Who is Naysayer Coffee Roasters?
Naysayer Coffee Roasters is a family owned specialty coffee roastery launched in Napa, CA by Chris and Beth Vecera. We specialize in online coffee sales and wholesale accounts. For us, it's about the coffee experience and making specialty coffee for everyday life. Whether it's through your local bakery or your morning pot of joe, we believe our coffee fits your life - we're making craft coffee common.
We decided to start this adventure because ever since we met in college, we’ve dreamt of starting a coffee company together. Over the last ten years we’ve been working hard towards making this dream a reality. We love developing relationships with farmers around the world, the science and art of every step in the roasting process, and serving coffee that fit your life. It would mean so much to us if you would consider supporting this project.
The word naysayer usually gets a bad rap for always being negative, especially when it seems like nothing is wrong. For us, Naysayer isn’t so much about pessimism as it is about working toward change. We believe specialty coffee can be part of your daily experience. We want Naysayer Coffee to represent working hard to accomplish what you believe in despite the temptation to be comfortable with the status quo.
The beauty of Naysayer is that everyone has something that they’d like to work to change. We’d say, go for it. Work hard and be nice. People will say you can’t get it done, but their will always be pessimists. As a Naysayer, we all can work toward change.
Coffee - Signature Naysayer Blend: This is the flagship of our campaign to make craft coffee common. It has a sweet chocolate and brown sugar foundation with a hint of crisp bright citrus all wrapped in a medium roast and clean finish.
Mugs: Our mugs are classic white diner mugs with a black Naysayer logo – not too small and not too big – they’re perfect for the morning coffee routine.
Hats: Navy low crown dad style hats with "Naysayer" embroidered across the front. This hat is the perfect for casual everyday use.
T-Shirt: This is a super soft white t-shirt with a full color screen printed Naysayer logo on the front left chest. More colors coming soon!!
Sweatshirts: Our sweatshirts are athletic grey crewnecks with a full color screen printed Naysayer logo on the front left chest. This is a classic sweatshirt perfect for working outside and lazy weekend mornings. More colors coming soon!!
We've set a goal of raising $35,000 to buy the supplies for our roasting company. Anything we’re able to raise beyond this will go towards paying for our brewing equipment, construction costs, roaster, rent, and green coffee.
Funding Goal: Roastery Equipment: $35,000 - If we reach our goal, we will be able to outfit our roastery with all of the necessary packing equipment including: a bag sealer, various bags, scales, labels, printers, storage containers, cupping equipment, business and roasting software, etc.
Stretch Goal 1: Brewing Equipment: $55,000 - If we reach stretch goal 1, we will be able to outfit the business with the necessary brewing equipment including a GS3/AV La Marzocco espresso machine, a Curtis drip brewing system, a Mahlkonig Peak grinder, a Ditting KR1403 Grinder, countertops, etc.
Stretch Goal 2: Construction Costs: $105,000- If we reach strech goal 2, we will be able to build the improvements for the roastery, including utilities and permits.
Stretch Goal 3: Roaster: $185,000 - If we reach strech goal 3, we will be able to purchase our Loring s15 Falcon roaster in full.
Stretch Goal 4: Rent and Green Coffee: $291,000 - If we reach strech goal 4, we will be able to start the business debt free with all of the the start up costs for year one funded!
We're starting the improvements to our facility in November and planning to have the roaster installed by the begining of December 2018. This will allow us to begin fulfilling your rewards by Februrary 2019.
Risks and challenges
We are in the process of permitting our new facility and gathering bids for contractors. This takes time and could possibly delay the project, but we are doing our best to maintain our schedule.Learn about accountability on Kickstarter
- (45 days)