Share this project

Done

Share this project

Done
Photo original
"The New America" is a short film where each frame will be laser engraved on a wood block, which backers can decorate their walls with.
Created by

Nando Costa

418 backers pledged $30,753 to help bring this project to life.

Recent updates

Photos

2dbfffd5ebc0907efa8d128627dd684f original
4edc8030fb9465150181dd9fdd272d35 original
1a8fe14e47b40bf62a009d869a2fa1eb original
1b9c77a2f3b6d0196e62507cccb15749 original
03453fe5ef0edfd0c52b8bc665c24b4a original
00dcd9225c32110ad9929201ce5268b9 original
Cd6625802e56131e3ed9058baa7d1673 original
04128968900065c079a63abc7b1bf93e original
Caa121681587624c79ddc4a421ec2aec original

The animation is here.

11 likes

Hello everyone.

I am happy to say that after many unforeseen issues and delays, the final animation is finally assembled. 

http://vimeo.com/nandocosta/newamerica 

The wide majority of the frames have already been shipped, leaving only the triptychs to be delivered along with a handful of single frames. So far about 5 or so shipments have returned (mostly from abroad) even though they were shipped to the correct address. I will be contacting each person in those cases. 

As seen in the video, each frame is unique. Aside from the design of each frame itself being distinct, small variances that naturally occur in the laser engraving process as well as the different wood grain of each frame naturally created subtle shifts of the position of the artwork. An effect that I was particularly interested in and that could naturally be achieved in digital assembly, but that I was much more excited about re-creating with real objects. 

The music was carefully crafted by my amazing friends at World Gang - music.world-gang.com

The abstract storyline showcased in this piece is a concoction of a variety of ideas and can perhaps be described as a union between concepts and experiments born during the Situationist movement and real life events experienced during the last few years in American society. Particularly the duality between the economic downturn and the shift in values and beliefs of many citizens. 

A few frames still remain for purchase here: etsy.com/listing/166690806/randomly-selected-one-of-a-kind-laser If you decide to purchase one of these frames, please note that I will randomly select one of them. Please, do not request a particular frame. * The credits at the end are for sale.

I would like to thank all of you once again, not only for backing my small art project, but also for your patience in waiting for this to come together as I struggled to balance personal life, work commitments and art making.

Thank you! 

Nando Costa

Final request for new address

3 Comments

For backers only. If you're a backer of this project, please log in to read this post.

The frames are coming!

Hello everyone.

Most of the frames are finally going out this week! Exciting! Therefore I would ask those who have moved and haven't yet sent me an updated address to please do so by Monday so I can make sure to send it to the right place.

I fully realize how delayed this project's delivery is and I really appreciate everyone's incredible patience. I really wanted to handle all aspects of making this project happen from beginning to end. However, doing so while working hard on my client work commitments, as well as balancing work and family were really tough. But it's done and I am happy to finally begin sending the frames to all of you.

Please do send me messages when you begin receiving them and I would love to see some photos of them on your walls.

The current plan for the animation to be release July 15th. I'll send out a link once it's out.

All the best! Nando.

  • Image 287013 original

Address Confirmation + First Engraved Frames

Hello everyone.

!!! IMPORTANT !!!

*** I would like to ask everyone to please make sure that the address you submitted when you purchased your frame(s) hasn't changed. If it has please email me at nando@nandocosta.com with your new address. Please make sure to also include your name or name of company as some of you did not use your real names during the pledge. ***

THANKS!

- - - - - - - 

I'm happy to say that with the animation complete and the issues with the engraver solved, after receiving the letterpress labels that go on the back of each of the frames, I began the engraving process! 

Here is what 1 second of animation looks like in my hands.

Each batch of 12 (2 seconds of animation) takes between 1:45 & 2:20.

But a lot of the time is spent applying and removing the protective tape that keeps the areas without graphics from being damaged.

But production is going well and I should be hitting the 300th frame tomorrow.

I hope you enjoy this last update as much as I do since this is all coming to fruition! 

All the best! Nando.

A busy february

Hello everyone. Just a quick update:

  • Final music is being finessed by the really awesome friends at World Gang. Check out their gear below. More photos / videos to come.
  • We will be releasing both the official film song + another secret track in a limited edition 7". The record will come in a really cool laser-cut paper sleeve. More information on that to follow. 
  • The fume extractor has arrived and is being installed. (photo below)
  • In the next week or two I will be testing and fine-tuning the engraving process / alignment to expedite the engraving of all 900 frames.
  • The letterpress label of authenticity that will go on the back of each frame is being printed right now by Keegan Meegan here in Portland.
  • Last but not least, the limited edition letterpress poster is about to run out. There are only 15 left. If anyone wants to grab a copy, please do so at Etsy: https://www.etsy.com/listing/93619064/the-new-america-letterpress-poster.

Thanks again for the patience. More updates to come in the next week.

Best, Nando.