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Three different sports sunglasses combined in one high-quality masterpiece of eyewear. For every outdoor activity.
Three different sports sunglasses combined in one high-quality masterpiece of eyewear. For every outdoor activity.
807 backers pledged €68,634 to help bring this project to life.

About

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NAKED Optics FALCON: The future of sports sunglasses

€68,634

807

NAKED Optics FALCON: The future of sports sunglasses

Wouldn't it be amazing to just have one pair of sports sunglasses, which fits for all outdoor activities? YES, we thought so too! Therefore, we at NAKED, have designed, developed and tested a brand new concept of sports sunglasses for more than 1.5 years, which will be your best companion in every kind of mountain-, water- and endurance sport.

Our aim was to create glasses which provide best fit, vision and performance for an extremely wide range of different outdoor sports. This is made possible through 8 different parts which can be configured into 3 main sunglasses setups: 

  • Lifestyle (Standard)
  • Endurance Sports (Sweatband and Retainer)
  • Full Goggle Configuration (with Strap and Face Foam)*

*only available in the Prime Bundle

The NAKED Optics FALCON is more than a simple pair of glasses, it's your day-to-day essential pair of sports sunglasses and it can do things other eyewear can't.

The Lifestyle Setup - Is perfect for a day at the beach, a stroll through the city, or for a relaxed day with your friends.

Endurance Sports Setup - This configuration is best for exhausting and sweaty sports to keep your eyes dry. Most of our athletes use this configuration for trail running, road cycling, hiking, beach volleyball, ski touring or kite surfing. 

Full Goggle Configuration - This setup provides the athlete with an enclosed goggle frame, so that the eyes are fully protected - 360 degrees - from wind, dust and UV rays. This configuration is best for sports like Enduro biking, cross-country skiing, ski touring or biathlon.

 Features 

With more than 5 years of experience in the snow goggle industry, we know what a good piece of eyewear needs to perform great in extreme conditions. For the NAKED Optics FALCON we even went a step further and packed more than 16 groundbreaking features into 1 awesome product.  


Ultra-Flexible Frame - Made out of Swiss engineered Grilamid TR90 which is super lightweight and extremely flexible for a very long product lifespan. 

Adjustable Nose Part - To ensure a great fit to all kind of face and nose types, the removable nose piece can be freely adjusted to all individual needs.  

Magnetic Sweatband - For keeping your eyes dry in sweaty sports, a sweatband can be magnetically added to the top of the frame.  

Attachable Temples...

 ... or a Strap for the full goggle configuration.


FRAME Color Range

Out of the box in this campaign we offer 2 basic frame colors - Black or White. If we reach the funding limit of 20.000 € we offer you a third color - Metal Grey. On top, when hitting 50.000 € a fourth color will be added.

ATTENTION: Colors can only be chosen in a survey after a successful campaign.


 ATTENTION: Colors can only be chosen in a survey after a successful campaign.


LENS Color Range

With all basic and prime bundles 1 lens is included as a standard. If you choose a bundle + 1 extra lens, you will get 2 lenses in total. 

The image below shows the 5 available lens colors and tints, ranging from a Cat. 4 lens, which only lets 6% of the visible light through to your eyes (good for very bright days), to a Cat. 0 clear lens (letting through 90% of light) which is best suitable for rainy days or tours through dark forests. 

ATTENTION: Colors can only be chosen in a survey after a successful campaign.


REWARDS 

The BASIC and PRIME Bundles

If you choose to support us you can choose between 2 bundle types:

  • BASIC Bundle (Lifestyle and Endurance setup possible)
  • PRIME Bundle (Lifestyle, Endurance and Full Goggle setup possible)

Additionally, both bundles can be chosen with 1 additional lens (extra lens pack). All prices and a detailed overview of the bundles can be seen below.


BASIC Bundle

 PRIME Bundle 

Free Protection Case included with every pair of glasses:

How we compare to others:

Other Rewards

If you want to contribute to our project with a smaller amount, we have some goodies for you as well. For 19€ you can choose between a T-shirt, a cap or a merino beanie after a successful campaign.


Configuration Video

Please find here the video how you can configurate your NAKED Optics FALCON to a lifestyle or endurance sport setup. A detailed guideline and description will be included once the product is shipped to you.

Lifestyle use: 

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Endurance Setup: 

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Sizing 

Timeline - Good things take time.

Inventing a new and unique product takes a lot of time for testing, adjusting and optimizing. The road of introducing the new FALCON to the market started with the initial product idea at the beginning of 2018, with a Kickoff in May '18 and will now end with the launch on Kickstarter. We expect to deliver the product to your door in February 2020.

Sustainability

Product Material:

A lot of testing and research convinced us that the Swiss-engineered Grilamid TR90 material is the best balance between high performance and lowest environmental impact. The material is a special variation of Nylon which is highly stress crack resistant (for a long product lifetime) combined with very low density for an incredible lightweight frame. The material can be recycled after the product lifespan.


No Unnecessary Plastic Packaging:

Since our founding date in 2014, we steadily work on reducing unnecessary plastic waste with our products and deliver all our products in a hard-shell protection case, instead of a single use cardboard/plastic box as most other brands do.


CO2 Compensation - Plant A Tree:

For every pair of sports sunglasses sold we will donate to the German NGO " Plant-for-the-Planet". The organization will plant 1 tree for every pair of glasses and we will post the certificate about the donation in the communication section after a successful campaign.

Social Standards - Supplier:

The sunglasses are produced in Asia, a supplier we personally have already visited a few times and have a very close relationship to. The supplier is BSCI (Business Social Compliance Initiative) certified with TUEV Rheinland to fulfill social standards especially in the production facilities. 


About NAKED:

Founders:

As a startup, founded in a student flat in the middle of the Alps, we launched our young brand back in 2014 - selling the first few ski goggles via an online shop. Since then we have grown a bit and have already delivered several thousand goggles to happy customers around the globe.  

How we are able to offer high-quality at very low prices:

Through skipping the middle men, which in our case are wholesalers and retailers, we can offer our products at almost half the price than other brands, while at the same time providing the same high product quality.


Social Media Channels

Follow us on our Social Media Accounts!


This project is promoted by Jellop, the ad tech power behind the best Kickstarters with 750+ successful Kickstarter projects with over $330MM raised between them.

Impressions

Special Thanks: 

We want to especially thank our friends, colleagues and our team who made this Kickstarter project possible. Especially Florian Dorn (Video and Photo) and Frank Wimmer (Photo) who were always available - mostly on short notice, as well as all the friends and our team that supported and modeled for us! :)

Risks and challenges

Delivery time: We are working closely with our manufacturer to make sure production goes smoothly. We will do what we can to deliver before the expected delivery dates!

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €64 or more About US$ 72

    Early Bird PRIME

    In this Early Bird PRIME Bundle you get:

    - frame & temples
    - 1x lens
    - sweatband
    - retainer
    - goggle frame
    - strap
    - case & pouch

    You'll save 29 % - get yours now!

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 170 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €69 or more About US$ 77

    Kickstarter Special BASIC

    In this Kickstarter Special BASIC Bundle you get:

    - frame & temples
    - 1x lens
    - sweatband
    - retainer
    - case & pouch

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge €74 or more About US$ 83

    Early Bird BASIC extra lens

    In this Early Bird BASIC Bundle you get:

    - frame & temples
    - 2x lens
    - sweatband
    - retainer
    - case & pouch

    You'll save 32 % - get yours now!

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 119 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €79 or more About US$ 88

    Kickstarter Special PRIME

    In this Kickstarter Special PRIME Bundle you get:

    - frame & temples
    - 1x lens
    - sweatband
    - retainer
    - goggle frame
    - strap
    - case & pouch

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €84 or more About US$ 94

    Early Bird PRIME extra lens

    In this Early Bird PRIME Bundle you get:

    - frame & temples
    - 2x lens
    - sweatband
    - retainer
    - goggle frame
    - strap
    - case & pouch

    You'll save 29 % - get yours now!

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 365 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €89 or more About US$ 100

    Kickstarter Special BASIC extra lens

    In this Kickstarter Special Basic Bundle you get:

    - frame & temples
    - 2x lens
    - sweatband
    - retainer
    - case & pouch

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  7. Select this reward

    Pledge €99 or more About US$ 111

    Kickstarter Special PRIME extra lens

    In this Kickstarter Special PRIME Bundle you get:

    - frame & temples
    - 2x lens
    - sweatband
    - retainer
    - goggle frame
    - strap
    - case & pouch

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    43 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge €1 or more About US$ 2

    Virtual High Five

    Share your love with NAKED Optics and donate with a virtual high five!

    Less
    Estimated delivery
    Reward no longer available 2 backers

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge €19 or more About US$ 22

    Beanie/Cap/T-Shirt

    After a successful campaign you can choose from 1 of the 3 products:

    - Merino BEANIE
    - CAP Snapback
    - T-SHIRT (White or Black)

    We'll ask for your preference after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge €54 or more About US$ 61

    Early Bird BASIC

    In this Early Bird BASIC Bundle you get:

    - frame & temples
    - 1x lens
    - sweatband
    - retainer
    - case & pouch

    You'll save 32 % - get yours now!

    We'll ask for your frame and lens color after your pledge.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)