About this project
We are producing a new gourmet salt that's healthy, natural, and tastes great. It's a modern twist on an ancient classic. Help us share it with the world.
Naked Sea Salt is the very first gourmet cooking salt from the Dead Sea and it has the richest mineral content of any salt in existence. It's also:
- harvested using traditional, sustainable methods,
- free of chemical processing, additives, or refinement, and
- blended with herbs and spices to create fifteen different flavors.
We are thrilled with the incredible results and the dedicated community we're creating on Kickstarter. To celebrate, we've partnered with The Spiceologist & Backer Kit to offer new rewards! To answer the many requests we've received for a higher end sampler pack, we have teamed up with the Spiceologist Block™, a fellow Kickstarter-backed campaign (which successfully wrapped up earlier in August). Spiceologist Block™ handcrafts beautiful beech wood spice blocks that make your kitchen's spices and seasonings both easy to access and gorgeous to display. We are now offering a Spiceologist Block Sampler as a reward at the $150 level. The Spiceologist Blocksampler will include: a Spiceologist Starter Block and a full complement of NakedSea Salt's fifteen flavors. (if we reach our stretch goals, it will include the additional ones as well!)
Salt from the Dead Sea contains thirty-two different minerals, twenty one of which are uniquely concentrated in this salt, in higher levels than in any other. All of these are important to your body. Minerals like: magnesium, calcium, iron, potassium, manganese, and zinc.
Not only does Naked Sea Salt have more minerals that any other salt, it has these minerals in ten times the concentrations found in refined table salt. Its closest natural competitor is Himalayan Pink Salt. Naked Sea Salt has three times more active minerals than even Himalayan Pink Salt.
Just Released Arum 24K Gold Salt!!!
This unique salt is based on the ancient forgotten traditions of preparing salt for Pharaohs and Kings who used to ingest gold believing it would increase their longevity and vitality. This is the richest salt for your dining table. We are offering a limited quantity of 200 grinders; you can pledge for this as an add-on to your existing award, by increasing the amount of your initial pledge.
See what the CEO of Abe's Market thinks of Naked Sea Salt!
However, it's not just the remarkably high concentration of minerals that makes Naked Sea Salt unique. It’s also that the presence of those minerals in the salt limits the percentage of sodium chloride in each crystal. To learn more watch the video below:
Unlike other low-sodium products, Naked Sea Salt doesn't compensate for its sodium deficit by amping up the percentages of potassium-chloride alone; the wondrous Dead Sea waters create a salt with a naturally diverse and balanced array of minerals that results in in a lower percentage of sodium chloride in each salt crystal.
We've mixed the salt with spices and herbs to create fifteen gourmet flavors. Each one has been tested and re-tested (and tested again, just for good measure) with chefs, foodies, and other taste aficionados, to ensure just the right balance of salt and season.
Some flavors are bold and exotic, like Sweet Orange & Chili, Green Seaweed, Mint & Sun-Dried Tomato. Others dazzle as much with color as taste, like Black Carbon-Infused or Velvet Plum Merlot. Others still fuse the garden and the grinder, like Aromatic Rosemary, Old English Dill, or Garden Spinach.
Like it hot? Try the Chili & Black Pepper. Like it smoky? Try the Savory Slow-Smoked. For the Mediterranean in a pinch, sprinkle Kalamati Olive or Mediterranean Garlic. For Eastern flair, grab Garlic & Ginger. Or, if you're a classicist, choose the simplicity of Brilliant Crystal or Black Peppercorn.
If we keep saying the word "natural" over and over, it's because it's so important to us that Naked Sea Salt contains NO chemicals, additives, food dyes, or artificial refinement of any kind. We harvest the salt from the Dead Sea. All we add along the way are the spices and herbs that go into each flavor (i.e., deliciousness, like rosemary, ginger, garlic, and dill).
We're using harvesting methods that have been around for centuries—the traditional and sustainable kind. The Arava Institute for Environmental Studies (AIES), a leading environmental organization committed to water preservation and rehabilitation in the region, has worked with us to ensure that our operations will have no significant impact on the Dead Sea's water levels or surrounding environment.
We're also committed to supporting the region economically. Naked Sea Salt represents a joint venture between Israelis and Palestinians, working together to share this product with the rest of the world. We believe that economic cooperation can be a powerful tool for peace and we want to do our part.
Historically, salt comes in thousands of variations—different colors, different textures, from places across the globe. Yet all we see in supermarkets is a product that looks and tastes exactly the same.
That white stuff you see everywhere? That’s refined salt. What most people are sprinkling on their food is a salt that has been stripped of its mineral content. It’s been heated, washed in chemicals, and laced with additives. In other words: completely disconnected from the flavor and richness of natural salt.
Why? Well, most of the salt that these companies refine and sell doesn’t get eaten. It gets used in all kinds of industries, in deicing, in chemical manufacturing, in the production of things like dye, rubber, and detergent. After petroleum, salt is the second biggest chemical feedstock in the world. And so what matters to those industries isn't mineral depth or flavor, but isolating sodium chloride in its purest and cheapest form.
Just think about that for a minute: the salt that you’re getting is made by companies who aren’t even thinking about you and your needs. This is how we get stuck with the salt that fills the shelves today—bags and cylinders and grinders of blindingly white crystals, devoid of minerals and flavor, and loaded with artificial additives, like anti-caking agents, so the salt doesn’t clump together.
But it’s important to remember: this kind of large-scale, mechanized salt production is a 20th century development. For most of recorded history, salt has been a natural, whole food, tied to a specific place and way of life.
At Naked Sea Salt, we are dedicated to bringing authentic, healthy salt back to tables and kitchens around the world—improving the flavor of every day food and naturally replenishing the minerals your body needs.
We want every meal to contain an element of adventure. The gourmet flavors we've created are not for the faint of heart. They're all about getting a modern, creative twist out of an ancient, elemental mineral. We want to give your cooking and seasoning new opportunities for boldness, intensity, and complexity, changing the way you think about salt and putting a healthier alternative to refined salt on your table, for you and your guests.
Hello! I'm Ari Fruchter, Founder and CEO of Naked Sea Salt. Here's how it all got started:
Two years ago, I completed an awareness-raising project called Naked Sea to bring the world’s attention to the environmental crisis facing the Dead Sea, where the water level is dropping every year. With the help of Kickstarter and countless volunteers, I was able to commission photographer Spencer Tunick to create an art installation at the Dead Sea. It involved 1,200 participants and turned out even better than I had hoped, attracting media coverage that reached over 500 million people. Soon after, the Dead Sea earned designation as one of the world's top 10 natural wonders. To see for yourself, visit http://www.kickstarter.com/projects/nakedsea/naked-sea-spencer-tunick-dead-sea-installation
During the course of the project, I discovered a Palestinian salt field at the edge of the Dead Sea. I became fascinated by the way they were collecting, harvesting, and drying the salt. Why? Because not only do the traditional methods they use preserve the Sea’s unique mineral content, they're also completely sustainable.
Later, I met an Israeli food expert and together we started mixing the harvested salt with spices to create a full line of gourmet flavors.
1) The results were delicious.
2) I learned what's in each crystal and how much healthier Dead Sea salt is for your body.
3) I realized that I could continue to promote and give back to the Dead Sea by bringing this product to the market globally.
I couldn't walk away. I left my high-tech corporate job and decided I absolutely had to do everything I could to bring Naked Sea Salt to life.
We've already produced an initial batch of samples. We've extensively tested each new flavor with leading nutritionists and chefs, and put a lot of hard work into pre-production.
Abe's Market, the premier online marketplace for natural products, has partnered with us to fulfill orders of Naked Sea Salt. Fast Company has called them the "Amazon of natural products" and they'll make certain your rewards reach you quickly and reliably. They feel the same way we do about Naked Sea Salt: it's natural and sustainable, high-quality, flavorful, and has the power to make a real difference to our cooking, and even our lives.
We're now ready for our first production run. Ten thousand dollars is the minimum amount required to begin manufacturing that first run.
We have lots of other ideas we'd like to develop. If we exceed our goal, we'll be able to:
- extend our flavor line,
- produce between five and fifteen additional secret new flavors that we'd like to bring to market,
- increase production capacity
- add an additional secret salt based health tablet for sport enthusiasts
- expand production on liquid-based flavors like merlot, which require a unique process, machinery, and know-how to bond the salt with liquids naturally.
Wow! What wonderful support! Thank you, everyone, for helping us reach this significant milestone so quickly. We are so grateful for your enthusiasm and support, and because of you... Naked Sea Salt is now a reality!!! So, what's next? Well, we have additional "Uber Premium" flavors that we really want to bring to market. However, they are also quite expensive for us to produce and manufacture. If you can help us reach our next milestones, we will be able to devote more resources to working on them and release them far ahead of schedule.
We are happy to announce our new stretch goals! To show our thanks for all your support, we've added additional rewards at each of our next milestones for all backers who have contributed over $15 to the campaign.
First Stretch Goal: If we reach $50,000, all backers who have contributed over $15 will automatically receive two more Table Samplers, free of charge!
Second Stretch Goal: If we reach $100,000, all backers who have contributed over $15 will automatically receive an additional three Table Samplers, free of charge! (That's now a total of five Table Samplers added to your original reward level—two from reaching $50,000 and three from reaching $100,000).
Third Stretch Goal: Our dream is to reach $250,000. It's a big dream, we know, but we will be able to do a tremendous amount if we reach it!
If you can help us get there we will create a special set of commemorative containers. This beautifully crafted piece will be made available as an add on for those that want a special container for the salt and will include our "secret uber premium" flavors.
In addition, we also want to gather together some of the top chefs who have sampled the product (as well as some of our mothers who are incredible cooks) to create a special Naked Sea cookbook with tips and secrets for making incredible dishes with our salt. The book will be top-quality, full color, filled with pictures of all of the amazing dishes that can be created—something beautiful enough to sit on a coffee table, but useful enough to go in that drawer next to the stove! Some of the recipes will be really simple; others will be complex and adventurous. When it is ready, we want to be able to share the e-book version with you, our backers, free of charge, as a way to say thanks for all the help! Please tell your friends and family about our campaign and help us reach our next goals! We can't thank you all enough for your amazing support!!!
The rewards we've arranged will allow you to be the first to try our line of products. Your feedback is important to us—we're looking forward to receiving it! We promise to keep you updated every step of the way. Through Kickstarter, we're not just hoping to put together a product line, but a community. That's you. We are so grateful for your support and ready to demonstrate our gratitude, by making some amazing gourmet salt.
We are thrilled with these incredible results and the dedicated community we're creating on Kickstarter. To celebrate, we've partnered with The Spiceologist & Backer Kit to offer new rewards! To answer the many requests we've received for a higher end sampler pack, we have teamed up with the Spiceologist Block™, a fellow Kickstarter-backed campaign (which successfully wrapped up earlier in August). Spiceologist Block™ handcrafts beautiful beech wood spice blocks that make your kitchen's spices and seasonings both easy to access and gorgeous to display. We are now offering a Spiceologist Block Sampler as a reward at the $150 level. The Spiceologist Blocksampler will include: a Spiceologist Starter Block and a full complement of NakedSea Salt's fifteen flavors. (if we reach our stretch goals, it will include the additional ones as well!)
Is it kosher?
Yes. It has two certifications. One from the Haifa Rabbinate and another from the Badatz Chatam Sofer Supervision.
Is it organic?
Naked Sea Salt—the salt itself—is organic. Wherever possible, we source organically for our added spices, herbs, and flavoring ingredients. Therefore, most of our products are organic.
Is it iodized?
No. Iodine does not naturally occur in salt except in insignificant, trace amounts. Iodization is a chemical process that today's refined salt undergoes.
During the twentieth century, when a large number of people were identified as suffering from iodine deficiency disorders (IDD), companies began adding iodine to commonly-consumed products. Though we no longer see iodized milk or bread, iodized salt is still commonplace and for several reasons: 1) salt is extremely cheap to iodize 2) most of the world's salt is manufactured by just a few big companies, making it easy for iodization to be implemented 3) salt is universal; everybody eats it.
A small amount of iodine is important for health, and iodized salt is a valuable part of the strategy to improve health in certain parts of the world. But natural salt without iodine is not deficient, as iodine was never a nutritional constituent of salt to begin with. It is only a relatively recent, processed addition. Servings of iodine rich food, like kelp or vegetables grown in iodine-rich soil, will easily meet the body's weekly iodine needs.
Can I choose any flavor for my rewards?
Yes, if your package allows it. After the campaign is over we send out a Kickstarter fulfilment survey where you specify what rewards/flavors you want for your pledge, you'll specify which flavor(s) you want, depending on which package you choose. Abe's market will then handle the fulfilment for us and ship the rewards.
What about bromide? I read somewhere that the Dead Sea contains bromide.
When Dead Sea salt is drying, bromide and other dense minerals naturally "separate" and become washed back into the sea. Naked Sea Salt harvests only the upper crust of the salt, where the most nutritionally valuable minerals reside. Bromide is left behind naturally (rather than removed chemically). This is part of the secret to our amazing salt and part of the value of harvesting salt carefully using traditional methods.
How much Salt is in the Sample Packages?
Between 20-30 grams (.7 - 1.0 ounces) in each pack
Have a question that's not listed here? Ask us directly! Email your questions and concerns to us at firstname.lastname@example.org.
Risks and challenges
Packaging time is our only concern right now. If we are overwhelmingly successful, it may take a bit longer for us to handle orders of your Naked Sea Salt rewards, but our first backers are guaranteed to receive their rewards on a first come, first serve basis.
For Israeli backers - we apologize that we were required to charge for shipping. The Kickstarter system doesn't let us single out locations outside the US. To compensate we will provide an extra award equivalent in value to any shipping charges incurred. Shipping of awards within the US is free.Learn about accountability on Kickstarter
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