Some problems can't be fixed with software.

Getting storytelling right is one of them.

Writing is to storytelling what talking is to conversation. Writing is for the writer. It's a monologue. It's how you get the narrative vision out of your head. Paper and screen forms are perfect for this part of the creation process because it all spills out in bursts of sentences and scenes.

But that's not how storytelling works.

Storytelling is how you get your vision into the reader's head. It's a narrative conversation. It means having to gain perspective over your entire project to gauge how it reads. It`s about managing coherence, cause & effect relationships, the interconnected dynamics of story development and character development, dramatic momentum, the role of context, and so much more.

To do that, you need continuity.

That's something you can't get by constantly breaking narrative flow to tab between screens or turn pages trying to figure out how everything works together - or doesn't.

But it's more than just that. You also need to understand what makes a story compelling to readers, and the only place you can learn that is from within narrative itself.

And not just any narrative. You have to look at how this power is demonstrated in the novels we've always found most compelling, the ones we've never been able to put down.

These are the stories that don't just get it right until the last page or until the movie comes out or even for one particular generation.

They get it right. Period.

It doesn't matter whether you're writing straight genre or literary fiction, to be your best, you have to understand what goes into being the best.

Think about it. Something inside the best fiction is the pure evidence of a story's ability to engage readers of every kind, everywhere, for decades, centuries, and even millennia. The best exemplify something so right that even glaring faults and changing tastes can't diminish how readers feel about them.

That's your teacher. That's the kind of storytelling we all need to understand - even if we can never achieve that level ourselves.

The real mystery is figuring out what you need to learn from them that isn't mere mimicry or formula, but creates the freedom to be your best.

That's the insight NarraForm brings to writers.



This is the first and only story development model based exclusively on the best fiction ever written. It isn't personal opinion or ego product. It isn't boilerplate passed off as insight. It's an objective deconstruction and analysis of the most universal, timeless, and unforgettable novels out there, providing writers with infrastructural benchmarks found only in first-rate storytelling.

NarraForm has done all the heavy lifting for you.

NarraForm is about giving your audience something worth reading by keeping the narrative scaffolding purposeful and under control.

This is the base for your writing. Without it, it`s like building a house without a foundation or framing. What you create upon it is limited only by your own vision and your ability to realize it.

But don't think that means anyone is telling you what kind of story to write. Storytelling infrastructure functions the same way in The Shining as it does in The Sound and the Fury and in Anna Karenina.

When you understand what great storytelling looks like from the inside, you're more empowered than ever to create the kind of story you want - and do it persuasively.

NarraForm is a planning tool, a problem-solving tool, and an evaluative tool all in one. It works whether you're just getting started or stuck in the middle of a story that's going nowhere, or if you're done and want to assess the storytelling integrity of your manuscript before subjecting it to outsider scrutiny and, potentially, rejection and failure.



Software and writing - brilliant combination.

Software and storytelling? The problem isn't how sleek or pretty the app is.

It's the screen.

It's the limitations imposed by only being able to work one section at a time. It defeats continuity, perspective, flow -

NarraForm is the only story development approach that addresses a design flaw that's slipped under the radar ever since we began limiting ourselves first to the page then the computer screen. The form doesn't meet storytelling need - and it's the design relationship between form and function that determines how well a product works.

Storytelling is holistic and dynamic. Paper and screen are fragmentary, static.

Trying to review your story's development all at once without a tool that can provide perspective and continuity is a monumental obstacle writers have to overcome. There's no way to control or manage the key components or evolution of storytelling page by page or screen by screen.

If you're writing a complex piece it's even worse.

By creating NarraForm as a continuous premium dry-erase work surface that accordion folds out to a full 6.5 feet, writers can now control every part of story and character development at a glance.




This is storytelling DNA. Anyone who doesn't understand the crucial role context plays in reader engagement doesn't understand fiction. Every aspect of story and character is rooted in context. Context is more important to character development than any background or personality traits you might give them. Without context none of those qualities has any intrinsic power or agency. It's that indispensable.

It's the part of storytelling that creates the great circle of connection. It unifies writer with story with reader with character.

Context not only gives the writer laser focus so that what develops from this core is identifiable, tight, and purposeful, but it also ensures that the story is signaled to readers the way the writer intended.

NarraForm is the only story development product anywhere that shows you what context looks like, how it works within story and character development, and how to make it happen in your own projects so you can get that narrative conversation with your readers off to the right start.


The part of NarraForm rooted in fiction's greatest works, this is where context and story/character dynamics are developed to ensure it's all working together, so when you're ready to present your manuscript for public scrutiny you're actually giving editors, publishers, and readers something strong and coherent - a complete story instead of just a finished manuscript.

When you're done populating the chart it will form an incisive synopsis that isn't just an outline of loosely connected scenes or plot. It will be a fully functioning creation already bearing the life and vitality and power needed to fully engage readers.

This is your story's skeletal, muscular, circulatory, and neurological system. It provides shape and strength. Once you begin scene creation and the actual writing, you will know instantly when you're going off the rails when it's not directly linked to anything in the schematic.

If you change a detail, it's a snap to trace along through the schematic to adjust any subsequent story components affected by the change, so coherence remains intact from beginning to end.


This third Master Chart is a blank timeline that allows you to hone they way you'll present your story to readers by working out its arrangement and composition in whatever way best tells your story - from linear to a more complex abstract presentation, or anything in between.

This is where you manage tension and suspense and dramatic momentum by what you reveal, when, how, and how much.

With NarraForm, all those components of great storytelling can now be controlled and managed because you see it all right in front of your eyes. When a part of your story or a scene isn't working, just move it around until it does. Or tack it to the edge of the chart until you know what to do with it.


The First Impressions Chart is exactly what it says. It gives you space to process the first contact points readers have with your story: title, opening lines, opening paragraphs, tag-lines, and blurbs.

It's about the impact your first impression makes on potential readers.

As your story develops you'll be able to adjust and refine your first impressions so they carry enough storytelling agency to work hand-in-hand with your story instead of against it.

This is your story's welcome mat, the reflection of what's inside that invites readers in. This is where you'll link story with context to make your first impression intentional and meaningful - and powerful.

That's why it's important to provide your story with the right first impression instead of just a good one.


You can work with fine-tipped semi-permanent or correctable markers or sharpened grease pencils, which can be easily wiped away for the numerous changes and drafts that come with story creation. [Dry-erase markers and thick tips performed poorly in testing and are not recommended. Do not use permanent markers or pens.]

You can also use sticky notes to place anywhere in the chart where you might need a reminder or have questions and doubts or information you want to keep handy for reference. You can even retain old notes in case you need to come back to an idea.

On the Master Narrative Arrangement Chart, sticky notes work best for arranging and re-arranging the delivery structure of your story until it feels right - no erasing, no losing track, no confusion. It's all right there unfolding before your eyes, exactly where you need it.

Use multiple colors with both methods to make it easy to track ideas and characters and storylines.

You can keep several NarraForm charts going if you're working on more than one project, or you can simply clean the dry-erase surface and re-use after you're done.

Tack it up fully extended on the wall above your desk to help you visualize how the scenes you're working on fit in, and make adjustments as details change. You can fold it up and take it with you to work on the go.

NarraForm is about understanding how narrative infrastructure works in story creation and development. It's the greatest breakthrough in the way writers communicate a story to readers.

If you understand what goes into creating the best fiction ever written you'll have a fighting chance to make editors and publishers - and yes, readers - sit up and take notice by producing the kind of compelling fiction that engages readers from beginning to end.


In order to bring this unprecedented product to market, interest needs to go viral on a supernova level in the writing community. That's because NarraForm's unusual specs and the rarity of the specialized equipment make production in small quantities expensive.

To bring the retail cost down, and to spur enough production momentum to afford an inventory to sell through narraform.com on Shopify, NarraForm needs to be printed in large batches of several thousands at a time.

If an active market isn't there, NarraForm 's total costs simply make it unaffordable to produce.

That's why crowdfunding is the perfect solution.

So if you want to change your writing game, NarraForm needs you to become a backer and to spread the word with everyone you know through IM or email, in your social  networking community and on writing sites and blogs. Share it wherever and whenever possible. The more backers, the better it will be for everyone.

So don't just write. Transform your writing into storytelling with NarraForm.

Risks and challenges

Because the equipment needed to produce NarraForm is difficult to locate (I've only found one printer within a day's drive) there's a chance that the printer won't be able to handle a large-volume order. This is impossible to speculate upon at launch.

However, it has been part of the discussion and I am assured that they can send overflow to another printer with the same equipment within the printer's network.

Another potential challenge is order fulfillment. Three or four thousand units can be handled easily and in a timely fashion but what happens if interest significantly exceeds expectations?

I have a group of people available to help with fulfillment, and the costs have been factored into the budget should it be necessary to move in that direction.

It is of utmost importance that NarraForm be delivered into backers' hands in a timely way, and that is the priority.

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    Pledge CA$ 5 or more About $4

    Get an early start on your project with an exclusive online step-by-step guide through NarraForm's first Master Narrative Chart (Context).

    Backers at this level will gain access to this guide as soon as NarraForm is fully funded, so when NarraForm does arrive you'll already be well on your way toward master storytelling.

    This is a great backer deal for all writers who want to know how to give their story its DNA. You'll get exclusive online access to insightful examples from the best novels ever written, insider tips, learning support documents, and access to some of the incredible research that went into creating NarraForm.


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    Early backer reward - NarraForm for the best value you'll ever find.

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    Pledge CA$ 25 or more About $20

    Get ahead of the curve - and the crowd. Change your stories for good: receive a hot-off-the-press copy before NarraForm goes to market and get a great deal at half the retail value. There is nothing like NarraForm anywhere in the world. Remember, it's reusable and will last as long as you take care of it. Save your stories, and save the trees!

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    Pledge CA$ 45 or more About $35

    Not only will you get first dibs on this unique writing tool at a great value, but you'll get TWO. Maybe you have two projects on the go and could use an extra copy of NarraForm. Then this reward level is for you. This is still a fantastic value at prices you won't be able to get again at retail. Shipping to one address only.

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Funding period

- (29 days)