares cotton (Hanes brand) "tag-less" t-shirt.

    and the MARE-STERPIECE COLLECTION:

    For the art collector, you will receive ALL THREE original full-color 11 x 17 glossy (UV protected) screenshot posters, beautifully illustrated and AUTOGRAPHED (at your request) by C. Allan Gann (show creator).

    This level includes ALL earlier tiers EXCEPT for MARE-MORIAL and MARE-TERIAL GIRL(S) rewards.

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  15. Select this reward

    Pledge $250 or more About $250

    MARE-VELOUS

    At this level, you will receive our

    DAY & NIGHT PLAYSET:

    You've just scored an exclusive set of Midnight Mares sunglasses (for daytime play) and an exclusive Midnight Mares flashlight (for nighttime adventures)

    Sunglasses are durable and UV coated, while our exclusive flashlight is a popular "Mag-Lite" style. Color and frame style may vary.

    and the MONUMENTAL MARE-MEMORIALS reward tier!

    This level also includes ALL earlier tiers EXCEPT for other MARE-MORIAL, MARE-TERIAL GIRL(S), and MARE-STERPIECE COLLECTION. (with autograph upon request)

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    Pledge $500 or more About $500

    RE-MARE-MBERANCE COLLECTION

    This level is a must for any supporter, who wants to make sure we will remember their large contribution.

    At this level, you will receive the MARE-VELOUS reward tier, as well as the addition of our MARE-STERPIECE COLLECTION (with autograph upon request)

    This level also includes ALL earlier tiers EXCEPT for other MARE-STERPIECE, MARE-MORIAL, and MARE-TERIAL GIRL(S) rewards.

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  17. Select this reward

    Pledge $1,000 or more About $1,000

    CHOOSE YOUR ADVENTURE

    Every fan dreams of being involved with the very fandom they enjoy. Pledge $1000 and C. Allan Gann will incorporate your very own mare design into a Midnight Mares walk-on role! Depending upon this campaign's success, your very own character design will appear in either the trailer or pilot episode.* Who will your mare transform into when night falls?

    You will also receive the RE-MARE-MBERANCE COLLECTION (with autograph upon request)

    This level includes ALL earlier tiers EXCEPT for other MARE-STERPIECE, MARE-MORIAL, and MARE-TERIAL GIRL(S) rewards.

    * Character must be of original design and cannot infringe upon any existing copyrights. Design must also adhere to standards of decency. Per Kickstarter policy, there is no compensation for character usage.

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    Pledge $1,500 or more About $1,500

    CREDIT WHERE CREDIT IS DUE

    Pledge at this level and receive your very own associate producer credit on the full-length trailer and pilot episode! You are part of a very elite supporter group, and will make up the core of our financing.

    You will also receive the CHOOSE YOUR ADVENTURE reward tier!

    This level also includes ALL earlier tiers EXCEPT for other MARE-STERPIECE, MARE-MORIAL, MARE-TERIAL GIRL(S) rewards.

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Funding period

- (35 days)