What Is Nanny Magazine?
By publishing a magazine uniquely geared toward nannies, Nanny Magazine provides a resource offering advice, ideas, and a dose of care to those who spend their whole careers caring for others.
About Nanny Magazine
Nanny Magazine is a bimonthly publication designed for nannies who care for children ranging in age from newborn through age 18. The magazine also has a heavy online presence that continually connects nannies with one another and informs the public about what is going on today in the life of a nanny. The magazine’s tagline, teach.play.love, embraces everything that Nanny Magazine provides for its readers.
Teach. Nanny Magazine covers education at all levels, for both the child and the nanny. We will provide engaging content to give nannies easy access to the latest news in pediatric health, like the latest trends in word recognition, so that they are fully equipped to do their job. But we also cover education for the nannies – professional education, tax education, and contract education, just to name a few. Like any other professional, nannies need to have the tools they need to be successful in their careers.
Play. Nanny Magazine understands the value of play. Our readers are active influences in the lives of their charges, whether running around outside pretending or sitting contentedly inside creating. To encourage this behavior, we provide nannies with many how-to ideas and advice on how to keep the kids happy, healthy, and exploring their world through play.
Love. Nanny Magazine is all about love. Validating a nanny’s love for a child, embracing a child’s love for their nanny, respecting a parent’s love for a child, sustaining a nanny’s love for themselves and their job, and tempering too much love when needed. Nannying is a profession of caring, but those nonparental relationships can often be difficult to navigate. Nanny Magazine provides support and advice for readers to manage this tricky aspect of the job.
What Makes Nanny Magazine Different
Nanny Magazine is the only magazine in the United States published just for nannies. That’s right – the only one. Although parenting and family magazines are often read by nannies, the only real resources that are just for American nannies are blogs, newsletters, forums, and each other.
Real nannies who care about their field want a magazine just for them. Parenting and family magazines don’t adequately cover the subjects nannies want to read about the most, such as tax issues, ethical dilemmas that are specific to nannying, falling in love with someone else’s child, and how to quit with grace when it’s time to move on.
Nannies want to read real-life advice and research that is specific to their chosen career path; that’s something a parenting magazine just can’t provide.
Why We Need You
Nanny Magazine is preparing to go to print next January, but there is so much to do before then! We need your help to get the ball rolling! Here’s a breakdown of our costs and what the $8,500 we hope to raise would go to.
- 32% - Printing Costs: This covers all printing costs for our first issue of Nanny Magazine. How cool!
- 32% - Advertising: Before nannies can start using us as a resource, they need to know about us! Help us get our name out there through list rentals and strategic ad placements to help us increase our visibility.
- 18% - Startup Fees: This includes things like incorporation fees. We want to be legitimate and start this business off right by filing our LLC paperwork.
- 2% - Legal Fees: We want to make sure we’ve crossed all of our T’s and dotted all of our I’s. To make sure we’re on the up and up, we need to talk with a couple of lawyers about things like copyright and trademark.
- 6% - Website Fees: We want to keep bringing our readers great content through our website, but everything comes with a cost…
Who We Are
Nanny Magazine’s editors are well qualified to bring this publication to its intended audience. The result of combining our backgrounds in graphic design, writing, editing, and publishing with our backgrounds in nannying, childcare, and education has never been more natural.
Editor Jennifer Kuhn is a writer/editor based in the DC Metro area. She holds a Master’s degree in Publishing from the George Washington University and a Bachelor’s in English from Eastern Connecticut State University. She has written for 303 Magazine (Denver-based fashion magazine), The Frisky, XOJane, Spirits Literary Magazine, Southern Writer Magazine, and numerous other publications. In her free time, Jennifer is a freelance copy editor for major association publications, and is familiar with a variety of editorial styles. But before all of this, Jennifer was a… drumroll, please… nanny! Jennifer has worked for four families as a nanny, and her experiences brought her from her home state of Connecticut to the Jersey Shore, Long Island, New York, and finally the Washington, DC area.
Editor Whitney Tang is a freelance writer, graphic design artist, and most importantly, a nanny! Whitney has a Bachelor’s Degree in Creative Writing from Loyola University of Chicago and is finishing up her degree in Graphic Web Design. She runs her own nanny-centered website, The Naptime Nook, and writes the weekly column “Wednesdays with Whitney” for Be the Best Nanny. But the best part of her day involves a lot less typing and a lot more mess making, with glitter and flour being the usual suspects!
With the help of a dedicated street team to help spread the word and contributors from around the country, Nanny Magazine has the potential to be hugely influential with its target demographic. In Nanny Magazine's first year, authors with a diversity of expertise are scheduled to publish articles on hot topics like guns in the workplace, obesity, and autism. Our roster of authors includes professional freelance writers, PhDs, veteran nannies with years of experience working with children, agency staffers, well-followed real-life Moms from the blogosphere, and subject-matter experts in autism and pediatrics. We’ve got all the bases covered.
Nannies Want Nanny Magazine
Here’s what some of them have to say:
@SavannahHankins: Why hello hello @NannyMagazine where have you been all my life?
Australian Nanny Association: What a fantastic idea!
NannyPay Payroll Software: Great idea. We look forward to your launch!
The Numbers Don't Lie
Since the launch of our Facebook account in mid-March 2013, Nanny Magazine has reached a tremendous number of viewers and potential subscribers. Check out some of these insights regarding our social media engagement from Visual.ly to see why we are confident that we will succeed.
Risks and challenges
Our greatest challenge is printing costs. Until we can build a subscription base of 1,500, our printing costs will remain higher than we would like. That being said, our biggest goal right now is to build up our subscription base so that we can reach that number! With that in mind, help us spread the word!Learn about accountability on Kickstarter
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