Project image
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AU$ 1,973
pledged of 68 000 AU$ pledged of 68 000 AU$ goal
8
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 4 2019 6:52 AM UTC +00:00
Last updated October 4, 2019

Kodama Apparel | Sustainable Streetwear Brand | Australia

Environmentally conscious & ethical designer pieces

Kodama Apparel | Sustainable Streetwear Brand | Australia

Environmentally conscious & ethical designer pieces

AU$ 1,973
pledged of 68 000 AU$ pledged of 68 000 AU$ goal
8
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 4 2019 6:52 AM UTC +00:00
Last updated October 4, 2019

About

The Story

Hi there! I'm Natsuko, originally from Japan and moved to Australia when I was thirteen. Over the years working as a product developer in fashion, I realised how wasteful the industry was. But I always dreamed of having my own fashion label.

I love streetwear. But I had trouble finding something cool to wear that was also environmentally friendly. So I decided to create my own brand, Kodama Apparel - a sustainable streetwear brand.

‘Kodama’ is an old Japanese word, translating to ‘tree spirit’. When you call out across the mountains you can hear your voice echoing back. In the old days, people used to say it was because there were spirits living in the trees. I decided to have it as part of my brand name as it tied in well with my sustainable concept.

Sustainability & Transparency

When you talk about sustainability, there’re so many aspects in the making. Where and how was the fibre grown? How was it processed? How much water did they use to wash and dye the fabrics? The list goes on. There’re so much involved in the process even before you buy the fabrics. It’s crazy. 

For me sustainability is about keeping your supply chain healthy and harmless to the environment and the people. 

Transparency is also very important for me. It can be quite challenging to retrieve all the details but I'm working towards 100% traceability. Ultimately, I would love to show every stages of my garments from fibre-farming to the end product.

Fabrics & Materials

I use hemp wherever possible, as it is a very low impact fibre to grow.

The collection uses hemp/organic cotton and hemp/recycled polyester fabrics.

Buttons used on the shirts and pants are made from vegetable ivory, a natural material and biodegradable. Non-toxic dyes are used to colour the buttons and are made in Panama.

Labels are printed cotton labels from China - a natural option over conventional nylon/polyester labels.

Interfacting - is basically a 'stiffening' material ironed onto fabric to give structure to collars, waistbands, cuffs, etc. It's made from cotton instead of polyester which is usually the case.

Manufacture

Everything is kept as local as possible. The garments are cut, sewn, and pressed at Melbourne based manufacturers with ethical practices in place to take a good care of their workers.

Goals

My goal is to establish Kodama Apparel as a brand and continue to implement sustainable and ethical practices in the business, creating a zero-waste supply chain.

What you will back-up in this project will go towards funding the production of the range and help Kodama Apparel launch first half of its debut collection.


'Shogun' unisex overcoat - $279 (retail price $399)

 Available in black only.

Fabric: hemp/organic cotton (China); button: vegetable ivory (Panama); woven label: cotton (China); cut & sewn (Melbourne); embroidery (Melbourne)


 'Edo' unisex long coat - $328 (retail price $469) 

 Available in denim only.

 Fabric: hemp/organic cotton (China); button: vegetable ivory (Panama); woven label: cotton (China); cut & sewn (Melbourne); embroidery (Melbourne)


'Shogun' men's wrap over short $244 (retail price $349)

 Fabric: hemp/organic cotton (China); button: vegetable ivory (Panama); woven label: cotton (China); cut & sewn (Melbourne); embroidery (Melbourne)


'Zazen' unisex short sleeve shirt - $223 (retail price $319)

 Available in white or denim.

 Fabric: hemp/organic cotton (China); button: vegetable ivory (Panama); woven label: cotton (China); cut & sewn (Melbourne); embroidery (Melbourne)


'Boro' handmade purse by Natsuko - $35

Perfect to keep your earphones, phones (iPhone 7 fits perfectly), pens, etc. Approximately 17cm x 13cm (when buttoned up). Please note this is an example image. Each purse will be unique in different fabrics and colours as off-cut fabrics (from production) are used. Buttons will also vary. Handmade by Natsuko.

 'Akira' unisex long t-shirt - $55 (retail price $79)

GOTS (global organic textile standard) certified organic cotton. Manufactured using renewable energy to reduce carbon footprint. Graphic design drawn by Natsuko and screen printed in Melbourne using water-based ink.

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Combo pack - Shogun overcoat + Akira long t-shirt $299 (save further $37)


Range overview

The styles presented here on Kickstarter are first half of the collection. 

In case if you are wondering, below are the remaining styles/colour options that are to be released next year.

 Visit official website to preview.


Measurement guide

Please use below diagram and body measurement chart to find your size (except for 'Shogun' and 'Edo' overcoats as they are 'one size').  

'How to measure' guideline

Pricing

Cutting out the retailers/agents, the rewards presented at Kickstarter are a special early-bird offer. Once the campaign is over, the price will increase by approximately 30% as a standard price.


Timeline

Social Media

Find us on Instagram, Facebook and Twitter and stay updated.

If you like where Kodama Apparel is heading towards, please share it with your friends and help us spread the word. Even the smallest things goes a long way. Any help is highly appreciated and will be grateful for your contribution. 

You can visit the official website, and follow Kodama Apparel on instagram, facebook, and twitter.

Thank you for taking your time, and having an interest in the project!

Risks and challenges

The biggest challenge is to withstand the high demand, which can potentially affect the process of fabric supply, cutting, sewing, pressing and packaging resulting in delivery delays.

To minimise the risk, sampling and fitting stages are complete. All the styles are currently under pre-production process to finesse the fit and workmanship of each styles.
Communication with the fabric supplier is also maintained to ensure stock availability and are on stand-by.
Partnered with great local manufacturers in Melbourne who have already arranged the samples and are ready for production.

My goal is to ship the goods in the beginning of January 2020 so you should receive your package by end of the month.

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Support

  1. Select this reward

    Pledge AU$ 1 or more About $1

    Thank you!

    Receive a special thank you message from Natsuko.

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  2. Select this reward

    Pledge AU$ 10 or more About $7

    Sponsor us

    Become Kodama Apparel's sponsor to be a part of this exciting project. Receive exclusive offers in completion to the launch of the collection. Credits will be presented on Kodama Apparel's official website in time of the range release.

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    2 backers
    AU$

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  3. Select this reward

    Pledge AU$ 35 or more About $24

    'Boro' handmade purse by Natsuko

    Off cut fabrics from production are re-made into a carry pouch.
    Perfect for keeping small items together without them going everywhere in the bag.
    As these are made from off-cut fabrics, each piece is unique and one of a kind.
    Uncover your package to discover what yours look like.

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    AU$

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  4. Select this reward

    Pledge AU$ 55 or more About $38

    'Akira' unisex long t-shirt

    100% organic cotton, gots (global organic textile standard) certified

    retail price $79 (save $24)

    available in: S, M, L, XL
    standard fit
    t-shirt manufactured using renewable energy, carbon footprint certified
    fair wear foundation certified
    designed & printed in melbourne
    made in india

    free shipping within Australia
    additional fee for international delivery

    care instructions:
    cold gentle machine wash
    do not bleach
    do not tumble dry
    low iron on reverse side if necessary
    do not dry clean

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  5. Select this reward

    Pledge AU$ 223 or more About $152

    'Zazen' short sleeve shirt - denim

    fabric: hemp/organic cotton
    buttons: vegetable ivory
    woven label: cotton

    retail price $319 (save $96)

    available in XS, S, M, L, XL
    oversized-fit
    chest pocket with button up opening
    large slip-pocket at bottom right
    contrast embroidery logo at back yoke
    front button-up closure
    made in melbourne

    care instructions:
    cold gentle machine wash
    do not soak
    do not bleach
    do not tumble dry
    low iron on reverse side
    do not dry clean

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    Ships to Anywhere in the world
    Limited 1 backer
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  6. Select this reward

    Pledge AU$ 223 or more About $152

    'Zazen' short sleeve shirt - white

    fabric: hemp/organic cotton
    buttons: vegetable ivory
    woven label: cotton

    retail price $319 (save $96)

    available in XS, S, M, L, XL
    oversized-fit
    chest pocket with button up opening
    large slip-pocket at bottom right
    contrast embroidery logo at back yoke
    front button-up closure
    made in melbourne

    care instructions:
    cold gentle machine wash
    do not soak
    do not bleach
    do not tumble dry
    low iron on reverse side
    do not dry clean

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    AU$

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    It's a way to bring creative projects to life.

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  7. Select this reward

    Pledge AU$ 244 or more About $167

    'Shogun' wrap over short

    fabric: hemp/recycled polyester
    button: vegetable ivory
    woven label: cotton

    retail price $349 (save $105)

    available in XS, S, M, L, XL
    front side pockets
    back pockets
    side pockets with button-up closure
    contrast embroidery logo at the side
    hanging loop at inner neck
    belt loops
    hanging loop at front right hand side to attach your keys, etc
    made in melbourne

    care instructions:
    cold gentle machine wash
    do not soak
    do not bleach
    do not tumble dry
    low iron on reverse side
    do not dry clean

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    Ships to Anywhere in the world
    Limited 0 backers
    AU$

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  8. Select this reward

    Pledge AU$ 279 or more About $191

    'Shogun' unisex overcoat - black

    fabric: hemp/organic cotton
    button: vegetable ivory
    woven label: cotton

    retail price $399 (save $120)

    one size fits most
    front pockets with button-up opening
    hidden in-seam chest pocket
    contrast embroidery logo at front chest
    hanging loop at inner neck
    front tie-up closure
    made in melbourne

    care instructions:
    cold gentle machine wash
    do not soak
    do not bleach
    do not tumble dry
    low iron on reverse side
    do not dry clean

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    AU$

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  9. Select this reward

    Pledge AU$ 299 or more About $204

    Combo pack - 'Shogun' + 'Akira'

    combination pack of 'Shogun' unisex overcoat and 'Akira' unisex long t-shirt

    save further $36

    care instructions:
    cold gentle machine wash
    do not soak
    do not bleach
    do not tumble dry
    low iron on reverse side
    do not dry clean

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    Ships to Anywhere in the world
    Limited 0 backers
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  10. Select this reward

    Pledge AU$ 328 or more About $224

    'Edo' unisex long coat - denim

    fabric: hemp/organic cotton
    button: vegetable ivory
    woven label: cotton

    retail price $469 (save $141)

    one size fits most
    front pockets with button-up opening
    hidden in-seam chest pocket
    contrast embroidery logo at front chest
    hanging loop at inner neck
    front tie-up closure
    made in melbourne

    care instructions:
    cold gentle machine wash
    do not soak
    do not bleach
    do not tumble dry
    low iron on reverse side
    do not dry clean

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    AU$

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  11. Select this reward

    Pledge AU$ 1,200 or more About $818

    Ultimate combo pack

    get the entire wardrobe!

    save further $162

    akira long t-shirt
    shogun unisex overcoat
    edo unisex long coat
    shogun wrap over short
    zazen short sleeve shirt - denim
    zazen short sleeve shirt - white

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Funding period

- (25 days)